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Stream, You Stream – How to Make Video
Stream
Or: Video Killed My Data Plan
Doug Sillars
ArmadaJS
September 19, 2019
@DougSillars
Contact Me:
@DougSillars
Doug.Sillars@gmail.com
www.dougsillars.com
Doug Sillars
Freelance Developer Relations
Performance Audits: Web/Native
Workshops:
Performance/Images/Video/AR/ML
http://bit.ly/HighPerformanceAndroidApps
Video Killed My Data Plan
Video Killed My Data Plan
Video Consumption is Growing
HTTPArchive: Sites with Video 15/6 crawls: 2017, & 2018 (out of 500k sites)
Video Use on the Web
HTTPArchive
Video Use on the Web
HTTPArchive
Video Use on the Web
HTTPArchive
Video Use on the Web
HTTPArchive
Video Quality Metrics
1.Does the Video Start?
2.Does the Video Stall?
3.Does it Look Good?
Video Quality Metrics
1.Does the Video Start?
2.Does the Video Stall?
3.Does it Look Good?
Video Delivery Optimisation will
solve many of these issues!
12
Video
Buffer Rage: a state of uncontrollable
fury or violent anger induced by delayed
or interrupted streaming video content
http://www.ineoquest.com/press-releases/new-research-reveals-buffer-rage-as-techs-newest-epidemic
Video Startup
Conviva creen_Streaming_TV_Census_Report_FINAL.pdf
Q3 2018: Video Startup
Video Fails To Start
Video Startup Failure
Video Startup
Conviva creen_Streaming_TV_Census_Report_FINAL.pdf
Q3 2018: Video Startup
Mobile: 3.47s startup time
Desktop: 6.29s startup time
Video Startup Delay
After 2 seconds,
every additional
second corresponds
to 5.8% increase in
abandonment
https://www.akamai.com/kr/ko/multimedia/documents/technical-publication/video-stream-quality-impacts-viewer-behavior-inferring-causality-using-quasi-experimental-designs-technical-publication.pdf
Video Startup Delay
https://www.akamai.com/kr/ko/multimedia/documents/technical-publication/video-stream-quality-impacts-viewer-behavior-inferring-causality-using-quasi-experimental-designs-technical-publication.pdf
Sites with Video: Mobile V. Desktop
HTTPArchive: Sites with Video 7/15/2018
30,442
83% of mobile
19% of videos are IDENTICAL on desktop and
mobile
Video Quality Metrics
1.Does the Video Start?
2.Does the Video Stall?
3.Does it Look Good?
19% of videos are IDENTICAL on
desktop and mobile
Image Optimization
HTTPArchive 15/06/2018
Video Optimization?
HTTPArchive 15/06/2018
Video Stats: File Extensions
Video: Different Size Screens
• (at least) 19% of all videos are identical on mobile and desktop
Video: Different Size Screens
• (at least) 19% of all videos are identical on mobile and desktop
17 MB
960 x 540
83s
1.78 MBPS
Video: Different Size Screens
• (at least) 19% of all videos are identical on mobile and desktop
17 MB
960 x 540
83s
1.78 MBPS
Video: Different Size Screens
• (at least) 19% of all videos are identical on mobile and desktop
17 MB
960 x 540
83s
1.78 MBPS
Downscale to 1.37 MBPS:
http://res.cloudinary.com/dougsill
ars/video/upload/vc_auto/v15334
48727/asset_1800K_ncjqnf.mp4
Quality = 70
Audio 22k
13.3 MB (22% savings)
640x360: 6.4 MB (62% savings)
Video: Don’t Download More on Mobile
Desktop Mobile
Video: Don’t Download More on Mobile
Desktop Mobile
@media only screen and (min-width:1024px)
Don’t Download Video That Is Not Displayed
Video
Preload = “auto”
Only use with high probability video views!
Video
Preload = “auto”
https://de.cars.mclaren.com/
Video
<link as="video" rel="preload" href="https://cdn.ovoenergy.com/websites-
prd/video_2019_03.mp4" media="(min-width: 767px)"/>
Video Preload
• preload = “metadata”
• Only downloads first x% of the video
Video Preload
• preload = “metadata”
• Only downloads first x% of the video
Video Preload
• preload = “metadata”
• Only downloads first x% of the video
Video Preload
• preload = “metadata”
150s
1920x1080
Full Length: 97MB
Use with discretion. Mind your
customer’s data plans.
Video: Preload
• preload = “auto||metadata”
Best Practices:
• Auto: Avoid unless high probability of play
• Metadata: medium probability of play – YMMV
Background Video
Video Background
Video (as Downloaded): 5.3 MB
Video 5 MB
Audio 250 KB 5% of file
Best Practice:
To save bandwidth, remove the audio stream from videos that
are played silently.
Video Background: Mobile
Best Practice:
If Viewport will not support Video…
Don’t Download it
Background Video
Video Background
Video Background
33.6 MB
27s
2560 x 1226
10 MBPS
Video Background
Best Practice:
Resize Video to reasonable size.
33.6 MB
27s
2560 x 1226
10 MBPS
Video Background
Best Practice:
Resize Video to reasonable size.
