The document discusses various internet business models focusing on advertisement options, particularly utilizing Flash format for videos and interactive ads. It covers revenue models such as CPM, CPC, CPA, and others, while highlighting the advantages of Flash for multimedia presentations. Additionally, it addresses the tools and technologies behind video creation, user interaction, and advertisement optimization across different platforms.

2. Internet Business Models Advertisement options today Flash File Format & Advertisements Flash Video – Why does it dominate the web New revenue models in Flash video Flash as Information carrying Layer Non-Video Flash Applications

4. Revenue Models Advertisement Referral Subscription fees Per interaction model No revenue model – Exit Advertisement is not: SPAM Bad Service Users needs and use Advertisement

5. CPM – Cost Per Mille, Payment for thousend exposures Expose Ad to user User might not click on it CPC – Payment only per click Most common CPA – Payment per Action Purchase service Fill inquiry / Details form Mixed business model Payment per click / Per Mille(CPM)

6. Advertisement type Text Based Rich Graphic Advertisement – Flash Advertisement Sources Google Ads Other Ad networks Ads

7. Flash is the best format for creating reach Internet Ads Flash Related Advertisement Rich Content Banners Interactive/Call-to-Action Banners Video clips transformed to banners

8. Referral You like this Song? – Buy it now at Amazon !! I get referral fee Subscription fees Business service – Linkedin Content download - Rhapsody music service by real Per interaction model iTunes – per song payment ~1$ Guba – per video payment 45c-99c

10. Flash Movie / SWF File type: .swf Includes: Graphics, text, video Video controls Client logic Plays in: Flash Player Served from: Web server Synonyms: Application Video player Web Page File type: .htm, .html, .asp, etc … Flash video / FLV File type: .flv Includes: Video Plays in: .swf Served from: Web server Flash Communication Server

11. Headers in the beginning of the file. Why? Video support: SPARK TrueMotion VP6 H264 Codec for Video streaming (not live) Audio Nelly Moser codec by ASAO MP3 Codec ADPCM (not compressed) Alpha Channel

12. Vector Graphic Format Container file Includes FLV files Action Scripts Players

13. Encoding a special video version for each user is: Expensive Degrades the video SWF Enables: Using one video version stored in FLV Changing the text or image stored in the outer SWF per user

15. Flash is the tool for web video .

18. “ It Just Works” Interactive (scripts) Designed for Advertisements Easy Embedding Low Cost / Royalties Building, Testing & Distributing Player Brand Marketing Train, Educate, Inform Advertising Media/Entertainment Corporate Presentation

19. Reach more people Ubiquity = no client download required Source: NPD Online survey, conducted September 2004 60 0 20 100 % of internet users 80 40 QuickTime Player 59.2% Macromedia Flash Player 98.2% RealOne Player 58.9% Microsoft Windows Media Player 50.8%

20. Encode once, reach all platforms Lower Dev and QA costs Lower customer support costs Continuity across platforms Sample Test Plan BEFORE : Sample Test Plan AFTER : WinXP + IE7

21. 2002 - Flash Player 6 Flash adds Sorenson’s video SPARK codec Works only in streaming mode =>Requires Flash Communication Server =>Expensive => Low adaptation 2003 – Flash Player 7 Introduction of “Progressive Download” 2005 – Flash Player 8 Flash Adds On2 VP6 codec (Short)

22. Not Streaming !!! Enables viewing the stream while it is downloaded – Streaming experience with lower cost Progressive Download is the enabler of Youtube/Metacafe Blue – Total KB Downloaded Red – Total KB Played Yellow - KB played per second

24. Pre and Post Roll Overly Is that all? Doomsday Movie advertisement as Overlay on a pre-roll of Doomsday video

25. Advertisement creation tools in PLYMedia Enables: Ad + Original Video Advance Advertisement creation tool in AdItAll Enables Ad + Images, transitions Sound effects etc

26. Video greetings tools by IPN Pay attention n to the 3D effect caused by Z-order

27. Seambi

28. Streams live video from one peer to the other using Flash Media server Example: BlogTV

29. Customize the flash player for: Simplicity Viral Viewing / Social Viewing Recommendations

31. Add information about the video: Subtitles Face recognition Object tracking and advertisement

34. Mouse over shows info Do you want to buy an unmanned attack aircraft? Referral Business Model

35. Detectors 1 st level detector 2 nd Level detector Owner Information Gathering Video and Voice information gathering ->XML Search engine registration Ad Insertion Ad Context Category

36. 1 st level detectors 2 nd Level Detectors Fast, Slow, more processing Process the entire video Pass video/audio sequences to 2 nd level detectors Process only segments of the video/Audio Face detection Voice/Music detection Piracy Detection, Text Detection Scene change detection Face Recognition OCR – Text understanding Artist/Song recognition

37. Methods Detect watermark materials Complicated No standard Logo Detection and Identification Simple, easy to implement, working Process

39. Take a Flash application that might cost Money and sponsor it using Advertisements Betty Ford Addiction Center, Wana bet You need it?

40. Facebook is Hot 15 Billion Dollar Hot Facebook applications are hot But vampires are starting to get boring Cool Facebook applications requires: Flash !!!

41. HTML/Javascript editors Cross Platform problems Are not fun/ Video enabled like Flash editor Flash Text/Image/Sound/Video Editor are the best Example