How engaged is your brand with your prospects and customers?
Since the 1800s we’ve been building new communication technologies. From the telegraph to the fax machine to the “leave a message after the beep”. From voicemail to email then to
the first instant messaging service and SMS. Finally, we arrived at live chat which gave us the experience of quick message and those three little dots signaling a reply.
Communication these days is instant and its interactive — friends make plans faster, families stay closer, and businesses provide answers instantly. Customers expect conversations to happen how, when, and where they want. Across whatever platform a customer wants to communicate with your brand on - phone, text, Facebook Messenger, email, Slack, and more.
Whether you are B2B or B2C – today is all about B2H (Business To Human) and with it a demand for a personal, fast and relevant user experience at every touch point across the buyer journey. In this session, we’ll show how business strategy, user experience and real-time data are driving today’s marketing and sales experience.
Be prepared to discover:
• Why the Marketing Funnel is dead and the customer centric Fly Wheel is the key
• How chat bots are blurring the line between marketing, sales and service
• How Messenger delivered a 477% improvement in the cost per lead (Case Study)
• How to generate leads and engage customers through conversational marketing
• How SMarketing is driving a unified sales and marketing team
• What tools and technologies you need in your 2018 MarTech Growth Stack to do all the heavy lifting for you
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
The biggest social media have pivoting their role as marketing platform. So, what kind of content that we should create? This simple deck from RACK Content will give you a guide, especially for Indonesian Audience.
CONVERSION DAY :: Amplifying Storytelling with Influencer MarketingCarole Lamarque
Conversion Day is an event for digital marketers & -experts to get the latest strategies for increasing website conversion rates. Our experts will share their insights and knowledge without any secrets.
The Future of Innovative Marketing - Carole LamarqueCarole Lamarque
The future belongs to those who understand what is possible (65% of the jobs today won’t exist in 2020) and use modern media to build trusted relationships and valued experiences. Digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000.
Don't miss out on the opportunity to hear Larry Kim's encore presentation from his TWICE SOLD OUT session at INBOUND! Larry will cover how to use unusual tips, strategies and process to get 10-100x more value from your paid campaigns!
During this webinar you’ll learn:
How to drive exponentially more traffic to your content
Convert 3-5x more of clicks into leads & sales – all for less than $50 per campaign
Critical insights into how the algorithm of Paid Social Media REALLY WORK
How engaged is your brand with your prospects and customers?
Since the 1800s we’ve been building new communication technologies. From the telegraph to the fax machine to the “leave a message after the beep”. From voicemail to email then to
the first instant messaging service and SMS. Finally, we arrived at live chat which gave us the experience of quick message and those three little dots signaling a reply.
Communication these days is instant and its interactive — friends make plans faster, families stay closer, and businesses provide answers instantly. Customers expect conversations to happen how, when, and where they want. Across whatever platform a customer wants to communicate with your brand on - phone, text, Facebook Messenger, email, Slack, and more.
Whether you are B2B or B2C – today is all about B2H (Business To Human) and with it a demand for a personal, fast and relevant user experience at every touch point across the buyer journey. In this session, we’ll show how business strategy, user experience and real-time data are driving today’s marketing and sales experience.
Be prepared to discover:
• Why the Marketing Funnel is dead and the customer centric Fly Wheel is the key
• How chat bots are blurring the line between marketing, sales and service
• How Messenger delivered a 477% improvement in the cost per lead (Case Study)
• How to generate leads and engage customers through conversational marketing
• How SMarketing is driving a unified sales and marketing team
• What tools and technologies you need in your 2018 MarTech Growth Stack to do all the heavy lifting for you
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
The biggest social media have pivoting their role as marketing platform. So, what kind of content that we should create? This simple deck from RACK Content will give you a guide, especially for Indonesian Audience.
CONVERSION DAY :: Amplifying Storytelling with Influencer MarketingCarole Lamarque
Conversion Day is an event for digital marketers & -experts to get the latest strategies for increasing website conversion rates. Our experts will share their insights and knowledge without any secrets.
The Future of Innovative Marketing - Carole LamarqueCarole Lamarque
The future belongs to those who understand what is possible (65% of the jobs today won’t exist in 2020) and use modern media to build trusted relationships and valued experiences. Digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000.
Don't miss out on the opportunity to hear Larry Kim's encore presentation from his TWICE SOLD OUT session at INBOUND! Larry will cover how to use unusual tips, strategies and process to get 10-100x more value from your paid campaigns!
During this webinar you’ll learn:
How to drive exponentially more traffic to your content
Convert 3-5x more of clicks into leads & sales – all for less than $50 per campaign
Critical insights into how the algorithm of Paid Social Media REALLY WORK
Digital PR: How to Use Digital and Social Media to Support your PR Efforts - ...SFIMA
Digital PR: How to Use Digital and Social Media to Support your PR Efforts
Jacques Hart, CEO, Roar Media
Social media and digital PR has become the antidote to expensive, ineffective traditional paid advertising. As a result, brand marketers and agencies have significantly increased budgets for earned media and PR in 2011, 15% and 24% respectively.* ""Significantly increased budgets for earned media?"" That’s right: although you cannot buy it, you still must earn it.
Join this session to learn how to deploy proven digital PR and social media strategies to earn conversational capital, stimulate demand and increase brand loyalty. Lessons include:
1. The ROI of earned media over traditional paid advertising
2. The definition and benefits of digital PR
3. The benefits of social media news releases
4. Ways to optimize your news online
5. How to manage your online reputation and crisis communications
*eMarketer, 2011
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
How to Build Transformational Organization Wide MarketingBernie Borges
The modern marketing department has an overwhelming responsibility. In many ways, the deck is stacked against marketers. Demands from the c-suite to demonstrate ROI on marketing spend is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments where these employees engage directly with customers and consequently have a deeper knowledge of the customer’s buying journey.
The modern marketing department is undergoing a transformation whereby the marketing function can no longer be considered the sole responsibility of one department called marketing.
