1. Biz Conference - Management360

2. disaster management
case study: Japan
Biz Conference - Management360

3. premise no. 1:
it’s common sense
to expect….

4. … earthquakes in Japan

5. premise no. 2:
it’s common sense
to be prepared for
sudden changes

7. A sudden change on March
11th 2011 in Japan
• earthquake + tsunami + nuclear risk
… because a problem never comes alone!

8. dimensions of the disaster
• over 10.000 deaths
• over 17.000 people still missing 3 weeks after the
disaster
• direct damage estimated cost: $310 billion

9. a nightmare, not a fairytale

10. attitude of Japanese people

11. 1. THE CAPABILITY TO
(RE)BUILD

12. mend the broken pieces

13. rebuild everything from the
scratch

14. (re)build the economy in crisis
• in the same way, companies should remember that
cutting expenses in crisis only leads to more
economical loss
• companies should focus on ways to encourage growth
• growth comes from gaining market share, not from
reducing budgets

15. 2. PERSISTENCE
• as in: always
move forward,
no matter what!

16. search for survivors restlessly

17. sacrifice & be an example for
others

18. keep the faith

19. 3. COMMON EFFORT

20. you can start over again
… only if you work as a team!

21. 4. BALANCE
• for Japanese people it’s a
matter of inner structure to
keep a moderate approach
when it comes to success
and when it comes to failure
as well.
• for businessmen it should
be mandatory too.

22. because, in the end, a great
businessman should be ready
for anything

23. and considering this, (s)he
should learn to:
• be balanced
• be active, look for growth
• be persistent
• have common sense & dignity
• keep the passion & drive alive
• be rigorous at all times, at all costs
… in order to succeed!

25. the way Japanese people
… have decided to greet
each other
“Heads up!”
in these awful times, as
a sign of not giving up.

26. thank you!