Link Building vs Real Time Penguin - Charles Floate Chiang Mai SEO Presentation
•Download as PPTX, PDF•
1 like•1,073 views
From the Chiang Mai SEO Mastermind Meetup. I talk about how I go about beating Penguin 4.0 with my specialist link building strategies.
Report
Share
Report
Share
Recommended
Off page seo
SEO involves optimizing a website to speak to search engines in a way that provides information about the site and aims to improve rankings. On-page SEO refers to on-site elements like titles, URLs, and content that can be optimized. Off-page SEO involves outside activities like link building, social media marketing, and social bookmarking. While link building is the most popular off-page technique, the quality of links matters more than quantity, and natural links from trusted sources are most valuable. Both on-page and off-page optimization are important for a successful SEO strategy.
TECHNIQUES BEHIND SEO
SEO involves optimizing websites for search engines through on-page and off-page techniques. On-page SEO focuses on internal elements like titles, descriptions and content while off-page SEO involves external links, social media and link building. Getting natural, relevant links from authoritative sources is important for rankings. While link building was exploited in black hat SEO, Google now focuses on quality over quantity and punishes manipulative practices.
SEO Off Page Optimization
Search engine optimization step by step. Latest SEO guidelines for SEO audit, webmaster knowledge, off page guidelines,Directory submission, link building and Facebook posting
Off page seo
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
Web Solution Winners Blogger guide for beginner
Web Solution Winners is The World's Most Successful Blog. We write about Technology, Business, Entertainment, Lifestyle, SEO, Travel, USA, UK, Canada.
Seo presentation revised(2)
This is a presentation by Malcolm Coles on SEO techniques. Probably one of the best and most down to earth ones I've seen.
Introduction To Seo
This document provides an introduction to search engine optimization (SEO). It discusses the goal of SEO as increasing website traffic through higher search engine rankings. Both on-page and off-page optimization techniques are covered. Specific optimization strategies are outlined for Google, Yahoo, and MSN, focusing on factors like backlinks, content, site structure and link aging.
An Introduction to SEO: Guest Lecture
An introduction to SEO for beginner. From what SEO is, to how search engines work, to how to optimise websites for search engines and people. Originally a slide deck for a guest lecture given to the Department of Marketing, Faculty of Business, Oxford Brookes University
Recommended
Off page seo
SEO involves optimizing a website to speak to search engines in a way that provides information about the site and aims to improve rankings. On-page SEO refers to on-site elements like titles, URLs, and content that can be optimized. Off-page SEO involves outside activities like link building, social media marketing, and social bookmarking. While link building is the most popular off-page technique, the quality of links matters more than quantity, and natural links from trusted sources are most valuable. Both on-page and off-page optimization are important for a successful SEO strategy.
TECHNIQUES BEHIND SEO
SEO involves optimizing websites for search engines through on-page and off-page techniques. On-page SEO focuses on internal elements like titles, descriptions and content while off-page SEO involves external links, social media and link building. Getting natural, relevant links from authoritative sources is important for rankings. While link building was exploited in black hat SEO, Google now focuses on quality over quantity and punishes manipulative practices.
SEO Off Page Optimization
Search engine optimization step by step. Latest SEO guidelines for SEO audit, webmaster knowledge, off page guidelines,Directory submission, link building and Facebook posting
Off page seo
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
Web Solution Winners Blogger guide for beginner
Web Solution Winners is The World's Most Successful Blog. We write about Technology, Business, Entertainment, Lifestyle, SEO, Travel, USA, UK, Canada.
Seo presentation revised(2)
This is a presentation by Malcolm Coles on SEO techniques. Probably one of the best and most down to earth ones I've seen.
Introduction To Seo
This document provides an introduction to search engine optimization (SEO). It discusses the goal of SEO as increasing website traffic through higher search engine rankings. Both on-page and off-page optimization techniques are covered. Specific optimization strategies are outlined for Google, Yahoo, and MSN, focusing on factors like backlinks, content, site structure and link aging.
An Introduction to SEO: Guest Lecture
An introduction to SEO for beginner. From what SEO is, to how search engines work, to how to optimise websites for search engines and people. Originally a slide deck for a guest lecture given to the Department of Marketing, Faculty of Business, Oxford Brookes University
SEO presentation
SEO refers to optimizing websites to rank higher in search engines organically. The document discusses the key aspects of SEO including technical SEO to optimize a site structure, on-page SEO to optimize content, and off-page SEO such as link building. It provides examples of individual optimizations for each aspect and outlines how an SEO strategy is implemented over months to gradually improve rankings and traffic. A case study example shows how a client significantly improved their search visibility and increased visitors after 6 months of implementing an SEO strategy from promeSeo.
