2. The SWell
SpringHill’s Well or WellSpring:
Monthly Donor Program Template
$45/month provide
a scholarship for a
camper who would
otherwise be unable
to attend camp
$75/month can
provide 1% of
New Frontier
cabin
renovations
$200/month can
fund over 5% of a
newly launched Day
Camp’s equipment
$100/month can
provide x,y, or z
building materials
for one shower in
copper country
Very rough idea of monthly donor webpage

3. Definitions
Swell:
1. To grow in bulk.
2. To rise in waves, as the sea.
3. To well up, as a spring or as tears.
Wellspring:
1. The head or source of a spring, stream, river, etc.; fountainhead.
2. A source or supply of anything, especially when considered inexhaustible: a
wellspring of affection.
Dictionary.com

4. Current Monthly Donation Option
and Next Step
SpringHill Camps’ current monthly donor program consists of:
• 42 donors that provide $75,000 annually which is $1800/person.
• Each donor provides, on average, $150/month.
• These donors currently receive:
– “Thank You” phone call
– A monthly letter from Andy
– A Christmas gift
– An invitation to the Founders’
Next Step:
SpringHill Camps is looking to create a substantial monthly donor program that will
increase its current monthly donor gifts from $75,000 to $100,000.

5. Photo
People Directly Connecting
Women and
Children
• Working, feeding,
helping, holding hands
• Photos of connection
and DIRECT contact
• The helper and the
helped

6. Recommended for SpringHill
A Photo of Exchange and Direct Contact
Between a Child and a Woman
Some sort of exchange happening; FACES (not the case in all of these); exchange gets into people’s
minds and shows the connection made through lending a hand… a connection they made by giving
funds. Briefly satisfies desire and instinct to connect and provide.

8. Common Giving Categories
Choose, Flat, or Set
• Choose your amount
• Flat $20
• Flat $50
• $20, 40, 50, 100
• $12-15, 30, 50, 75,
100, 250, 250+ Habitat for
Humanity Example
of Where $ Could
Go

9. Recommended for SpringHill
• $20 a month can build a project and help a camper!
• $45/month provide a scholarship for a camper who would otherwise be unable to
attend camp
• $75/month can provide 1% of New Frontier cabin renovations (rephrase… but it is 1%)
• $100/month can provide x,y, or z building materials for one shower in copper country
• $200/month can fund over 5% of a newly launched Day Camp’s equipment
• $200+ will be given to a project or camper most in need
Select our flat rate of $20, one of the above amounts, or choose your own amount!
Presentation Note: Increments designed to find a happy medium based on camps’ needs and the outline of common giving
categories.
Choose, Flat, and Set
As little as $20 a month can add to a project or supply half of a camper
scholarship! Below are some ways your money will serve a camper:
Ultimately, People Want to Know They Have Control Over Their Donation!!!!

10. Accomplishing
General statement: Monthly giving saves_____
lives/campers/meals/staff members a day. 
THEN, provide a specific statement based on each amount.
For example: $10 will buy a rock for the party barge climbing
wall

11. Recommended for SpringHill
After age 15, nearly three out of five young Christians will
disconnect from church life. What would this number be if they
had experienced a connection with Christ at camp? People like
you can transform a life and rebuild hope. Being a part of
SpringHill’s Well (Swell) can quench a camper’s thirst for life
forever and make an eternal difference; every drop counts.
13 Jesus answered, “Everyone who drinks this water will be
thirsty again, 14 but whoever drinks the water I give them will
never thirst. Indeed, the water I give them will become in them a
spring of water welling up to eternal life.”
• Barna Group. “Six Reasons Young Christians Leave Church.” 2011. Barna Group. 28 September 2011. Web. 23 July 2014.
<https://www.barna.org/teens-next-gen-articles/528-six-reasons-young-christians-leave-church>.
General Accomplishing Statement Example
Grab with the general statistical statement, but hold on with specifics.

12. After age 15, nearly three out of five young Christians will
disconnect from church life. What would this number be if they
had experienced a connection with Christ at camp? People like
you can transform this statistic and rebuild hope. Being a part of
SpringHill’s Well (Swell) can quench a camper’s thirst for life
forever and make an eternal difference; every drop counts.
13 Jesus answered, “Everyone who drinks this water will be thirsty again, 14 but whoever drinks the
water I give them will never thirst. Indeed, the water I give them will become in them a spring of
water welling up to eternal life.”

13. Recommended for SpringHill
• $10 will buy a rock for the party barge climbing wall or a
bunny for the petting farm
• $25 will help a kid come to camp on scholarship
• $50 will provide a window/boards/building materials for
_______ cabin renovation
Specific Examples
Grab with the general statistical statement, but hold on with specifics.

