This document contains metrics and information from a fitness and nutrition platform collected over 2 months and last 2 weeks. It includes the number of clients, trainers, messages, app opens, recipes cooked, and meals planned. It also outlines the company's launch timeline over 3.5 months, including developing 4 web platforms and 2 apps. The summary highlights key metrics like the percentage of clients with active plans, trainer surveys completed, and non-activated clients. It provides industry email metrics and the company's email open and click rates. Finally, it outlines lessons learned around flexibility, launching fast, knowing clients, proving the business plan, and preparing for emotional highs and lows.

3. 1276
Clients
190
Trainers
After 2 months
4600
Messages

4. # of female members 723
# of male members 573
# of new clients last week 179
# of messages with the trainer 1579
# of messages with the nutritionist 3033
Last 2 weeks
# of app opens 3670
# of cooked recipes 217
# of meals according to nutritional plan 356
# of exercises done 2008
Last 2 months

5. Launch fast

6. Started working on Vitabox.me, realized it’s not the right approach
Won InnovationLabs 2015 - May

7. Worked 5 months on a half baked nutrition only, IOS Native app
May - End of September
Started Monday platform – End September
Launched on 15th of January
4 Web platforms
2 Apps
Sales and trainers training
3,5 Months

8. 4 Web platforms
2 Apps
3,5 Months
Seminars with 180 trainers
Sales education for 19 clubs

11. 280 exercises available to trainers, 60% of them have GIFS

13. More than 300 ingredients with full nutritional profile

14. More than 800 recipes

15. Don’t reinvent the wheel

16. Be flexible

17. But don’t add to much

18. But don’t add to much

19. Know your clients
(and your client’s clients)

20. 100%
People enrolled
in the plan by
sales
90%
Trainer finished
the client’s survey
and body analysis
74%
Clients with active
plan

21. 90%
Trainer finished
the client’s survey
and body analysis
74%
Clients with active
plan
16%
???

23. 16% not activated

24. IOS Switch

25. Android Switch

26. 8% not activated

28. 2% not activated

29. Prove your business plan

30. Always find new ways to
make money

31. Always add value

32. Average unique email opens
Average unique email clicks
Fitness and Health industry averages acording to
22.4%
2.9%

33. Unique email opens
Unique clicks
Data from the last 30 days
59.22%
12.57%
Emails sent 6,786

34. But don’t add to much

35. Prepare for an
emotional rollercoaster

37. “The emotional ups and downs were the biggest surprise for me. One
day, we'd think of ourselves as the next Google and dream of buying
islands; the next, we'd be pondering how to let our loved ones know
of our utter failure; and on and on.”
Paul Graham

38. Maybe the glass is twice as big
as it needs to be

39. 1.Be flexible
2.Launch fast
3.Know your clients
4.Always find new ways to make money
5.Prove your business plan
6.Prepare for emotional rollercoaster

40. Mihnea Spirescu
mihnea@metricsense.ro