This is a 2 part presentation covering, in the first part, the award winning invitation tool from Genaker, that received the award from the GSMA during the MWC 2010 and in the second part the technology behind the J2ME downloadable RCS client from Genaker.

1. Meet me at RCS!
genaker – eSI Mobile Solutions S.L.L.
MWC 2010
1 © Genaker 2010

2. Outline
Success comes from sharing
Genaker thin RCS client
Content buddies
2 © Genaker 2010

3. Success comes from sharing
Winner of the Best Innovation Award
at the RCS Developer Challenge 2010
3 © Genaker 2010

4. RCS Value and Vision
RCS is about creating, connecting and delivering value
to open ubiquitous communities of users
The value that users perceive grows exponentially
with the SIZE of the RCS-enabled COMMUNITY
To enable rapid community growth and service spread
among users it is key to cover as many [legacy] devices
as possible
Genaker’s RCS products allow fast community
growth by enabling a broad range of RCS-capable
devices, applications and business models
4 © Genaker 2010

5. Get into RCS in 3 easy steps
5 © Genaker 2010

6. How it works I
DNS HSS PS & XDMS IM Server
(ENUM) RLS
CSCF
WAP Push
AS WAP Push
SMSC
Invitation tool
6 © Genaker 2010

7. How it works II
Device
detection
BSS
Select
appropriate
WAP build
Server
Provision
new user
App DB Send client
7 © Genaker 2010

8. Boosting RCS launch
Achieve service Take-Up
Higher
RCS Growth
Earlier
 Leverage on legacy devices
Faster Faster
 Viral distribution based on trusted
friends inviting new subscribers
Higher ARPU Earlier
 Content Buddies as micro-
subscription services.
 Increased usage as number of
Time
contacts grows.
Zero configuration RCS growth with
J2ME Client + Content Buddies
User does not need to
configure anything!
8 © Genaker 2010

9. Thin RCS client
9 © Genaker 2010

10. Genaker’s thin RCS Client
JavaME based, runs on 80% of the existing phones
MIDP 2.0/CLDC 1.1
At least 2 MB heap (runtime) memory
Sample phones include Nokia S40 and S60, SonyEricsson JP-7
and JP-8 and Blackberry.
Does not require JSR-180 (SIP) or JSR-281 (IMS) on the phone.
Full SIP and MSRP stacks implemented in Java.
Downloadable client, can be installed OTA
Zero configuration
Value added services via server-based add-ons:
Integration with Twitter, Google weather, Blog publishing, Facebook
Based on SIP Servlet API (JSR 116/289)
10 © Genaker 2010

11. Client Status
GSMA RCS v2.0
Phonebook import
Presence-enabled Buddy List
Presence icon from camera and mass storage,
(hyper) availability, mood and favourite link
Symmetric presence authorization: block, revoke
1-1 Chat Messaging and file transfer, voice calls,
SMS: displays capabilities of each contact
Intensive IOT performed
Multiple network vendors, many phones, other
RCS clients in GSMA Test Fests.
11 © Genaker 2010

12. MVC Client Architecture
Midlet Overview
Application Model Abstraction Graphical User Interface
Controllers
(Contacts, Conversations, …) LWUIT API
Presence J2ME LCDUI Classes
API Genaker
Genaker SIP XDMS
abstraction abstraction
layer layer
Genaker
Genaker JSR-180
XCAP API
TCP / UDP
MIDP2.0 / CLDC1.1
12 © Genaker 2010

13. Roadmap
RCS v3.0, including location
Other social networking gateways (Flickr)
Advertising (e.g. from SOMA or AdMob)
Native integration with Blackberry APIs, allowing
in-call content sharing scenarios
New client versions
Android client
RCS Web client based on existing MMTEL client
13 © Genaker 2010

14. Content buddies
14 © Genaker 2010

15. Solution Architecture
DNS HSS PS & XDMS IM-Server
(ENUM) RLS
CSCF
Sip Servlet
Container
Twitter Buddy
Internet
AS & SMSC Facebook Buddy
Weather Buddy
Invitation tool
15 © Genaker 2010

16. “RSS-to-IM” Content Budy example
Presence
enhanced
Mary (unavailable)
My Kimi Raikkonen
(1 msg)
My Bruce Springsteen
web Rich Presence
+ IM Client
SIP SIP
RSS MSRP MSRP
Content Buddies
RCS Client IMS / RCS Messaging AS
16 © Genaker 2010

17. “My Instant Blog” Example
SIP/MSRP SIP/MSRP www
Content Buddies
IMS / RCS
RCS Client
Messaging AS
My Blog
Mary (unavailable) John (21)
Student
My Instant Blog
I am blogging on
Joe (available) the move from my
Messaging Client.
This is cool! 
17 © Genaker 2010

18. “Scheduled Messaging” example
John’s Buddy List (11:30)
John’s Buddy List (9:00)
Alice Alice –
x (unavailable) in Vancouver
(available)
x
Bob
(unavailable) Bob
(available)
Schedule session
Scheduled session
Selected Users: - Alice, Bob are online
Alice - Alice is in Vancouver
Bob and is READY
Criteria: Start Session?
• Online:
YES NO
Alice, Bob
• Location:
Vancouver (Alice)
18 © Genaker 2010

19. Questions?
19 © Genaker 2010

20. Thank you!
marketing@genaker.net
genaker – eSI Mobile Solutions S.L.L.
Gran Via de Les Corts Catalanes 144, 4-A - 08014
Barcelona, SPAIN
Tel: (+34) 93 242 28 85
Fax: (+34) 93 396 46 72
20 © Genaker 2010