After researching the indie rock genre, the document summarizes common styles and trends within the genre that will inform the design of a magazine and website for fans of indie rock music. Most indie rock bands have a similar black and white aesthetic in their photos. While black and white is popular, red is often used prominently in indie rock magazine designs. The target audience appreciates both older music technologies like vinyl records as well as newer digital platforms. Elements of live music performance, like guitars and microphones, will be incorporated into the magazine's photographic design.