”Motivation is not something a
person does to another, it is
something that you do for
yourself”

“People often say that
motivation doesn't last. Well,
neither does bathing - that's
why we recommend it daily.”
Type of motivation

Low

Commitment, welfare, development

High
Controlled motivation

Demotivation

Must/Have to

Should

Autonomous motivation

Important/correct

That´s who I am

Flow
Controlled motivation

Demotivation

Must/Have to

Competence

Should

Autonomous motivation

Important/correct

Relatedness

That´s who I am

Flow

Autonomy
EURO RSCG WORLDWIDE

MILLENNIALS:
The Challenger
Generation

Vol. 11, 2011

Relatedness
”The urge to get better
at stuff”

Competence

!"#$%&'$(&#)*+'&),!

Were you better today,
than yesterday?
I can accept losing

but I can´t accept not trying
Autonomy

!"#$%&''#((&)'$*#(#+),&-($&.$*-&(*$,-$/")(*#$,"#$0-+'12$
&(/'31&(*$"-0$0#$0-+4$)(1$/-(.3%#5$63+$&(13.,+7$8$
&(1##12$#9#+7$&(13.,+7$8$0-3'1$1-$0#''$,-$'#)+($:+-%$,"#%$
)(1$)1);,$,-$,"#%5$!"#$#<,#(1#1$#+)$-:$,"#$=)=7$=--%#+.$
&.$1+)0&(*$,-$)$/'-.#5

Let´s get past the ideology with
carrots and sticks.

AutonomyThe desire to be self directed
Build behavioral codes in the
organization that supports
autonomy and competence along
with relatedness.
My bullet point
- Build a culture thats supports the human needs
High

Activity

Role model
Business manager
Strategist
Change agent
People manager

Motivating
leadership

Performance manager
Micromanaging
Leadership by
carrot & sticks

Reacts only when things gone wrong

Avoids involvement

Low
Low

Efficency

High

Motivational