From Blackhat to Whitehat - Benj Arriola
The document discusses the author's journey learning SEO and shares lessons learned over time. It provides an overview of the author's career history and SEO experience, highlights strategies for learning SEO like sharing knowledge online and through conferences, and discusses both ethical "white hat" and unethical "black hat" SEO tactics, cautioning that many black hat techniques no longer work. It also offers examples of content marketing tactics like creating infographics, eBooks, and guest posts that can build high-quality backlinks naturally.
Search Engine Optimization: Connections that Matter
A presentation by Chelsea Whitaker and Lissa Lee on how search engine optimization can help the Lupus Research Institutes National Coalition increase their impact on an online audience.
Getting the Most out of Linkscape
I describe how you can make the most of your SEOmoz PRO subscription and the tools we offer powered by Linkscape.
Ramp up Your Digital Marketing Plan | Internet Marketing for Healthcare
This was presented at the 2019 AAO (American Academy of Ophthalmology) meeting in San Francisco.
Launching and maintaining a digital marketing strategy involves many moving parts. At the heart of your marketing strategy is a website. Your website should be up to date and optimized for best performance. Best practices and tips are reviewed for updating and improving the ability of your site to rank.
If you need to start a website, we review the different types of plans, for instance, hosted vs. self-hosted sites. There are free website building platforms, but there are some potential pitfalls you'd like to avoid.
Optimization (SEO) is the process of getting your website to rank. CMS (content management systems) allow the flexibility of turnkey design combined with a platform to best optimize your website.
Other digital marketing strategies are explored as well: Youtube, podcasts and webinars are alternative ways to market your practice...after your website is established.
Randall Wong, M.D.
www.MedicalMarketingEnterprises.com
www.RussandRandy.com
www.SunriseHostingServices.com
randall.v.wong@gmail.com
Vancity Buzz SEO Seminar 2.0
Google ranks web pages based on authority and relevance. Authority refers to how important a site or page is considered to be, while relevance refers to how related the page is to a user's search terms. SEO (search engine optimization) involves optimizing content, links, and site structure to improve a page's rankings. Key aspects of optimization include keyword research, creating relevant and easy-to-read content, optimizing images and headings, and using internal links between related pages to demonstrate a site's authority and structure to search engines. A tool called YAOST (Yet Another SEO Tool) allows bloggers to check how well they have optimized a page by analyzing elements like keywords, titles, descriptions, and URLs.
8 obsolate seo techniques
Some outdated SEO techniques that are no longer effective include: using multiple keywords in titles and descriptions; heavy use of anchor text on internal links; creating multiple pages for similar keyword variants; relying on paid links; having multiple microsites or domains targeting the same audience; using exact or partial keyword matches in domain names; determining keyword difficulty based solely on AdWords competition; and focusing on unfocused, non-strategic linkbait content. Search engines now prioritize catchy, descriptive titles; natural internal linking; comprehensive keyword coverage on single pages; avoiding paid links; consolidating content; brandable domain names; a variety of metrics to assess difficulty; and creating useful, strategically focused content.
Paid Advertising , SEO/ PR & Social Media
Paid advertising, SEO, and social media strategies are discussed. Key points include:
- Google AdWords allows paid search, display, and remarketing ads. Higher click-through rates lower costs. Landing pages must match ads.
- Facebook ads focus on likes, clicks, or conversions. Targeting uses demographics and custom audiences.
- SEO involves research, content marketing through many formats, and link building from sources like bloggers, customers, and forums. Social interactions can positively impact search rankings.
- Social media like Google+, Twitter, and Facebook can promote content and build links and authority when used strategically for PR.
How to Make Your Website Visible Online
This document provides information about search engine optimization (SEO) and why it is important for websites. It introduces the SEO team and their credentials. SEO involves on-page optimization like keyword research and meta tags, as well as off-page optimization like link building. To benefit from SEO, website owners should understand their target customers and ensure their sites are search engine friendly. The document recommends starting with search engine research and optimizing websites for search visibility.