Enterprise-wide marketing is not an option.
The modern marketer must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand.
Bernie Borges, a Futurist and Social Business Strategist offers a framework for any business to implement an organization-wide marketing plan.
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
SearchLove San Diego 2017 | Purna Virji | Conversions in a Landing Pageless W...Distilled
How will customers transact in a landing pageless world? The reality is, our digital purchase behaviors have been changing rapidly in small but growing segments such as Amazon image search or ordering pizza from Dominos via your Xbox. We’re reaching a point where the landing page - and sometimes even keywords - are not necessary anymore. In this session, Purna will explore emerging search trends such as artificial intelligence, messaging commerce and conversation as a platform to uncover what we need to be doing now to best prepare.
Brands are spending more and more budget on social media marketing, but evaluating social ROI and performance can be tricky. What’s working well and what’s not, and what’s worth spending more time and money on? In most cases, these questions go unanswered, and it’s tough to know where to begin to improve your social media marketing strategy.
Whether you need to report and prove your social media ROI or want to have better control over your social strategy, you need to be tracking the right KPIs so you can report, analyze, and improve.
And this is exactly what this webinar will help you with.
In this webinar, you'll learn:
Benefits of tracking social media data and key metrics
How to choose the best metrics that suit your goals
How to track and analyze them
The best tools to do this with
Specific strategies to improve on the metrics you’re tracking
#CultFollowing: Build your 2017 Digital Marketing StrategyCamilla White
A seminar hosted at both General Assembly and Shoreditch House, this firecracker 20 minute session talks about the rising requirement for personalisation within Digital Marketing.
These quick tips are perfect to get you thinking to design your marketing plan for the year ahead!
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.
Digital PR: Toolkits, Reputation, and Search Matter More than Ever Before Casey Knox
A brand is defined by the summation of conversations taking place about it—online and offline. Although, this statement has always been true, the online component has never been easier of the two to measure. That is why, having the right narrative in play has never been more important. During this session, we will explore real world examples of proactive and reactive narratives, and the must-knows of leveraging digital PR to grow, position, protect and propagate brands.
The State Of Organic Search (SEO) Going Into 2015Danny Denhard
2014 has been a turbulent year in SEO, there have been a record number of changes, the SERP’s have changed in every vertical and the most recent updates have been some of the most discussed updates across social media and forums.
The following article asks six questions to some of the best minds in organic marketing and SEO, the article provides insights into what happened in 2014 and what they predict will happen in 2015 including a number of recommendations for you to consider or implement in the coming months.
The article contains views from agency heads, directors / heads of marketing and search departments and freelance consultants.
Using PR to Build Your Brand & SEO Efforts | #SeerCCQSeer Interactive
For Lexi Mills, public relations powerhouse and Sr. VP Digital Strategy at Manyminds’s North America division, one of the best parts of PR and SEO back in the day was the cats. Specifically, viral content involving cats. While that kind of content builds links, it doesn’t do much in terms of longevity or building your brand.
Lexi shared this presentation at Seer's August 11th 2016 event, Connect Convert & Quantify. Full recap here: http://www.seerinteractive.com/blog/event-recap-connect-convert-quantify/
Digital PR: How to Use Digital and Social Media to Support your PR Efforts - ...SFIMA
Digital PR: How to Use Digital and Social Media to Support your PR Efforts
Jacques Hart, CEO, Roar Media
Social media and digital PR has become the antidote to expensive, ineffective traditional paid advertising. As a result, brand marketers and agencies have significantly increased budgets for earned media and PR in 2011, 15% and 24% respectively.* ""Significantly increased budgets for earned media?"" That’s right: although you cannot buy it, you still must earn it.
Join this session to learn how to deploy proven digital PR and social media strategies to earn conversational capital, stimulate demand and increase brand loyalty. Lessons include:
1. The ROI of earned media over traditional paid advertising
2. The definition and benefits of digital PR
3. The benefits of social media news releases
4. Ways to optimize your news online
5. How to manage your online reputation and crisis communications
*eMarketer, 2011
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
How to Build Transformational Organization Wide MarketingBernie Borges
The modern marketing department has an overwhelming responsibility. In many ways, the deck is stacked against marketers. Demands from the c-suite to demonstrate ROI on marketing spend is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments where these employees engage directly with customers and consequently have a deeper knowledge of the customer’s buying journey.
The modern marketing department is undergoing a transformation whereby the marketing function can no longer be considered the sole responsibility of one department called marketing.
Enterprise-wide marketing is not an option.
The modern marketer must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand.
Bernie Borges, a Futurist and Social Business Strategist offers a framework for any business to implement an organization-wide marketing plan.
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
SearchLove San Diego 2017 | Purna Virji | Conversions in a Landing Pageless W...Distilled
How will customers transact in a landing pageless world? The reality is, our digital purchase behaviors have been changing rapidly in small but growing segments such as Amazon image search or ordering pizza from Dominos via your Xbox. We’re reaching a point where the landing page - and sometimes even keywords - are not necessary anymore. In this session, Purna will explore emerging search trends such as artificial intelligence, messaging commerce and conversation as a platform to uncover what we need to be doing now to best prepare.
Brands are spending more and more budget on social media marketing, but evaluating social ROI and performance can be tricky. What’s working well and what’s not, and what’s worth spending more time and money on? In most cases, these questions go unanswered, and it’s tough to know where to begin to improve your social media marketing strategy.
Whether you need to report and prove your social media ROI or want to have better control over your social strategy, you need to be tracking the right KPIs so you can report, analyze, and improve.
And this is exactly what this webinar will help you with.
In this webinar, you'll learn:
Benefits of tracking social media data and key metrics
How to choose the best metrics that suit your goals
How to track and analyze them
The best tools to do this with
Specific strategies to improve on the metrics you’re tracking
#CultFollowing: Build your 2017 Digital Marketing StrategyCamilla White
A seminar hosted at both General Assembly and Shoreditch House, this firecracker 20 minute session talks about the rising requirement for personalisation within Digital Marketing.
