Moving from Business Analyst to Product Owner to Product Manager
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Are you a business analyst who wonders how you can use your business analysis capabilities to be competitive in the job market for the next 3 to 5 years? As I first noted back in 2017, product owner and product manager roles offer a viable career path for business analysts, especially those who currently work on custom software development projects. Come to this session to learn about the similarities and differences between business analysis, product owner, and product manager roles. Then discover how you can apply your business analysis experience to becoming a product owner or product manager. Along the way, you’ll hear about the lessons I and others have learned from moving from business analysis through product owner to product management roles.
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Moving from Business Analyst to Product Owner to Product Manager
- 1. Moving from Business Analyst to Product Owner to Product Manager Kent J. McDonald kentjmcdonald@gmail.com https://insideproduct.co/bbc-2023
- 2. A little bit about me Industrial engineer by training Recovering agile coach Started Business Analysis to learn IT Unemployable Write to learn and earn Proj Mgr / BA rotation Content Creator/ Trainer Practice to stay current Product manager for Enabling Products
- 3. A little bit about you Stand up if you are a… Business Analyst Product Owner Product Manager
- 5. McDonald’s Product Role Hypothesis The only consistency in product roles is that there is no consistency.
- 6. “All models are wrong, but some are useful.” - George E. P. Box
- 7. What product people do - a gross oversimplification Create a solution That solves a customer problem And meets business Goals
- 8. Product Management ProductTeam Competencies https://nealcabage.com/framework/product-team-competencies/
- 9. Product Manager Different PM’s specialize in different areas JR PM B2C PM Internal Tools/ B2B PM SR PM
- 10. Product Owner
- 11. Business Analyst
- 13. Why move into product? Lies, Damn Lies, and Statistics Job Openings (April 27,2023 USA) Salaries (April 27, 2023 USA per Glassdoor) Role LinkedIn Indeed Product Manager 140,241 13,924 Product Owner 81,343 9,369 Business Analyst 40,243 12,806 Role Min Average Max Product Manager 61,000 102,223 170,000 Product Owner 57,000 90,409 143,000 Business Analyst 51,000 76,498 115,000 More Jobs More Money
- 14. Why become a product owner? Prefer working with devs & Designers to build solution Your org has gone through agile transformation PO = BA + Decisions
- 15. Why become a product manager? Want to work with product team in both areas Your org is going through product transformation PM = BA + Decisions + Experiments + user research
- 16. Product Transformation Project Orientation Product Orientation How much will this cost? Budgeting How much are we willing to spend? Fixed Duration Time Frame Entire Product LifeCycle Deliver an assigned solution Defn of Scope Asked to Solve a problem Output, on Time, in Budget Success Accomplish Outcome Temporary, Split Focus, Pulled from Resource Pools Team Makeup Stable, dedicated, All Needed Skills Build only Team Owns Build and Run Expense IT Org Investment
- 17. How to move into product
- 18. Gratuitous 2x2 Matrix Teams that own Systems in your org teams that own your orgs Products B2C or B2B SaaS Products Same type of system, different org
- 19. Enabling product
- 20. Teams that own Systems in your org teams that own your orgs Products B2C or B2B SaaS Products Same type of system, different org Pick up strategy skills Figure out how to measure outcomes Find the teams already “doing” product Practice discovery with your users Figure out how your work impacts customers
- 21. Teams that own Systems in your org teams that own your orgs Products B2C or B2B SaaS Products Same type of system, different org Build a network through events like this Find companies in an industry you’re familiar with Describe your BA work in product terms Practice user research on Org’s customers Learn what you can about target Org’s strategies
- 22. Revenue Product
- 23. Teams that own Systems in your org teams that own your orgs Products B2C or B2B SaaS Products Same type of system, different org Work on customer facing systems as an interim step Be very familiar with your org’s products Practice discovery on your org’s customers Familiarize yourself with Market and Competitors Network with Product Managers in your org
- 24. Teams that own Systems in your org teams that own your orgs Products B2C or B2B SaaS Products Same type of system, different org Consider B2B Enterprise products Create your own product Find companies in an industry you’re familiar with TRY. THE. PRODUCT. Describe your BA experience in product terms
- 25. Lessons Learned
- 26. Don’t worry about title, focus on skills Title: Delivery Lead What I Did: Map current state, design database, model processes, IDentify Business RUles, Coach team
- 27. Explain how BA experience applies to Product Management Focus on accomplishments instead of activity How did you help customers solve problems, and meet business objectives
- 28. Do Discovery (and Analysis) in increments Refinement Board Delivery Board
- 29. Acquire additional skills while in your BA role Usability Testing Roadmap
- 30. Much Thanks To
- 31. Kent J McDonald kentjmcdonald@gmail.com insideproduct.co/bbc-2023 Connect on LinkedIn linkedin.com/in/kentmcdonald Subscribe to InsideProduct pages.insideproduct.co