1. ANTHONY J. DANNA
3838 Hay Creek Road, Birdsboro, PA 19508
Home: 610-286-2177 | anthonydanna5@gmail.com | Cell: 484-332-1387
Training Professional with Senior Sales & Management Experience
Results oriented seasoned business sales and management professional with proven experience in technology products and
services including security, telecom and voice/data networking. Broad background includes a strong blend of Sales, Customer
Service and Sales Training Instruction coupled with experience in Crisis Turnaround/Management, Operations, Marketing
Administration, Installation, Sales Engineering and Recruiting. Adept at establishing close working relationships with all cross-
functional disciplines and departments based on cooperation, teamwork, trust and respect.
A published author of a Sales Training book, 5 years experience as a National Sales Trainer, a past Continuing Education
Instructor with Penn State. Currently, a Substitute Guest Teacher for Berks County Public Schools. Additional Skills:
Sales Strategy Development Customer Oriented Techniques High Ethical Standards
Strategic/Tactical Planning Consultative/Collaborative Methods Teacher/Trainer/Coach
Sales Team Management/Motivation Relationship-Based Processes Personnel Management
Project/Margin Management Issue Identification/Resolution Financial Analysis/Reporting
Budget Development/Control Help Desk/Call Center Management Computer Center Management
Professional Experience
Guest Teacher, Berks County Intermediate Unit (BCIU) Public School Districts in Berks County, PA (March 2012-Present).
Responsible for classroom teaching duties in Early Intervention, Preparation For Adult Life as well as grades K through 12.
Commercial Sales Representative, ADT SECURITY SERVICES, Lancaster, PA (April 2010 to October 2011 - Retired)
Responsible for Business-to-Business Sales based out of Lancaster, PA Office. Have proven experience in the full range of ADT
commercial products and services including: Intrusion Detection, Video Surveillance, Access Control and Life Safety Solutions.
Experienced in the design and sales of these systems and working closely with Sales Management, Engineering, Operations and
Administrative Departments. Skills: Detail Oriented, Analytical, Disciplined, Organized & Strong Work Ethic.
Senior Account Executive, ECOMM NETWORKS, Lancaster, PA (2005 to April 2010)
(Ecomm: A Mitel/Inter-Tel & Nortel Partner Designing, Selling & Supporting VoIP Networked Telecom Solutions.)
Specialized in “Competitive Attack” Turnaround replacement sales and networked enterprise telecom systems.
Consistently been top sales producer by selling over $1.5 million in sales each year including steady expansion of customer
base.
Sales & Competitive Replacements:
• Produced largest sale ever attained by Ecomm of $650,000 to Harleysville National Bank networking 67 offices with
VoIP solution. Competitive Turnaround replacement account grown to $1 million with a $72,000/yr. revenue stream.
• Sold first PA 7-County Regional Disaster Response Center VoIP System valued at $80,000 to back-up E911 Centers.
• Continued at a 95% level of competitive replacement sales providing a steady stream of new account business.
Sales and Organizational Leadership:
Developed and implemented the following successful Turnaround sales initiatives:
• Revolutionized “New Business Lead Development Program” which resulted in 40% increase in qualified leads and
$300,000 in new business per year.
• Designed solutions for customers to buy employing consultative, relationship and ethical selling processes.
• New Project Management pricing, methods/procedures resulting in on time/on budget installations.
Senior Sales Consultant, D&E COMMUNICATIONS, INC., Ephrata, PA (1993 - 2005) (Currently Windstream Corp.)
(D&E: Independent Tel Co - Inter-Tel & Nortel Partner Designed, Sold & Supported VoIP Networked Telecom Solutions.)
Achieved $1 million sales for 6 years with D&E of which 95% were competitive Turnaround telecom replacement sales.
Developed new sales territories and established customer bases in Berks, Chester and Lancaster Counties by selling over 230
Inter-Tel, 350 Nortel Norstar and 10 Nortel Meridian Telecom competitive replacement systems.
2. • Developed and implemented selling models, strategies and selling techniques for sales teams which resulted in closing
success rates to increase by 20% and produce $200,000 to $300,000 in additional sales per year.
• Top Inter-Tel sales person in 2004 selling 77 systems enabling D&E to become 16th
in nation and Platinum Dealer.