These quick tips are perfect to get you thinking to design your marketing plan for the year ahead!
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.
Digital PR: Toolkits, Reputation, and Search Matter More than Ever Before Casey Knox
A brand is defined by the summation of conversations taking place about it—online and offline. Although, this statement has always been true, the online component has never been easier of the two to measure. That is why, having the right narrative in play has never been more important. During this session, we will explore real world examples of proactive and reactive narratives, and the must-knows of leveraging digital PR to grow, position, protect and propagate brands.
The State Of Organic Search (SEO) Going Into 2015Danny Denhard
2014 has been a turbulent year in SEO, there have been a record number of changes, the SERP’s have changed in every vertical and the most recent updates have been some of the most discussed updates across social media and forums.
The following article asks six questions to some of the best minds in organic marketing and SEO, the article provides insights into what happened in 2014 and what they predict will happen in 2015 including a number of recommendations for you to consider or implement in the coming months.
The article contains views from agency heads, directors / heads of marketing and search departments and freelance consultants.
Using PR to Build Your Brand & SEO Efforts | #SeerCCQSeer Interactive
For Lexi Mills, public relations powerhouse and Sr. VP Digital Strategy at Manyminds’s North America division, one of the best parts of PR and SEO back in the day was the cats. Specifically, viral content involving cats. While that kind of content builds links, it doesn’t do much in terms of longevity or building your brand.
Lexi shared this presentation at Seer's August 11th 2016 event, Connect Convert & Quantify. Full recap here: http://www.seerinteractive.com/blog/event-recap-connect-convert-quantify/
In this wide-ranging and insightful presentation laying out the marketing landscape in 2014, Stipso co-founder and chief commercial officer Brian Corcoran explores the importance of visual communications and the rise of visual content marketing as the discipline to watch in the age of inbound marketing and the decline of SEO.
Adapted from a presentation given at Material Digital Week in Glasgow, UK on Tuesday 21 January 2014.
Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...Tyson Stevens
4:00 pm - Top 10 PR Tactics and Strategies of Successful Content and Link Building
Speaker: Lexi Mills
Description: Everyone's had an outreach pitch rejected, but Lexi shows you that by slicing and dicing your content, you can turn those no's into yes's.
SEO - Moving the dial #BrightonSEO - September 2016Berian Reed
Tips and tricks on how to get great SEO results that move the dial in 2016. The very latest strategies for link building, creating quality content and beating your competitors.
11 Content Marketing Gems from Content Jam SpeakersLightspan Digital
11 of #contentjam's speakers share nuggets of wisdom and give a sneak-peek into their presentations. Because... content!
Content Jam is a one-day content marketing conference on October 2, 2014. Experts in content strategy and creation, SEO, analytics, promotion, conversion, and measurement will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
36 Content Marketers Who Rock is an all new Content Marketing World 2013 speaker eBook. This year's edition features tips and advice from rock star brands and industry thought leaders including: Coca-Cola, REI, Intel, Cisco, Joe Pulizzi, Ann Handley, Lee Odden, Jay Baer and many more.
eBook produced by TopRankMarketing.com for Content Marketing Institute.
11 REASONS TO BE EXCITED ABOUT WHAT YOU’LL LEARN AT CONTENT JAMLightspan Digital
11 of #contentjam's speakers share nuggets of wisdom and give a sneak-peek into their presentations. Because... content!
Content Jam is a one-day content marketing conference on October 2, 2014. Experts in content strategy and creation, SEO, analytics, promotion, conversion, and measurement will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
The Digital Leaders Masterclass will showcase a selection of expert insights from five industry leaders who will share their experience and thought leadership on the big issues, industry trends and innovative strategies that will help deliver excellence in online marketing performance.
The masterclass is a must attend for digital marketers who want to develop a greater insight into the holistic world of digital, a world that demands greater connectivity across all digital functions. Hot topics include: search, content marketing, social media, data analysis & insight and online brand reputation management.
PR & Social Leaders Masterclass (Official #PRSL16 Brochure)John McCambley
The PR & Social Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the PR, Social Media and Brand Comms landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions that will provide them with invaluable tips, strategies and guidance in being able to deliver an Integrated Brand Communications approach – where PR, Social, Content and SEO work closely together – Not in silos.
Looking at PR stunts and how brands can best use creative marketing tactics, especially post-pandemic. Lots about the history of PR stunts, digital PR and redefining what good creative PR is.
Version of this presentation with video and other functionality available here: https://docs.google.com/presentation/d/e/2PACX-1vT4hnPvDVJt8qGLpKAMSFn17csAMxwpVJDZgJK71FCDj2fd9faMvpw58LpyHjNXL1NDu4017VvwRyCy/pub?start=true&loop=false&delayms=60000
The Beginners Guide to PR in Tech and BlockchainAshtonWolfe1
Educational and very informative- this short book is a great introduction to PR in the blockchain and tech industry. Learn how to expand your reach through social media and other outlets.
Paid & Biddable Leaders Masterclass - Official BrochureJohn McCambley
The official brochure for Paid & Biddable Leaders Masterclass #PBLEEDS17, which takes place at Royal Armouries Museum, Leeds on Tuesday 5th September 2017 between 9.00am-1.00pm.
R&A Marketing 2010 Roundtable Powerpoint. Presentations on PPC, SEO, Social Networking, Web Design, Email Marketing, Online Surveys and Marketing Integration.
Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co.
Key takeaways:
1. Customer data is like a currency - access is earned through demonstrated value
2. Technology is re-enabling the era of personalised, contextually relevant interactions…but at mass scale
3. Data savvy businesses will win
Digital marketing is more than SEO and social media, you can actually try more strategies that might better suit your taste! Discover about with this slideshow!
If you are starting a new or established company, it is important to build up your reputation. A strong reputation can help you connect with customers and increase sales. So, how do you go about building a great reputation? By knowing what marketing trends are worth following. To help you keep up with the latest industry developments. Many starting businesses try to hire IT Services to promote their business through the latest trending technology.
