The document discusses the importance of high-performance advertising that prioritizes accountability and quality journalism while fostering a strong connection with consumers. It emphasizes the use of first-party data and contextual targeting to engage customers meaningfully, enabling businesses to deliver tailored information based on consumer preferences. Ultimately, it promotes the idea that effective communication with consumers enhances their experience and reinforces the value of journalism.

1. High performance, accountable advertising;
sustaining quality journalism.
THAN MARKETING.
MORE

2. For the customer to be KING.

3. LISTEN .We must

4. .ACBefore we

5. In store or on the phone — we were able to speak directly with customers & prospects.
E SY.It used to be

6. Online, we’ve resorted to shouting at consumers — assuming digital advertising is a one-
way street.
UT.But now, we SH

7. So how can we listen online?

8. Using first party data, and contextual targeting — make sure you are speaking to people
interested in what you have to say.
UR audience.First, target Y

10. FreeWall®
gives us the unique opportunity to speak directly with consumers.
ASK questions.

12. Enrich your DMP — ingesting consumer’s responses to build a clearer picture; learning
exactly what they want to see and when they want to see it.
to the answers.LISTEN

13. HT.And when the time is RI

14. It’s your turn to talk — presenting consumers with information they have expressed an
interest in; through us or another media partner. The data is yours to use how you wish.
Make an OFFER.

16. More than just an advert.

17. ION.It’s a digital CONVERSA

18. As data is vital not just for sales & marketing, but for the entire customer service ecosystem.
FUELLING the entire business.

19. So every customer feels VALUED.

20. At home on the sofa or out and about on their phone, you can always speak directly with
your consumers — so they always feel listened to.
EREVER they are.W

21. www.rezonence.com
because journalism matters