Pepco Deploys Mosio’s Mobile Customer Feedback for New Energy-Efficient Streetlights Pilot Project Mosio’s text messaging solution enables point-of-experience customer engagement.

1. Contact:
info@mosioproject.com
877.572.9953
Pepco Deploys Mosio’s Mobile Customer Feedback for New Energy-Efficient Streetlights Pilot
Project
Mosio’s text messaging solution enables point-of-experience customer engagement.
SAN FRANCISCO, January 29, 2010 – Mosio, Inc., developers of interactive text messaging and mobile
web solutions, today announced the deployment of their mobile feedback platform by Pepco, a subsidiary
of Pepco Holdings, Inc. Pepco is the electric utility serving Washington, D.C., and its Maryland suburbs. It
will use the mobile feedback platform to collect customer comments and opinions via text messaging
during a pilot project to test various models of new energy-efficient LED (light-emitting diode) streetlights
in four Maryland locations.
The combination of Mosio’s product offerings and agency services assisted Pepco in identifying,
strategizing and implementing a mobile feedback solution that provides the greatest accessibility for
customers to comment about the new LED streetlights at their point-of-experience, easily and instantly.
Pepco’s use of Mosio’s mobile customer relationship management software allows customers in different
service areas to text message comments and opinions while experiencing the streetlights in real-life
situations.
“Customer feedback is one of our main objectives for the LED streetlight pilot program,” says Thomas
Graham President, Pepco Region. “We wanted to receive their feedback on a platform with which they
were comfortable and Mosio was able to make it happen.”
SMS text messaging is an ideal medium for companies who want to increase customer satisfaction by
being mobile-accessible to receive and respond to comments, questions and feedback about their products
and services. Mobile feedback solutions provide customers with an immediate channel to interact with
brands as-engagement-happens, without having to fill-out forms, visit a website or wait on hold.
“Utilizing a communication-efficient mobile technology to collect public opinion about new energy-efficient
lighting technologies is perfect for the pilot project” said Noel Chandler, Mosio CEO. “Pepco’s use of our
mobile feedback solution lets them gather valuable real-time data in real-life situations, while letting
customers know their opinions are important.”
Pepco will test the LED streetlights for a six-month period to gauge their suitability, actual energy-
efficiency, reliability and illumination quality, and to obtain customer feedback.
For more information on this and other Pepco energy conservation programs, visit www.pepco.com. For
more information on Mosio’s mobile solutions and software, visit www.mosio.com.
###
About Pepco
Pepco, a subsidiary of Pepco Holdings, Inc. (NYSE: POM), delivers safe, reliable and affordable electric
service to more than 750,000 customers in Maryland and the District of Columbia.
About Mosio
Mosio is a mobile technologies agency providing messaging and mobile web solutions for businesses and
organizations to connect with customers who are on-the-go. Mosio provides interactive mobile strategy
and development services utilizing text messaging and mobile web applications to amplify marketing
programs, increase business efficiencies and drive information engagement. www.mosio.com