SEO & UX: Finding the Balance - Rob Ousbey
In this session, Rob will help to reconcile the sometime conflicting advice about UX and SEO. He'll cover the UX factors that can help boost your SEO performance, and bring words of warning about the UX best practices that might be damaging your rankings.
This was presented at the Ingeniux User Conference 2017.
Multilingual & Multinational Link Building with Multilingual Content Marketing
International SEO strategies for link building by Benj Arriola, Internet Marketing Inc.presented at
Search Marketing Expo (SMX) Toronto, Ontario, Canada on March 20-21, 2013
Getting Started with LinkedIn
The document provides an overview of LinkedIn and how to get started using it. It discusses what LinkedIn is, who uses it, and its key features. The agenda includes setting up a profile, connecting with colleagues, finding jobs, and sharing content. Common questions are addressed, such as who to connect with and how to set up the privacy settings. Power user secrets are also shared, such as ways to increase visibility and enhance search engine results.
Consequences of new Google features
Presentation of real time search, instant search, social search & personalized search. Outline some potential consequences of these features together with 9 things to consider when approaching SEO as a communications or marketing manager.
SEO Fundamentals and Off Page Best Practices
This document provides an overview of search engine optimization (SEO) fundamentals and techniques. It defines SEO as optimizing a website's visibility in organic search results. It explains how search engines like Google work by crawling the web, indexing pages, and using over 200 ranking factors to determine a page's relevance and authority. The document outlines important Google algorithm updates and discusses on-page SEO techniques like optimizing content and internal linking as well as off-page techniques like building high-quality backlinks from authoritative websites on related topics. It provides guidelines for an effective link building strategy in a natural, non-spammy way.
Getting Started with Search Engine Optimization
The document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of on-page optimization elements like title tags, meta descriptions, images and body content. It also covers off-page optimization tactics like building high-quality links from relevant sites. Additionally, the document outlines tools for keyword research, site audits and technical SEO checks. The goal is to help websites improve their visibility and rankings on search engines through both on-page and off-page optimization strategies.
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...
The document discusses 5 link building fundamentals: 1) Have a plan, including understanding your SEO history, industry, consumers and developing a strategy. 2) Put people first by creating relevant content. 3) Focus on quality over quantity for nitty gritty SEO. 4) Stay active to sustain success through blog engagement. 5) Don't overdo it with links to avoid penalties through diversification and natural anchor text. Questions can be asked on Twitter with #SEOwebinar.
Search Engine Optimization 2013
SEO basics involves improving website visibility in search engines through natural or unpaid search results. It targets different types of searches. SEO works by building quality content, finding relevant keywords to include appropriately on pages, and getting other sites to link to your content. Key aspects include researching keywords, optimizing pages for those keywords, and creating content that others will want to link to in order to increase links and search rankings over time. The most important part of SEO is creating good quality content.
The New Era of Link Building - Reload Media Discussion
This document provides a visual timeline of major SEO updates from Google from before Google launched in 1998 to 2013. It outlines updates like Google's PageRank algorithm, the Penguin and Panda updates that targeted low-quality content and unnatural links, and the Hummingbird update that improved semantic search. The document also discusses how link building needs to be more focused on quality, diversity and minimizing risks of penalties. It notes that while tactics like private link networks and site hacking can still work, strategies like article spinning, exact match anchor text and site-wide links are riskier and less effective now.
Website Promotion And Traffic Generation
The document provides information on various website promotion and traffic generation strategies, including search engine optimization (SEO), social media promotion, content creation, and paid advertising methods like Google AdWords. It discusses the importance of traffic for generating revenue and discusses best practices for content, headlines, social sharing, commenting, news tips, directories, and paid promotion methods to help drive targeted traffic to a website.
No Bull Sh*t SEO - NOV 2019
This is the No Bull Sh*t SEO presentation from CO+HOOTS Mid-Week Mind Tweak, given by Ryan Knoll on November 13th, 2019. Ryan holds nothing back and shares many tips and tricks learned from 10+ years in digital marketing and SEO. Covering the basics of whether or not SEO is a good fit for your business to how to run a link building campaign using the same tools the professionals do. Check out the complete SEO resource guide here: https://pixelsoda.com/mwmt/
Bootstrap Web Marketing: SEO & Social Media.ppt
Bootstrap Web Marketing: SEO & Social Media
==== https://pdfsearchengine.xyz
File Format: Microsoft Powerpoint
Bootstrap Web Marketing: SEO & Social Media. Who I am; Disclaimer; Format of the presentation. SEO. Why SEO Kicks Ass. Other than effort, it's free.
