Yusuf Ali
Principal Solution Engineer EMEA,
Platform Integration and SAP Specialist
Unlock SAP
Release the potential of yo...
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contai...
Salesforce Platform
Salesforce: Customer Company Architecture
Identity
Chatter
Data.com
Multi-Tenant Infrastructure
Sales Service Marketing Wo...
Top Five Ways to Innovate with Salesforce Platform
Automate
Business
Processes
Make Your
Intranet Social
Make Every
App Mo...
Departmenta
l
Apps
Lotus Notes
Replacement Apps
HR
Apps
ERP Extension
Apps
Mobile AppsE-Commerce
Site
EDGE
APPS
Project
Ma...
Leading Cloud Platform for Social and Mobile
Enterprise Apps
Social – Mobile – Real-Time – Open
Key Capabilities of the Force.com platform
Certified Security
ISO 27001, SysTrust, SAS 70 Type II
Report Builder
Drag and ...
Middleware / ESB / ETL
Customer & Partner Portals
Point-to-Point & Mash-Ups
Typically types of Integration
PI(XI)/Direct/....
Three Steps to Integration Success
Define the
Process
Identify the
Integration Layer(s)
Choose the
Approach
Data
Tasks
Tim...
Timing
Synchronous vs.
Non Synchronous
Invoices
Products
Orders
Assets
Credit
Quotes
Pricing
Shipping
Accounts
Install Bas...
Data Integration Real-Time Callout
Security
User
Interface
Blending of content/UI from
Force.com and another system
Applic...
Force.com Supports any Integration Pattern
Replicate data across systems – Full set up data replication verbs
to access, m...
SAP Native Integration
Platform Integration
UI Integration
Internet
Clouds
Data Model
ApexCode
WS
Callouts
Apex
Class
Meth...
Choose Approach
Build vs. Buy
Web and Rest
Services API
Integration Ecosystem
Works with every major
middleware solution
I...
The Social Enterprise for SAP
Just a few of the SAP customers that built agility with Salesforce.com
Customers and employe...
Unlock SAP - Release the potential of your existing backend systems with Salesforce
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Unlock SAP - Release the potential of your existing backend systems with Salesforce

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When you unlock SAP with the Salesforce Platform, you can get more out of your back office data. Quickly deliver value to your company with new apps that help every department and employee be more productive, and move at the speed of the business. Learn in this session from our customer Koenig & Bauer and us how easy this is, also for your organisation.

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Unlock SAP - Release the potential of your existing backend systems with Salesforce

