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© 2016 IBM Corporation
IBM Mobile
IBM Mobile Foundation
Overview
Ajay Chebbi - Sr. Architect
IBM Mobile on Cloud @ajaycheb...
© 2016 IBM Corporation 2Foundation @ajaychebbiIBM Mobile
Mobile is the primary screen for everything
Customer Employee
© 2016 IBM Corporation 3Foundation @ajaychebbiIBM Mobile
Development
Engagement
Security
Operations
Development
Engagement...
© 2016 IBM Corporation 4Foundation @ajaychebbiIBM Mobile
Yet, an estimated 66 percent of mobile app projects fail
*Source:...
© 2016 IBM Corporation 5Foundation @ajaychebbiIBM Mobile
The Digital Business Creates
New IT Demands
Slower iterations
Mob...
© 2016 IBM Corporation 6Foundation @ajaychebbiIBM Mobile
IBM Mobile Foundation – a Mobile Backend
a.k.a IBM MobileFirst, W...
© 2016 IBM Corporation 7Foundation @ajaychebbiIBM Mobile
Mobile Foundation Deployment
Mobile Analytics
Push
Other mobile s...
© 2016 IBM Corporation 8Foundation @ajaychebbiIBM Mobile
Simple, scalable and proven enterprise mobile middleware deployab...
© 2016 IBM Corporation 9Foundation @ajaychebbiIBM Mobile
Build using any front-end framework and tools
Add MobileFirst Fou...
© 2016 IBM Corporation 10Foundation @ajaychebbiIBM Mobile
- Tailor security checks to the endpoint (e.g. pin code
for watc...
© 2016 IBM Corporation 11Foundation @ajaychebbiIBM Mobile
Device specific Authentication
Watch
Phone public class PinCodeA...
© 2016 IBM Corporation 12Foundation @ajaychebbiIBM Mobile
Protection of corporate APIs from hackers and
vulnerabilities
- ...
© 2016 IBM Corporation 13Foundation @ajaychebbiIBM Mobile
Essential backend services that every app
needs
- Unified Push N...
© 2016 IBM Corporation 14Foundation @ajaychebbiIBM Mobile
IBM Mobile Unified Push Notifications
From the complexity of man...
© 2016 IBM Corporation 15Foundation @ajaychebbiIBM Mobile
IBM Mobile Unified Push Notifications
- Tag based notifications ...
© 2016 IBM Corporation 16Foundation @ajaychebbiIBM Mobile
Example of Tag based Subscription
Subscription UI in El Universa...
© 2016 IBM Corporation 17Foundation @ajaychebbiIBM Mobile
Streamlined and repeatable process for
incremental app updates
-...
© 2016 IBM Corporation 18Foundation @ajaychebbiIBM Mobile
App troubleshooting and problem
determination
- App and API perf...
© 2016 IBM Corporation 19Foundation @ajaychebbiIBM Mobile
10011001110011
00011101100101
11100010111001
Capture business an...
© 2016 IBM Corporation 20Foundation @ajaychebbiIBM Mobile
Rich backend logic engine to power your
apps
- Write app integra...
© 2016 IBM Corporation 21Foundation @ajaychebbiIBM Mobile
Controlled backend integration
From multiple point-to-point inte...
© 2016 IBM Corporation 22Foundation @ajaychebbiIBM Mobile
Part of a Complete Hybrid Cloud Platform for Digital
Transformat...
© 2016 IBM Corporation 23@ajaychebbi
IBM Mobile
Bridge to Cloud and deployment patterns
1. Cloud native i.e. all in on Blu...
© 2016 IBM Corporation 24@ajaychebbi
IBM Mobile
Deliver a differentiated & engaging
customer experience
Use case:
On-premi...
© 2016 IBM Corporation 25@ajaychebbi
IBM Mobile
Example: B2C - Consumer apps
Clients: Finance, Appliance,
Supermarket etc
...
© 2016 IBM Corporation 26@ajaychebbi
IBM Mobile
Bluemix
Mobile Foundation
Deployment pattern - 1
All on Cloud
Optionally -...
© 2016 IBM Corporation 27@ajaychebbi
IBM Mobile
Bluemix
Mobile Foundation
Statica
Deployment pattern - 2a.
Hybrid Cloud - ...
© 2016 IBM Corporation 28@ajaychebbi
IBM Mobile
Bluemix
Mobile Foundation
Secure Gateway
Deployment pattern - 2b.
Hybrid C...
© 2016 IBM Corporation 29@ajaychebbi
IBM Mobile
Connect to On-premise via Secure gateway
Secure Gateway needs either Datap...
© 2016 IBM Corporation 30@ajaychebbi
IBM Mobile
VPNaaS can connect to any IPSec standard gateway
Available only with BYOL ...
© 2016 IBM Corporation 31Foundation @ajaychebbiIBM Mobile
IBM Bluemix Mobile Services
© 2016 IBM Corporation 32@ajaychebbi
IBM Mobile
© 2016 IBM Corporation 33@ajaychebbi
IBM Mobile
Mobile Foundation
All in one package
Supported
Platforms
Mobile AnalyticsA...