A4uexpolinkingstructure 1224068989580452-8
Internal link building is important for search engine optimization because it helps search engines understand the structure and importance of pages on a website. A good internal linking structure involves categorizing pages, using consistent in-text links and breadcrumbs to clearly show the relationships between pages, and sculpting PageRank flow so that the most important "money pages" receive more links and rankings. The presenter recommends optimizing a website's internal linking by following information architecture best practices and examples from Wikipedia.
More Related Content
What's hot
SEO presentation
SEO refers to optimizing websites to rank higher in search engines organically. The document discusses the key aspects of SEO including technical SEO to optimize a site structure, on-page SEO to optimize content, and off-page SEO such as link building. It provides examples of individual optimizations for each aspect and outlines how an SEO strategy is implemented over months to gradually improve rankings and traffic. A case study example shows how a client significantly improved their search visibility and increased visitors after 6 months of implementing an SEO strategy from promeSeo.
From Blackhat to Whitehat - Benj Arriola
The document discusses the author's journey learning SEO and shares lessons learned over time. It provides an overview of the author's career history and SEO experience, highlights strategies for learning SEO like sharing knowledge online and through conferences, and discusses both ethical "white hat" and unethical "black hat" SEO tactics, cautioning that many black hat techniques no longer work. It also offers examples of content marketing tactics like creating infographics, eBooks, and guest posts that can build high-quality backlinks naturally.
Search Engine Optimization: Connections that Matter
A presentation by Chelsea Whitaker and Lissa Lee on how search engine optimization can help the Lupus Research Institutes National Coalition increase their impact on an online audience.
Getting the Most out of Linkscape
I describe how you can make the most of your SEOmoz PRO subscription and the tools we offer powered by Linkscape.
Ramp up Your Digital Marketing Plan | Internet Marketing for Healthcare
This was presented at the 2019 AAO (American Academy of Ophthalmology) meeting in San Francisco.
Launching and maintaining a digital marketing strategy involves many moving parts. At the heart of your marketing strategy is a website. Your website should be up to date and optimized for best performance. Best practices and tips are reviewed for updating and improving the ability of your site to rank.
If you need to start a website, we review the different types of plans, for instance, hosted vs. self-hosted sites. There are free website building platforms, but there are some potential pitfalls you'd like to avoid.
Optimization (SEO) is the process of getting your website to rank. CMS (content management systems) allow the flexibility of turnkey design combined with a platform to best optimize your website.
Other digital marketing strategies are explored as well: Youtube, podcasts and webinars are alternative ways to market your practice...after your website is established.
Randall Wong, M.D.
www.MedicalMarketingEnterprises.com
www.RussandRandy.com
www.SunriseHostingServices.com
randall.v.wong@gmail.com
Vancity Buzz SEO Seminar 2.0
Google ranks web pages based on authority and relevance. Authority refers to how important a site or page is considered to be, while relevance refers to how related the page is to a user's search terms. SEO (search engine optimization) involves optimizing content, links, and site structure to improve a page's rankings. Key aspects of optimization include keyword research, creating relevant and easy-to-read content, optimizing images and headings, and using internal links between related pages to demonstrate a site's authority and structure to search engines. A tool called YAOST (Yet Another SEO Tool) allows bloggers to check how well they have optimized a page by analyzing elements like keywords, titles, descriptions, and URLs.
8 obsolate seo techniques
Some outdated SEO techniques that are no longer effective include: using multiple keywords in titles and descriptions; heavy use of anchor text on internal links; creating multiple pages for similar keyword variants; relying on paid links; having multiple microsites or domains targeting the same audience; using exact or partial keyword matches in domain names; determining keyword difficulty based solely on AdWords competition; and focusing on unfocused, non-strategic linkbait content. Search engines now prioritize catchy, descriptive titles; natural internal linking; comprehensive keyword coverage on single pages; avoiding paid links; consolidating content; brandable domain names; a variety of metrics to assess difficulty; and creating useful, strategically focused content.
Paid Advertising , SEO/ PR & Social Media
Paid advertising, SEO, and social media strategies are discussed. Key points include:
- Google AdWords allows paid search, display, and remarketing ads. Higher click-through rates lower costs. Landing pages must match ads.
