Intre amant și soț: cum optimizezi prezența brandului în rețelele socialeCiprian Gavriliu
Prezentare despre prezenta brandurilor in Social Media susţinută pe 3 Iunie 2011 la Marketing 24/7 Sibiu.
Februarie 2011 în cadrul workshop-urilor de la Digital Marketing Forum.
This document discusses the need for and structure of a social media team. It addresses whether an organization needs a dedicated social media team and what roles and responsibilities such a team would have. If formed, the team would require resources and focus on metrics to measure its performance and impact. The document presents these topics over 10 slides from the perspective of a blogger.
The document provides an overview of social media in Romania including statistics on usage and popularity of platforms like Facebook, YouTube, and blogs. It discusses how Facebook is the dominant social network in Romania and provides statistics on the number of Facebook users in various Romanian cities and regions. The document also gives recommendations for social media strategies and best practices for brands in Romania, including using visual content like photos and videos, optimizing profiles, and setting up conversion tracking on Facebook ads.
Intre amant și soț: cum optimizezi prezența brandului în rețelele socialeCiprian Gavriliu
Prezentare despre prezenta brandurilor in Social Media susţinută pe 3 Iunie 2011 la Marketing 24/7 Sibiu.
Februarie 2011 în cadrul workshop-urilor de la Digital Marketing Forum.
This document discusses the need for and structure of a social media team. It addresses whether an organization needs a dedicated social media team and what roles and responsibilities such a team would have. If formed, the team would require resources and focus on metrics to measure its performance and impact. The document presents these topics over 10 slides from the perspective of a blogger.
The document provides an overview of social media in Romania including statistics on usage and popularity of platforms like Facebook, YouTube, and blogs. It discusses how Facebook is the dominant social network in Romania and provides statistics on the number of Facebook users in various Romanian cities and regions. The document also gives recommendations for social media strategies and best practices for brands in Romania, including using visual content like photos and videos, optimizing profiles, and setting up conversion tracking on Facebook ads.
Adrian purcarea, country manager, freescale semiconductorRevistaBiz
Freescale Semiconductor Romania Management360 Presentation – April 7th, 2011
Adrian Purcarea, Country Manager
The presentation provides an overview of Freescale Semiconductor, the company's operations in Romania, and the challenges of managing a global team. Freescale is a semiconductor design and manufacturing company with over $4 billion in annual revenue and 20,000 employees globally. The Romania office focuses on research and development with over 200 engineers. Managing employees across different countries and time zones requires influence-based leadership, effective communication technologies, and awareness of cultural differences.
Ana bulgar, online manager petrom top social brands 2011RevistaBiz
1) Petrom is expanding its social media presence across platforms like Facebook, Twitter, YouTube, and LinkedIn to communicate with stakeholders on their terms rather than solely using centralized communication.
2) The document discusses how Petrom is tackling social dialogue online, considering factors like its field of activity, company size, and audience size.
3) Examples are provided of Petrom's social media channels and campaigns like Rediscover Romania, which aimed to promote tourism in Romania through live sharing of experiences on social media.
The document summarizes lessons from Japan's response to the 2011 earthquake and tsunami. It discusses (1) the Japanese people's capability and willingness to rebuild after immense destruction, (2) their persistence in continuing search and rescue efforts and sacrificing to help others, and (3) their ability to work as a team through common effort. It argues that businesses should adopt a balanced approach like the Japanese, being prepared for challenges while still pursuing growth.
The document discusses the rise of mobile social media. It argues that mobile social media represents an evolution by adding a "here and now" effect. It describes how mobile social media allows people to connect, plan events, share photos and music in real-time. The document concludes that the future of this new mobile social media is already beginning, and that people should adopt social media and adapt to mobility.
The document outlines best practices for corporations engaging in corporate social responsibility (CSR) initiatives and partnerships with non-governmental organizations (NGOs). It discusses identifying social needs, selecting the right cause that aligns with a company's strengths, and the key steps for effective CSR engagement including making an initial commitment, assessing social and business environments, implementing initiatives, measuring outcomes, and consulting stakeholders. Case studies demonstrate successful CSR partnerships between NGOs and companies in Romania that expanded access to healthcare and supported disadvantaged groups.