© 2016 IBM Corporation 34@ajaychebbi
IBM Mobile
Push Notifications
Engage Your Users
Send relevant content using tagging a...
© 2016 IBM Corporation 35@ajaychebbi
IBM Mobile
Mobile Analytics
Gain insight into how your app is performing and how it
i...
© 2016 IBM Corporation 36@ajaychebbi
IBM Mobile
App ID
Keep Apps Secure
Authenticate users with Social Sign-in
(Google, Fa...
© 2016 IBM Corporation 37Foundation @ajaychebbiIBM Mobile
Thank you!
One stop shop: https://mobilefirstplatform.ibmcloud.c...
© 2016 IBM Corporation 38Foundation @ajaychebbiIBM Mobile
Backup
© 2016 IBM Corporation 39Foundation @ajaychebbiIBM Mobile
Cognitive mobile services
Tradeoff analytics
Make better choices...
© 2016 IBM Corporation 40Foundation @ajaychebbiIBM Mobile
Enhanced contextual services
Geospatial Analytics
Leverage real-...
© 2016 IBM Corporation 41@ajaychebbi
IBM Mobile
Cloudant NoSQL DB
The Ultimate Data Store for Your Apps
Fully managed NoSQ...
© 2016 IBM Corporation 42Foundation @ajaychebbiIBM Mobile
Typical deployment
Firewall
APIM,
Datapower,
CastIron
StrongLoop...
© 2016 IBM Corporation 43Foundation @ajaychebbiIBM Mobile
Organizations are Undergoing Digital (not just
Mobile) Transform...
© 2016 IBM Corporation 44Foundation @ajaychebbiIBM Mobile
Example of a mobile gateway
© 2016 IBM Corporation 45Foundation @ajaychebbiIBM Mobile
Complement your mobile strategy with multi-channel
API creation ...
© 2016 IBM Corporation 46Foundation @ajaychebbiIBM Mobile
Intro to MF on Cloud
© 2016 IBM Corporation 47Foundation @ajaychebbiIBM Mobile
What is Bluemix
Networking
Storage
Servers
Virtualization
O/S
Mi...
© 2016 IBM Corporation 48Foundation @ajaychebbiIBM Mobile
2 ways of running Mobile Platform Foundation on
Bluemix
BYOL Scr...
© 2016 IBM Corporation 49Foundation @ajaychebbiIBM Mobile
Bluemix platform runtimes used
Cloud foundry app
Liberty for Jav...
© 2016 IBM Corporation 50@ajaychebbi
IBM MobileBYOL – Mobile foundation using scripts
• Download the zip using Passport ad...
© 2016 IBM Corporation 51@ajaychebbi
IBM MobileSetup the dashDB Tx (OLTP) database first
© 2016 IBM Corporation 52@ajaychebbi
IBM MobileContainer zip structure
MFP core binaries
Bluemix deployment scripts
Custom...
© 2016 IBM Corporation 53@ajaychebbi
IBM Mobile/dockerfile “assembles” the image
© 2016 IBM Corporation 54@ajaychebbi
IBM MobileSequence of script execution
© 2016 IBM Corporation 55@ajaychebbi
IBM MobileSupported databases
You can also provide DB2 as an option. This is particul...
© 2016 IBM Corporation 56@ajaychebbi
IBM MobileArguments are recorded for use later
© 2016 IBM Corporation 57Foundation @ajaychebbiIBM Mobile
How do I get Mobile Foundation quick?
© 2016 IBM Corporation 58Foundation @ajaychebbiIBM Mobile
Add the MobileFoundation service
© 2016 IBM Corporation 59Foundation @ajaychebbiIBM Mobile
Start the server
© 2016 IBM Corporation 60Foundation @ajaychebbiIBM Mobile
Launch the console
© 2016 IBM Corporation 61Foundation @ajaychebbiIBM Mobile
Start building apps!
© 2016 IBM Corporation 62Foundation @ajaychebbiIBM Mobile
Use cases
© 2016 IBM Corporation 63@ajaychebbi
IBM Mobile
Scenario:
Acme Motors is launching a new car to the Gen Y
market. The mark...
© 2016 IBM Corporation 64@ajaychebbi
IBM Mobile
Scenario:
ABC Insurance is looking to offer its agent (permanent or
contra...
© 2016 IBM Corporation 65@ajaychebbi
IBM Mobile
Scenario:
Moto Corp is a traditional Automotive company that offers a
CRM ...
© 2016 IBM Corporation 66@ajaychebbi
IBM Mobile
Scenario:
SanBank is a global Bank with businesses in 20plus
countries. Th...
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IBM Mobile foundation overview

Detailed overview of IBM Mobile Foundation and IBM Cloud Mobile services.

