SlideShare a Scribd company logo
In charge of data capture & lead generation — making sure you get the data
you need.
Meet Clyde & Lily.
FreeWall®
to LEARN.
Create bespoke 1st party data, or enrich your your 1st party data with our 2nd
party data.
Enrich your DMP.
Actionable LEADS.
data.Opt-in
All respondents are anonymous.
Voluntary responses from demonstrably real people.
Deterministic as opposed to opportunistic data.
GDPR COMPLIANT.
Working with your DMP provider to ensure everything runs smoothly.
Ensuring the roles and responsibilities of data processors and controllers
are well understood.
Making sure all compliance issues are signed off.
Providing you with a DPA.
Working TOGETHER.
Target specific data segments — learning what you need, about who you need.
UR audience.Target Y
http://demos.rezonence.com/publishers/Rezonence-PublisherBlog-ZC.html?aid=Sky/Sports/DCAllJuly2017
See the demo
We helped enrich Sky's DMP by adding
preference data to existing Sky Sports
consumers — placing pixels on each
answer choice. The segments were then
used for retargeting across other plan
partners. 
SKY.
http://demos.rezonence.com/publishers/Rezonence-PublisherBlog-ZC.html?aid=Nestle/Bakers/TestMar2018
See the demo
We were able to identify pet owners and
use this data to populate Nestle’s DMP. 
Overall, 18% of people said they had a
dog and 13% of people said they had a
cat, closely matching the statistical
information provided by the PFMA.
NESTLE.
https://rezonence.com/rezonion-times/advertising-education/index.html?aid=Demos/eu-west-1:2e1fdcdd-bb85-433f-b68b-dccd6bc5f863/freewall/mXk28
See the demo
We allowed users to engage with a
chatbot to schedule a consultation,
achieving a CPA 4x lower than the target.
KPMG.
Stats: UK average June 2017-June 2018 – c.6.7m engagements (2015-2018 19m engagements delivered) | Engagement rate: No. engagements/No. views | CTR – clicks/engagements
CTR
Engagement rate
4.4%
44.2%
Total
2.3%
45.5%
B2B
3.7%
43.5%
Specialist
5.1%
43.2%
News
3.7%
51.6%
Magazines
More engagement means more data — and nobody does engagement like us.
performance.VENPR
your marketing.FUELLING
than just another Ad.
MORE
in the name.E’SCLThe
LEARN.
UT.SHDon’t
The FreeWall to Learn Gremlins

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The FreeWall to Learn Gremlins