The document discusses different types of data and analytics. It defines data as facts and figures that can be used to draw conclusions. Both quantitative and qualitative data are described. Quantitative data includes numbers that can be objectively measured, while qualitative data includes descriptions that may be subjectively measured. The document also discusses descriptive analytics, which interprets historical data to understand problems; predictive analytics, which uses data to predict future outcomes; and prescriptive analytics, which recommends optimal actions by combining constraints with other analytics.