Staropramen social media summit bucuresti 2013RevistaBiz
Social media is an effective channel for marketing campaigns when integrated with other channels. Before using social media, companies should answer questions about shareable content, enabling consumer participation, and setting business targets. The Staropramen beer company used a caravan tour and blogger/Facebook campaigns to sample their beer in Romanian cities. This increased brand awareness by 30% with no other media investment. Metrics showed the blogger campaign reached over 80,000 impressions. The tours and social media successfully promoted Staropramen's brand in a fun, interactive way.
Free and easy mobile apps for smart phones, tablets and pcs. QR codes for marketing programs, credit card processing--fast and low transaction costs, expense and mileage tracking, shared screen meetings with voice and chat, delegation and scheduling apps and finally three "just for fun" apps for meals, dates, and negative feedback. Presented by Chrystal Irons and Kathry Macomber, Business Development Specialists with the University of Missouri Extension #nexc2012 #680
This document discusses strategies for Facebook ads campaigns. It recommends setting objectives for gaining fans, visitors, app users, and subscribers. It also recommends testing different ad images, texts, and types as well as targeting by age, sex, and location. The document provides tips for optimizing images used in ads and suggests including clear calls to action and reasons for users to engage with the ads.
The document discusses social media marketing and networking. It defines social media as being about interaction and engagement. Some key points made are that people are more likely to trust recommendations from peers over advertisements, and that goals and objectives should drive the online strategy. Engagement on social media requires regularly creating and sharing content while focusing on people rather than just tools. Success requires tailoring the approach to different platforms like taking a party planner approach on Facebook and Twitter versus a more professional style on LinkedIn.
The document discusses the Net Promoter Score (NPS) metric for measuring customer loyalty and satisfaction. NPS is based on asking customers how likely they are to recommend a company to others. It categorizes customers as Promoters, Passives, or Detractors. A company's NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. Research shows that companies with higher NPS scores experience greater growth rates. The document provides examples of how various companies use NPS and statistical analysis to improve customer experience and drive business growth.
Adrian purcarea, country manager, freescale semiconductorRevistaBiz
Freescale Semiconductor Romania Management360 Presentation – April 7th, 2011
Adrian Purcarea, Country Manager
The presentation provides an overview of Freescale Semiconductor, the company's operations in Romania, and the challenges of managing a global team. Freescale is a semiconductor design and manufacturing company with over $4 billion in annual revenue and 20,000 employees globally. The Romania office focuses on research and development with over 200 engineers. Managing employees across different countries and time zones requires influence-based leadership, effective communication technologies, and awareness of cultural differences.
Ana bulgar, online manager petrom top social brands 2011RevistaBiz
1) Petrom is expanding its social media presence across platforms like Facebook, Twitter, YouTube, and LinkedIn to communicate with stakeholders on their terms rather than solely using centralized communication.
2) The document discusses how Petrom is tackling social dialogue online, considering factors like its field of activity, company size, and audience size.
3) Examples are provided of Petrom's social media channels and campaigns like Rediscover Romania, which aimed to promote tourism in Romania through live sharing of experiences on social media.
The document summarizes lessons from Japan's response to the 2011 earthquake and tsunami. It discusses (1) the Japanese people's capability and willingness to rebuild after immense destruction, (2) their persistence in continuing search and rescue efforts and sacrificing to help others, and (3) their ability to work as a team through common effort. It argues that businesses should adopt a balanced approach like the Japanese, being prepared for challenges while still pursuing growth.
The document discusses the rise of mobile social media. It argues that mobile social media represents an evolution by adding a "here and now" effect. It describes how mobile social media allows people to connect, plan events, share photos and music in real-time. The document concludes that the future of this new mobile social media is already beginning, and that people should adopt social media and adapt to mobility.
