The document discusses the changing landscape of qualitative research and how researchers need to adapt. It provides advice from interviews with qualitative practitioners and research buyers. The key themes are:
1) "New qualitative" refers to innovative methods like online/mobile research that better immerse clients in customers' experiences.
2) Both practitioners and clients see opportunities in new qualitative methods but also challenges from trends like data consolidation.
3) To succeed, researchers need to explore new technologies, collaborate with others, educate themselves continuously, and find creative ways to add value for clients.
Peter's presentation on Monday's ASAE AGM08 "Associations Next Using Open Business Models to Create New Value". Slides have builds so play in slide mode.
Mark Hopkins, Client Services Director at digital strategy agency ORM, talks about the importance of content strategy and the potential pitfalls of not placing content at the heart of any digital project
Moving From Professional Services to Serving Professionals' NeedsMichael Walker
ORM's Strategy and Insight Director Andy Farmer talks about taking a customer need based approach to digital strategy in the professional services sector
«¡The Future is analogue!» ‒ Business Networking in the post-digital era (Handout)
Feel free to contact me if you want to learn more about "The 10 Golden Rules of Networking": www.danielcschmid.com
Peter's presentation on Monday's ASAE AGM08 "Associations Next Using Open Business Models to Create New Value". Slides have builds so play in slide mode.
Mark Hopkins, Client Services Director at digital strategy agency ORM, talks about the importance of content strategy and the potential pitfalls of not placing content at the heart of any digital project
Moving From Professional Services to Serving Professionals' NeedsMichael Walker
ORM's Strategy and Insight Director Andy Farmer talks about taking a customer need based approach to digital strategy in the professional services sector
«¡The Future is analogue!» ‒ Business Networking in the post-digital era (Handout)
Feel free to contact me if you want to learn more about "The 10 Golden Rules of Networking": www.danielcschmid.com
Oplægget blev holdt ved InfinIT-arrangementet "Kan usability-arbejde virkelig betale sig?" der blev afholdt den 25. september 2013. Læs mere om arrangementet her: http://infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/kan_usability-arbejde_virkelig_betale_sig-.htm
Librarians across the country have collectively been spending resources on developing simple to complex makerspaces. But, what comes after that? This exciting presentation will talk about great ideas and programs you can use with your makerspaces. Topics include ways to build more community awareness about your library, create new startup companies within your library, and most importantly further define your library as the community anchor. This session will also encourage ways to build more coding programs to teach our future technical entrepreneurs how to build better and more integrated systems and encourage more innovation.
[Webinar] Boost ROI with Site Search: Marketers GuideSquiz
Whether your site is focused on brand recognition, servicing customers, selling products, or conversation, an effective site search strategy is vital in driving conversions and increasing the return on investment from each customer interaction.
Good user experience can increase business-critical KPIs by up to 83%, and the converse, poor user experience has a similar negative impact. In fact, 55% of users will abandon a website if they can’t find information quickly.
Join Greg Costin, Funnelback site search expert, for our webinar on Boost ROI with Site Search: Marketers Guide.
In this webinar, you’ll learn:
- Why customers are 2x more likely to purchase if they successfully use a site search engine
- How to optimise traffic with 50% of all visits heading straight for the search bar when they visit your website
- How to better understand what your site visitors are looking for
- How to increase User Engagement by 83% with an effective site search experience
- Increase ROI on inbound sales leads through effective site search
Find out why social media matters and how to make it work for your business.
We run regular training sessions on this very topic. Click here to find out more: http://www.socialforcefive.com.au
Know Your Market - Know Your Customer: What Web Data Reveals if You Know Wher...Connotate
In this presentation, Connotate will share expertise gained from years of experience extracting data from the Web and making it usable. Connotate’s experts will explain why certain Web data sources are easy to tap into, why others aren’t – what to consider when scoping out a project.
Creating a successful online destination is only as complex as sustaining one. In this presentation we talk about the business benefits and best practices of building an online destination aimed at attracting and engaging your prospect base in the hyper-competitive B-to-B space.
Oplægget blev holdt ved InfinIT-arrangementet "Kan usability-arbejde virkelig betale sig?" der blev afholdt den 25. september 2013. Læs mere om arrangementet her: http://infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/kan_usability-arbejde_virkelig_betale_sig-.htm
Librarians across the country have collectively been spending resources on developing simple to complex makerspaces. But, what comes after that? This exciting presentation will talk about great ideas and programs you can use with your makerspaces. Topics include ways to build more community awareness about your library, create new startup companies within your library, and most importantly further define your library as the community anchor. This session will also encourage ways to build more coding programs to teach our future technical entrepreneurs how to build better and more integrated systems and encourage more innovation.
[Webinar] Boost ROI with Site Search: Marketers GuideSquiz
Whether your site is focused on brand recognition, servicing customers, selling products, or conversation, an effective site search strategy is vital in driving conversions and increasing the return on investment from each customer interaction.
Good user experience can increase business-critical KPIs by up to 83%, and the converse, poor user experience has a similar negative impact. In fact, 55% of users will abandon a website if they can’t find information quickly.
Join Greg Costin, Funnelback site search expert, for our webinar on Boost ROI with Site Search: Marketers Guide.
In this webinar, you’ll learn:
- Why customers are 2x more likely to purchase if they successfully use a site search engine
- How to optimise traffic with 50% of all visits heading straight for the search bar when they visit your website
- How to better understand what your site visitors are looking for
- How to increase User Engagement by 83% with an effective site search experience
- Increase ROI on inbound sales leads through effective site search
Find out why social media matters and how to make it work for your business.