Stephen Wind-Mozley, Digital Director of Virgin Media Business goes through the 7Cs of effective digital marketing: customer, content, conversion, context, community, convenience, cohesion and how they can help SMEs succeed.
This deck was originally presented on an FSB webinar in September 2016
Virgin Media Business: The 7Cs of digital marketing
Moz Blog
1. Moz Blog
Posted by EricaMcGillivray
We're super-thrilled to say that it's finally here: the MozCon 2015 Agenda. MozCon is July 13-15 in
Seattle. We have an outstanding lineup this year featuring topics ranging from technical SEO and
email marketing to content strategy and digging into your creative side. All of our speakers are
already gearing up to deliver top-notch and actionable tips. And if you still need your ticket:
Buy your ticket now!
If you have any questions about the schedule, we'd love to hear 'em. Feel free to ask in the
comments.
MozCon 2015 AgendaMonday
8:00-9:00am
Breakfast
9:00-9:20am
Welcome to MozCon 2015! with Rand Fishkin
MozCon 2015 is here. Rand brings in the fun, recaps where our industry's been, and talks a bit about
the future.
Husband of Geraldine. Founder of Moz. Presenter of Whiteboard Friday. Writer of blog posts.
Sender of tweets.
9:20-10:05am
2. How to Make Your Marketing Match Your Reality with Dana DiTomaso
Too often, the tone and promises of marketing don't match those of the business itself. Dana will
help you bring your brand identity together, both in-store and online, whether at a conference, on
the radio, or in a meeting.
Dana DiTomaso likes to impart wisdom to help you turn a lot of marketing bullshit into real
strategies to grow your business. After 10+ years, she's (almost) seen it all. It's true, Dana will meet
with you and teach you the ways of the digital world, but she is also a fan of the random fact. Kick
Point often celebrates "Watershed Wednesday" because of Dana's diverse work and education
background. In her spare time, Dana drinks tea and yells at the Hamilton Tiger-Cats.
10:05-10:25am
AM Break
10:25-11:25am
How To Do Content Strategy (Probably) with Kristina Halvorson
Put 10 people in a room and ask them to define "content strategy," and you'll likely get 10 different
answers. Kristina will share her own tried-and-true approach!
Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She
is the founder of Brain Traffic, the coauthor of Content Strategy for the Web, and the founder of the
Confab content strategy conferences.
11:25-12:10pm
An SEO's Guide to the Insane World of Content with Matthew Brown
Find yourself arguing whether or not SEO is just great content? Matthew will talk through a
strategic and tactical journey of content strategy from an SEO's viewpoint and leave you with new
tools and tactics.
3. Matthew Brown is on the Product Strategy and Design team at Moz, where he spends equal time on
new products and staying out of the way. He enjoys bourbon and working on his upcoming novel,
"Fifty Shades of Ginger" (look for it in 2019). Follow him at @MatthewJBrown for his special brand
of hot takes.
12:10-1:40pm
Lunch
1:40-2:00pm
Delightful Remarketing: How You Can Do It with Duane Brown
By focusing on the differences between remarketing and creating delightful remarketing, Duane will
help you grow the revenue and profit for your brand.
Duane Brown is a digital marketer with 10 years' experience having lived and worked in five cities
across three continents. He's currently at Unbounce. When not working, you can find Duane
traveling to some far-flung location around the world to eat food and soak up the culture.
2:00-2:20pm
The Perfect Pair: Using PPC Data to Influence SEO with Stephanie Wallace
PPC is an easy testing ground for your SEO. Stephanie will explain how to better integrate them and
leverage campaign data to influence SEO strategies.
Stephanie Wallace is Director of SEO at Nebo, a digital agency in Atlanta. She helps clients navigate
the ever-changing world of SEO by understanding their audience and creating a digital experience
that both the user and Google can appreciate.
4. 2:20-2:40pm
Tracking Beyond the Pageview with Adrian Vender
Typical engagement analytics don't tell the full story of how people interact with your website.
Adrian will show you how to use Google Tag Manager to turbocharge your content tracking and
custom reports.
Adrian Vender is the Director of Analytics at IMI and a general enthusiast of coding and digital
marketing. He's also a life-long drummer and lover of music.
2:40-3:00pm
PM Break
3:00-3:35pm
Too Busy to Do Good Work with Marta Turek
Don't let your work suffer from being busy. Instead, let Marta show you the tactics to clean up your
PPC processes to finally get more strategic.
Marta Turek holds seven years of experience in digital advertising, specializing in lead generation,
and paid search marketing. Developing digital strategies and telling stories through data is what
rocks her boat. She's currently at ROI·DNA.
3:35-4:10pm
Online Personalization that Actually Works with Cara Harshman
5. Personalizing your marketing may be a daunting idea right now, but after Cara breaks it down, you'll
realize why embracing it early will be transformative, highly lucrative, addicting, and not creepy.
Cara Harshman tells stories at Optimizely. She was the second marketer to join and is now a
Content Marketing Manager+Blog Editor. In 2012, she (openly) ghost-wrote A/B Testing the book,
on behalf of the co-founders.
4:10-4:55pm
Ultimate Search and Social Mashup: Expertly Curate Owned Audience Cookie Pools with Marty
Weintraub
Stay relevant, marketers! Learn to mine merged search and social data to build audience-based
cookie pools for performance marketers to exploit.
Marty is Founder of aimClear®. He was honored three years straight as a "Top 25 Most Influential
PPC Expert"; was 2013 "US Search Personality of the Year"; is an acclaimed author; and fixture on
the international digital marketing conference speaking circuit.
7:00-10:00pm
Monday Night #MozCrawl
We're having a pub crawl on Monday, official stops coming soon. You'll be able to explore some of
our favorite haunts and make some new friends. Go at your own pace, and visit the stops in any
order. Spread across seven bars, each stop is sponsored by a trusted partner and one by us. You
must bring your MozCon badge--for free drinks and light appetizers--and your US ID or passport.