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IBM Mobile foundation overview

  1. 1. © 2016 IBM Corporation IBM Mobile IBM Mobile Foundation Overview Ajay Chebbi - Sr. Architect IBM Mobile on Cloud @ajaychebbi
  2. 2. © 2016 IBM Corporation 2Foundation @ajaychebbiIBM Mobile Mobile is the primary screen for everything Customer Employee
  3. 3. © 2016 IBM Corporation 3Foundation @ajaychebbiIBM Mobile Development Engagement Security Operations Development Engagement Security Operations App developers are not able to focus on apps Developer time spent Value is in the mobile app
  4. 4. © 2016 IBM Corporation 4Foundation @ajaychebbiIBM Mobile Yet, an estimated 66 percent of mobile app projects fail *Source: IBM Center for Applied Insights, Star qualities: What it takes for mobile development projects to succeed For more info, visit: ibm.com/ibmcai/mobiledev Development must be fast Integration requirements are exploding The bar is constantly moving They fail due to fundamental challenges that inhibit digital delivery success:
  5. 5. © 2016 IBM Corporation 5Foundation @ajaychebbiIBM Mobile The Digital Business Creates New IT Demands Slower iterations Mobile Applications Enterprise Applications Rapid iterations Dev Ops Dev Ops
  6. 6. © 2016 IBM Corporation 6Foundation @ajaychebbiIBM Mobile IBM Mobile Foundation – a Mobile Backend a.k.a IBM MobileFirst, Worklight
  7. 7. © 2016 IBM Corporation 7Foundation @ajaychebbiIBM Mobile Mobile Foundation Deployment Mobile Analytics Push Other mobile services Mobile Foundation On premises or on Bluemix Via Adapters Extend mobile capabilities Watson, Chat, Weather and other services Runtimes for “backend” logic
  8. 8. © 2016 IBM Corporation 8Foundation @ajaychebbiIBM Mobile Simple, scalable and proven enterprise mobile middleware deployable on- premises and on Cloud Mobile Foundation to protect from mobile- specific threats Mobile Analytics App Lifecycle Management Backend Logic Engine Push & Offline Sync Comprehensive Security to better understand your users to reduce time and costs of operations and incremental updates to add secure enterprise connectivity to your apps essential backend services that every app needs http://bit.ly/MFPAddSDK
  9. 9. © 2016 IBM Corporation 9Foundation @ajaychebbiIBM Mobile Build using any front-end framework and tools Add MobileFirst Foundation SDK to new or existing apps, no matter which front-end framework, codebase or tools you choose Platform SDKs IDE & Tools Mobile App Builder MobileFirst Studio Bring- your-own Develop in native, Cordova or Xamarin and integrate any front-end framework Build with any development tools, including Xcode, Android Studio and MobileFirst Studio Comprehensive Security App Lifecycle Management Mobile Analytics Backend Logic Engine Push & Offline Sync Hybrid Cloud API
  10. 10. © 2016 IBM Corporation 10Foundation @ajaychebbiIBM Mobile - Tailor security checks to the endpoint (e.g. pin code for watch, biometric for phone, password for web) - Add step-up and multi-factor authentication to balance user experience with security - Certificate pinning to prevent man-in-the-middle attacks - Turn on app obfuscation to hide app code and prevent reverse-engineering - Get started right away while employing best practices using samples and templates, and quickly make and roll out changes with configuration-based approach Tailored security policy Comprehensive Security Advanced mobile security to protect data on the device and your brand http://bit.ly/MFPAuthAndSecurity
  11. 11. © 2016 IBM Corporation 11Foundation @ajaychebbiIBM Mobile Device specific Authentication Watch Phone public class PinCodeAttempts extends CredentialsValidationSecurityCheck { .... @Override protected boolean validateCredentials(Map<String, Object> credentials) { ... credentials.containsKey(PINCODE) || credentials.containsKey(PASSWORD))){ ... if(deviceType.equals(WATCH)){ if(pinCode.equals(getConfiguration().pinCode)){ errorMsg = null; return true; ... public class PinCodeChallengeHandler extends SecurityCheckChallengeHandler { .... public PinCodeChallengeHandler(String securityCheck) { ... JSONObject ans = new JSONObject(); ans.put("pin", intent.getStringExtra("pinCodeTxt")); ans.put("deviceType", "WATCH"); submitChallengeAnswer(ans); ... Security Adapter Watch
  12. 12. © 2016 IBM Corporation 12Foundation @ajaychebbiIBM Mobile Protection of corporate APIs from hackers and vulnerabilities - App fingerprinting to prevent access to your APIs from malicious apps - Remote app disable and version enforcement to protect users from security vulnerabilities - Use device whitelisting and blacklisting to control the users and devices that access your app API Comprehensive Security
  13. 13. © 2016 IBM Corporation 13Foundation @ajaychebbiIBM Mobile Essential backend services that every app needs - Unified Push Notifications service enables delivery of messages to multiple platforms with single API - Use web console to send targeted messages and publish/subscribe model to broadcast for more effective user engagement - Use encrypted on-device storage to protect data stored on the device and to improve app performance - Enable offline access and transactions with automated data synchronization Push & Offline Sync http://bit.ly/MFPPushNotifications
