The document discusses common failures and challenges faced by developers in the iTunes App Store review process, highlighting issues such as slow and inconsistent responses, with several reasons for app rejections. It offers potential solutions like improving app tracking and metrics, enhancing user surveys, and improving engagement with Apple's processes. Additionally, it addresses usability issues with iTunes Connect and the financial barriers imposed by the payment structure in different territories.

1. The iTunes App Store 5 fails. 5 solutions. 5 minutes.Matt Mayer, ReignDesign (@matthewmayer)Mobile Mondays, 2009.06.29

5. The review process

6. A few adjectivesSlowInconsistentOpaqueSubjective

7. Seven hundred Quidditch fouls are listed in the Department of Magical Games and Sports records… The full list of these fouls, however, has never been made available to the wizarding public. It is the Department's view that witches and wizards who see the list ‘might get ideas’J.K. Rowling, QuidditchThrough the Ages

8. Reasons for rejection:“duplicates built-in functionality”“potentially offensive content”“use of Apple trademarks”“beta software”“logos don’t match”“undocumented API”….

10. What can you do about it?Read the rules (written and unwritten)Make a fussIterate

11. No sales metrics

12. Who is using my app? How did they find my app?Which countries?Which devices?Which versions?Which features?Which times of day?Searching in iTunes?Related Apps?Advertising?Review sites?

13. What can you do about it?Use your own download pageRoll your own metricsUse third-party metricsSurvey your users

14. iTunes Connect

15. SORRY, YOU’RE NOT SADISTIC ENOUGH TO DESIGN THE ITUNES CONNECT INTERFACE

16. iTunes Connect UX failsSlow response timesPoor usability for common tasksBreaks the Back button

18. What can you do about it?Heartbeat (heartbeatapp.com)Pre-register your apps

19. No protection for your IP

21. What can you do about it?Complain to AppleFight fire with fire

23. Payment structure

24. Get paid hereEarn here

25. The territories scam You need to hit $250 in each territory

26. What can you do about it?Create an app pipelineIdentify your core markets

27. Thanks!