Game industry of Finland overview

1. The Game Industry of
FINLAND

2. Picture: Boomlagoon
•Monsu
The Finnish Game Industry
• In 2015, the Finnish game industry grew in all indicators.
• The amount of games published, the amount of employees and the total
turnover increased.
l The vast majority, over 95 % of the revenue came
from exports.
l From a national economy perspective, the game
industry is the most relevant content export
industry.
l During last years The Finnish game industry has
grown faster than the global game market, CAGR
2004 – 2015 is 45%.

3. Studios
Picture: BugBear
•Wreckfest
• Finnish game studios are mainly young companies and start-ups.
• Altogether 200 game studios have been established during the last four years.
• The Finnish game industry held a total of 290 companies in 2015: 250 limited-
liability companies, 30 trader entrepreneurs and 10 cooperatives.
• According to Neogames’ statistics, 29 new companies were founded in 2015.
The amount is half of what were founded in the record year of 2012 (55).
l A third of the new companies were so-called
Second Round Start-ups
l Around 20 of the 290 companies were founded
more than ten years ago.

4. Picture: Supercell
•Boom Beach
Finnish game companies, year of establishment
2013
2012
2011
2010
2009
2008
2007
2006
2005
44
49
55
31
25
15
9
9
6
4
2014
2004
2003
2002
2000
1997
2
3
2
3
1
2015 29

5. Picture: Traplight
•What on Earth!
Locations of the studios
• The Finnish game industry is
concentrated in the capital area
(38%)
• Compared to our previous
studies in 2009 and 2011, the
role of capital area is
decreasing.
• In 2009, the share of the capital
area was 64% and in 2011 52%.
• 62% of Studios the are located
in the local growth hubs around
Finland (Turku, Kymenlaakso,
Tampere, Jyväskylä, Oulu,
Kajaani, Joensuu)

6. Picture: Playraven
•Concept Art
Location of the companies
18,0%
8,3%
25,9%
38,0%
9,8%

7. Game releases & Platforms
Picture: Rovio
•Angry Birds Movie
• Well over 150 commercial games were published in Finland in 2015, in all the
major platforms (mobile, console, PC).
• Some games were also published on new platforms such as the smart watch
(Apple Watch) and VR (virtual reality / Oculus Rift).
• Finnish industry is still mobile driven. The majority of sales and the biggest
financial successes in 2015 came from mobile games.
• However, the mobile game market’s tough
competition made it difficult for new
companies to emerge.
• The expenses of marketing and the cost of
requiring new users grew and indeed the
amount of investments needed increased.

8. Platforms
Picture: Boomlagoon
•Monsu
• Steam, an Internet-based digital distribution platform
for PCs gained popularity also in amongst Finnish
game developers
• Alltogether around 30 PC or console games were
published in Finland in 2015.

9. Picture: Housemarque
•Alienation
Platforms 2014
Android
Windows Mobile
PC
PC/Online
Xbox
PlayStation
Nintendo
Facebook
Oculus Rift
91
78
40
49
34
13
14
8
5
4
82.7%
70.9%
36.4%
44.5%
30.9%
11.8%
12.7%
7.3%
4.5%
3.5%
iOS

10. Developers & Diversity
Picture: OoKoohKo
•Concept Art
• The relative turnover meaning turnover/employee of the Finnish
game industry has been growing much faster than the number of
people employed by the industry.
• The industry employed 2700 people at the end of 2015 and despite
Rovio’s lay-offs in the autumn, the amount of industry employees
increased by 200.
• The Finnish Game Jam and Assembly drew people
interested in games as a hobby
• The Finnish Game Jam’s main event
gathered 689 game enthusiasts, in 15
different towns. Finland is certainly one of
the most active game developer countries in
non-professional developers too.
• The same active trend can also be seen in eSports.

11. Number of employees in the
Finnish game industry 2008–2015
Picture: Seriously
•Best Fiends
2013
2012
2011
2010
2009
2008
2500
2200
1800
1264
1079
1120
1147
2014
27002015

12. Turnover & Investments
Picture: Fingersoft
•I hate Fish
• At the moment there are well over 20 studios with a turnover over
1 million euro
• Small number of studios generate the majority of turnover
• Eight Finnish companies received a significant foreign investment
in 2015, for a total worth of 40 million dollars (36 million euros).
• The larger part of the investments came from the
western market, but in a few cases from Asian
investors as well.
• Neogames estimates that the revenue
of the Finnish game industry was
about 2,4 billion euros in 2015.
Compared with 2014, the industry
grew 33 percent.
• Investments are not included
in the turnover figures

13. Turnover of the Finnish game industry core
Picture: Redlynx
•Trials Fusion
2013
2012
2011
2010
2009
2008
1800
900
250
165
105
87
87
2014
Million
24002015