- Facebook ads focus on likes, clicks, or conversions. Targeting uses demographics and custom audiences.
- SEO involves research, content marketing through many formats, and link building from sources like bloggers, customers, and forums. Social interactions can positively impact search rankings.
- Social media like Google+, Twitter, and Facebook can promote content and build links and authority when used strategically for PR.
How to Make Your Website Visible Online
This document provides information about search engine optimization (SEO) and why it is important for websites. It introduces the SEO team and their credentials. SEO involves on-page optimization like keyword research and meta tags, as well as off-page optimization like link building. To benefit from SEO, website owners should understand their target customers and ensure their sites are search engine friendly. The document recommends starting with search engine research and optimizing websites for search visibility.
SEO & UX: Finding the Balance - Rob Ousbey
In this session, Rob will help to reconcile the sometime conflicting advice about UX and SEO. He'll cover the UX factors that can help boost your SEO performance, and bring words of warning about the UX best practices that might be damaging your rankings.
This was presented at the Ingeniux User Conference 2017.
Multilingual & Multinational Link Building with Multilingual Content Marketing
International SEO strategies for link building by Benj Arriola, Internet Marketing Inc.presented at
Search Marketing Expo (SMX) Toronto, Ontario, Canada on March 20-21, 2013
Getting Started with LinkedIn
The document provides an overview of LinkedIn and how to get started using it. It discusses what LinkedIn is, who uses it, and its key features. The agenda includes setting up a profile, connecting with colleagues, finding jobs, and sharing content. Common questions are addressed, such as who to connect with and how to set up the privacy settings. Power user secrets are also shared, such as ways to increase visibility and enhance search engine results.
Consequences of new Google features
Presentation of real time search, instant search, social search & personalized search. Outline some potential consequences of these features together with 9 things to consider when approaching SEO as a communications or marketing manager.
SEO Fundamentals and Off Page Best Practices
This document provides an overview of search engine optimization (SEO) fundamentals and techniques. It defines SEO as optimizing a website's visibility in organic search results. It explains how search engines like Google work by crawling the web, indexing pages, and using over 200 ranking factors to determine a page's relevance and authority. The document outlines important Google algorithm updates and discusses on-page SEO techniques like optimizing content and internal linking as well as off-page techniques like building high-quality backlinks from authoritative websites on related topics. It provides guidelines for an effective link building strategy in a natural, non-spammy way.
Getting Started with Search Engine Optimization
The document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of on-page optimization elements like title tags, meta descriptions, images and body content. It also covers off-page optimization tactics like building high-quality links from relevant sites. Additionally, the document outlines tools for keyword research, site audits and technical SEO checks. The goal is to help websites improve their visibility and rankings on search engines through both on-page and off-page optimization strategies.
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...
The document discusses 5 link building fundamentals: 1) Have a plan, including understanding your SEO history, industry, consumers and developing a strategy. 2) Put people first by creating relevant content. 3) Focus on quality over quantity for nitty gritty SEO. 4) Stay active to sustain success through blog engagement. 5) Don't overdo it with links to avoid penalties through diversification and natural anchor text. Questions can be asked on Twitter with #SEOwebinar.
Search Engine Optimization 2013
SEO basics involves improving website visibility in search engines through natural or unpaid search results. It targets different types of searches. SEO works by building quality content, finding relevant keywords to include appropriately on pages, and getting other sites to link to your content. Key aspects include researching keywords, optimizing pages for those keywords, and creating content that others will want to link to in order to increase links and search rankings over time. The most important part of SEO is creating good quality content.
The New Era of Link Building - Reload Media Discussion
This document provides a visual timeline of major SEO updates from Google from before Google launched in 1998 to 2013. It outlines updates like Google's PageRank algorithm, the Penguin and Panda updates that targeted low-quality content and unnatural links, and the Hummingbird update that improved semantic search. The document also discusses how link building needs to be more focused on quality, diversity and minimizing risks of penalties. It notes that while tactics like private link networks and site hacking can still work, strategies like article spinning, exact match anchor text and site-wide links are riskier and less effective now.
Website Promotion And Traffic Generation
The document provides information on various website promotion and traffic generation strategies, including search engine optimization (SEO), social media promotion, content creation, and paid advertising methods like Google AdWords. It discusses the importance of traffic for generating revenue and discusses best practices for content, headlines, social sharing, commenting, news tips, directories, and paid promotion methods to help drive targeted traffic to a website.