PROTIP: Renaming the file is not enough…
Video Resizing
• 1920x1080: 8.1 MB
• 1280x720: 4.3 MB
• 1080x608: 3.3 MB
• 720x405: 1.76 MB
http://res.cloudinary.com/dougsillars/video/upload/vc_auto,w_720/v1533591785/depend_p2ryou.mp4
Video Background: Mobile
Video Is Not Cheap
Video Is Not Cheap
Video Is Not Cheap
Video Is Not Cheap
Video Is Not Cheap
After 20 free videos
Each Video Download costs:
Video Is Not Cheap
Video Is Not Cheap
Best Practices (So Far…)
1. DPR: Use Judiciously on mobile.
2. If Video will be hidden…Don’t Download it. (Resize
it!)
3. Avoid preload = Auto.
1. Be careful with preload=metadata.
4. For Silent Movies: Strip out audio track.
5. Don’t duplicate Video Traffic.
6. Big Files Can Cost Big $$
7. Respect your Mobile Users’ data plans.
The Solution: Streaming Video
Third Party Streaming
No initial Video Download, but expect 700KB -1MB
additional JavaScript on page load
Third Parties
Video Streaming
Video Streaming
Manifest File:
List of Available
Streams
Player Chooses a Stream Stream Manifest:
List of Video Segments
Player Downloads
Segments into buffer
Video Plays
Video Plays
Optimizing Video Delivery
Video Streaming
Player can estimate
network throughput
Optimal video Bitrate
Video Streaming: Manifest File
https://hls.ted.com/talks/2208.m3u8
Video Tracks
Video Tracks (iFrames)
Audio Tracks &
Subtitles
Video Streaming: Manifest File
https://hls.ted.com/talks/2208.m3u8
Video Tracks
Video Streaming: Manifest File
https://hls.ted.com/talks/2208.m3u8
Optimizing Video Delivery
Video Streaming
Manifest File:
List of Available
Streams
Player selects high
bitrate stream Stream Manifest:
List of Video Segments
Buffer takes a long
time to fill
Video Does Not Play
Player chooses low
bitrate
Buffer Fills Quickly
Video Plays
Video Players
By default: Focused on bandwidth, not video size:
Video Players
By default: Focused on bandwidth, not video size:
Video Players
By default: Focused on bandwidth, not video size:
Video Players
By default: Focused on bandwidth, not video size:
Video Players
Responsive attributes are off by default, and rarely used:
Tip: Use the responsive attributes in
your video player to save data!
Video Startup
Conviva creen_Streaming_TV_Census_Report_FINAL.pdf
Q3 2018: Video Startup
Mobile: 3.47s startup time
Desktop: 6.29s startup time
Video Streaming: Startup Time
Low -> High
High => Low
Middle (Goldilocks)
Video Startup
10s 11s 12s 13s 14s 15s 16s 17s
4k Low->High:
4K Middle
(Goldilocks):
4k:High->Low:
Video Startup
4k Low->High:
4K Middle
(Goldilocks):
4k:High->Low:
PROs: CONS:
Fast Startup Initial Quality: Low
Other Connections:
Initial Quality: Low
Very slow startup
Fast Connections:
Initial Quality: High
Initial Quality: Good
Initial Startup: Not
fast, but not slow
Video Streaming: Manifest File
https://hls.ted.com/talks/2208.m3u8
Teal: Video
Gray: Audio
With a separate audio track –
you can specify en, de, es
Video Streaming: Manifest File
https://hls.ted.com/talks/2208.m3u8 Testing with WebPageTest 3G
Video Streaming: Manifest File
https://hls.ted.com/talks/2208.m3u8
Video Streaming: Manifest File
https://hls.ted.com/talks/2208.m3u8
Video Streaming: Manifest File
https://hls.ted.com/talks/2208.m3u8
Testing with WebPageTest 3G
Video Streaming: Manifest File
600k.m3u8
Video Streaming: Manifest File
600k.m3u8
Video Streaming: Manifest File
https://hls.ted.com/talks/2208.m3u8
The Spengler
Crossing the Streams
Crossing the Streams
24 simultaneous streams @ 400-600 KBPS!!
245 MB of data in < 4 minutes.
Third Parties: Facebook
HTTPArchive
Third Parties: Facebook
Summary
•Video files are big!
Best Practices
1. Resize Videos Appropriately for screen:
1. Quality
2. Bitrate
3. Dimensions/DPR
Respect your Mobile Users’ data plans!
Best Practices
1.
2. If Video will be hidden…Don’t Download it.
3. Avoid preload = Auto.
1. Be careful with preload=metadata.
4. For Silent Movies: Strip out audio track.
5. Don’t duplicate Video Traffic.
Respect your Mobile Users’ data plans!
3. Avoid preload = Auto.
1. Be careful with preload=metadata.
4. For Silent Movies: Strip out audio track.
5. Don’t duplicate Video Traffic.
6. Streaming: Start at lower bitrate for faster startup
7. Streaming: Start at middle bitrate for better
startup quality.
8. Video Streaming Players not Responsive by default
9. Use correct bitrates in manifest to optimize
delivery
10. One video at a time for best quality
11. Audit any third party hosting for performance.
Best Practices
Respect your Mobile Users’ data plans!
Thank You
Respect your Mobile Users’ data plans!
https://www.smashingmagazine.com/2018/10/video-playback-on-the-web-part-1/
https://www.smashingmagazine.com/2018/10/video-playback-on-the-web-part-2/
https://dougsillars.com/2018/08/21/excess-video-download-on-embedded-facebook-pages/

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