Erik Marsh is the president and CEO of DATIS, a company that provides human capital management software. He has over 25 years of experience in finance and software. The webinar discusses motivating today's modern workforce, which includes multiple generations from Traditionalists to Generation Z. Each generation values different factors for motivation such as money, work-life balance, feedback, and social rewards. The webinar recommends that companies recognize generational differences, empower employees, provide the necessary tools and recognition, and utilize talent management systems and communication platforms to engage workers.