  14. 14. © 2016 IBM Corporation 14Foundation @ajaychebbiIBM Mobile IBM Mobile Unified Push Notifications From the complexity of many… Multiple sets of push services to manage To the simplicity of one… Unified push management APNS: Apple Push Notification Service GCM: Google Cloud Messaging WNS: Windows Notification Service Apple APNS WindowsAndroid GCM WNS Android GCM Windows WNS Apple APNS MFP Unified Push Framework
  15. 15. © 2016 IBM Corporation 15Foundation @ajaychebbiIBM Mobile IBM Mobile Unified Push Notifications - Tag based notifications was the first feature adopted by El Universal - They are notification messages that are targeted to all the devices that are subscribed to a particular Tag - Tags represent topics of interest to the user and provide the ability to receive notifications according to the chosen interest <pushSender clientSecret="WNS_CLIENT_SECRET" packageSID="WNS_PACKAGE_SID"/> ... ... ... <tags> <tag> <name>sports</name> <description>Sports</description> </tag> <tag> <name>tech</name> <description>Technology</description> </tag> </tags> - Tags are defined in the application- descriptor.xml file
  16. 16. © 2016 IBM Corporation 16Foundation @ajaychebbiIBM Mobile Example of Tag based Subscription Subscription UI in El Universal News reader app
  17. 17. © 2016 IBM Corporation 17Foundation @ajaychebbiIBM Mobile Streamlined and repeatable process for incremental app updates - Live Update makes backend logic dynamically configurable in order to enable non-developers to change front-end behavior live without recompile - Use Direct Update to push over-the-air changes to front-end web resources without app store review - Instantly provision Cloud or on-premises environments to get started quicker - Build an automated DevOps pipeline to speed updates and avoid human mistakes - Proven day-1 readiness for new mobile OS versions to ensure the continuity of your apps App Lifecycle Management Live Update http://bit.ly/MFPLiveUpdate
  18. 18. © 2016 IBM Corporation 18Foundation @ajaychebbiIBM Mobile App troubleshooting and problem determination - App and API performance analysis allows you to uncover where your apps crash and which APIs slow them down - Crash log collection and on-device troubleshooting enable root-cause analysis of problems with the app and the back-end - Configure threshold-based alerts to stay ahead of problems - Custom analytics for page flow analytics App Lifecycle Management
  19. 19. © 2016 IBM Corporation 19Foundation @ajaychebbiIBM Mobile 10011001110011 00011101100101 11100010111001 Capture business and operational data to better understand your users - Collect dozens of app usage metrics out-of- the-box, and create custom business metrics based on in-app usage events to gain insight on where to invest next in your app - Use Built-in flexible, and interactive reports to enable dashboard view of app usage, then drill down to details and identify trends - Export data to BI systems for long-term retention and additional analysis Mobile Analytics http://bit.ly/MFPAnalytics
  20. 20. © 2016 IBM Corporation 20Foundation @ajaychebbiIBM Mobile Rich backend logic engine to power your apps - Write app integration logic, expose them as REST API endpoints, and document in Swagger to promote collaboration and to simplify testing - Decouple security logic from business logic to abstract away complexity of mobile security from app developers - Securely connect to Watson, MQTT, Cloudant etc. - Use Live Update to automatically sync app and UI with changes to backend without needing to recompile or redistribute app - Manage APIs via API Connect to ensure maximum reuse across channels Backend Logic Engine {…} Swagger http://bit.ly/MFPAdapters
  21. 21. © 2016 IBM Corporation 21Foundation @ajaychebbiIBM Mobile Controlled backend integration From multiple point-to-point integrations • Multiple sets of integrations to enterprise resources to build and maintain • YOU manage caching, synchronization and end-to- end encryption To streamlined, transparent access • Transform enterprise data into mobile-friendly JSON • MFP Server manages caching, data synchronization and end-to-end encryption ERP Engine App DB Cloud Service WindowsAndroidApple 2 1 ERP Engine App DB HTTP (REST, SOAP), JMS SQL SAP HTTP, CAST IRON JSON MFP Cloud Service WindowsAndroidApple
  22. 22. © 2016 IBM Corporation 22Foundation @ajaychebbiIBM Mobile Part of a Complete Hybrid Cloud Platform for Digital Transformation Ideate and prototype your app with no code, use a low-code approach to build Embed human intuition and expertise and have intelligent dialogs Rapid development MobileFirst Foundation APIConnect Hybrid Cloud Quality assured Simply cognitive Hyper-contextual Incorporate intelligent context and insightEssential mobile service and multichannel APIs Enable total app quality management
  23. 23. © 2016 IBM Corporation 23@ajaychebbi IBM Mobile Bridge to Cloud and deployment patterns 1. Cloud native i.e. all in on Bluemix 2. Hybrid Cloud i.e. connect to on premise data sources (data at rest is on-prem) 3. Connect to Cloud services like Watson from on-prem Mobile Foundation
