1) A survey found that 74% of respondents and 84% of rail commuters buy ready meals at least once a month. Rail commuters were 41% more likely to buy ready meals at least twice a week. 2) After Morrisons' poster campaign, awareness of their advertising increased the most compared to other supermarkets like Tesco, Asda, Sainsbury's, and Waitrose. Perceptions of Morrisons among those who saw the posters became more positive. 3) The poster campaign was successful in driving people to say they were more likely to buy a Morrisons ready meal in the next month, with an increase of 33% among ad aware respondents and 17