See you there!
Tuesday
8:00-9:00am
Breakfast
9:00-9:45am
6. Surviving Google: SEO in 2020 with Pete Meyers
Organic results are disappearing, replaced by Knowledge Graph, direct answers, new ad hybrids,
and more. How can SEOs be ready for Google in five years?
Dr. Pete Meyers is Marketing Scientist for Moz, where he works on product research and data-
driven content. He has spent the past three years building research tools to monitor Google,
including the MozCast project, and he curates the Google Algorithm History.
9:45-10:30am
Become a Mobile SEO Superhero with Cindy Krum
With Google's algorithm mobile change, Cindy will walk you through the changes, what they mean
for your site and its rankings, and what you should be focusing on going forward.
Cindy Krum is the CEO and Founder of MobileMoxie, LLC, and author of Mobile Marketing: Finding
Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and
regularly speaks at US and international digital marketing events.
10:30-10:50am
AM Break
10:50-11:25am
Digital Analytics: People, Process, Platform with Adam Singer
In a data-driven world, Adam will pull you back to think again about your analytics, best practices,
and how you report.
Adam Singer is Analytics Advocate at Google, startup adviser, investor, and blogger. He previously
was director for a global consulting team and has provided digital strategy for brands in a variety of
industries including marketing, technology, healthcare, and more.
7. 11:25-12:00pm
How to Better Sell SEO to the C-Suite with Purna Virji
Whether you need more resources, trust, or buy-in, Purna will share practical tips for focusing on
Profit Loss and better communicating SEO planning, forecasting, and strategizing.
Purna Virji is the founder and CEO of Purview Marketing, a boutique consulting firm helping
companies of all sizes grow via search and content marketing. Purna is an avid traveler and speaks
six languages (and can swear in 17!).
12:00-12:35pm
Drive More Conversions with Lifecycle Email Campaigns with Tamara Gielen
Triggered emails can be powerful marketing. Tamara will lead you through data-driven decision
making to improve your campaigns and connect with customers.
Based near Brussels, Belgium, Tamara Gielen is one of the world's leading experts in email
marketing with over 14 years of experience managing email marketing programs for international
corporations.
12:35-2:05pm
Lunch
2:05-2:40pm
Reaching Critical Mass: 150 Active Members with Rich Millington
8. Imagine you could create and rejuvenate a successful community whenever you like? Richard
Millington will take you through a step by step action plan to reach critical mass.
Richard Millington is the Founder of FeverBee, a community consultancy, and the author of Buzzing
Communities.
2:40-3:25pm
Dark Search and Social--Run Rabbit Run! with Marshall Simmonds
With data from 112 publishers with 164+ billion page views, Marshall will dive into the challenges of
tracking social and search campaigns. He'll focus on history's lessons and what's happening with
direct and mobile traffic in an app-heavy world.
Marshall Simmonds is the Founder of Define Media Group, the enterprise audience development
company specializing in strategic search and social marketing. Define works with many of the most
influential brands and networks in the world.
3:25-3:45pm
PM Break
3:45-4:20pm
Back to the Future with Local Search with Mary Bowling
Google's model of our world now mirrors the physical world better than it ever has before. Learn
how to meld the online and offline actions of your business for optimal Local Search success.
Mary Bowling's been concentrating on helping businesses succeed with Local SEO since she got into
this crazy biz in 2003. She's a consultant at Optimized!, a partner at Ignitor Digital, a partner in
LocalU, and a trainer and blogger for Search Engine News.
9. 4:20-5:05pm
The Time to Do the Web Right Is Incredibly Short with Wil Reynolds
In "web time," competitive advantage can be lost in an instant, speed matters. Wil shares how keep
on the pulse of competitor agility and how to get things done to stay ahead of them.
Wil Reynolds - Director of Strategy, Seer Interactive - founded Seer with a focus on doing great
things for its clients, team, and the community. His passion for driving and analyzing the impact that
a site's traffic has on the company's bottom line has shaped SEO and digital marketing industries.
Wil also actively supports the Covenant House.
7:00pm-10:00pm
MozCon Ignite at Benaroya Hall
We're thrilled to announce the addition of a networking and Ignite-style event for attendees on
Tuesday night. Join us to meet--and--greet your fellow community members and hear them talk about
their passion projects. Leave that notebook in your hotel and settle into some fun. Enjoy light
appetizers and a couple of drinks on us.
Want to speak at (or just learn more about) this event? We are accepting pitches through Sunday,
May 17, at 5pm PST!
Wednesday
8:30-9:30am
Breakfast
9:30-10:15am
Marketing Innovations: Creative PR, Content, and SEO Strategies with Lexi Mills
Lexi shows you how to apply strategies used in emerging markets to grow the success of your PR,
SEO, and content work from bathrooms to rock bands.
10. Lexi Mills is a PR SEO specialist, with over eight years experience working with both small firms and
big brands. She has designed and implemented integrated PR, SEO, content, and social campaigns
in the UK, Europe, and USA for B2B and B2C clients. She's currently at DynamoPR.
10:15-10:50am
Upside Down and Inside Out with Mig Reyes
Mig shares how to shake up your marketing projects by looking at your work through a lens of
experiments and creativity.
Mig Reyes is a traditionally trained graphic designer who escaped advertising agency life, cut his
teeth at the T-shirt powerhouse known as Threadless, and now helps lead branding, marketing and
even a bit of product work at Basecamp.
10:50-11:10am
AM Break
11:10-11:30am
Get Hired to Do SEO with Ruth Burr Reedy
You dream in SEO--but all the SEO job descriptions require something you don't have! Ruth Burr
Reedy will teach you how to show employers you know your stuff, by building your personal brand
with real-life examples of your SEO prowess.
Ruth Burr Reedy is the head of on-site SEO for BigWing Interactive, a full-service digital marketing
agency in Oklahoma City, OK. At BigWing she manages a team doing on-site, technical and local
SEO. Ruth has been working in SEO since 2006.
