Lexi Mills: The Art and Science of PR SEO — #FullStack15

•

1 like•2,560 views

Stipso

Presentation given by Lexi Mills as part of Full Stack Marketing at the Turing Festival, 21 August 2015.

Marketing

1
|
@leximills
@leximills
1
|
Lexi Mills
The art and science of PR SEO

@leximills

4
|
@leximills
Agenda

1. Key
PR
SEO
challenges

2. Tac7cs
to
overcome
these

3. Scale
and
risk
manage
PR
SEO

8
|
@leximills
Media
is
not
as
impacBul

as
it
used
to
be

9
|
@leximills
Media
are
linking
out
less
than

ever
before

12
|
@leximills
@leximills
12
|
Target
Technology
and
Business

media

13
|
@leximills
13

The
Exclusive

•  Exclusive
images

•  Interviews

•  Sounds
bites

•  Videos

•  1st
…2nd
Exclusive…
print
exclusive

•  Exclusive
images

•  72
dpi
and
300dpi

•  Interviews

•  Sounds
bites

•  Videos

•  1st
…2nd

Exclusive…print

exclusive

16
|
@leximills
PR
SEO
framework
linked
to
the

media
industries
challenges

19
|
@leximills
Embed
yourself
in
the
story

22
|
@leximills
Help
media
overcome
their

challenges

24
|
@leximills
Know your Search Volumes

25
|
@leximills
Know your Search Volumes

38
|
@leximills
Tip:
Spread
the
net
wider..this
may
change-‐
relevancy
may

get
turned
up
in
the
alogorythem,
but
for
now
I
think
this
is

good
Jp,
just
keep
the
balance
in
mind.

39
|
@leximills
Help people gett laid twoo get lucky map
•  Twoo heat map

40
|
@leximills
Help people gett laid twoo get lucky map
•  Twoo heat map
Circulation:
Twitter:
12,615 monthly unique users
6,643K followers

41
|
@leximills
Tip:
Spread
the
net
wider..this
may
change-‐
relevancy
may

get
turned
up
in
the
alogorythem,
but
for
now
I
think
this
is

good
Jp,
just
keep
the
balance
in
mind.

42
|
@leximills
Tip:
Spread
the
net
wider..this
may
change-‐
relevancy
may

get
turned
up
in
the
alogorythem,
but
for
now
I
think
this
is

good
Jp,
just
keep
the
balance
in
mind.

43
|
@leximills
Scaling
through
segmenta7on

50
|
@leximills
Partnership
=
credibility

52
|
@leximills
52
|
National Coverage

•  Built web pages
•  Job advert placed in print Monday 27th April.
•  Metro Online coverage live on 30th April.
•  Any entrants to be shared on social channels.

Total Online press from Phase One: 16
Total Print pieces: 1
Total Links from Phase One: 9
Phase One Summary

54
|
@leximills
54
|
National Coverage

•  Release duck testing photos and press release
ﬁnalised and launched
•  Photos went out to Solent on the wire.
•  Followed up with contacts from Phase One and as
well as further lifestyle outreach, including blogger
competitions.
Total Online from Phase Two: 9
Total Links Phase Two: 10
Phase Two Summary

55
|
@leximills
Meet

Gemma

and
Gilbert

56
|
@leximills
Duck project
Total
Project
to
date

High
Links:
11

Medium
Links:
7

Total
online
coverage:
25

Total
Online
CirculaJon:

101,432,613

57
|
@leximills
Don’t make them work for it- Provide all
information in an email and in 
Dropbox

58
|
@leximills
•  Segment
your
launches

•  Pre-‐plan
everything

•  Focus
on
working
with
not

against
the
media

59
|
@leximills
Scalable
Frameworks

Tac7cs

60
|
@leximills
@leximills
60
|
Lexi Mills
Thank You

@leximills

For Lexi Mills, public relations powerhouse and Sr. VP Digital Strategy at Manyminds’s North America division, one of the best parts of PR and SEO back in the day was the cats. Specifically, viral content involving cats. While that kind of content builds links, it doesn’t do much in terms of longevity or building your brand. Lexi shared this presentation at Seer's August 11th 2016 event, Connect Convert & Quantify. Full recap here: http://www.seerinteractive.com/blog/event-recap-connect-convert-quantify/

Digistraction web optimisation and analytics - SEO, PPC, DIgital PR Agency ...