14. Why Donate Monthly?
• One annual tax receipt provided at the end of the year
• When YOU provide reliable funds, YOU enable camp to
plan long-term
• Processing costs decrease so more can go to the
campers rather than the administration
These Should Be Some or All of Your “Whys”
How is it easier for the donor? Why does camp need a monthly donor,
specifically YOU? Finally, now that they care more about camp… How do they
help camp by being a monthly donor?

15. Recommended for SpringHill
“Why Donate Monthly?” Example
Answer the “Whys?” but also include mission statement and
focus on LANGUAGE (VERBS GALORE)
Why should I donate monthly to the SWell? One
drop of water may not seem like much, but by
partnering together we can fill a bucket from the
wellspring of Christ and watch Him abundantly
provide for the needs of His children (campers?).
As little as $20 a month can maintain, redesign,
and pioneer facilities and projects that campers
walk, sleep, or play on, ensuring recurring life-
impacting experiences! Your practical monthly gift
decreases processing costs and increases the
reliability and efficiency of SpringHill’s long-term
innovations, so your money immediately goes
directly to the camper.

16. • Satisfaction of knowing you are helping AND STATISTICS on results if
you don’t help and if you do help.
• Donor’s ease of use and level of control; is donating financially
convenient?
– Are they in charge of changing the amount or cancelling at any time?
– Is payment easy (bank/EFT/cc deductions)?
– Is there an annual tax receipt provided?
• Quarterly newsletter
– Email and mail
– New info, updates on projects, and organization’s personal updates
on org and area of work… camping ministry
Incentives

17. Incentives
• Photos and stories of transformation in newsletter or monthly updates
• Club status/special group
• Other:
– Pin
– Book of devotionals specific to the org
– 8-week study on Global Poverty Perspectives
– Invitations to join quarterly conferences on updates, successes, and
challenges, and to ask questions

18. Recommended for SpringHill
Example of Incentives
• How can I dip into the SWell? Because every drop counts, every donor
counts, and we want that to be evident to you when you join the SWell. Below
are benefits you will receive:
• Deep satisfaction in knowing you are progressively decreasing the likelihood
of a child or teen leaving the faith as a young adult, all because of your faithful
monthly giving.
• Donating is easy! It just takes minutes to set up an automatic deduction with
your credit/debit card or bank account through EFT (electronic funds transfer).
Additionally, you will receive an annual tax receipt.
• You are in control of your monthly gift; you can change the amount or cancel
your pledge at any time.

19. Recommended for SpringHill
Example of Incentives
• You are a key partner in the SpringHill community, especially united in SWell’s
monthly gifts that further SpringHill’s mission to create life-impacting
experiences that enable young people to know and to grow in their
relationship with Christ. As such you will receive a free T-shirt with your initial
pledge as well as the following:
– Monthly emails on project updates, camp happenings, retreat discounts,
and seasonal specialties (recipes, craft ideas, etc.)
– Quarterly SWell newsletters highlighting a donor and a project
– An invitation to join us for a camp conference (?)
– Two/three gifts throughout the year (book of devos, a study, a cookbook,
etc.)

20. Language
• It’s EASY: Ease of use, in your area, just takes minutes, small gift, affordable,
one step, practical monthly gift, hassle-free, automatic, credit card/EFT/bank
deduction, as little as, one by one
• It’s LESS to donate monthly: reduce and minimize costs; spend more on
saving lives and less on administrative costs, put to work immediately
• It’s RELIABLE: dedication, sustain, ongoing, recurring, ensure, steady,
reliable, loyal, key partner, faithful support, put to work immediately, consistent
(this is consistent, while whatever is urgent needs consistency; a donor can
provide that consistency), one by one

21. • It’s IMPACTFUL to others: raise awareness (keeps them, lack of, need,
vulnerable, urgent) THEN suggest donor intervention (ensure, max impact,
depend), provide, help, support, understand, begin and finish, fight, transform
forever, prevent, vital, build, rebuild, hope, leading, brighter, put to work
immediately, allows, reach out, eradicate, give, progress, change, feel, prayer,
becoming, impact, beautiful, explore, catalyst, propel, dignity, Bible verses, lift,
access, equip, train, supply, create, deliver
• It’s IMPACTFUL to you: deep satisfaction, benefits, appreciate and respect,
gratitude
• YOU have CONTROL: control over finances, level of commitment, and desire of
involvement; control
• It’s SPECIAL: community, united in cause, cause OVER institution, save donor
money not the organization, together, people like you, special group, invitation,
loyal, key partners, friends, family, leading, join
Language

22. • Recommendation for SH: At the bottom of the site, include something similar
to World Vision…
– “At World Vision, stewardship is an integral part of everything we do. In rare cases
where donations exceed what is needed, or where local conditions prevent program
implementation, World Vision will redirect funds to similar activities to help children
and families in need.
The multiplying effect from grants and donated goods may change throughout the
year on identical or similar offers due to variations in the start and end dates of
donor grants and our programs.”
Disclaimer