1. Startup Budget
Description 2011
Revenue
Joining Fees $0
Membership dues $0
Daily Admisions $10,000
Total Membership dues $0
Personal Training $150,000
Athlete Enhancement $75,000
Kickboxing $50,000
Aerobics $45,000
Yoga $20,000
Spinning $20,000
Body Pump $30,000
Mommy & Me $10,000
Zumba $8,500
Total fitness revenue $408,500
Nutrition Classes/Consultations $15,000
Special Events $40,000
Total Services Revenue $55,000
Total Revenue $518,500
Expenses
Wages/Salaries $577,000
Total Payroll $577,000
Career Training $25,550
Employee Insurance $180,000
Total Payroll and Benefits $205,550
Electricity $55,000
Water $22,000
Gas $24,000
Total Utilities $101,000
Advertising $15,000
Promotions $8,500
Supplies $34,500
Total Marketing $58,000
Facility Insurance $500,000
Equipment Freight $15,000
Total Operating Expenses $1,456,550
Total Fixed Expenses $0
Total Expenses $1,457
Net Income -$938,050

2. Revenue
Membership/Enrollment:
6 7
Annual Passes Full Facility Fitness Arena Customize 3 Month Trial Enrollment
Family P
General $500 $225 R $90 $60
Individual (18 & up) I
General $350 $130 C $60 $40
Couples $470 $200 E $75 $55
Month to Month S
Family
General $42 $30 V N/A $60
Individual (18 & up) A
General $28 $20 R N/A $40
Couples $35 $25 Y N/A $55
Daily Admissions
Family $25 $20 N/A N/A N/A
Adult (18 & up) $7 $5 N/A N/A N/A
Athelete Enhancement:
Pricing-Single Session Pricing-8 Sessions
Member $80 $500
Nonmember $100 670
Team Call For Pricing Due To Size and Customization

3. Sample Program Listing
Program Program Group Program Target Member Nonmember Session Package
Aerobics Individual Cardio & Flexibility $0 $50 6 classes
Aerobics Individual Cardio $0 $50 6 classes
Aerobics Individual Flexibility $0 $50 6 classes
Aerobics Couples Cardio & Flexibility $0 $75 6 classes
Aerobics Couples Cardio $0 $75 6 classes
Aerobics Couples Flexibility $0 $75 6 classes
Personal Training Individual Choice $340 $440 8 sessions
Personal Training Couples Choice $600 $720 8 sessions
Yoga Individual Mind/Body/Spirit $45 $55 6 classes
Yoga Individual Relaxation $55 $65 6 classes
Yoga Couples Mind/Body/Spirit $75 $85 6 classes
Yoga Couples Relaxation $75 $85 6 classes
Kickboxing Individual Calorie Burning $76 $86 8 classes
Kickboxing Couples Calorie Burning $96 $106 8 classes
Kickboxing Youth Fun & Protetion $25 $50 4 classes
Spinning Individual Cardio & Leg Toning $0 $65 8 classes
Spinning Individual Cardio $0 $35 4 classes
Spinning Individual Leg Toning $0 $35 4 classes
Body Pump Individual Total Body Conditioning $60 $70 8 classes
Body Pump Individual Toning $60 $70 8 classes
Athlete Enhancement Individual Custom $500 $670 8 classes
Athlete Enhancement Team Custom $5,000 $7,500 8 classes
Mommy & Me Individual Baby Weight $0 $45 8 classes
Zumba Individual $0 $50 6 classes

7. Operating Budget
Assets
Current Assests
Cash $125,000
Inventory $55,000
Total Current Assets $180,000
Fixed Assets
Equipment $321,249
Furniture and Fixtures $110,575
Income $578,766
Other Revenue $55,000
Employee Expenses $782,550
Liabilities ???
Longterm Debt ???