  24. 24. © 2016 IBM Corporation 24@ajaychebbi IBM Mobile Deliver a differentiated & engaging customer experience Use case: On-premise deployments leverage a spectrum of high-value Bluemix services such as Cognitive APIs and DevOps Business drivers: • Shift to OpEx • Drive business impact through increased adoption Foster Innovation Accelerate introduction of new innovative business models Use case: Start with Foundation on Bluemix to iterate rapidly using agile practices, and then deploy on-premise Business drivers: • Faster time to value • Stay ahead of the competition • Drive new business models Drive business transformation through next generation apps at scale Use case: Use Foundation on Bluemix to test new business models, and deliver differentiated experiences using Cognitive services Business drivers: • Shift to OpEx • Maximize existing investments by deploying existing on-premise licenses • Operationalize for speed, scale & flexibility Accelerate time to value Digital Transformation Cloud: Objectives, Use case, and business drivers
  25. 25. © 2016 IBM Corporation 25@ajaychebbi IBM Mobile Example: B2C - Consumer apps Clients: Finance, Appliance, Supermarket etc Finance: Had LOB budget to launch a personal loan app. No budget in central CIO. They used the LOB budget to launch the B2C app in 4 months with the help of a fintech startup. Retail: Apps for part time promotion execs – usually retirees, home makers etc. Non core biz process is now automated. Foster Innovation Example: Event/incidental apps, development setups Clients: Golf game, Insurance, System Integrators(SI) etc SI : uses Mobile Foundation service for dev, test and UAT even though production deployment is on prem. Increases developer productivity. Golf: Setup a large setup (4X4GB) during the golf event – and then ramped the capacity down http://bit.ly/MFPKLM Example: B2E - Field staff support apps Clients: Insurance, Airlines, Home service etc. Insurance: Rolled out a app for agents to track product explanation to customers. This was to comply with govt. regulation for transparency in the sales process. No paperwork involved. Airline: Deployed a iPad app for Gate Agents and Flight Pursers for passenger lists and loyalty status instead of dot matrix printouts. Accelerate time to value Digital Transformation Customers
  26. 26. © 2016 IBM Corporation 26@ajaychebbi IBM Mobile Bluemix Mobile Foundation Deployment pattern - 1 All on Cloud Optionally - other vendor clouds (AWS, Azure etc)
  27. 27. © 2016 IBM Corporation 27@ajaychebbi IBM Mobile Bluemix Mobile Foundation Statica Deployment pattern - 2a. Hybrid Cloud - IP White listing option
  28. 28. © 2016 IBM Corporation 28@ajaychebbi IBM Mobile Bluemix Mobile Foundation Secure Gateway Deployment pattern - 2b. Hybrid Cloud - Secure gateway option
  29. 29. © 2016 IBM Corporation 29@ajaychebbi IBM Mobile Connect to On-premise via Secure gateway Secure Gateway needs either Datapower or a gateway client running in the customers On-premise data center HTTPS HTTPS https://console.ng.bluemix.net/docs/services/SecureGateway/secure_gateway.html
  30. 30. © 2016 IBM Corporation 30@ajaychebbi IBM Mobile VPNaaS can connect to any IPSec standard gateway Available only with BYOL containers Bluemix VPN Service Deployment pattern - 2c. Hybrid Cloud – IPSec tunnel
  31. 31. © 2016 IBM Corporation 31Foundation @ajaychebbiIBM Mobile IBM Bluemix Mobile Services
  32. 32. © 2016 IBM Corporation 32@ajaychebbi IBM Mobile
  33. 33. © 2016 IBM Corporation 33@ajaychebbi IBM Mobile Mobile Foundation All in one package Supported Platforms Mobile AnalyticsApp Lifecycle Management Backend Logic Engine Push & Offline Sync Comprehensive Security
  34. 34. © 2016 IBM Corporation 34@ajaychebbi IBM Mobile Push Notifications Engage Your Users Send relevant content using tagging and subscription Use Bluemix Dashboard to select users, send notifications, and monitor the performance of your messages Segment users Send targeted messages to a single user or a group of users REST APIs Configure, Subscribe, monitor and send notifications Supported Platforms See it in action https://www.youtube.com/watch?v=REs-JSqlIUI
  35. 35. © 2016 IBM Corporation 35@ajaychebbi IBM Mobile Mobile Analytics Gain insight into how your app is performing and how it is being used. Monitor performance and usage of all your applications from your desktop or tablet without creating queries or engaging a data analyst. Quickly identify trends and anomalies, drill down to resolve issues, and trigger alerts when key metrics cross critical thresholds. Report data directly from your app or connect through MobileFirst Platform Foundation server. Supported Platforms https://www.youtube.com/watch?v=sIv8gUDCNms
  36. 36. © 2016 IBM Corporation 36@ajaychebbi IBM Mobile App ID Keep Apps Secure Authenticate users with Social Sign-in (Google, Facebook), or any OAuth 2.0 based custom authentication Secure access to backend resources Monitor Health with Analytics & Logs Troubleshoot with logs from device activity Real-time app usage, network performance, and authentication analytics Supported Platforms See it in action https://www.youtube.com/watch?v=vgGJLY8oxmc