  1. 1. Yusuf Ali Principal Solution Engineer EMEA, Platform Integration and SAP Specialist Unlock SAP Release the potential of your existing backend systems with Salesforce /my10ali @yali786 In/yali786
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Salesforce Platform
  4. 4. Salesforce: Customer Company Architecture Identity Chatter Data.com Multi-Tenant Infrastructure Sales Service Marketing Work.com AppExchange Data Model SalesforcePlatformApplications Force.com Heroku Touch Any Social Network Any Device Back End Systems Any App AppExchange Apps ERP Finance Public or Private Apps Connected Products Connected Partners Connected Employees Connected Customers
  5. 5. Top Five Ways to Innovate with Salesforce Platform Automate Business Processes Make Your Intranet Social Make Every App Mobile Unlock Back Office Data Launch Engaging Marketing Apps The fastest path from idea to app
  6. 6. Departmenta l Apps Lotus Notes Replacement Apps HR Apps ERP Extension Apps Mobile AppsE-Commerce Site EDGE APPS Project Management Apps IT Helpdesk Edge Apps Create a Layer of Agility Around Core Systems “Companies are using a new generation of powerful web-based, development tools and delivery capabilities to augment and enhance the capabilities of their back-office systems” CORE APPS
  7. 7. Leading Cloud Platform for Social and Mobile Enterprise Apps Social – Mobile – Real-Time – Open
  8. 8. Key Capabilities of the Force.com platform Certified Security ISO 27001, SysTrust, SAS 70 Type II Report Builder Drag and drop report authoring Proven Reliability and Performance 100,000+ customers and growing Visual Workflow Drag and drop process automation Trusted Status Transparency at trust.salesforce.com Mobile ready Build mobile apps for any device Massively Scalable 1,100,000,000+ transactions daily Web Service APIs REST, SOAP, Bulk, Streaming Self-tuning Query Optimiser Automatic database tuning Identity and Authentication Cloud identity & access management Backups and Disaster Recovery Regular DR exercises Visualforce and APEX Cloud based programming language Multi-Tenant Kernel Economies of scale Social Data Model Social graph built into Database.com Automatic Real-time Upgrades Always on the latest version Enterprise Search Find everything from a single place ≅50% API Calls Click & Provision Integration Methods Native Languages
  9. 9. Middleware / ESB / ETL Customer & Partner Portals Point-to-Point & Mash-Ups Typically types of Integration PI(XI)/Direct/.Net
  10. 10. Three Steps to Integration Success Define the Process Identify the Integration Layer(s) Choose the Approach Data Tasks Timing Build vs Buy Integration Methodology Resources User Interface Application Logic Data Model “Salesforce can integrate seamlessly with our SAP back office and scale to multiple time zones, geographies, and currencies.”
  11. 11. Timing Synchronous vs. Non Synchronous Invoices Products Orders Assets Credit Quotes Pricing Shipping Accounts Install Base Data Tasks Transformation Validate Data Mass Updates Data Cleansing Custom Logic Alerts and Workflow Account FI Customer Master New Account Invoice New Customer Changed Customer Product Price Books Opportunity New Item Changed Item New Pricelist Changed Pricelist Opportunity to Order TransactionHistory Closed / Open Invoices Payments Payments / Payment History Order Status / Order History LO Order Price Lists Material Master Define the Process Processes have 3 Parts: Data, Tasks, and Timing
  12. 12. Data Integration Real-Time Callout Security User Interface Blending of content/UI from Force.com and another system Application Logic Force.com uses services from other systems Data Layer Data is persisted in Force.com Enterprise Mash-up Define the Layers: Integration Interfaces Three different scenarios
  13. 13. Force.com Supports any Integration Pattern Replicate data across systems – Full set up data replication verbs to access, manage, and exchange all standard and custom data including polling and peer-to-peer SOA & Process Automation – Consume external web services in real-time. Aggregates and accesses external transactions or data for use in application process or Visualforce. pages Application Lifecycle Management – manage metadata changes across multiple environments. Works with Eclipse IDE High Data Volumes – Upload large amounts of data rapidly for migration or replication of 100Ks or millions of records (Japan Post 150m records in 12hrs) Move Data With Static & Dynamic Clients – SOAP based web services or RESTful API providing full Create/Read/Update/Delete capability. Expose Custom Logic as a Web Service – automatically apply custom logic or aggregate work into single transactional web service call Proactively Alert External Systems – use workflow to notify external systems of events in Force.com Replication Data Load Bulk Load Change Metadata Outbound Messages SOA Callouts Custom Services XML/SOAPWebServiceorRESTAPIBulkMeta
  14. 14. SAP Native Integration Platform Integration UI Integration Internet Clouds Data Model ApexCode WS Callouts Apex Class Method Workflow Platform WebServices Endpoint Bulk API WS/REST API Real-Time Updates, Mash-ups & Messaging Native Adapter Batch Middleware Application ESB Ÿ EAI Ÿ ETL Real-Time/on-Demand Service Provisioning SAP ECC Core Industry Solutions IS-U IS-R IS-T Business Applications CRM ERP MDM SCM Netweaver Platform EnterprisePortal(EA),orthe ApplicationCoreInterface(CIF) PIWS-SOAP Adapters ECCNativeMethods (WS,ABAP,BAPI, iDoc) WS/REST APIs Connectors Outbound Messaging PI Adapter SAP PI Integration Peer-to-Peer on-Demand Web Services Integration Metadata API Force.com “SAP Integration Patterns”
  15. 15. Choose Approach Build vs. Buy Web and Rest Services API Integration Ecosystem Works with every major middleware solution Integration Toolsets Build Custom Integration Solutions
  16. 16. The Social Enterprise for SAP Just a few of the SAP customers that built agility with Salesforce.com Customers and employees can access Burberry on any device and receive the same rich experience Integrated customers, products, contracts, orders, and customer billing Viewing of product and performance data using mobile devices Forecast to billing process. Integrated orders, invoices, products, and line itemsIntegrated vehicle quoting Service Parts Info System for Partners and Employees Flexible Business Processes framework to support individual country CRM needs

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