The document outlines best practices for corporations engaging in corporate social responsibility (CSR) initiatives and partnerships with non-governmental organizations (NGOs). It discusses identifying social needs, selecting the right cause that aligns with a company's strengths, and the key steps for effective CSR engagement including making an initial commitment, assessing social and business environments, implementing initiatives, measuring outcomes, and consulting stakeholders. Case studies demonstrate successful CSR partnerships between NGOs and companies in Romania that expanded access to healthcare and supported disadvantaged groups.
Staropramen social media summit bucuresti 2013RevistaBiz
Social media is an effective channel for marketing campaigns when integrated with other channels. Before using social media, companies should answer questions about shareable content, enabling consumer participation, and setting business targets. The Staropramen beer company used a caravan tour and blogger/Facebook campaigns to sample their beer in Romanian cities. This increased brand awareness by 30% with no other media investment. Metrics showed the blogger campaign reached over 80,000 impressions. The tours and social media successfully promoted Staropramen's brand in a fun, interactive way.
Free and easy mobile apps for smart phones, tablets and pcs. QR codes for marketing programs, credit card processing--fast and low transaction costs, expense and mileage tracking, shared screen meetings with voice and chat, delegation and scheduling apps and finally three "just for fun" apps for meals, dates, and negative feedback. Presented by Chrystal Irons and Kathry Macomber, Business Development Specialists with the University of Missouri Extension #nexc2012 #680
This document discusses strategies for Facebook ads campaigns. It recommends setting objectives for gaining fans, visitors, app users, and subscribers. It also recommends testing different ad images, texts, and types as well as targeting by age, sex, and location. The document provides tips for optimizing images used in ads and suggests including clear calls to action and reasons for users to engage with the ads.
The document discusses social media marketing and networking. It defines social media as being about interaction and engagement. Some key points made are that people are more likely to trust recommendations from peers over advertisements, and that goals and objectives should drive the online strategy. Engagement on social media requires regularly creating and sharing content while focusing on people rather than just tools. Success requires tailoring the approach to different platforms like taking a party planner approach on Facebook and Twitter versus a more professional style on LinkedIn.
The document discusses the Net Promoter Score (NPS) metric for measuring customer loyalty and satisfaction. NPS is based on asking customers how likely they are to recommend a company to others. It categorizes customers as Promoters, Passives, or Detractors. A company's NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. Research shows that companies with higher NPS scores experience greater growth rates. The document provides examples of how various companies use NPS and statistical analysis to improve customer experience and drive business growth.
Cum sa vii cu o strategie de marketing de succes? partea 1 din 2Tudor Mihai
Cum sa vii cu o strategie de marketing de succes?
Partea 1: Ce este marketing-ul?
Cate feluri de marketing exista?
Avantaje si dezavantaje ale marketing-ului digital?
Mixul de marketing (The 5 P's of Marketing)
Tactici de marketing
Marketing funnel
Canale de marketing
Meseria noastra ca oameni de marketing este sa intelegem cum isi doresc clientii nostrii sa cumpere si sa ii ajutam sa faca asta - Ryan Eisenberg
Marketing-ul bun face o companie sa para desteapta. Marketing-ul excelent il face pe client sa se simta destept - Joe Chernow
Oamenii nu cumpara ceea ce faci, ci motivul pentru care o faci. - Simon Sinek
1. Organizarea activităților de publicitate și promovare
2. Rolul agențiilor de publicitate și altor organizații de MarCom
3. Servicii de comunicare integrată de marketing
4. Perspective privind comportamentul consumatorilor de publicitate
Social media pentru incepatori si fotografii de nunta!Sabina Cornovac
Social Media pentru incepatori si fotografi de nunta. Ce este? Care sunt retelele sociale? Care e diferenta dintre ele? Ce sa faci si ce nu?