  37. 37. © 2016 IBM Corporation 37Foundation @ajaychebbiIBM Mobile Thank you! One stop shop: https://mobilefirstplatform.ibmcloud.com/ MobileFirst Tutorials: http://bit.ly/MFPTutorials Support on Stackoverflow: http://bit.ly/1QgqgTH Join Slack for live discussion: http://bit.ly/MFPSlack Support Central: http://bit.ly/MFP-support Mobile Webinars: http://ibm.biz/mobile-webinars Meet us at - http://www.meetup.com/BlueCoders/ References: https://www.ibm.com/mobilefirst/mobile-case-studies/ http://bit.ly/ICICIWallet http://bit.ly/FedBank http://bit.ly/HDFCSecurities http://bit.ly/BEA-HK http://bit.ly/MFPKLM http://bit.ly/MFPChinaRail http://bit.ly/MFPWipro
  38. 38. © 2016 IBM Corporation 38Foundation @ajaychebbiIBM Mobile Backup
  39. 39. © 2016 IBM Corporation 39Foundation @ajaychebbiIBM Mobile Cognitive mobile services Tradeoff analytics Make better choices, taking into account multiple conflicting goals Concept insights Beyond traditional text matching, explore information based on concepts Concept expansion Analyze text and learn similar terms based on context Embed human intuition and expertise into your app Natural language classifier Recognize concepts from natural language Speech to text Convert the human voice into the written word Text to speech Process text and natural language to generate synthesized audio Language translator Dynamically translate content instantly into multiple languages Dialog Design application interactions through a conversational interface Interact with users as a human would: using natural language
  40. 40. © 2016 IBM Corporation 40Foundation @ajaychebbiIBM Mobile Enhanced contextual services Geospatial Analytics Leverage real-time geospatial analytics to track when devices enter or leave defined regions Mobile App Content Manager Engage app users with contextual content Weather Insights Integrate historical, reliable and real- time weather data into your app Use intelligent context and insight unique to mobile to enable enhanced engagement for your app, creating compelling, one-of-a-kind user experiences that drive retention and more conversions Enable a mobile project team or line-of-business app owner to engage app users with personal and contextual content in the mobile moment Combine mobile context with accurate weather insights to create highly contextual, differentiated apps Connect to, monitor and interact with apps and Internet of Things devices as they move into and out of geographic regions of interest
  41. 41. © 2016 IBM Corporation 41@ajaychebbi IBM Mobile Cloudant NoSQL DB The Ultimate Data Store for Your Apps Fully managed NoSQL JSON data layer that's always on Create and store custom objects in the cloud Powerful Client API to Simplify Dev Handle CRUD operations, online and offline synchronizations and replications with a few lines of code Secure access through user authentication using Mobile Client Access Supported Platforms
  42. 42. © 2016 IBM Corporation 42Foundation @ajaychebbiIBM Mobile Typical deployment Firewall APIM, Datapower, CastIron StrongLoop Integration hub HTTP(S) Database, WebService, REST, JMS MQ, File,FTP,SAP,Siebel etc JDBC Web Service JMSJSON MobileFirst foundation server provides a single secure point of integration into the Enterprise that speeds integration and enables management of mobile solutions Enterprise Applications IBM MobileFirst SDK Eclipse, XCode, Visual Studio, Xamarin, Android Studio etc Server can be deployed on-prem, Softlayer VM or Bluemix PUSH NOTIFICATIONS AUTHENTICATION BUSINESSLOGIC OFFLINESYNC MobileFirst Platform Foundation MANAGEMENT ANALYTICS SECURITY
  43. 43. © 2016 IBM Corporation 43Foundation @ajaychebbiIBM Mobile Organizations are Undergoing Digital (not just Mobile) Transformation, Because the Impact is Huge Source: Altimeter Group Digital Transformation Survey, 2014. N=59. I don’t know 2% No 10% Yes 88% “By 2018, 1/3 of top 20 market share leaders in most industries will be disrupted by new competitors” […] companies can either make the hard changes to dramatically improve their chances to win in the market or preserve old models and defer transforming their operations at the risk of failure. “Mobility-lagging organizations will suffer negative impacts such as key-employee resignations […] lower productivity […] as well as reduced satisfaction levels”
  44. 44. © 2016 IBM Corporation 44Foundation @ajaychebbiIBM Mobile Example of a mobile gateway
  45. 45. © 2016 IBM Corporation 45Foundation @ajaychebbiIBM Mobile Complement your mobile strategy with multi-channel API creation and management - Combine with IBM API Connect to add automated, visual and coding options for creating Node.js and Java microservice APIs - Employ enterprise-grade clustering, management and security of APIs - Add access control and policy enforcement over APIs, then publish to self-service developer portal - Complement Foundation mobile analytics with advanced API usage analytics for end-to-end visibility - Enforce API and mobile security together with market- leading IBM DataPower Gateway Cloud Interaction Tier SDK SDK Systems of Record Create Run ManageSecure MobileFirst Foundation APIConnect DataPower Gateway www
