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Federal
Governement

Ejecutivo

State Government

Gobierno Provincial

Counties

Cantones

Cities

Parroquias Urbanas / Parroquias Rurales

President

Presidente

State Authority

Prefecto

County Authority

Alcaldes

City Mayor

Presidente Junta Parroquial

US

ECUADOR
Macro Process
Process
Sub Process
Activities
Tasks
Today

Tomorrow
Breach

Short Term

What?

↔

Long Term

How?

Objetives

⁺

Indicators

Tactics

↔
Process
Maintenance Projects
Investment Projects

How do we know we are reaching the objective?
Goals
Results

Vision

Mission

Objectives

Responsibilities

Projects

Process

Strategies
BUSINESS MODEL METROPOLITAN GUAYAQUIL
LAND ORGANIZATION AND DEVELOPMENT SYSTEMS

BUSINESS PROCESS AREAS

HUMAN SETTLEMENTS SYSTEM
MOBILITY SYSTEM
ENVIRONMENTAL SYSTEM
ECONOMICAL SYSTEM
ENERGY AND CONNECTIVITY SYSTEM
SOCIO - CULTURAL SYSTEM

CLIENT SEGMENTS
VALUE PROPOSITION
DISTRIBUTION CHANNEL
RELATIONS WITH CLIENTS
CASHFLOW
KEY RESOURCES
KEY ACTIVITIES
COST STRUCTURE
INFORMATION TECHNOLOGY
EXECUTIION
ORGANIZATION
Executive office

Board

Mission
Vision

N0

Policies / Tranverse Strategies
Aprove Budget and Projects for Coordinations

Coordination (CO)

Urban Coordination

Mayor / County Authority
Strategic Objetives

KPI

CEO
CEO Appointed by
member of the
board. Board
composed by all
public elected
mayors and councils
at County Level

Coordinacion (CO)

Rural Coordination

Rural Cities Chief
Strategic Objetives

Coordinator appointed by
the board

KPI

N1

Strategies

Management Office

Urban Cities (Parroquias)

Urban Parroquia Authority

Management Office

Urban Cities (Parroquias)

Strategic Objectives
Strategies

N2

KPI

Division

Chief of Division

N3

Process

Division Manager

Division

KPI

Process

Projects

Functional Unit

Unit

Functional Unit

N4

Functional Area

Tactics (Continuos Improvement)

Unit

Area

Process

Functional Unit

Functional Area

Average time for activities

Division

Tactics (Continuos Improvement)

Area

Recruited by HR office

Functional Area

Average time for activities

Strategies

Budget for Rural City

Chief of Division

Process

Division Manager

Division

Unit

Functional Unit

KPI

Process

Unit

Area

Functional Area

Average time for activities

Process

Functional Unit

Chief of Unit

Business Process Indicators
Tactics (Continuos Improvement)

Area

Recruited by HR office

Functional Area

Average time for activities

Unit

Functional Unit

Chief of Unit
Sub Process

Recruited by HR office

Business Process Indicators
Tactics (Continuos Improvement)

Recruited by HR office

Responsible for the budget related to his subprocess (includes activities and tasks)

Chief of Area

Activities

Recruited by HR office

Projects

Responsible for the Division Budget. Includes all the sub processes in his division

Responsible for the budget related to his subprocess (includes activities and tasks)

Chief of Area

Activities

Chief of Division
Operative Objectives

Sub Process
Recruited by HR office

Responsible for the budget related to his subprocess (includes activities and tasks)

Recruited by HR office

Division

KPI

Projects

Sub Process
Tactics (Continuos Improvement)

Division Manager

Recruited by HR office

Responsible for the Division Budget. Includes all the sub processes in his division

Chief of Unit

Business Process Indicators

Chief of Division
Operative Objectives

Recruited by HR office

Projects

Recruited by HR office

Authority is elected by
the public. Called
"Presidente Parroquial"

Macro Process

Responsible for the Division Budget. Includes all the sub processes in his division

