A program which was created for a Capstone Facility Project in Fitness Management.

1. MOMMY & ME“STROLLER FIT” Fitness Management Program Marketing Project Caleb Smith

3. Vision – Get On Track To Get Your Body Back

4. Objective – To promote a positive outlook on oneself, with a gain in confidence and self-esteem

5. Amenities

6. Child Care

7. Personal Training

8. Weight Training Equipment

9. Cardio Equipment

10. Group Exercise Classes

11. Sports Enhancement Arena

12. Sand Pit

13. Turf 50yds x 10ydsFitness Management Program Marketing Project Caleb Smith

14. Target Audience & Characteristics Get a foot in the door More revenue Meeting instructors & members Get comfortable with facility offerings Get fit while having fun with children Become more active as a member As child ages=opportunity for sports enhancement Fitness Management Program Marketing Project Caleb Smith Nonmembers Mothers (0-18months) Members Mothers (0-18months)

15. Is There a Need? Fitness Management Program Marketing Project Caleb Smith Provide mothers with group therapy (support in numbers) Promotion of positive recovery after pregnancy and birth Positive guidance for children by setting a foundation of a healthy, lifelong exercise habit

16. Purpose To engage new mothers in postnatal exercise activities via controlled environment that promotes positive physical, mental, and emotional change Fitness Management Program Marketing Project Caleb Smith

17. Goals Caleb Smith Help prevent postpartum depression According to CDC out of 4.3 million births a year, about 950,000 women suffer from postpartum depression Promote weight loss Improvement of cardiovascular fitness Restore muscle strength Boost your energy level Condition your abdominal muscles Fitness Management Program Marketing Project

18. Goals Continued Caleb Smith Better health Relieve stress Mood improvement Interaction and socialization both between mothers and children Meet new people Set positive examples for your child Fitness Management Program Marketing Project

19. Marketing Brochures Fliers All of the above will be given to local hospitals, pediatricians, and daycares Mailers Website Fitness Management Program Marketing Project Caleb Smith

20. Locations Near the intersection of I-70 and Highway 40/61 270 Acres 2143 CreveCoeur Mill Rd Saint Louis, MO 63146 Fitness Management Program Marketing Project Caleb Smith Quail Ridge Park Creve Coeur Lake

21. Program Schedule Classes are one hour a week with three classes available to attend. The use of strollers, resistance training and body weight will promote the parents to achieve muscular strength and cardiovascular fitness. Songs, nursery rhymes, and visual stimulation will be used to entertain your children. Fitness Management Program Marketing Project Caleb Smith

22. Class Prices Fitness Management Program Marketing Project Caleb Smith

23. Results Fitness Management Program Marketing Project Caleb Smith

24. Fitness Management Program Marketing Project Caleb Smith

25. Result Assumptions Caleb Smith 12 Class Package 15 Individuals 60% (9) Nonmembers 40% (6) Members Fitness Management Program Marketing Project

26. Results Caleb Smith 60% nonmembers 9x$135=$1,215 monthly nonmember profits 40% members 6x$115=$690 monthly member profits Fitness Management Program Marketing Project

27. Fitness Management Program Marketing Project Caleb Smith

28. Final Profits After 8 Months Fitness Management Program Marketing Project Caleb Smith Nonmember Profit=$1,215 monthly Member Profit=$690 monthly $1,215+$690= $1,905x8months= $15,240 Eight Months - $1,200 Expenses Total Profit of $14,040

29. Follow Up Program Fitness Management Program Marketing Project Caleb Smith Follow up Mommy & Me classes are set during the winter season indoor Restore the Core Mommy Muscle Sculpt with baby weight

30. Let me know when you’re ready to start ROLLING!!! Pilot My Program Fitness Management Program Marketing Project Caleb Smith