We run regular training sessions on this very topic. Click here to find out more: http://www.socialforcefive.com.au
Know Your Market - Know Your Customer: What Web Data Reveals if You Know Wher...Connotate
In this presentation, Connotate will share expertise gained from years of experience extracting data from the Web and making it usable. Connotate’s experts will explain why certain Web data sources are easy to tap into, why others aren’t – what to consider when scoping out a project.
Creating a successful online destination is only as complex as sustaining one. In this presentation we talk about the business benefits and best practices of building an online destination aimed at attracting and engaging your prospect base in the hyper-competitive B-to-B space.
Marketing for Where You Want to Be – Proven Ways to Grow in 2011 and BeyondClearEdge Marketing
This presentation covers the best ways to grow your firm in 2011 and beyond. It covers highly successfully marketing approaches and offers real-world case studies from IT services firms. It also examines a wide assortment of marketing approaches—from social media, PR and target account campaigns to events, award programs and the ever-essential website optimization—and shows exactly how industry peers are leveraging these techniques to achieve bottom-line results.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
In accounting, expertise is KING. But even amongst the profession, knowledge and expertise abounds. So how does one go about setting themselves and their practice above the others in the mind of the market?
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
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In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
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Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
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3. 3
Phone
interviews
Qualita3ve
prac33oners
(9)
In-‐person
Observa3onal
Online
Mobile
User
experience
Social
media
listening
Research
buyers
(6)
CPG
eCommerce
Home
appliances
Financial
services
Using:
In-‐person
Online/mobile
Observa3onal
5. New qual is innovative;
it’s hybrid. It’s more
about immersing the
client in the customer’s
world.
New
qual allows people
to participate in their
own environment.
Anything that
happens outside
a focus group
room.
We no longer
think of
in-person; most
of what we do
is online.
The difference between qualitative
and quantitative is disappearing, and
that’s an opportunity for qualitative.
Instead of
asking people
what they think
we are watching
what they do.
5
New qualitative is
a reflection of the
multi-screen world
we live in.
7. Everything
is
changing
How
we
communicate
How
consumers
make
decisions
How
our
industry
works
How
clients
find
us
How
clients
choose
How
we
collect
and
analyze
data
How
we
define
“qualita3ve”
How
we
define
“data”
How
we
report
findings
7
8. Good
news!
Clients
say
qualita3ve
is
here
to
stay
Incorpora3ng
more
new
qualita3ve
Always
need
deeper
insights
But
they
see
a
shi[
(fewer
focus
groups)
Opportunity:
qualify
and
understand
big
data
8
I’m a risk taker. I will
take a leap of faith to get
something better.
9. And
they
are
excited
about
New
Qual
Compelling
data
• Get
closer
to
targets
for
deeper
insights
More
efficient
• Faster
• Cheaper
• Less
effort
• Less
travel
Easier
targe3ng
• Reach
high-‐
value
targets
&
influencers
Broader
reach
• Geographical
barriers
disappearing
9
10. Get
busy!
Start
digging!
Find
out
what’s
happening
Stay
current
Scoop
up
everything
you
can
Scout
opportuni3es
10
11. Do
some
soul
searching
Assess
your
skills
and
interests
Figure
out
what
you’re
good
at
Focus
on
what
you
like
to
do
Iden3fy
what
you
don’t
want
to
do
11
13. Define
who
you
are
Differen3ate
yourself
Own
yourself
(including
your
flaws)
Reposi3on
yourself
as
more
than
a
moderator
13
14. 14
Tell
a
compelling
story
about
your
work
Focus
on
outcomes,
not
methods
Feature
the
work
you
have
done
and
why
it
majered
15. Broaden
your
horizons
Network
beyond
research
Read
what
research
buyers
are
reading
Hint:
Design
Thinking
and
Behavioral
Economics
Ajend
and
speak
at
conferences
Learn
from
plakorm
vendors
and
social
media
aggregators
15
16. 16
Capitalize
on
what
you
already
know
Use
your
knowledge
of
specific
industries
Keep
up
with
client
connec3ons
Talk
to
clients
about
what
they
need
Send
updates
about
new
things
you
are
doing
18. Educate
yourself
For
free
Webinars
Websites
Vendor
tutorials
Invest
in
yourself
QRCA
events,
Qcasts,
SIGs
&
Chapters
Conferences
(QRCA,
IIeX,
ARF
Expo,
etc.)
Online
courses
and
training
Universi3es
and
community
colleges
Seminars
RIVA
Burke
18
19. Say
yes
to
technology
Become
a
technology
user
Poke
around
the
Internet
Hang
out
with
techies
Make
friends
with
tech
vendors
Keep
up
with
what’s
happening
19
20.
20
Collaborate
Build
rela3onships
Develop
partnerships
Create
a
support
network/resource
list
Ask
a
colleague
to
mentor
you
Find
a
team
you
can
work
with
Look
for
global
partners
21. 21
Think
smarter
Find
the
most
crea3ve
approach
Look
for
ways
to
add
value
for
clients
Facilitate
geqng
clients
to
the
next
step
22. Get
your
feet
wet
Give
yourself
license
to
play
Collaborate
with
a
mentor/partner
Invest
in
a
“friends
and
family”
project
Demo
new
ideas
for
clients
Host
private
webinars
for
clients
22
24. Thanks
to
the
QRCs
and
research
buyers
who
shared
their
knowledge
Kay
Corry
Aubrey
Rosalia
Barnes
Daniel
Berkal
Claudia
Del
Lucchese
Lynn
Greenberg
Kevin
Kinch
Betsy
Leichliter
Hania
Mirza
Carole
Schmidt
Wayne
Steele
Brianna
Sylver
Endee
Tate
Susan
Thornhill
Jeff
Walkowski
Todd
Wehmann
24