  46. 46. © 2016 IBM Corporation 46Foundation @ajaychebbiIBM Mobile Intro to MF on Cloud
  47. 47. © 2016 IBM Corporation 47Foundation @ajaychebbiIBM Mobile What is Bluemix Networking Storage Servers Virtualization O/S Middleware Runtime Data Applications Traditional On-Premises ClientManages Networking Storage Servers Virtualization O/S Middleware Runtime Data Applications Software as a Service VendorManagesinCloud Networking Storage Servers Virtualization O/S Middleware Runtime Data Applications Infrastructure as a Service VendorManagesinCloud Client Manages Networking Storage Servers Virtualization O/S Middleware Runtime Data Applications Platform as a Service VendorManagesinCloud ClientManages Customization; higher costs; slower time to value Standardization; lower costs; faster time to value CloudFoundry
  48. 48. © 2016 IBM Corporation 48Foundation @ajaychebbiIBM Mobile 2 ways of running Mobile Platform Foundation on Bluemix BYOL Scripts Mobile Foundation service If you have On-prem license If you want pay-go Download from IBM Fix central Bluemix catalog Manually manage upgrades On demand auto upgrades Pay for Runtime and dashDB* Pay for MF plan charges, runtime and dash DB** *Because you already paid for the MF license ** dashDB not needed for “Developer” plan
  49. 49. © 2016 IBM Corporation 49Foundation @ajaychebbiIBM Mobile Bluemix platform runtimes used Cloud foundry app Liberty for Java Buildpack IBM Containers Custom Docker image
  50. 50. © 2016 IBM Corporation 50@ajaychebbi IBM MobileBYOL – Mobile foundation using scripts • Download the zip using Passport advantage • LBP option added as part of the 8.0 iFix 1
  51. 51. © 2016 IBM Corporation 51@ajaychebbi IBM MobileSetup the dashDB Tx (OLTP) database first
  52. 52. © 2016 IBM Corporation 52@ajaychebbi IBM MobileContainer zip structure MFP core binaries Bluemix deployment scripts Customer customizations MFP dependencies
  53. 53. © 2016 IBM Corporation 53@ajaychebbi IBM Mobile/dockerfile “assembles” the image
  54. 54. © 2016 IBM Corporation 54@ajaychebbi IBM MobileSequence of script execution
  55. 55. © 2016 IBM Corporation 55@ajaychebbi IBM MobileSupported databases You can also provide DB2 as an option. This is particularly useful in Bluemix Local. When using with Bluemix Public/Dedicated • You may need Secure Gateway to the DB2 location • Keep in mind the latency
  56. 56. © 2016 IBM Corporation 56@ajaychebbi IBM MobileArguments are recorded for use later
  57. 57. © 2016 IBM Corporation 57Foundation @ajaychebbiIBM Mobile How do I get Mobile Foundation quick?
  58. 58. © 2016 IBM Corporation 58Foundation @ajaychebbiIBM Mobile Add the MobileFoundation service
  59. 59. © 2016 IBM Corporation 59Foundation @ajaychebbiIBM Mobile Start the server
  60. 60. © 2016 IBM Corporation 60Foundation @ajaychebbiIBM Mobile Launch the console
  61. 61. © 2016 IBM Corporation 61Foundation @ajaychebbiIBM Mobile Start building apps!
  62. 62. © 2016 IBM Corporation 62Foundation @ajaychebbiIBM Mobile Use cases
  63. 63. © 2016 IBM Corporation 63@ajaychebbi IBM Mobile Scenario: Acme Motors is launching a new car to the Gen Y market. The marketing team would like to release a mobile app on iOS, Android and Windows with teaser videos, additional brochure and a survey. Additionally, the app should be smart enough by adapting app content based on survey inputs as well as using Geo-location of the user. Client Need: • Release mobile apps for iOS, Android, Windows and iWatch and Gear • Upload user/pass, brochure and videos on to a Mobile backend • Roll out for test users, and then to Acme Motors customers on external App Stores • Integrate Mobile Content Management Service to adapt app content based on criterion - user feedback, Geo location - such as, work state/city, etc. • Monitor the usage patterns and tweak and deliver updates to the app • Integrate Go-location sensing and deliver relevant actions - scheduled maintenance, auto parts, vehicle insurance, etc. when in the vicinity of the service centres 1. Acme Motors car promo App Bluemix Offers: Acme Motors App Dev team finds out about Bluemix from IBM Sales contact or from Google. The Dev team, • Creates Mobile Foundation Service, using which the team will develop a Mobile App for all three platforms • Builds an admin app using NodeJS to receive user/pass, brochure, videos and store them in Cloudant database • Builds REST APIs in NodeJS app to expose the resources, such as brochures, videos, etc. • Develops Mobile Foundation Service adapters to access NodeJS REST APIs. • Integrates Mobile Application Content Management to personalise app UI on the fly, Geo for location based actions using Push notification Bluemix Services