Digistraction

Tactics and Strategies for Successful Online Influence - 2016 MnSearch Summit

MnSearch, The Minnesota Search Engine Marketing Association

This document provides an agenda and strategies for successful online influence. It discusses trends in publishing, PR, and content frameworks. It emphasizes the greater opportunities as well as risks of online influence and recommends communicating concisely through video, story frameworks, and dynamic content. It suggests building trust through fact-checking, collaborating across departments, and securing press coverage. Overall, it presents a strategic annual plan and emphasizes the importance of exclusivity, backlink analysis, and public relations processes for driving traffic and growing budgets over time.

Lexi Mills — The PR Formula for Content Marketing (Turing Festival 2016)

Turing Fest

Advanced seo strategies - Integrating PR and Social with Your SEO Strategy

timgrice

User Experience Design for Mobile Apps

Chih-Yu Lin

SEO, PR and our ever changing world

WebFX

This document discusses how search engine optimization (SEO) and public relations (PR) are increasingly interconnected in today's digital world. It provides over 30 tips for using SEO to improve PR efforts, such as optimizing online press releases, aiming for placements on high-traffic sites, and measuring campaigns by visits and conversions rather than impressions. The document emphasizes that SEO and PR together are more effective for building online brands and visibility than either tactic alone.

Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...

Tyson Stevens

This document discusses integrating social media into communications at UC Berkeley's alumni community, @cal. It outlines @cal's use of social media like Twitter, YouTube, and Facebook to connect with alumni. The document also discusses measuring social media effectiveness, tools for social media management, and best practices for driving engagement. The key points are optimizing communications for audiences, providing seamless customer service, and tightening finances through social media strategies.

Content Measurement and Analytics: Making Positive Change on the Web by Rick ...

Blend Interactive

We all want to create useful, usable content—and we want to deliver that content to the right users. But how do we know what works? And how do we use these insights to inform and adapt our content strategy? What does success look like? Join us as we relate content goals to relevant and meaningful success metrics in order to quantitatively assess the quality of our web content and the efficacy of our content strategy. Say hello to positive change on the web! Join us and learn to: Translate strategic business objectives into measurable content goals Find the right metrics for the right goals (and how to avoid misleading metrics Measure and adapt your content strategy Effectively present analytics data to engage content stakeholders and inform their work on the web Configure Google Analytics to support your measurement plan Rick Allen has worked on the web his entire career to help shape communications and content strategy. Rick is co-founder of Meet Content, an online resource aiming to empower higher education to create and sustain web content that works. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.

Socialmedia driving Quality Improvement!

Maria de Lourdes

The document is a summary of a social media training session hosted by Christina Krause and Kevin Smith at the IHI National Forum on Quality Improvement in Health Care in December 2013. The training covered using social media as a strategy for healthcare improvement and getting hands-on experience with Twitter. Attendees participated in networking activities and exercises to brainstorm how social media could help or hinder healthcare goals. The session reviewed best practices for social media engagement including developing clear strategies, guidelines, and content like stories, presentations, photos and videos to share on platforms like Facebook, Twitter, and email newsletters. Metrics like open and click rates were discussed to measure effectiveness.

SMM

Will Hinson

This document outlines Hinson Video's social media strategy. It includes an audit of current social media performance, objectives to increase traffic and create new business opportunities. The strategy identifies Facebook as the primary traffic source and outlines plans to increase engagement through sharing diverse, interesting content. Key dates, roles and a critical response plan are defined to guide social media activities. Progress will be measured by tracking metrics like followers and engagement across platforms.

Ccpr Web 2 Social Media January 2010

John Duffy

This document outlines the agenda and content for a one day workshop on Web 2.0 and social media run by John Duffy of Nemisys. The workshop covers the history of the internet and introduces key concepts of Web 2.0 and social networking sites. Techniques demonstrated include using Facebook, YouTube, Flickr, Twitter, blogs and podcasts. Exercises are used to help participants identify opportunities for their organizations. Homework involves developing initial social media plans and starting to engage with sites like setting up a Twitter or Facebook page.