8. Annual Fitness Arena Membership Projections
2011 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
New Annual Members Total Lost Net Joining Fees Monthly Dues
Family 25 10 14 18 31 20 13 28 22 35 15 24 255 58 197 $3,480 $44,325
Individual 55 43 34 57 44 37 50 32 37 53 25 44 511 311 200 $12,440 $26,000
Couples 17 12 10 13 17 9 13 22 8 19 13 23 176 87 89 $4,785 $17,800
Totals 97 65 58 88 92 66 76 82 67 107 53 91 942 456 486 $20,705 $88,125
New Month-to-Month Total Lost Net Joining Fees Monthly Dues
Family 50 25 24 23 43 23 17 32 27 40 19 44 367 205 162 $12,300 $4,860
Individual 69 56 46 64 50 47 61 37 44 67 27 57 625 423 202 $16,920 $4,040
Couples 20 15 13 16 24 14 22 29 15 21 16 29 234 104 130 $5,720 $3,250
Totals 139 96 83 103 117 84 100 98 86 128 62 130 1226 732 494 $34,940 $12,150
Member Totals 980 $55,645 $100,275
Total Membership Dues $155,920

9. Breakeven Analysis
$14,080
$200,000
$0
-$200,000
2011
-$400,000 2012
2013
-$600,000 -$626,522
-$800,000
-$1,000,000
-$1,144,033
-$1,200,000
Net Income / Year

10. Local Motion
3 Year Breakeven Analysis
Description 2011 2012 2013
Revenue
Enrollment Fees $55,645 $76,253 $115,623
Membership dues $100,275 $146,525 $325,158
Daily Admisions $14,346 $23,200 $64,999
Total Membership dues $170,266 $245,978 $505,780
Personal Training $150,000 $300,000 $530,000
Athlete Enhancement $75,000 $85,000 $110,000
Kickboxing $50,000 $53,000 $71,000
Aerobics $45,000 $49,000 $55,000
Yoga $20,000 $26,000 $32,000
Spinning $20,000 $24,000 $34,000
Body Pump $30,000 $34,500 $44,000
Mommy & Me $10,000 $15,000 $20,500
Zumba $8,500 $10,000 $13,500
Total fitness revenue $408,500 $596,500 $910,000
Nutrition Classes/Consultations $15,000 $30,000 $60,000
Special Events $40,000 $47,000 $73,000
Total Services Revenue $55,000 $77,000 $133,000
Total Revenue $633,766 $919,478 $1,548,780
Expenses
Wages/Salaries $577,000 $598,000 $603,000
Total Payroll $577,000 $598,000 $603,000
Career Training $25,550 $27,000 $27,500
Employee Insurance $180,000 $180,000 $180,000
Total Payroll and Benefits $205,550 $207,000 $207,500
Electricity $55,000 $57,000 $52,000
Water $22,000 $24,000 $25,000
Gas $24,000 $25,000 $24,500
Total Utilities $101,000 $106,000 $101,500
Advertising $15,000 $17,000 $17,000
Promotions $8,500 $10,000 $11,000
Supplies $34,500 $38,000 $40,000
Total Marketing $58,000 $65,000 $67,000
Facility Insurance $500,000 $525,000 $550,000
Equipment Freight $15,000 $12,500 $3,000
Total Operating Expenses $1,456,550 $1,513,500 $1,529,000
Total Fixed Expenses $321,249 $32,500 $5,700
Total Expenses $1,777,799 $1,546,000 $1,534,700
Net Income -$1,144,033 -$626,522 $14,080