Sabina Cornovac
Conventia WeddingStaff
5.09.2017
Marketingul afacerii dvs. nu va avea succes până când nu va fi conectat cu clienţii potriviţi. Pentru a realiza această conexiune, dvs. trebuie să înţelegeţi precis cine sunt clienţii perfecţi, ce anume doresc aceştia şi cum poate afacerea dvs. să creeze ceea ce ei îşi doresc. În plus, bineînţeles, trebuie să le comunicaţi că aţi creat răspunsul la dorinţele lor.
Orice plan bun de marketing implică o mulţime de întrebări şi răspunsuri, care vă vor ajuta să înţelegeţi tabloul complet.
Mai mult de jumătate din acest proces îl reprezintă ştiinţa de a pune corect întrebările corecte.
http://teamtarget.wordpress.com/
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically.
2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV.
3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
This document provides an overview of Instagram analytics and best practices for businesses. It notes that Instagram has over 1 billion accounts worldwide and 400 million daily active users on Stories. Several industries and themes are highlighted as performing well. Key aspects of the Instagram algorithm are outlined, and advantages of business vs personal accounts are compared. Best practices for bios, posts, hashtags, content formats, and posting times are recommended. Useful apps for photo editing, scheduling, analytics and more are also listed.
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
Gen Z is the most connected, educated, and technologically savvy generation. Numbering over 2 billion worldwide, they are digital natives who are shaping the future. To engage Gen Z, brands must create fun, innovative, and socially focused products. They value individuality, creativity, and social connection. Communications need to be visual, fast-paced, and told through graphics, video and imagery on social media. To catch their attention, brands must be present across all channels with frequent, creative messages and explain how they are changing the world.
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
Anamaria Bajan, Marketing Director of Caroli Foods Group Romania, discusses future marketing campaigns and strategies. She encourages employees to innovate, work smartly, and have courage. Consumers will help judge ideas to determine the best way to promote Maestro Range, a line of 100% natural ingredient products. Employees are asked to submit one minute video or five slide PDF pitches for consideration. The best idea will be chosen to promote the natural product line. Bajan provides contact information for questions.
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
The document discusses the need for brands to think like publishers and communicate honestly with their audience. It advocates turning threats into opportunities, being humble, and involving the audience as stakeholders rather than just prizes. Examples are provided of campaigns that turned their audience into a creative partner, such as "Straight Outta Ipotesti" and winning campaigns for Esky and Biscuiti 4x4 that engaged the public. The overall message is that brands should empower their audience and address them directly rather than talking at them.
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
Influencer marketing involves identifying individuals with influence over target audiences and building relationships with them. Influencers are trusted authorities with credibility in their areas of expertise. Originally an alternative to traditional media, influencer marketing can now be a valid approach for brands to reach audiences through trusted voices. However, influencer marketing is a means to an end, not the goal itself. Some lessons learned are to get basics right before new tactics, ensure clear objectives and metrics, consider loyalty over quantity, and measure relevant instead of easily tracked metrics. Brands also need to tell stories across all consumer touchpoints instead of relying on single channels.
The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.
8. Cum rezvolvăm o tema?
• Brief A: obiective de business
• Brief B: obiective de comunicare
• Cercetare & analiza & diagnoza
• Produs/Pozitionare, Competitie, Consumator, Insight
• Strategie
• Concept creativ
• Planificare & Selectie de Canale
• (Bloggeri, Retele Sociale...)
• Implementare
• Evaluare
8
9. Client – Agentie – Bloggeri
• Agentie
• Strategie, canale
• Propunere brief
• Implementare/ Project management
• Evaluari
• Client
• Final OK pe strategie
• Final OK pe canale
• Final OK pe brief!
• Bloggeri
• Input + implementare + KPI
9
10. 3 lucruri pentru fericire & eficienta
• Agentie
• Explica, explica, explica
• Elvetia
• The secret: never ovepromiss + always be fair
• Client
• Intelege medium-ul si specificitatile sale
• KPI adaptati mediului
• The secret: never overexpect + always adjust!
• Bloggeri
• Trateaza-te ca business daca vrei sa fii unul (PR etc.)
• Calitate
• The secret: never overreact+ always think twice!
10