Social media as career management tool @heinihm

Heini Hult-Miekkavaara

You're Social-Now What??

Sandra Flores Business Solutionist

Social media for us five things to do now for call

Dan Cohen

Using LinkedIN to win business - May 2013 webinar slides

Tim Prizeman - PR Adviser

You're Social, Now What?

Azure Collier

This document provides an overview of using social media networks for business purposes. It discusses the top 5 social networks (Facebook, Twitter, LinkedIn, Pinterest, Instagram), how to create and curate engaging content for each platform, best practices for images/video, and next steps for social media strategy. The key recommendations are to understand each platform's analytics to see what content and posting times are most effective, regularly create and share content your audience engages with, and repurpose content across different social media channels and email.

Social media - Facts and Figures

Maureen Renzi

Lorenzo Martellini - Improving Web Strategies and maximizing Social Media Pre...

Web2LLP

On 5 March 2013, Lorenzo Martellini from Pixel in Italy gave this presentation about the Web2LLP Project, during the annual INTED Conference (http://iated.org/inted2013/) held in Valencia (Spain). In it, the state of the art as far as internet presence of LLP projects was presented, highlighting the reasons which led to the project’s development. The solutions proposed by the project team were also exposed, including the training material developed in the framework of the project and collected on project website http://www.web2llp.eu.

Social Media Boot Camp Vancouver October 2013

Shane Gibson

The document summarizes the key topics and content covered in "The Social Media Boot Camp" training session. The 4 pillars of digital leadership covered are: 1) Knowledge and literacy, 2) Integrated strategy and management, 3) Process and systems, and 4) Social DNA and culture. The training provides an overview of major social media platforms and metrics, best practices for content creation and engagement, social listening and analytics tools, and developing an organizational social media strategy and policy. It emphasizes becoming a social business by breaking down silos, educating employees, and collaborating across teams.

Wicked Problems: The Black holes we're designing into our future tech

Lola Oyelayo

Social Media Policy for School Districts

Oxiem Brand Interactions

Original Research for Marketing: Answers to the Most Common and Challenging Q...

Mantis Research

New technologies and Social Media Presented by Tumelo komape

African Minerals Development Centre

This document provides an overview of the City of Joburg's social media strategy and analytics of its Twitter account growth over time. It discusses the city growing its Twitter followers from 102,000 in February 2016 to 208,000 within a few months through focusing on visual content, timely posts, and leveraging trends. It also summarizes the city's plans to expand its social media team for key accounts and encourage social media use among managers to better engage residents.

How to Find Your Audience on Social Media

tracx

The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there. So, we've done the research for you. (You're welcome.) In this deck, you'll learn: - How to create your ideal social media mix - The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, etc. - When to adopt new networks (and when to ignore) - Where companies like yours spend time on social media (and where the missed opportunities are)

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Amsive

Boost Your Instagram Views Instantly Proven Free Strategies.

InstBlast Marketing

Similar to Lexi Mills: The Art and Science of PR SEO — #FullStack15

How Social Business Drives Value: A Thompson Reuters Case Study

Jive Software an Aurea company

You're Online~ Now What?

Sandra Flores Business Solutionist

Integrating social media into your communicaitons mix

Christina Sponselli

Content Measurement and Analytics: Making Positive Change on the Web by Rick ...

Blend Interactive

Socialmedia driving Quality Improvement!

Maria de Lourdes

SMM

Will Hinson

Ccpr Web 2 Social Media January 2010

John Duffy

Social media as career management tool @heinihm

Heini Hult-Miekkavaara

You're Social-Now What??

Sandra Flores Business Solutionist

Social media for us five things to do now for call

Dan Cohen

Using LinkedIN to win business - May 2013 webinar slides

Tim Prizeman - PR Adviser

You're Social, Now What?

Azure Collier

Social media - Facts and Figures

Maureen Renzi

Lorenzo Martellini - Improving Web Strategies and maximizing Social Media Pre...

