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Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

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Erica Anderson (Co-Founder & Head of Crowdfunding & Education at Seed&Spark) speaks about film crowdfunding at Digital Media Day 2016 within the framework of the 7th Odessa International Film Festival.

https://www.linkedin.com/in/erica-anderson-84410b8
https://www.seedandspark.com/
https://www.brightideasmag.com/
https://oiff.com.ua/en/index.htm
https://www.facebook.com/odessaiff/
https://www.facebook.com/TAVentures2010/

Published in: Technology
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Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

  1. 1. Seed&Spark is a technology platform that reimagines the studio for film and TV.
  2. 2. What we’ve accomplished so far • A distribution footprint reaching 100M US homes • Over 370 crowdfunded movies and shows with the highest campaign success rate in the world (over 75%) • A platform membership with subscription streaming + subscription crowdfunding • A first-of-its-kind partnership for independent Virtual Reality creators to fund and distribute • Completed Techstars Boston 2016
  3. 3. WAIT!
  4. 4. WAIT!WE HAVE BIG 2016 PROBLEMS: 1. Diversity of Content 2. Sustainability for Creators
  5. 5. SEED&SPARK 6
  6. 6. SEED&SPARK 8 We’re inside a HUGE market. a $32B+ market in the U.S. alone Annual Independent Production Spend Annual Independent Production Earn $5.5B $27B
  7. 7. And it’s crazy inefficient. Even when $27B is grossed on a $5.5B spend… fewer than 2% of independent projects BREAK EVEN. Why?! 1. Fundraising without real traction 1. Little access to useful, real time data 2. Barriers to wide distribution 3. Zero Audience aggregation
  8. 8. YOU ARE HERE
  9. 9. I… win?
  10. 10. WTF?!
  11. 11. Best. In. Class. Campaign Success Rate Average Project Size 75% 39% 11% $17.5k $7.5k $4k Kickstarter Kickstarter Indiegogo Indiegogo Seed&Spark Seed&Spark
  12. 12. excited to watch before it’s made! 4104 Build the crowd
  13. 13. more than 370 films and $5M raised on Seed&Spark $0 $200,000 $400,000 $600,000 $800,000 $1,000,000 $1,200,000 $1,400,000 2014 H1 2014 H2 2015 H1 2015 H2 From 40,000 Supporters
  14. 14. Lives in: Los Angeles Watches: Netflix, iTunes, Verizon FiOS, Seed&Spark Prefers: Shorts, Series Devices: TV, Laptop We know the crowd
  15. 15. We message the crowd effectively
  16. 16. We distribute to 100M homes
  17. 17. 300% Growth quarter over quarter
  18. 18. SEED&SPARK Black Hole of Viewership Data
  19. 19. A studio in the hands of the audience.
  20. 20. Membership grows crowdfunding By December 2016: 12,000 streaming members Allocating $60,000 a month to new crowdfunding projects By December 2017: 90,000 streaming members Allocating $450,000/month to new crowdfunding projects.
  21. 21. Our World-Class Team
  22. 22. SEED&SPARK 2 Oh, you already saw this? Maybe that’s why 80% of these BOMB.
  23. 23. 10,000 CREATORS 10,000 FANS EACH
  24. 24. (it was one of these)
  25. 25. Thanks for watching.

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