11. 11:30-11:50am
Rocking Your CRO Efforts with Radical Redesigns with Chris Dayley
Too often we have design blinders on when running A/B tests, focusing only on things like button
text. Chris will help you break through to find dramatic gains in your CRO efforts.
Chris Dayley is a digital marketing expert and owner of Dayley Conversion. His company provides
full-service A/B testing for businesses, including design, development, and test execution.
11:50-12:10pm
Parole, Parole, Parole: Practical, Modern Keyword and Topical Research with Gianluca Fiorelli
Just using Keyword Planner and Google Suggest is a waste time. Gianluca will show you how
keyword and topical research is more about culture, not guessing, and explore unusual sources and
seldom used tool features to make your research more effective.
Moz Associate, official blogger for Stateofdigital.com and well-known International SEO and Inbound
Strategist, Gianluca Fiorelli works in the Digital Marketing industry, but he still believes that he that
he knows nothing.
12:10-1:40pm
Lunch
1:40-2:15pm
The Psychology of Social Media with Courtney Seiter
12. Courtney dives into the science of why people post, share, and build relationships on social media
and how to create an even more irresistible social media experience for your audience.
Courtney Seiter examines social media and workplace culture at Buffer, and her writing has been
published at TIME, Fast Company, Lifehacker, Inc., and more. She lives in Nashville, where she is a
founder of Girls to the Moon, a leadership camp for girls.
2:15-2:50pm
Astoundingly Useful Applications of Facebook Search for Marketers with David Mihm
Facebook has long neglected its potential as a local search giant, and as a result, its Graph Search
product is an afterthought for too many marketers. David showcases Graph-powered insights for
small-business marketers--with utility well beyond Facebook.
David Mihm has created and promoted search-friendly websites for clients of all sizes since the early
2000's. David co-founded GetListed.org, which he sold to Moz in November 2012. He now serves as
Moz's Director of Local Search Strategy.
2:50-3:10pm
PM Break
3:10-3:45pm
(Check back soon; we're still finalizing the details of this session!)
3:45-4:30pm
Onsite SEO in 2015: An Elegant Weapon for a More Civilized Marketer with Rand Fishkin
SEO has come full circle as on-page SEO has returned to the forefront. Rand will share how and why
on-site SEO is so important and show off uncommon tactics with powerful potential.
Husband of Geraldine. Founder of Moz. Presenter of Whiteboard Friday. Writer of blog posts.
Sender of tweets.
13. 7:00pm-12:00am Wednesday Night Bash at the Garage
Do you love singing "I Love Rock n' Roll"? How about bowling in some fancy shoes? Or are you a
pool shark? Our after-party has a little something for everyone.
Chill with the new friends you've made, catch up with your old friends, and get to know the people
you've only ever met online. We'll provide heavy appetizers and plenty of beverages. This year's
assortment includes the MozCow Mule Mocktail, as well as well liquor, beer, house wine, soft drinks,
and of course, plenty of our friend H2O.
Make sure to bring your MozCon badge and an ID (driver's license or non-US passport). See you
there!
Ready for MozCon?
Buy your ticket now!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO
news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you
don't have time to hunt down but want to read!
]]Posted by EricaMcGillivray
We're super-thrilled to say that it's finally here: the MozCon 2015 Agenda. MozCon is July 13-15 in
Seattle. We have an outstanding lineup this year featuring topics ranging from technical SEO and
email marketing to content strategy and digging into your creative side. All of our speakers are
already gearing up to deliver top-notch and actionable tips. And if you still need your ticket:
Buy your ticket now!
If you have any questions about the schedule, we'd love to hear 'em. Feel free to ask in the
comments.
MozCon 2015 AgendaMonday
8:00-9:00am
Breakfast
14. 9:00-9:20am
Welcome to MozCon 2015! with Rand Fishkin
MozCon 2015 is here. Rand brings in the fun, recaps where our industry's been, and talks a bit about
the future.
Husband of Geraldine. Founder of Moz. Presenter of Whiteboard Friday. Writer of blog posts.
Sender of tweets.
9:20-10:05am
How to Make Your Marketing Match Your Reality with Dana DiTomaso
Too often, the tone and promises of marketing don't match those of the business itself. Dana will
help you bring your brand identity together, both in-store and online, whether at a conference, on
the radio, or in a meeting.
Dana DiTomaso likes to impart wisdom to help you turn a lot of marketing bullshit into real
strategies to grow your business. After 10+ years, she's (almost) seen it all. It's true, Dana will meet
with you and teach you the ways of the digital world, but she is also a fan of the random fact. Kick
Point often celebrates "Watershed Wednesday" because of Dana's diverse work and education
background. In her spare time, Dana drinks tea and yells at the Hamilton Tiger-Cats.
10:05-10:25am
AM Break
10:25-11:25am
How To Do Content Strategy (Probably) with Kristina Halvorson
Put 10 people in a room and ask them to define "content strategy," and you'll likely get 10 different
answers. Kristina will share her own tried-and-true approach!
15. Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She
is the founder of Brain Traffic, the coauthor of Content Strategy for the Web, and the founder of the
Confab content strategy conferences.
11:25-12:10pm
An SEO's Guide to the Insane World of Content with Matthew Brown
Find yourself arguing whether or not SEO is just great content? Matthew will talk through a
strategic and tactical journey of content strategy from an SEO's viewpoint and leave you with new
tools and tactics.
Matthew Brown is on the Product Strategy and Design team at Moz, where he spends equal time on
new products and staying out of the way. He enjoys bourbon and working on his upcoming novel,
"Fifty Shades of Ginger" (look for it in 2019). Follow him at @MatthewJBrown for his special brand
of hot takes.
12:10-1:40pm
Lunch
1:40-2:00pm
Delightful Remarketing: How You Can Do It with Duane Brown
By focusing on the differences between remarketing and creating delightful remarketing, Duane will
help you grow the revenue and profit for your brand.