11. Capital Expenses
Product Description Item # Quantity
Life Fitness (Integrity Series*) Classic Treadmill CLST 10
Life Fitness (Integrity Series*) Classic Elliptical Cross-Trainer - CRC CLSX-2000 10
Life Fitness (Integrity Series*) Classic Recumbent Lifecycle Bike - CRC CLSR-2000 5
Life Fitness 93S Stairclimber 93S 8
Chest Press PSCP 1
Pectoral Fly/Rear Deltoid PSFLY 1
Lateral Raise PSLR 1
Shoulder Press PSSPSE 1
Seated Row PSRWSE 1
Biceps Curl PSBCSE 1
Assist Dip Chin PSADCSE 1
Dual Adjustable Pulley Machine CMDAP 1
Mulit-Jungle 12-Stack Straight MJ12S 1
Smith Machines SSM 2
Olympic Flat Bench SOFB 1
Olympic Incline Bench SOIB 1
Olympic Decline Bench SODB 1
Dumbbells Rubber Encased 5-50lb. 310801 3
Dumbbells Rubber Encased 55-100lb. 310802 3
Medice Balls-6 Ball Full Se with Rack 323149 2
Kettle Bell 10lb. 320410 6
Kettle Bell 15lb. 320415 6
Kettle Bell 20lb. 320420 6
Kettle Bell 25lb. 320425 6
Kettle Bell 30lb. 320430 6
Kettle Bell 35lb. 320435 6
Kettle Bell 40lb. 320440 6
Kettle Bell 45lb. 320445 6
Kettle Bell 50lb. 320450 6
Kettle Bell 60lb. 320460 6
Kettle Bell 70lb. 320470 6
Kettle Bell 80lb. 320480 6
Arm Curl Bench SAC 1
Multi-Adjustable Bench SMAB 1
Olympic Plates 2.5-45 312104 8
Leg Curl Machine PSLC 1
Seated Leg Curl PSSLC 1
Leg Extension PSLE 1
Hip Addution PSHAD 1
Hip Abduction PSHAB 1
Hip & Glute Machine PSHG 1
Horizontal Calf Machine PSHC 1
Back Extension Machine PSBE 1

12. Abdominal Machine PSABC 1
Linear Leg Press Machine SPLLLP 2
Olympic Squat Machine SOSR 2
Heavy Duty Multi Rack-9ft HDMR9 2
6'x8' Platform Flooring HD6x8 2
Adjustable Benches OSAB 2
Plyometric Boxes 380256 1
Spinning Bikes 14
Kickboxing Bags 1185874 10
Kinesis Machine 4
Aerobic Bars 15
Step Blocks 11134599 15
Vinyl Dumbbells 1-15Ibs 310511 1
Bosu Ball 10850-2Q 3
Exercise Balls 45, 55, 65, 75, 85cm YD275 2
Yoga Mats 05-54234 15
Adjustable Benches SMAB 10
LG 37" LCD TV 37LD450 8
Artificial Turf-Liberty Elite
Total Capital Expenses:

13. Cost/Unit Total Cost
$7,011 $70,110
$4,638 $46,380
$3,420 $17,100
$2,638 $21,104
$2,895 $2,895
$2,895 $2,895
$2,895 $2,895
$3,340 $3,340
$3,453 $3,453
$3,229 $3,229
$3,898 $3,898
$4,996 $4,996
$2,951 $2,951
$3,746 $7,492
$907 $907
$964 $964
$1,021 $1,021
$737 $2,211
$2,077 $6,231
$227.05 $454
$19 $114
$26 $156
$32 $192
$39 $234
$46 $276
$52 $312
$58 $348
$63 $378
$68 $408
$82 $492
$92 $552
$109 $654
$907 $907
$1,021 $1,021
$1,068.25 $1,068.25
$2,840 $2,840
$3,173 $3,173
$3,062 $3,062
$3,007 $3,007
$3,007 $3,007
$3,453 $3,453
$2,895 $2,895
$3,007 $3,007

14. $3,007 $3,007
$4,399 $8,798
$1,475 $2,950
$2,162 $4,324
$1,544 $3,088
$799 $1,598
$645.05 $645.05
$1,165 $14,950
$127.49 $1,274.90
$7,160 $28,640
$69.95 $1,049.25
$69.99 $1,049.25
$699 $699
$100 $300
$129.90 $259.80
$21.98 $329.70
$350 $3,800
$549.99 $4,399.92
$4.45 sq. ft. $4,005.00
otal Capital Expenses: $321,249