The magazine focuses on classic rock artists like Led Zeppelin and Metallica. While mostly for entertainment, it also provides serious articles on topics like musician deaths. It covers the artists' lives off stage as well as their music and includes reader recommendations. The front covers typically feature a main image of an artist and highlight articles inside. The magazine appeals to rock fans aged 18 and up and had over 56,000 subscribers in 2012. It represents the artists as usually male with laidback styles like sunglasses and guitars shown prominently. The publisher is TeamRock, which also puts out a heavy metal magazine and supports the brand across websites, apps, social media, radio and merchandise.

1. Language
• The magazine I have chosen is Classic Rock. The name speaks for itself as it covers mostly the rock genre
focusing primarily on classic rock artists such as Led Zeppelin or Metallica. The main style would appear to
be for entertainment and information as the magazine itself isn’t mainly serious but if an article about a
death of a famous music artist for example, would add seriousness to that article. It delivers information on
the rock artists outside of music so it focuses also on the artists themselves as well. Regularly the magazine
features information related to rock and also includes music recommendations that have been voted by staff
and various people related to the rock genre. The front cover is displayed typically as having one main image
of the artist(s) while framing outside it are articles that maybe linked to the image or talk about other artists.
Front covers also change colour scheme linking to the artists shown along with font changes as well while
the logo stays the same at the top, the logo is very well known as artists are in front of it. The contents also
contain a familiar layout that includes articles with page numbers associated to them and rock albums are
shown as well. Images are shown to highlight feature articles or exclusive articles.

2. Audience
• The main audience would appear to be those interested in the rock genre and the general age orientation
steers towards a more mature age group as you could see a middle aged man reading this magazine, early
adults as well however the earliest age I would say would be 18 as the demographics and appeal steer
towards more mature readers. In December 2012 the total circulation was 56,714. The audience would read
this magazine as the main focus is rock which would appeal to the audience as the chose to read this
magazine. The artists shown would peak their interests, while the artists are also shown to not always be the
classics but are much newer and more modern so these artists would interest those from a younger
generation. Enjoying this magazine would result in like minded people to be discussing the rock genre
resulting in a more social aspect and would expand the word of mouth as more and more people would get
to know the magazine and the music genre itself. There is a website, competitions also social media is also
used as they have a twitter account as well. The free content on the internet may not always be completely
legitimate as the internet is so accessible that anyone can write anything with anonymity. The content
shown on this may be exclusive and may not be shown from other sources.

3. Representation
• The artists shown are mostly male as rock in general is geared towards a male audience. The artists
themselves on front covers usually show a laidback or ‘cool’ expression compared to heavy metal or punk
rock which is more in your face. It appears more fun/laidback while some artists do show the aggressive side
of rock. Props shown are guitars or drums as those are what you’d associate with the rock genre while also
wearing sunglasses. The hairstyles shown are sometimes wild looking as some have long hair while others
have messy looking hair. There are a range of outfits shown however the colours used very frequently are
dark such as black. It show how diverse the artists are highlighting there distinct styles as the front covers
like to follow a particular colour scheme according the artist while similarities do show up sometimes.

4. Institution
• The publisher for this magazine is TeamRock . They have also published Metalhammer- a monthly heavy
metal magazine. The magazine issues a magazine each month. The magazine is highly active on social media
sites so that they can reach out to fans posting videos and mention updates and stories to help advertise the
magazine. TeamRock also has a website that includes games such as trivia. It includes news about the music
genre rock and some heavy metal but mainly rock. It also appears to have a radio as well so it can play music
and includes schedules. There are apps so it can be accessible on phones and tables, competitions for fans to
compete for also a store for merchandise and also includes a link to the magazines.