Duane Brown is a digital marketer with 10 years' experience having lived and worked in five cities
across three continents. He's currently at Unbounce. When not working, you can find Duane
traveling to some far-flung location around the world to eat food and soak up the culture.
16. 2:00-2:20pm
The Perfect Pair: Using PPC Data to Influence SEO with Stephanie Wallace
PPC is an easy testing ground for your SEO. Stephanie will explain how to better integrate them and
leverage campaign data to influence SEO strategies.
Stephanie Wallace is Director of SEO at Nebo, a digital agency in Atlanta. She helps clients navigate
the ever-changing world of SEO by understanding their audience and creating a digital experience
that both the user and Google can appreciate.
2:20-2:40pm
Tracking Beyond the Pageview with Adrian Vender
Typical engagement analytics don't tell the full story of how people interact with your website.
Adrian will show you how to use Google Tag Manager to turbocharge your content tracking and
custom reports.
Adrian Vender is the Director of Analytics at IMI and a general enthusiast of coding and digital
marketing. He's also a life-long drummer and lover of music.
2:40-3:00pm
PM Break
3:00-3:35pm
Too Busy to Do Good Work with Marta Turek
17. Don't let your work suffer from being busy. Instead, let Marta show you the tactics to clean up your
PPC processes to finally get more strategic.
Marta Turek holds seven years of experience in digital advertising, specializing in lead generation,
and paid search marketing. Developing digital strategies and telling stories through data is what
rocks her boat. She's currently at ROI·DNA.
3:35-4:10pm
Online Personalization that Actually Works with Cara Harshman
Personalizing your marketing may be a daunting idea right now, but after Cara breaks it down, you'll
realize why embracing it early will be transformative, highly lucrative, addicting, and not creepy.
Cara Harshman tells stories at Optimizely. She was the second marketer to join and is now a
Content Marketing Manager+Blog Editor. In 2012, she (openly) ghost-wrote A/B Testing the book,
on behalf of the co-founders.
4:10-4:55pm
Ultimate Search and Social Mashup: Expertly Curate Owned Audience Cookie Pools with Marty
Weintraub
Stay relevant, marketers! Learn to mine merged search and social data to build audience-based
cookie pools for performance marketers to exploit.
Marty is Founder of aimClear®. He was honored three years straight as a "Top 25 Most Influential
PPC Expert"; was 2013 "US Search Personality of the Year"; is an acclaimed author; and fixture on
the international digital marketing conference speaking circuit.
7:00-10:00pm
Monday Night #MozCrawl
We're having a pub crawl on Monday, official stops coming soon. You'll be able to explore some of
our favorite haunts and make some new friends. Go at your own pace, and visit the stops in any
order. Spread across seven bars, each stop is sponsored by a trusted partner and one by us. You
18. must bring your MozCon badge--for free drinks and light appetizers--and your US ID or passport.
See you there!
Tuesday
8:00-9:00am
Breakfast
9:00-9:45am
Surviving Google: SEO in 2020 with Pete Meyers
Organic results are disappearing, replaced by Knowledge Graph, direct answers, new ad hybrids,
and more. How can SEOs be ready for Google in five years?
Dr. Pete Meyers is Marketing Scientist for Moz, where he works on product research and data-
driven content. He has spent the past three years building research tools to monitor Google,
including the MozCast project, and he curates the Google Algorithm History.
9:45-10:30am
Become a Mobile SEO Superhero with Cindy Krum
With Google's algorithm mobile change, Cindy will walk you through the changes, what they mean
for your site and its rankings, and what you should be focusing on going forward.
Cindy Krum is the CEO and Founder of MobileMoxie, LLC, and author of Mobile Marketing: Finding
Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and
regularly speaks at US and international digital marketing events.
10:30-10:50am
AM Break
19. 10:50-11:25am
Digital Analytics: People, Process, Platform with Adam Singer
In a data-driven world, Adam will pull you back to think again about your analytics, best practices,
and how you report.
Adam Singer is Analytics Advocate at Google, startup adviser, investor, and blogger. He previously
was director for a global consulting team and has provided digital strategy for brands in a variety of
industries including marketing, technology, healthcare, and more.
11:25-12:00pm
How to Better Sell SEO to the C-Suite with Purna Virji
Whether you need more resources, trust, or buy-in, Purna will share practical tips for focusing on
Profit Loss and better communicating SEO planning, forecasting, and strategizing.
Purna Virji is the founder and CEO of Purview Marketing, a boutique consulting firm helping
companies of all sizes grow via search and content marketing. Purna is an avid traveler and speaks
six languages (and can swear in 17!).
12:00-12:35pm
Drive More Conversions with Lifecycle Email Campaigns with Tamara Gielen
Triggered emails can be powerful marketing. Tamara will lead you through data-driven decision
making to improve your campaigns and connect with customers.
Based near Brussels, Belgium, Tamara Gielen is one of the world's leading experts in email
20. marketing with over 14 years of experience managing email marketing programs for international
corporations.
12:35-2:05pm
Lunch
2:05-2:40pm
Reaching Critical Mass: 150 Active Members with Rich Millington
Imagine you could create and rejuvenate a successful community whenever you like? Richard
Millington will take you through a step by step action plan to reach critical mass.
Richard Millington is the Founder of FeverBee, a community consultancy, and the author of Buzzing
Communities.
2:40-3:25pm
Dark Search and Social--Run Rabbit Run! with Marshall Simmonds
With data from 112 publishers with 164+ billion page views, Marshall will dive into the challenges of
tracking social and search campaigns. He'll focus on history's lessons and what's happening with
direct and mobile traffic in an app-heavy world.
Marshall Simmonds is the Founder of Define Media Group, the enterprise audience development
company specializing in strategic search and social marketing. Define works with many of the most
influential brands and networks in the world.
3:25-3:45pm
PM Break
21. 3:45-4:20pm
Back to the Future with Local Search with Mary Bowling
Google's model of our world now mirrors the physical world better than it ever has before. Learn
how to meld the online and offline actions of your business for optimal Local Search success.
