It’s the internet’s hottest threesome, are you doing it?
From ipads, androids and the hotly anticipated windows 7 phones, intelligent screens of all shapes and sizes are flirting with the internet and each other in your living rooms and bedrooms. Which screen is on top?
At the inagural internet week europe event in London, top talent came together to discuss the relationship between screens, the impact on advertising and where it might lead to in the future.
This document is the support i have used while the introduction keynote i have done for the CrossVideoDays. This is a kind of state of art of the online video and connected TV ecosystem + some inputs and questions about the consequences on the video content value chain
This document is the support i have used while the introduction keynote i have done for the CrossVideoDays. This is a kind of state of art of the online video and connected TV ecosystem + some inputs and questions about the consequences on the video content value chain
Video is the fastest growing marketing and communication tool in the Internet and it is not difficult to see why. Watching videos is fun, engaging, and exciting. And thanks to the rise of broadband connectivity, smart phones, and multi-media systems, videos are more and more accessible, interactive, fast, and high-definition.
Video is the fastest growing marketing and communication tool in the Internet and it is not difficult to see why. Watching videos is fun, engaging, and exciting. And thanks to the rise of broadband connectivity, smart phones, and multi-media systems, videos are more and more accessible, interactive, fast, and high-definition.
Audiovisual markets in the European Union - Video sharing platforms and their...Christian Grece
An overview of the European Audiovisual market, consumer viewing habits and the impact of video sharing platforms on the discovery of content. Discovery and online advertising oligopoly. YouTube, Facebook and dominance of the online video ad market. Consumption of media and media spendings in Europe.
The IDATE DigiWorld Yearbook has become an essential tool for digital professionals, providing a compact and accessible review of the main events of the past year, the latest data on the markets and market players, and the major trends on the world stage.
This presentation outlines how federations in the European policy arena can effectively use online video as a new part of their communications toolkit.
Part of the course "Interdisciplinary Perspectives of ICT and Media"of the "Advanced Master in Intellectual Property Rights and ICT Law". http://www.law.kuleuven.be/icri/en/education/masterict/
Since 2004, broadband connections across Europe have grown by almost 95%, from 44 million households in 2005 to over 85 million. In fact, broadband Internet connections in Europe today outstrip those in the US, representing 83% of all Internet connections, compared to 70% in America. The explosion in broadband uptake combined with the relentless pace of technological innovation is driving a major change in consumer behaviour and is transforming our traditional media landscape. In this report, Microsoft analyses the differences in broadband penetration levels across Europe, examines the causes fuelling the growth of Internet adoption, assesses the impact of consumers’ evolving online behavior, and predicts the online trends of the future.
OTT Video: US Market Perspectives & Next Gen ServicesRyan Petty
OTT is powering a global video deployments like India's Zee TV, DittoTV. DittoTV is available in over 160 countries and on over 130 devices. This session will focus on key learnings from the DittoTV deployment and will chart a path to next-generation OTT services. Hosted by: Evio Group & Siemens Convergence Creators
Yahoo! A closer look at the Olympics and sports Laura Chaibi
With only a few months to go, you'll find out what UK consumers are looking forward to with the Olympics. Which sports, and what they want online. Also a wider summary of Brits love of sports as the spectator, not the player!
Video is the fastest growing marketing and communication tool in the Internet and it is not difficult to see why. Watching videos is fun, engaging, and exciting. And thanks to the rise of broadband connectivity, smart phones, and multi-media systems, videos are more and more accessible, interactive, fast, and high-definition.
Video is the fastest growing marketing and communication tool in the Internet and it is not difficult to see why. Watching videos is fun, engaging, and exciting. And thanks to the rise of broadband connectivity, smart phones, and multi-media systems, videos are more and more accessible, interactive, fast, and high-definition.
Audiovisual markets in the European Union - Video sharing platforms and their...Christian Grece
An overview of the European Audiovisual market, consumer viewing habits and the impact of video sharing platforms on the discovery of content. Discovery and online advertising oligopoly. YouTube, Facebook and dominance of the online video ad market. Consumption of media and media spendings in Europe.
The IDATE DigiWorld Yearbook has become an essential tool for digital professionals, providing a compact and accessible review of the main events of the past year, the latest data on the markets and market players, and the major trends on the world stage.