No Bull Sh*t SEO - NOV 2019
This is the No Bull Sh*t SEO presentation from CO+HOOTS Mid-Week Mind Tweak, given by Ryan Knoll on November 13th, 2019. Ryan holds nothing back and shares many tips and tricks learned from 10+ years in digital marketing and SEO. Covering the basics of whether or not SEO is a good fit for your business to how to run a link building campaign using the same tools the professionals do. Check out the complete SEO resource guide here: https://pixelsoda.com/mwmt/
What's hot (20)
Search Engine Optimization: Connections that Matter
Search Engine Optimization: Connections that Matter
Ramp up Your Digital Marketing Plan | Internet Marketing for Healthcare
Ramp up Your Digital Marketing Plan | Internet Marketing for Healthcare
Multilingual & Multinational Link Building with Multilingual Content Marketing
Multilingual & Multinational Link Building with Multilingual Content Marketing
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...
The New Era of Link Building - Reload Media Discussion
The New Era of Link Building - Reload Media Discussion
Similar to Link Building vs Real Time Penguin - Charles Floate Chiang Mai SEO Presentation
Bootstrap Web Marketing: SEO & Social Media.ppt
Bootstrap Web Marketing: SEO & Social Media
==== https://pdfsearchengine.xyz
File Format: Microsoft Powerpoint
Bootstrap Web Marketing: SEO & Social Media. Who I am; Disclaimer; Format of the presentation. SEO. Why SEO Kicks Ass. Other than effort, it's free.
A4uexpolinkingstructure 1224068989580452-8
Internal link building is important for search engine optimization because it helps search engines understand the structure and importance of pages on a website. A good internal linking structure involves categorizing pages, using consistent in-text links and breadcrumbs to clearly show the relationships between pages, and sculpting PageRank flow so that the most important "money pages" receive more links and rankings. The presenter recommends optimizing a website's internal linking by following information architecture best practices and examples from Wikipedia.
ITC Backlinks Presentation
Backlinks are links from other websites that point back to your website. They are important for search engine optimization (SEO) because search engines like Google use the number and quality of backlinks to determine a website's popularity and page rank. There are two types of backlinks - dofollow links that pass link juice or authority, and nofollow links that don't provide SEO value. Quality backlinks should come from relevant websites in the same topic area to pass more authority. Common places to build backlinks include forums, blogs, directories, social media, and local business listings.
Backlinking Best Practices
Backlinks do still matter and have a bearing on an organization's authority in the eyes of Google. Client Success Manager, Jeff Riddall, reviews some best practices for identifying and obtaining backlinks from relevant, reputable sources.
Backlinking Best Practices
Evaluating, organizing and building relevant, value-added backlinks by leveraging gShift Labs in the shadow of Google's Penguin.
Search and Email Marketing Startup Guide
This document discusses search engine optimization (SEO) and email marketing strategies for startups and small businesses. It covers key SEO topics like on-page optimization, link building, and local SEO. It also provides a brief overview of email marketing platforms like MailChimp and aWeber and strategies for leveraging email subscribers through social media, blog posts, and paid ads. The document recommends affordable marketing packages for small businesses looking to get started with digital marketing.
SEO Search Engine Optimization Internet Marketing
DIY-SEO – Do It Yourself Web Site Optimization Strategies
During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords, description, title, <h1>, <h2>, content, alt-tags in the construction of web sites. Learn the basics of web site hosting, importance of marketing your URL and how to properly set up your web site. Learn the use of keyword research and image optimization, content. How to, or not, work with a web designer. Website versus blogs, and Social Media optimization, and other important SEO topics.
Web site hosting defined – Servers, text files, prices, hosting options
Examining What Google Really Wants
Domain names and URL
Examine your web site to determine if it’s optimized for search engines
Keyword Research
The things that must be on your web site for SEO results
o Meta Tags, Keywords, Description, Title, <h1>, <h2>, Content, Alt-Tags
Text Content vs. Flash or Images
Using Google Webmaster Tools
Working with web designers and developers
Options for self-designs and control of your web site
The value and importance of valuable content and keywords
The least HTML you must know
Dos and don’ts of SEO optimization
Web sites versus blogs
The importance of quality backlinks
Sitemaps and Privacy Policy
Other Important Topics for Proper SEO
Drexel New Media Marketing: Intro to SEO
This document provides an overview of search engine optimization (SEO) strategies. It discusses the three primary elements of SEO: on-page factors, in-page technical factors, and off-page factors like link building and local citation building. On-page factors that help rankings include relevant keywords, high-quality content and architecture. In-page technical optimization ensures bots can easily access content. Off-page factors involve developing relationships to obtain links from other sites, which signals authority to search engines. Social media can also indirectly help SEO by increasing awareness, engagement and potential for future links. The document emphasizes creating valuable content over quick tactics and stresses SEO requires ongoing effort over time.