3. ANTHONY J. DANNA - Resume
Director - Client Support Services, USERS INCORPORATED, Valley Forge, PA (1990 - 1993)
(Users: A Credit Union Services Organization)
Managed National Customer Service & Operations Center supporting application software & IT Systems for Credit Unions.
Managed staff of 65 personnel - Budget of $5 million - Gross Revenues of $12 million. Processed 5,000 calls/mo.
Department’s success was heavily dependent on Collaborative & Cross-Functional Team Management and Motivational Skills.
Turned-Around Department of 65 young Customer Service Representatives into an effective, trained Customer Service Team.
Developed and implemented the following programs which increased revenues and levels of client satisfaction.
• “Remote Facilities Management Program”- Exceeded goals by 400%. Generated $2 million in revenue/yr.
• “Remote Support Services Plan”- Provided fixed-rate costs for help desk services. Generated $150,000 revenue/yr.
• “24-Hour Support Service Program”- Increased client services/support/loyalty. Generated $200,000 in revenue/yr.
• Designed and implemented a Call Center that improved operational support and reduced telecom expenses 40%.
UNISYS CORPORATION, Blue Bell, PA (1972 - 1990)
UNISYS: Computer Systems Design, Manufacturing, Sales & Support)
Director – Marketing Support Center (1987 - 1990)
Managed Worldwide Computer Demonstration, Training and Application Software Development & Testing Center.
Managed staff of 30 personnel with budget of $3 million and gross revenues $6 million.
Department’s success was heavily dependent on Collaborative & Cross-Functional Team Management and Motivational Skills.
Turned-Around failing Demonstration Center into a Premier Worldwide Demonstration Center.
• Implemented and managed computer systems for worldwide training, application software development, testing and
product demonstrations - Mainframe, UNIX, LAN/WAN & PC Hardware/Software Products.
• Developed and implemented “Worldwide Interconnect Demonstration Center”. Enabled Unisys to demonstrate
interoperability of Sperry, Burroughs and third party PC/UNIX systems resulting in $15 million worldwide sales.
• Performed 500+ Open Systems Integration (OSI) Demonstrations, 150 UNIX Tests and 1,500 Software Projects.
National Sales Training Instructor (1983 - 1987)
Trained over 800 Sales Personnel Nationwide in Competitive Selling Techniques, Operating Systems, Application Software,
LAN/WAN Technologies. Invited to teach at Michigan State University and the Netherlands.
District Sales Manager (1980 - 1983)
Developed and implemented Marketing Strategies, Sales Campaigns, Sales Training & Account Seminars and Computer System
Demonstrations on Local and Regional levels. Led nation each year with over $14 million in annual sales and received “Legion
Of Honor” award yearly. Turned-Around District from 10th
position Nationwide to #1 position Nationwide in 1-year.
Sales and Sales Management (1972 - 1980)
Designed, sold, and installed computers systems & application software. Managed sales and technical support groups.
Trained customers in computer operations. Received “Legion Of Honor” award for each of seven years of eligibility.
Prior Experience:
Communications Consultant, GENERAL TELEPHONE CO. OF PA (1970 - 1972). Sold Telecom Key & PBX Systems.
Continuing Education Instructor - Corporate Finance, PENN STATE UNIVERSITY (1975 - 1976).
Education and Professional Training
Penn State University, BBA Degree, Graduated with Distinction.
Extensive Training in Sales, Technology and Management offered by GTE, Unisys, D&E, Nortel/Mitel/Inter-Tel & ADT.
Extensive Training in Data Communications, LAN/WAN, VoIP, and Experience in Networking Voice/Data Systems.
Extensive ADT Training in Security/Intrusion Detection, Video Surveillance, Access Control, & Fire/Life Safety.
Dale Carnegie Sales and Human Relations Skills and Total Quality Management (TQM) by Dr. W. Edwards Deming.
BCIU Guest Teacher Training Program
Personal Accomplishments:
Published Author: “How To Develop Professional Selling Skills And Techniques Based On Common Sense & Ethics”
Senior Olympics State Medallist - State of Pennsylvania Discus & Hammer & State of Delaware Discus Throw.
Pentathlon Medallist - University of Delaware “Throws Pentathlon”.
