IDCEE 2013: SCAROSSO Overview - Moritz Offeney (CEO @ Scarosso)

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http://idcee.org/p/moritz-offeney/ Moritz Offeney participated in the IDCEE 2013 Panel "The next wave of innovation in e-commerce: What trends and business models will be driving the innovation in e-commerce in CEE?" Moritz is Founder of Scarosso, a company producing handmade, welted men’s and women’s shoes – designed and manufactured in Italy. Scarosso was was founded in 2010 by Moritz and Marco Reiter. The business attracted angel funding from Berlin Ventures, Martin Sinner (Idealo GmbH) and Michael Brehm (studiVZ). Scarosso uses its unique relationships with top Italian manufacturers to deliver on its brand promise: offering customers unparalleled design, materials and craftsmanship at honest prices. Pic's are here: http://www.flickr.com/photos/idcee/sets/ More @ http://idcee.org Follow us on: YouTube: http://www.youtube.com/user/OfficialIDCEEChannel Facebook: https://www.facebook.com/IDCEE Linkedin: http://www.linkedin.com/groups/IDCEE-3940138 Twitter: https://twitter.com/idcee_eu Google+: http://gplus.to/idcee Flickr: http://www.flickr.com/photos/idcee/collections/

Business Technology

IDCEE 2013 – by Moritz Offeney (CEO &
Founder)
OCTIOBER 10, 2013

21 / 199

INTRODUCTION – FOUNDER &
MARKET

Billi
on €

MARKET
OVERVIEW
18
%

Luxury: €12bn

19
%

Fine Segment: €14bn

Online Marketing
Operations

39
%

Medium: €28.5bn

Last Position: DailyDeal/Google
Part of the transaction
team for Google`s
acquisition in 2011.

24
%

Economical: €17.5bn
Product price 0
– 25€

Moritz Offeney, MBA
Fully accredited
lawyer (GER)
MBA graduate SDA
CEO
Bocconi/Milan

Scarosso Foundation:
SDA Bocconi/Milan
December 2010

Product price >
300€
Product price 100 –
300€

Product price 25 –
100€

* Source: CBI Market Survey:
The Footwear Market in the EU

21 / 199

MARKET
POSITIONING

COMPETITION
Global market

MULTI
CHANN
EL

NEW PREMIUM
(ONLINE BRANDS)

MASS CUSTOMIZATION FASHION
(ONLINE BRANDS)

PRIC
E
QUAL
ITY
RATI
O

Low
High
TRADITIONAL LUXURY

MAINSTREAM FASHION

TRADIT
IONAL
COMMER
CE

PRIC
E
QUAL
ITY
RATI
O

SCAROSSO has been a game–changer to the
traditional distribution and pricing models of
the luxury shoe industry.
By cutting out the middle–men and directly
offering the product to customers, SCAROSSO
redistributed a substantial value share to
their customers.

THE PRODUCT
Scarosso offers an exceptional
collection of high quality shoes and
related leather accessories at so
far unknown prices.

MULTI - CHANNEL
We are changing the consumer
behavior of our customers by
leveraging on cross synerigies of our
Multi - Channel Concept to scale our
core channel E-Commerce.

21 / 199

FUTURE RETAIL – OFFLINE STORE
INTELLIGENCE

„14% of our offline customers become ONLINE re-buyers.“
Fashion Retail 2.0

IPAD STATIONS
-Online
purchases

CVR Optimization
-Heatmap
-Runway
analysis
-Dwell
time

TRAFFIC Analysis
-Transpirin
g Users
-Footfall
of Users

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