What's Hot in Search Marketing: 2012 Update
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
SEO workshop
This document provides an overview of an SEO workshop. The workshop aims to help attendees understand how SEO works, learn common jargon, create an SEO strategy, and provide useful tools and tips. The workshop covers the basics of SEO including why it's important, how search engines work, myth busting, and the anatomy of search results. It then discusses setting an SEO strategy including choosing keywords, targets, and current/potential search terms. On-page optimization techniques are explained like optimizing titles, headings and URLs. Off-page factors like backlinking, social media, PR, blogs and content are also covered. Finally, free and paid SEO tools are listed.
What's moving search results? A snapshot of what is moving major iGaming SERPs
Presented at IGB's London Affiliate Conference on 02/02/2015. The presentation uses Blueclaw's MarketScout reports as a starting point from which to understand what metrics and signals are leading to success in Google's organic search results for iGaming brands and affiliates.
Linking Strategies - Roy Huiskes - One To Market
The document discusses the importance of internal link building and strategies for optimizing the internal linking structure of a website. It explains that internal links help search engines determine the importance of pages by passing "linklove" or PageRank between pages. The key strategies discussed are using an information architecture that flows linklove to important money pages, siloing content into relevant categories, and using consistent in-text linking as seen on Wikipedia. Breadcrumbs and plugins for WordPress are also recommended to help with internal linking and navigation.
Performing an SEO Audit- Pubcon Vegas 2013
For more information on SEO audit services from Orthris: http://orthris.com/consulting-services/seo-audits/
Walkthrough on high level items for SEO audits from onboarding to technical. From Pubcon Vegas 2013.
Seo101hubspotmay2008 1216274334472848-8
The document provides an overview of search engine optimization (SEO) fundamentals. It discusses why SEO is important given that most business buyers start their search on Google. It covers SEO basics like choosing keywords, on-page optimization factors like titles and content, and off-page factors like links. It also discusses tools for measuring SEO success and whether companies should perform SEO themselves or hire a consultant. The document promotes an upcoming Inbound Marketing Summit event.
2014 SEO 101 - Solid Cactus
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
SEO Best Practices Tools and Resources
1. The document discusses the importance of search engine optimization (SEO) strategies for businesses, including keyword research, on-page optimization, link building, local SEO, structured data, mobile SEO, and blogging.
2. It emphasizes that domain authority, keyword usage, on-page factors, web design, and social media impact SEO rankings to varying degrees, with domain authority and keyword usage being most important.
3. The document provides tips for each SEO strategy and explains how implementing all of the strategies can maximize a business's search visibility.
Seo Inc. Webinar
This document summarizes the top 7 ranking factors for SEO in 2015 according to SEO Inc., an award-winning SEO agency. The top factors are: 1) link quality, focusing on relevant, high-quality backlinks; 2) link metrics such as trust flow and outbounding linking; 3) thematic site architecture with an organized navigation; 4) high-quality website content in the form of long-form, valuable articles; 5) on-page keyword targeting through optimized title tags, descriptions, and H1 headings; 6) site health including speed, mobile usability, and technical aspects; and 7) social signals and engagement across social media platforms. The document provides details on each factor and emphasizes the
Link Building Techniques - Sexy and New or Just Smart SEO
Link Building Techniques - Sexy and New of Just Smart SEO. Jolt & Bolt - weekly injection of Internet Caffeine. Site-Seeker.com
Doit marketing doit-marketing-webrd
doit marketing, doit-marketing, do it marketing:
http://www.doitmarketing.com
Website Redesign for marketing results. Special Report by Hubspot. Includes 7 specific website redesign tips for more effective small business marketing websites.