Chief of Area

Activities

Rural Parroquia Authority
Strategic Objectives

Operative Objectives
KPI

Responsible for the budget related to his subprocess (includes activities and tasks)

Chief of Area

Activities

Division Manager

Recruited by HR office

Chief of Unit

Business Process Indicators

Rural Cities (Parroquias Rurales)

KPI

Area

Recruited by HR office

Functional Area

Average time for activities

Chief of Area

Activities

Recruited by HR office

N5

Recruited by HR office

Chief of Division

Sub Process
Recruited by HR office

Management Office

Authority is elected by
the public. Called
"Presidente Parroquial"

Budget for Rural City

Projects

Responsible for the budget related to his subprocess (includes activities and tasks)

Chief of Area

Activities

Strategies
Macro Process

Responsible for the Division Budget. Includes all the sub processes in his division

Chief of Unit

Business Process Indicators

Rural Parroquia Authority
Strategic Objectives

Operative Objectives

Sub Process
Recruited by HR office

Responsible for the budget related to his subprocess (includes activities and tasks)

Area

Division

KPI

Projects

Sub Process

Average time for activities

Division Manager

Recruited by HR office

Responsible for the Division Budget. Includes all the sub processes in his division

Chief of Unit

Tactics (Continuos Improvement)

Chief of Division
Operative Objectives

Recruited by HR office

Responsible for the Division Budget. Includes all the sub processes in his division

Business Process Indicators

Rural Cities (Parroquias
Rurales)

KPI

Budget for Urban City

Operative Objectives

Unit

Management Office

Authority is elected by the
public. Called "Presidente
Parroquial"

Macro Process

Budget for Urban City

KPI

Urban Parroquia Authority

Strategies

KPI

Macro Process

Division Manager

Group Budgets for Rural Cities (Rural Parroquias)

Strategic Objectives
Authority is elected by
the public. Called
"Presidente Parroquial"

Coordinator appointed by
the board

Strategies

Group Budgets for Urban Cities (Urban Parroquias)

Part of functional area budget

Part of functional area budget

Chief of Task

Part of functional area budget

Chief of Task

Part of functional area budget

Chief of Task

Part of functional area budget

Chief of Task

Chief of Task

N6

Chief of Task

Part of functional area budget

Tareas

Part of functional area budget

Recruited by HR office

Average time for tasks

Tareas

Part of functional area budget

Recruited by HR office

Average time for tasks

Tareas

Average time for tasks

Recruited by HR office

Part of functional area budget

Tareas

Part of functional area budget

N9

N8

N7

Average time for tasks

INFORMATION SYSTEM ORGANIZED BY MODULES

Recruited by HR office

Average time for tasks

Tareas

Part of functional area budget

Recruited by HR office

Average time for tasks

Tareas

Part of functional area budget

Recruited by HR office
SINTAXIS FOR STRATEGIC OBJECTIVES 
 

VERB 

 

FOCUS AREA / 
LIMITS

ELEMENT TO BE 
MEASSURED

INCREASE 
RISE 
ENLARGE 
 

WHAT 

REDUCE 
DECREASE 
EASE 

2 
 
SINTAXIS FOR OPERATIVES OBJECTIVES 
 

VERB 

EXPECTED RESULT 

THROUGH 

ACTIONS

 
INCREASE 
RISE 
ENLARGE 
 

WHAT

 THROUGH 
 WITH 

HOW 

REDUCE 
DICREASE  

LEFT SIDE 

RIGHT SIDE 

EASE 

 

3 
 
WRITING OPERATIVES OBJECTIVES  
SIDE 

LEFT 
RIGHT 

DETAILS 
 Must be measurable 
 Should not repeat: 
o Superior level objectives 
o Superior level strategies 
o Mission, Responsibilities 
 Establish the focus for new projects and 
processes 
 Must be: 
o Feasible to execute in a relevant 
period 
o Enough to accomplish the expected 
result 

 
 

4 
 
SINTAXIS FOR STRATEGIES 
 

VERB 

FOCUS 

 

