This is team Moments presentation for the Ventura Lab Classes on Entrepreneurship, showing our survey data analysis.

1. Moments
Survey Analysis
5/26/2012 1

2. Moments Survey - Introduction
• Next slides present data resulted from our
survey.
• First part will show from here are the results,
based on gender, age, country,… [this allows a
better understanding on data validation]
• Second part shows the real data results [this
data allows to better understand the approach
that can, and should, be done on our App]
5/26/2012 2

3. 1. Moments Survey (Data Set)
Countries (by Gender)
250
200
150
100 Gender
50
0 Male
Female
32%
Female
Male
68%
Ages (by Gender)
200
180
160
140
120 Main Results:
100 Male
80
60
Female - 2/3 are man
40 - Most replies are from Portugal
20
0 - 90% are between ages of 15 and 29
15-19 20-29 30-39 40-49 50-59
5/26/2012 3

4. 2. Moments Survey
• Android is without
any doubt the most
used OS, with Operating System
Symbian and iOS Windows Phone
3%
following Symbian
14%
• We need to pay Android
40%
attention to Other
27%
Windows 8 which
, when iOS
14%
launched, may
change this scenario.
BlackBerry OS
• No single OS should 2%
be chosen for
development!
5/26/2012 4

5. 2. Moments Survey
• More than 70% do not buy any
paid App regularly
• But… almost 30% do!
• We should make the App
available for free, but can Buy Paid App?
include paid features!
Yes
28%
No
72%
5/26/2012 5

6. 2. Moments Survey
• From survey answers, this % Users / Social Networks
shows % of users that use a 90%
certain social network… 80%
70%
• The most used ones are: 60%
50%
40%
30%
20%
10%
0%
5/26/2012 6

7. 2. Moments Survey
• Most of the users do not have
a data plan in their mobile
equipment
• Maybe because there are Have Data Plan?
many places with free
internet, or just maybe Yes
because it is expensive; this 37%
can bring some drawback to No
63%
our project.
5/26/2012 7

8. 2. Moments Survey
• Most users do not use
social networks for
professional purposes.
Use of Social Networks for Professional
• If data connection is Usage
very good, this may
bring extra Very Frequently
opportunities for users Frequently
and they will change Some Times
their point of views Rarely
0 20 40 60 80 100 120
5/26/2012 8

9. 2. Moments Survey
• Most users do
attend public and
professional events
• Since our App is Attend Public Places (Pro and Social)
meant to be used Very Frequently
‘on location’ this is Frequently
a good indicator. Some Times
Rarely
0 20 40 60 80 100 120
5/26/2012 9

10. 2. Moments Survey
• There are a lot of users in events, but not using
social networks information
• If we are able to position our App with relevant
information (pro and private) for the user, there
may be a good opportunity here!
Attend Public Places (Pro and Social) Use of Social Networks for
Professional Usage
Very Frequently
Very Frequently
Frequently
Frequently
Some Times Some Times
Rarely Rarely
0 20 40 60 80 100 120
0 20 40 60 80 100 120
5/26/2012 10

11. 2. Moments Survey
• Most users are not very
concerned with data
privacy and
connectivity, although
they may show some
concern Concern Level on Data Privacy
• Our App should take
120
very seriously the 100
respect for data privacy 80
60
(since only a few do not 40
show any concern on 20
0
that matter) Mild concern Minor concern No Concern Very
concerned
5/26/2012 11

12. 2. Moments Survey
• Most users do not use any App of this type
• Question is… WHY?
• On one hand this can mean we have a Use similar App?
Some
good chance since no fidelity is yet 3%
installed on the market.
• On the other hand it may imply that users
do not feel the need to use this type of
App.
• Or… they did not yet know our App!!! None
97%
5/26/2012 12

13. 2. Moments Survey
• Only a small amount of people
gave us their e-mail, showing
interest in receiving more
Interested in App?
information about our App
• To succeed in this App area, we Yes
14%
need a lot of marketing to create
visibility and interest in users
No
• Or… a huge amount of luck! 86%
5/26/2012 13

14. Moments Survey - Conclusions
• This type of App is yet new in the market
• Interest is not yet fully spread, probably
because this App type is new
• Marketing is very important to create
interest and curiosity [in the beginning this
will not allow App to be charged in any way]
• Market is young in this area and allow for
fast growing [allowing to have big market
share]
• App (initial) features require a careful
consideration, due to usage purposes and to
take advantage of possible market niches.
5/26/2012 14