This presentation outlines how federations in the European policy arena can effectively use online video as a new part of their communications toolkit.
Part of the course "Interdisciplinary Perspectives of ICT and Media"of the "Advanced Master in Intellectual Property Rights and ICT Law". http://www.law.kuleuven.be/icri/en/education/masterict/
Since 2004, broadband connections across Europe have grown by almost 95%, from 44 million households in 2005 to over 85 million. In fact, broadband Internet connections in Europe today outstrip those in the US, representing 83% of all Internet connections, compared to 70% in America. The explosion in broadband uptake combined with the relentless pace of technological innovation is driving a major change in consumer behaviour and is transforming our traditional media landscape. In this report, Microsoft analyses the differences in broadband penetration levels across Europe, examines the causes fuelling the growth of Internet adoption, assesses the impact of consumers’ evolving online behavior, and predicts the online trends of the future.
OTT Video: US Market Perspectives & Next Gen ServicesRyan Petty
OTT is powering a global video deployments like India's Zee TV, DittoTV. DittoTV is available in over 160 countries and on over 130 devices. This session will focus on key learnings from the DittoTV deployment and will chart a path to next-generation OTT services. Hosted by: Evio Group & Siemens Convergence Creators
Yahoo! A closer look at the Olympics and sports Laura Chaibi
With only a few months to go, you'll find out what UK consumers are looking forward to with the Olympics. Which sports, and what they want online. Also a wider summary of Brits love of sports as the spectator, not the player!
Yahoo! understanding ad formats - dmexco workshopLaura Chaibi
Insight into what consumers think of advertising online and how to create formats that win over the hearts of consumers and meet advertisers' needs.
Yahoo! is investing in understanding how to get advertising right for its audiences, are you?
Put simply, 10% of Europeans today – up to nearly 20% in advance digital markets like the the UK – watch TV and regularly consume internet content on PCs and mobile devices
94% of all Europeans watch TV, 51% use the internet on a PC or laptop and 14% use the internet on a mobile or PDA
90% of multiscreen users have broadband (versus 80% of all European internet users
It’s important to understand consumers who use more than one media simultaneously - recent studies show that rather than media platforms being used independently of each other, there are increasing numbers who respond to seeing or hearing an ad in one media and action further engagement from the messaging on another.
Many studies have proven this to be the case with TV and PC and here we note 77% of people are using both media at the same time. As a result, case studies have flooded the market in support of a combined PC and TV strategy.
Qualitatively, we identified many instances of media being used simultaneously across 3 screens, with 22% of our quant sample stating they exhibited this behaviour. From this we wanted to identify what the effect is for advertisers when consumers are using 3 media at once in the hope of articulating what role mobile plays in an effective multi media strategy.
Will traditional distinctions between platforms break down – was it television or online video or mobile?
Will all major media companies operate across multiple platforms?
How far will integration between media platforms go?
And what about the data … ?
Increasing numbers of consumers respond to seeing or hearing an ad in one media and action further engagement from the messaging on another
Cross Media Synergies: Brand Y TV Ads Were Most Effective Among Those Viewers Who Were Previously Exposed to Online Video Ads
Will traditional distinctions between platforms break down – was it television or online video or mobile?
Will all major media companies operate across multiple platforms?
How far will integration between media platforms go?
And what about the data … ?
Alison – what does the EIAA’s research tell us about three-screen users in Europe and the UK? What’s distinctive about them? What do they do differently?
Laura – Yahoo has recently looked at three-screen users in the UK – what can you tell us about them? Presumably the big change is the growth in mobile internet consumption?
Louise – as consumers gain access to more screens, presumably twin-screening behaviour will grow? How widespread is simultaneous usage?
Tim – Sky operates across all three screens – how many of Sky’s subscribers are consuming your services three-screeners? How fast is it growing?
Louisa – why should advertisers and agencies care about three screen behaviours? Is twin screening an opportunity or a challenge?
Tim – how will the growth of three-screens change the UK media market?
Alison – it’s only 10% of Europeans at the moment, 20% in the UK
Louise – presumably there are some pretty big problems emerging in media measurement? Most panels are single media only.
A few words from the panel – what will look different in 2015?
Now, to check that you’re paying attention – a practice round …