Web2LLP

Social Media Boot Camp Vancouver October 2013

Shane Gibson

Wicked Problems: The Black holes we're designing into our future tech

Lola Oyelayo

Social Media Policy for School Districts

Oxiem Brand Interactions

Original Research for Marketing: Answers to the Most Common and Challenging Q...

Mantis Research

New technologies and Social Media Presented by Tumelo komape

African Minerals Development Centre

How to Find Your Audience on Social Media

tracx

Similar to Lexi Mills: The Art and Science of PR SEO — #FullStack15 (20)

How Social Business Drives Value: A Thompson Reuters Case Study

You're Online~ Now What?

Integrating social media into your communicaitons mix

Content Measurement and Analytics: Making Positive Change on the Web by Rick ...

Socialmedia driving Quality Improvement!

SMM

Ccpr Web 2 Social Media January 2010

Social media as career management tool @heinihm

You're Social-Now What??

Social media for us five things to do now for call

Using LinkedIN to win business - May 2013 webinar slides

You're Social, Now What?

Social media - Facts and Figures

Lorenzo Martellini - Improving Web Strategies and maximizing Social Media Pre...

Social Media Boot Camp Vancouver October 2013

Wicked Problems: The Black holes we're designing into our future tech

Social Media Policy for School Districts

Original Research for Marketing: Answers to the Most Common and Challenging Q...

New technologies and Social Media Presented by Tumelo komape

How to Find Your Audience on Social Media

Recently uploaded

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Amsive

Boost Your Instagram Views Instantly Proven Free Strategies.

InstBlast Marketing

Etsy Marketing Guide - Tips For Selling Digital Products

kcblog21

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

janudm24

Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Janani Digital Marketer Coimbatore,Tamilnadu.

How American Bath Group Leveraged Kontent

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.

Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Martal Group

No Cookies, No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

Podcast, The New Marketing Currency - Ozeal Debastos

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from. Key Takeaways: - How NOT to shoot your digital program in the foot by using flashy but ineffective resources - The best ways to think about AI in connection with digital marketing - How to cut through self-serving marketing advice and engage in channels that truly grow your business

Mastering Your Online Visibility - Fernando Angulo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement. Key Takeaways: 1. Effective techniques to increase your brand's visibility across various online platforms. 2. Strategies for optimizing social media profiles and content to maximize reach and engagement. 3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.

Assignment 2 Task 1: Digital Marketing Course

klaudiadgmkt

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

KiranRai75

Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

QuickBooks Sync Manager Repair Tool- What You Need to Know

markmargaret23

Pillar-Based Marketing - Ryan Brock, DemandJump

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Yes, It's Your Fault Book Launch Webinar

Demandbase

From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth. Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.” They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all. In this webinar, you’ll discover: The underlying dynamics fueling sales and marketing misalignment How to implement practical solutions without disrupting day-to-day operations How to cultivate a culture of collaboration and unity for long-term success How to align on metrics that matter Why it’s essential to break down technology and data silos How ABM can be a powerful unifier

Influencer Marketing Master Class - Alexis Andreasik

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Empowering Influencers: The New Center of Brand-Consumer Dynamics In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.

Recently uploaded (20)

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Boost Your Instagram Views Instantly Proven Free Strategies.

Etsy Marketing Guide - Tips For Selling Digital Products

Mastering SEO for Google in the AI Era - Dennis Yu

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

How American Bath Group Leveraged Kontent

Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

No Cookies, No Problem - Steve Krull, Be Found Online

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

Podcast, The New Marketing Currency - Ozeal Debastos

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

Mastering Your Online Visibility - Fernando Angulo

Assignment 2 Task 1: Digital Marketing Course

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

QuickBooks Sync Manager Repair Tool- What You Need to Know

Pillar-Based Marketing - Ryan Brock, DemandJump

Yes, It's Your Fault Book Launch Webinar

Influencer Marketing Master Class - Alexis Andreasik

Lexi Mills: The Art and Science of PR SEO — #FullStack15

1. 1 | @leximills @leximills 1 | Lexi Mills The art and science of PR SEO @leximills

2. 2 | @leximills

3. 3 | @leximills @leximills 3 |

4. 4 | @leximills Agenda 1. Key PR SEO challenges 2. Tac7cs to overcome these 3. Scale and risk manage PR SEO

5. 5 | @leximills

6. 6 | @leximills

7. 7 | @leximills

8. 8 | @leximills Media is not as impacBul as it used to be

9. 9 | @leximills Media are linking out less than ever before

10. 10 | @leximills What do you do?