ICTT India 2019 - "Secrets of Search Engines Rankings" by David Carollo
This document discusses the history and evolution of search engine optimization (SEO) from 1991 to the present. It describes how SEO techniques have changed over time from early keyword stuffing approaches to a modern focus on quality content, user experience signals like dwell time, and structured data. The document also provides an overview of the top factors that search engines like Google consider in ranking websites, including on-page elements, backlinks, and user interaction metrics. Finally, it introduces several tools that can be used to audit a website's SEO performance and benchmark it against competitors.
Similar to Link Building vs Real Time Penguin - Charles Floate Chiang Mai SEO Presentation (20)
What's moving search results? A snapshot of what is moving major iGaming SERPs
What's moving search results? A snapshot of what is moving major iGaming SERPs
Link Building Techniques - Sexy and New or Just Smart SEO
Link Building Techniques - Sexy and New or Just Smart SEO
ICTT India 2019 - "Secrets of Search Engines Rankings" by David Carollo
ICTT India 2019 - "Secrets of Search Engines Rankings" by David Carollo
Recently uploaded
DTA Promotion - Marketing Specialist Assignment
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Lyrics Video Document for artist Kevin Aguirre
A document explaining the elements that will be used for Kevin's lyrics video
Social Samosa's #30Under30 Guidebook.pdf
With nominations for Social Samosa's #30Under30 now open, here's a guidebook to help you discover every detail of our flagship initiative.
Facebook Marketing Strategy with SNJ Global Services.pptx
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
3 Best “Add to Calendar” Link Generator Tools (2024)
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Digital Marketing Company in India - DIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Viapulsa - Content Strategist Assignment
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Digital Marketing Services in India 2024
Digital Marketing is one of the most powerful tool for D2C marketing. You can maximize your business success with Digital Marketing
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Content Marketing Blueprint For Content Strategy, content creation, content d...
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Recently uploaded (20)
Facebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptx
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Link Building vs Real Time Penguin - Charles Floate Chiang Mai SEO Presentation
- 2. Link Building vs Real Time Penguin by Charles Floate
- 3. A Bit About Me • Started SEO At 12 • Worked For Various Agencies (14 – 17) • Went Solo @ 17 • Own A Small Affiliate Empire (All Now JVs) • Co-Founder of an Agency • Run One of The Biggest SEO Blogs In The World
- 4. About Real Time Penguin • Links Are Based On Individual Pages, Not Sites • Runs Concurrently (Much Quicker Response Time) • Targets High Anchor Ratios • Targets High Link Velocity • Targets Spammy Link Types
- 5. For You To Understand My Strategy
- 6. You First Need To Understand: Algo Is Now Based On Individual Pages • Anchor Ratios Are Not Site Wide • Penalties Are Applied To Pages, Not Sites • Individual Links Matter
- 7. How I Beat Penguin 4.0 In 2 Months • Initial, Overall Authority • Money Page (Innerpage) Targeted • Topical SEO via Interlinking Subdirectories (THIS!) • 0 Links At The Money Page
- 8. Initial, Overall Authority Homepage / Root Blog Comments Trust Signals Branded Web 2.0s Social Profiles
- 10. (Interlinked) Topical SEO On The Subdirectory Level Money Page “Example” History of “Example” Types of “Example” “Example” Infographic LINKS /example/ /example/history/ /example/types-of-example/ /example/infographic/
- 11. (Interlinked) Topical SEO On The Subdirectory Level Money Page “Example” History of “Example” Types of “Example” “Example” Infographic LINKS Exact Match Anchor Partial Match Anchor Partial Match Anchor
- 12. What Type of Links? • High Quality PBNs & 2.0s • Wikipedia Links (Targeted Piece/s of Content) • Press Releases (Again, Targeted) • Infographic Submissions (Again, Targeted) • Reddit, Tumblr etc In Total: I Built 220 Unique Links @ 8 Pages in 29 Days (Not Unique RDs – That Was <200)
- 13. Notes • Domain Was Aged (1 Year, 9 Months) • Domain Had Previous Links (We Disavowed Because It Got Hit by Penguin) • Took Longer To See Results Due To Algo Penalty
- 14. Results? • N/A - #2 in 2 Months (18,100 MS) • #22 - #2 in 2 Months (3,600 MS) – Different Page Was Ranking Before • N/A - #6 in 2 Months (720 MS) Also Seeing Drips of Traffic from Yahoo.
- 15. Thanks For Watching/Listening Slides Available At: CharlesFloate.co.uk/Chiang-Mai My Facebook Group: ThePBN.Community