1. Digital Outdoor and
Social Media
How digital OOH can work with
key social media platforms

2. Heineken use Twitter feed to capture Champions
League hype
Advertiser Heineken
Campaign Heineken Champions League Final, May 2011
and date
Format JCDecaux’s Torch and Tower sites, the new
digital Cromwell Road D 400 location,
Primetime digital and Transvision digital
screens.
Objective Reinforce Heineken’s status as the official
sponsors of the Champion’s League during
the run up to the Final at Wembley
Execution The campaign was booked with JCDecaux
through Kinetic and MediaVest and includes
high-profile digital and Première sites. The
campaign features the strap line ‘Open Your
World’ and is ran across road, rail, airport and
digital sites in London, ahead of the final at
Wembley Stadium on Saturday 28 May,
inviting people to feed the Heineken twitter
map across the world.
Rick Lawrence, marketing manager for Heineken UK, said:
“This is a campaign with a scale and reach that truly befits
the world’s most international beer brand and Europe’s most
prestigious club football competition. On average, 75% of all
London adults will each see the campaign activity twenty four
times, driving awareness of Heineken’s premium credentials
to an all-time high in the UK.”

3. Sky Tweets Personalised Messages to Digital
Screen
Advertiser British Sky Broadcasting Plc
Campaign Sky Value, Oct 2011
and date
Format National Transvision & Digital 6sheets
Objective To engage the public with personal
recommendations on what they should be watching
on Sky via twitter.
Execution The innovative campaign allowed the public to
engage directly with Sky using a #whatsonsky
hashtag.
““Tweet #whatsonskynow now and we’ll Tweet you
back with something great to watch tonight or
record on Sky+” The tweets were answered with a
recommendation for a programme coming up later
that day on Sky, with a personalised response
appearing on screen based on your twitter data
(interests, followers, tweets etc)
Everyone who tweeted was also entered into prize
draw, for the chance to win a year's subscription to
Sky.
The campaign was booked with JCDecaux Digital
by IPM and MediaCom and social media company
Jam. (See the campaign on You Tube on
HTTP://WWW.YOUTUBE.COM/WATCH?V=ZBF
LT2YEFE ).

4. Europcar launches Twitter-fed digital Outdoor
campaign
Advertiser Europcar
Campaign Europcar free deliver launch - June 2011
and date
Format JCDecaux’s D6 network and on i, the new
Première digital site on London’s Cromwell
Road
Objective To promote free Deliver, their new hire car
delivery and collection service which will
“save an hour in your day.”
Execution The creative featured Europcar’s branding
and URL with the free Deliver logo and
posed
the question “What would you do with your
free hour?” Below this a scrolling twitter feed
runs through the responses such as “I’d use
#myextrahour to lie down and digest this
pizza and chips” for example. Under the
Twitter headlines the call to action prompts
“What would you do? Tell us at
#myextrahour.”
Ken McCall, managing director of Europcar, said: "This is
a great way to get customers participating in the advert
itself and keeps the content fresh, interesting and
relevant."

5. Europcar campaign successfully strengthened social
network interactions
Website visitors up 36.4% YOY
YouTube: We have now
surpassed 200K views since launch
of the campaign
Twitter: 500+ tweets regarding the
freeDeliver campaign
Facebook: 1427% increase in
fans – seeing an increase of 10%
day on day

6. VW Up campaign successfully drove Facebook likes
+17%

7. Want to Find Out
More?
Contact our Digital team to find
out more about these
campaigns, other exciting
campaigns, or how we can work
with your brand