11. 11 | @leximills 10 X

12. 12 | @leximills @leximills 12 | Target Technology and Business media

13. 13 | @leximills 13 The Exclusive •  Exclusive images •  Interviews •  Sounds bites •  Videos •  1st …2nd Exclusive… print exclusive •  Exclusive images •  72 dpi and 300dpi •  Interviews •  Sounds bites •  Videos •  1st …2nd Exclusive…print exclusive

14. 14 | @leximills

15. 15 | @leximills

16. 16 | @leximills PR SEO framework linked to the media industries challenges

17. 17 | @leximills

18. 18 | @leximills -‐27% -‐25% -‐23%

19. 19 | @leximills Embed yourself in the story

20. 20 | @leximills

21. 21 | @leximills

22. 22 | @leximills Help media overcome their challenges

23. 23 | @leximills

24. 24 | @leximills Know your Search Volumes

25. 25 | @leximills Know your Search Volumes

33. 33 | @leximills Omnibus Survey

34. 34 | @leximills

35. 35 | @leximills

36. 36 | @leximills

37. 37 | @leximills Scaling geographically

38. 38 | @leximills Tip: Spread the net wider..this may change-‐ relevancy may get turned up in the alogorythem, but for now I think this is good Jp, just keep the balance in mind.

39. 39 | @leximills Help people gett laid twoo get lucky map •  Twoo heat map

40. 40 | @leximills Help people gett laid twoo get lucky map •  Twoo heat map Circulation: Twitter: 12,615 monthly unique users 6,643K followers

41. 41 | @leximills Tip: Spread the net wider..this may change-‐ relevancy may get turned up in the alogorythem, but for now I think this is good Jp, just keep the balance in mind.

42. 42 | @leximills Tip: Spread the net wider..this may change-‐ relevancy may get turned up in the alogorythem, but for now I think this is good Jp, just keep the balance in mind.

43. 43 | @leximills Scaling through segmenta7on

44. 44 | @leximills @leximills 44 |

45. 45 | @leximills Duck project

50. 50 | @leximills Partnership = credibility

51. 51 | @leximills

52. 52 | @leximills 52 | National Coverage •  Built web pages •  Job advert placed in print Monday 27th April. •  Metro Online coverage live on 30th April. •  Any entrants to be shared on social channels. Total Online press from Phase One: 16 Total Print pieces: 1 Total Links from Phase One: 9 Phase One Summary

53. 53 | @leximills

54. 54 | @leximills 54 | National Coverage •  Release duck testing photos and press release ﬁnalised and launched •  Photos went out to Solent on the wire. •  Followed up with contacts from Phase One and as well as further lifestyle outreach, including blogger competitions. Total Online from Phase Two: 9 Total Links Phase Two: 10 Phase Two Summary

55. 55 | @leximills Meet Gemma and Gilbert

56. 56 | @leximills Duck project Total Project to date High Links: 11 Medium Links: 7 Total online coverage: 25 Total Online CirculaJon: 101,432,613

57. 57 | @leximills Don’t make them work for it- Provide all information in an email and in  Dropbox

58. 58 | @leximills •  Segment your launches •  Pre-‐plan everything •  Focus on working with not against the media

59. 59 | @leximills Scalable Frameworks Tac7cs

60. 60 | @leximills @leximills 60 | Lexi Mills Thank You @leximills

Lexi Mills: The Art and Science of PR SEO — #FullStack15

Recommended

Recommended

More Related Content

Similar to Lexi Mills: The Art and Science of PR SEO — #FullStack15

Similar to Lexi Mills: The Art and Science of PR SEO — #FullStack15 (20)

Recently uploaded

Recently uploaded (20)

Lexi Mills: The Art and Science of PR SEO — #FullStack15