Mary Bowling's been concentrating on helping businesses succeed with Local SEO since she got into
this crazy biz in 2003. She's a consultant at Optimized!, a partner at Ignitor Digital, a partner in
LocalU, and a trainer and blogger for Search Engine News.
4:20-5:05pm
The Time to Do the Web Right Is Incredibly Short with Wil Reynolds
In "web time," competitive advantage can be lost in an instant, speed matters. Wil shares how keep
on the pulse of competitor agility and how to get things done to stay ahead of them.
Wil Reynolds - Director of Strategy, Seer Interactive - founded Seer with a focus on doing great
things for its clients, team, and the community. His passion for driving and analyzing the impact that
a site's traffic has on the company's bottom line has shaped SEO and digital marketing industries.
Wil also actively supports the Covenant House.
7:00pm-10:00pm
MozCon Ignite at Benaroya Hall
We're thrilled to announce the addition of a networking and Ignite-style event for attendees on
Tuesday night. Join us to meet--and--greet your fellow community members and hear them talk about
their passion projects. Leave that notebook in your hotel and settle into some fun. Enjoy light
appetizers and a couple of drinks on us.
Want to speak at (or just learn more about) this event? We are accepting pitches through Sunday,
May 17, at 5pm PST!
Wednesday
22. 8:30-9:30am
Breakfast
9:30-10:15am
Marketing Innovations: Creative PR, Content, and SEO Strategies with Lexi Mills
Lexi shows you how to apply strategies used in emerging markets to grow the success of your PR,
SEO, and content work from bathrooms to rock bands.
Lexi Mills is a PR SEO specialist, with over eight years experience working with both small firms and
big brands. She has designed and implemented integrated PR, SEO, content, and social campaigns
in the UK, Europe, and USA for B2B and B2C clients. She's currently at DynamoPR.
10:15-10:50am
Upside Down and Inside Out with Mig Reyes
Mig shares how to shake up your marketing projects by looking at your work through a lens of
experiments and creativity.
Mig Reyes is a traditionally trained graphic designer who escaped advertising agency life, cut his
teeth at the T-shirt powerhouse known as Threadless, and now helps lead branding, marketing and
even a bit of product work at Basecamp.
10:50-11:10am
AM Break
23. 11:10-11:30am
Get Hired to Do SEO with Ruth Burr Reedy
You dream in SEO--but all the SEO job descriptions require something you don't have! Ruth Burr
Reedy will teach you how to show employers you know your stuff, by building your personal brand
with real-life examples of your SEO prowess.
Ruth Burr Reedy is the head of on-site SEO for BigWing Interactive, a full-service digital marketing
agency in Oklahoma City, OK. At BigWing she manages a team doing on-site, technical and local
SEO. Ruth has been working in SEO since 2006.
11:30-11:50am
Rocking Your CRO Efforts with Radical Redesigns with Chris Dayley
Too often we have design blinders on when running A/B tests, focusing only on things like button
text. Chris will help you break through to find dramatic gains in your CRO efforts.
Chris Dayley is a digital marketing expert and owner of Dayley Conversion. His company provides
full-service A/B testing for businesses, including design, development, and test execution.
11:50-12:10pm
Parole, Parole, Parole: Practical, Modern Keyword and Topical Research with Gianluca Fiorelli
Just using Keyword Planner and Google Suggest is a waste time. Gianluca will show you how
keyword and topical research is more about culture, not guessing, and explore unusual sources and
seldom used tool features to make your research more effective.
24. Moz Associate, official blogger for Stateofdigital.com and well-known International SEO and Inbound
Strategist, Gianluca Fiorelli works in the Digital Marketing industry, but he still believes that he that
he knows nothing.
12:10-1:40pm
Lunch
1:40-2:15pm
The Psychology of Social Media with Courtney Seiter
Courtney dives into the science of why people post, share, and build relationships on social media
and how to create an even more irresistible social media experience for your audience.
Courtney Seiter examines social media and workplace culture at Buffer, and her writing has been
published at TIME, Fast Company, Lifehacker, Inc., and more. She lives in Nashville, where she is a
founder of Girls to the Moon, a leadership camp for girls.
2:15-2:50pm
Astoundingly Useful Applications of Facebook Search for Marketers with David Mihm
Facebook has long neglected its potential as a local search giant, and as a result, its Graph Search
product is an afterthought for too many marketers. David showcases Graph-powered insights for
small-business marketers--with utility well beyond Facebook.
David Mihm has created and promoted search-friendly websites for clients of all sizes since the early
2000's. David co-founded GetListed.org, which he sold to Moz in November 2012. He now serves as
Moz's Director of Local Search Strategy.
2:50-3:10pm
PM Break
3:10-3:45pm
25. (Check back soon; we're still finalizing the details of this session!)
3:45-4:30pm
Onsite SEO in 2015: An Elegant Weapon for a More Civilized Marketer with Rand Fishkin
SEO has come full circle as on-page SEO has returned to the forefront. Rand will share how and why
on-site SEO is so important and show off uncommon tactics with powerful potential.
Husband of Geraldine. Founder of Moz. Presenter of Whiteboard Friday. Writer of blog posts.
Sender of tweets.
7:00pm-12:00am Wednesday Night Bash at the Garage
Do you love singing "I Love Rock n' Roll"? How about bowling in some fancy shoes? Or are you a
pool shark? Our after-party has a little something for everyone.
Chill with the new friends you've made, catch up with your old friends, and get to know the people
you've only ever met online. We'll provide heavy appetizers and plenty of beverages. This year's
assortment includes the MozCow Mule Mocktail, as well as well liquor, beer, house wine, soft drinks,
and of course, plenty of our friend H2O.
Make sure to bring your MozCon badge and an ID (driver's license or non-US passport). See you
there!
Ready for MozCon?
Buy your ticket now!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO
news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you
don't have time to hunt down but want to read!
]]
http://feeds.feedburner.com/seomoz