5. ANTHONY J. DANNA
REFERENCES
Teaching Related: Daniel Boone School District:
BCIU Jolene Doyle Jenny Rexrode, Principal Dane Miller
Deb Larkin Principal’s Assistant Daniel Boone Middle School Amity Elementary
Berks County Intermediate Unit Daniel Boone High School 1845 Weavertown Road 200 Boone Drive
Employment Specialist 501 Chestnut Street Douglassville, PA 19518 Douglassville, PA
Office of Human Resources Birdsboro, PA 19508 610-689-6300 19518
1111 Commons Boulevard 610-582-6100 x2091 610-689-6240
Reading, PA 19612
610-987-8502
Twin Valley School District: Antietam Schools:
Kate Pufnock Carol Baker Anita Cellucci Jen Reeves
Principal’s Assistant Principal’s Assistant Principal’s Assistant Principal’s Assistant
Twin Valley High School Twin Valley Middle School Twin Valley Elementary Antietam Middle-Sr.
4851 North Twin Valley Rd. 770 Clymer Hill Road 40 Mast Drive High School
Elverson, PA 19520 Elverson, PA 19520 Elverson, PA 19520 100 Antietam Road
610-286-8600 610-286-8660 610-286-8670 Reading, PA 19606
Professional:
Frederick R. Mogel, Esq. Fred Myers, CPA Virgil Kahl, CPA Col. Len Marella
Mogel, Speidel, Bobb & Kershner Myers & Associates Spring Ridge Financial Group The Center For
Reading, PA 19603 1515 West Chester Pike 55 Commerce Drive Leadership & Ethics
610-376-1515 Suite C-3 Wyomissing, PA 19610 25 Pinewood Road
West Chester, PA 19382 610-743-3484 Wyomissing, PA
610-692-0464 19610
610-478-3000
Personal:
Joe Fasano Rich Brucker Rick Mitchell Archie Sybrandt
101 Briarwood Drive 1745 North Adams Street 207 Welsh Lane 1004 Country Club
Downingtown, PA 19335 Pottstown, PA 19424 Morgantown, PA 19543 Camp Hill, PA
610-873-0377 610-323-7705 610-286-6191 17011
717-761-5796
6. ANTHONY J. DANNA
REFERENCES
Teaching Related: Daniel Boone School District:
BCIU Jolene Doyle Jenny Rexrode, Principal Dane Miller
Deb Larkin Principal’s Assistant Daniel Boone Middle School Amity Elementary
Berks County Intermediate Unit Daniel Boone High School 1845 Weavertown Road 200 Boone Drive
Employment Specialist 501 Chestnut Street Douglassville, PA 19518 Douglassville, PA
Office of Human Resources Birdsboro, PA 19508 610-689-6300 19518
1111 Commons Boulevard 610-582-6100 x2091 610-689-6240
Reading, PA 19612
610-987-8502
Twin Valley School District: Antietam Schools:
Kate Pufnock Carol Baker Anita Cellucci Jen Reeves
Principal’s Assistant Principal’s Assistant Principal’s Assistant Principal’s Assistant
Twin Valley High School Twin Valley Middle School Twin Valley Elementary Antietam Middle-Sr.
4851 North Twin Valley Rd. 770 Clymer Hill Road 40 Mast Drive High School
Elverson, PA 19520 Elverson, PA 19520 Elverson, PA 19520 100 Antietam Road
610-286-8600 610-286-8660 610-286-8670 Reading, PA 19606
Professional:
Frederick R. Mogel, Esq. Fred Myers, CPA Virgil Kahl, CPA Col. Len Marella
Mogel, Speidel, Bobb & Kershner Myers & Associates Spring Ridge Financial Group The Center For
Reading, PA 19603 1515 West Chester Pike 55 Commerce Drive Leadership & Ethics
610-376-1515 Suite C-3 Wyomissing, PA 19610 25 Pinewood Road
West Chester, PA 19382 610-743-3484 Wyomissing, PA
610-692-0464 19610
610-478-3000
Personal:
Joe Fasano Rich Brucker Rick Mitchell Archie Sybrandt
101 Briarwood Drive 1745 North Adams Street 207 Welsh Lane 1004 Country Club
Downingtown, PA 19335 Pottstown, PA 19424 Morgantown, PA 19543 Camp Hill, PA
610-873-0377 610-323-7705 610-286-6191 17011
717-761-5796