  64. 64. © 2016 IBM Corporation 64@ajaychebbi IBM Mobile Scenario: ABC Insurance is looking to offer its agent (permanent or contract) an IPad App to assist in selling insurance products. The customer information is stored in on-prem CRM system, however IT is taking way too long to revert back with proposal in-terms of hardware, software necessary to build a solution. The business team did a ROI analysis and concluded that budget is not an issue. Client Need: • Release an IPad App on AppStore • Use a Mobile Development platform with a Mobile Backend hosted on the Cloud to ensure App security, App Governance and App Analytics • Build a middle-tier App on the Cloud to build a mash-up that would use Cognitive, Weather and other Cloud Services - For example - An insurance rep before visiting a client may use Watson’s personality insights to gain knowledge about the client. Using Weather data, agent should be able to show the impact of home insurance, etc. • Monitor the usage patterns and tweak and deliver fixes to the app • Implement new innovative features and offer updates to app every two weeks 2. ABC Insurance lead generation app Bluemix Offers: ABC Insurance Business team finds out about Bluemix from IBM Sales contact or from Google. The team hires a vendor to build solution for ABC Insurance. The vendor will, • Creates Mobile Foundation Service, using which he/she will build a Mobile App for iOS • Setups up Mobile Foundation Service for App security, authenticity, analytics and user authentication • Sets up Secure Gateway to access on-prem CRM system. • Develops Mobile Foundation Adapters to access Secure Gateway for on-prem data • Integrates Mobile Quality Assurance to report any bugs during the soft launch of the application • Develops logic in the adapter that integrates Watson Personality Insights and Weather • Releases the IPad on AppStore and iterates release after release Bluemix Services
  65. 65. © 2016 IBM Corporation 65@ajaychebbi IBM Mobile Scenario: Moto Corp is a traditional Automotive company that offers a CRM service to all its 10k plus WW service centres. The company spent millions to modernise infrastructure to offer desktop apps to all its service centres. The IT team now plans to offer an IPad or an Android Tablets to all service agents. The challenge however is that the company is no mood to buy hardware and software for this project. The evaluation team also concluded that the new infrastructure will not perform well for Mobile Apps given the latency involved. Client Need: • Rollout an IPad and/or an Android App on AppStore • Use a Mobile Development platform with a Mobile Backend hosted on the Cloud to ensure App security, App Governance and App Analytics • Build a middle-tier layer on the Cloud that would make the app very responsive • Monitor the usage patterns and tweak and deliver fixes to the app • Implement new innovative features and offer updates to app every two weeks • Reuse existing interfaces exposed to Cloud Apps and no on-prem software or hardware 3. Moto Corp Service Center App Bluemix Offers: Moto Corp IT team finds out about Bluemix from IBM Sales contact or from Google. The team hires a vendor to build solution for ABC Insurance. The IT team, • Creates Mobile Foundation Service, using which he/she will develop a Mobile App for iOS • Setups up Mobile Foundation Service for App security, authenticity, analytics and user authentication • Sets up Secure Gateway to access on-prem CRM system. • Develops Mobile Foundation Adapters to access Secure Gateway • For READ, uses a) dashDB to cache the data on Bluemix so Mobile app response is super fast. b) Cloud Integration Service to synch data with on-prem. • For WRITE, uses a) MessageHub and Secure Connector to post data to on-prem end points • Iterates releasing of updates Bluemix Services
  66. 66. © 2016 IBM Corporation 66@ajaychebbi IBM Mobile Scenario: SanBank is a global Bank with businesses in 20plus countries. The IT team at its headquarters drives WW Mobile app strategy. The bank has 300 plus Mobile App developers that build apps for many Geos, using centralised methodologies and architecture. Client Need: • Create a standardized practice for mobile app development - across all the platforms • Build Mobile modules that are pre-cleared by IT security and Governance teams, such as, use authentication, app authenticity, encryption and obfuscation, back-end access security tests, back-end SSO, etc. so they can be pre- integrated for upcoming mobile app projects • Build Mobile Backend integration modules for various backends, including Core-banking, payment gateways, B2B channels, movie booking, etc. • Configure Mobile End for security, app lifecycle, analytics, push, Geolocation, etc. • Build a fairly comprehensive DevOps setup so test servers, UAT and production setup can be stood up within no time. 4. SanBank Mobility COE DevOps Bluemix Offers: SanBank finds out about Bluemix from IBM Sales contact or from Google. The SI team is familiar with many technologies offered on Bluemix, • Creates Mobile Foundation Service, using which he/she will develop a Mobile App for supported platforms • Setups up Mobile Foundation Service for App security, authenticity, analytics and user authentication • Sets up IBM DevOps Service Pipeline for building of Mobile Foundation Service Docker images, builds configuration artefacts for UAT/Test/System Test environments, so each project can setup its own environment on Bluemix for Dev/Test/UAT. Bluemix Services

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