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Texting: The new, new thing in paid search and social
- 1. Texting The new, new thing in paid search and social
- 2. What is Click to Message? Allow customers to text your business from paid search and social media with a single click. 80% Consumers prefer to be contacted by a business via texting over a call.
- 3. Big companies like and are using Click to Message. Trending
- 4. Google AdWords December 2016 New feature allows you to add a “text” extension to your mobile search ad.
- 5. Customer clicks the TEXT extension in the ad. Their smartphone’s messaging app appears with a pre-written message.
- 6. Instagram Offers business users an option to text through Instagram Business Tools Example: Your favorite restaurant posts a pic of a new lunch option. Now you can text in your order.
- 7. ...but it’s a broken experience. 😫
- 8. “I want to use the click to message extension, but what number can I connect it to?” “How can I use my existing business number if it’s a landline?” “I don’t want to use my cell phone.” Business owners are saying...
- 9. Zipwhip: The Missing Link
- 10. Text-enable your existing business phone number with Zipwhip. Receive and reply to the texts your customers are sending you from a user-friendly web app. Just like email!
- 11. Source: Click-to-message ads bring a new and easy way to talk to customers. October 2016. Google.com. Results “The conversion rate on message extensions is 41% higher compared to other ad extensions.”
- 12. “Five separate clients saw click through rate (CTR) improvements from message extensions, averaging 50% higher CTR than the mobile ad alone.” Source: How Customers Will Soon Message You Right From Google Search Results. December 2016. Poweredbysearch.com.
- 13. Source: Click-to-message ads bring a new and easy way to talk to customers. October 2016. Google.com. "...we've seen a 80% higher conversion rate.”
- 14. Zipwhip in the Press Google AdWords Click to Text Campaigns Show Huge Potential Google AdWords Testing Click to SMS Ad Extension Zipwhip nabs $9M from Microsoft + others to let landlines send and receive SMS texts
- 15. What’s Next? • Google My Business is adding texting to business profiles • Bing is adding message extensions to search ads • Zipwhip is creating click-to-text widgets for websites.
- 16. About Zipwhip Zipwhip is a Seattle-based business texting SaaS provider who pioneered the concept of utilizing the cloud to enable existing landline, VoIP, and toll free numbers to send and receive text messages from any connected device. Zipwhip has contracts with each of the tier-1 wireless operators for toll free message routing. Zipwhip believes that the status quo five years out will be that every business number will have the capacity to receive and respond to text messages, making texting even more ubiquitous than it is today.
- 17. Contact Media inquiries: Jennifer Karami PR Manager jkarami@zipwhip.com Text or Call: (206) 422-9747 Sales inquiries: Mike Vandenbos Entrepreneur in Residence mvandenbos@zipwhip.com Text or Call: (206) 856-6586