Club med summary
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1) A Club Med advertising campaign in UK train stations successfully increased awareness of the brand. Spontaneous brand awareness increased 125% and advertising awareness increased 50%. 2) Recognition of the rail campaign ads increased, driven by targeting passengers who spent more time waiting at stations. 3) The campaign was particularly effective amongst high spending passengers and those who spent more time at stations, strengthening positive perceptions of Club Med.
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- The out of home campaign doubled spontaneous awareness of Club Med and increased awareness of their advertising.
- The campaign strengthened perceptions of Club Med amongst their key targets of "Big Spenders" and "Dwellers."
- Increased time spent dwelling in train stations had a positive impact on recognition of and perception towards Club Med's advertising.
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4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Club med summary
- 2. Campaign information Environment Format Transvision in termini stations Panel Details D6 Wealth pack
- 3. Significant uplift in top of mind awareness Spontaneous brand awareness +125% Q5A: Which, if any, all inclusive operators can you think of? Source: Red Blue Club Med Research, 2012
- 4. Awareness of Club Med advertising has increased 50% over the campaign period Advertising awareness 12% 8% Pre Post stage stage Q5D: Which, if any, of the following all inclusive operators have you seen or heard any advertising for? Source: Red Blue Club Med Research, 2012
- 5. Awareness of the rail campaign driven by target and increased dwell time Recognition Q11: Have you seen either of these adverts on the big screen or on smaller screens at a train station recently? Source: Red Blue Club Med Research, 2012 Big Spenders: Willing to spend £3k+ per adult on a holiday, Dweller: Spend 11+ mins waiting for a train
- 6. Big Spenders Campaign driven key metrics amongst an important audience Offers holidays to sun destinations around the world Offer premium all inclusive holidays Offer a wide variety of holidays Is great for families Is a brand I am hearing more about these days Is a brand I would recommend Offers all inclusive ski holidays Is a brand I would talk about with other people Q6: Thinking now about Club Med in particular, how much do you agree with the following statements? Source: Red Blue Club Med Research, 2012
- 7. Dwellers Increased dwell time leading to strengthened perceptions of Club Med Offers holidays to sun destinations around the world Offer premium all inclusive holidays Offer a wide variety of holidays Is great for families Is a brand I am hearing more about these days Offers all inclusive ski holidays Is a brand I would talk about with other people Is a brand I would recommend Q6: Thinking now about Club Med in particular, how much do you agree with the following statements? Source: Red Blue Club Med Research, 2012