• Adopt  
• Automate  
• Change  
• Controlling  
• Create  
• Generate  
• Develop  
• Structuring  
• Avoid  
• Implement / Deploy  
• Improve  
• Stop  
• Reengineering 

HOW 

5 
 
RESULTS INDICATORS 

OPERATIVES OBJECTIVES

 
 

EXPECTED RESULTS 

THROUGH

PLANED ACTIONS

 
 
 
 
 

 

 OPERATIVE OBJECTIVES 
                                                                         
INDICATORS 

BUSSINESS 
PROCESSES 

PROJECTS

BUSINESS 
PROCESS 
INDICATORS 

PROJECTS 
INDICATORS 
(TIME, COSTS, 
QUALITY)
6 

 
INDICATORS 
TYPE OF 
INDICATOR 

 

ASCENDENT 

GOAL 

RESULTS V. GOALS  TRAFFIC LIGHT 

 

≤85% 
 
 
 
 
 
 
GOAL 

 

Between 85% y 100% 

DESCENDENT 

≥ 100% 

 

 ≤ 100% 

 

Between 100% y 115% 

 

≥ 115% 

 

7 
 
 
 
 
 
GOAL 

Deviation  ≤ 10% (±) 

 

Deviation  < 15% (±) 

 

Deviation  ≥ 15% (±) 

TOLERANCE BAND 

 

8 
 
MOBILITY SYSTEM
Road Network
Freight Transportation
Passenger Transportation
Transit
Road Terminal
Products and Passengers Terminals

URBAN / RURAL SETTELMENTS SYSTEM

ECONOMICAL SYSTEM

Public Works: Water, Sewage, garbage disposal

Production Modes Organizations (Chains)

Land Occupation
Zoning
Urbanistic Treatments
Land Regulation
Urban Equipment (Parks)

Soil Classification
Form Based Code
Public Security
Health and Education
Housing

Infraestructure to suppor development
Agro Prdocutive
Forestry
Industrial
Mining
Patrimonial / Tourism
Eco Tourism
Employment
Capital Market (Bonds and Stocks)

POLITICAL - INSTITUCIONAL SYSTEM
Strategic Plan
Operative Plan
Organizational Chart
Job Profiles
Business Process Catalog
Project Portafolio
Investment Budget
Maintenance Budget

SOCIO-CULTURAL SYSTEM

ENERGY AND CONECTIVITY SYSTEM

ENVIRONMENTAL SYSTEM

Social Organization

Mobile Phone

Water

Ethnic Groups
Cultural Identity

Land Lines Phone
Tv & Radio
Internet
Energy
Alternative Energies

Land / Soil
Air
Non Renewable Resources
Ecosistems
Flood / Land Falls zones

SUPPORT TOOLS
Citizens Workshops
Statistics
Legal Analysis
Existing public works maps
Existing Maps

DIAGNOSTIC

PLAN

DELIVERABLES
Land use and development plan for the metropolitan District
Organization Chart - Job Profiles
Business Process Catalag / Services for Citizens
Projects Portafolio
Investment Budget - Maintenance Budget
Form Based Regulations
Metropolitan District Scale Model
Updated Public Works Coverage Maps
Geo Refenced / Systematized Maps
Databases (SIG)
Renders & Illustrations for Transects
Web Site / Electronic Repository for Plan
Marketing products
Monitoring systems for goal and results
SECTORS DISTRIBUTION
CLD

TND 

RCD

CD

DB

CC

CLD

0

0

0

1

0

0

1

O1

O2

Conservation Zone

0

0

0

0

0

Suburban Growth Boundary

Transects

CLD

0

1

G1

TND 

RCD

1

0

G2
Suburban Zones

Developable Soils

0.3

0

Rural Growth Boundary
T2

RCD

0

Urban Expansion Zones

Non Developable Soils
T1

TND 

Rural 
Growth 
Boundary

0

0

CLD
0

TND 

RCD

CLD

1

1

0

G3

TND 

RCD

1

1

G4
Urban Zones

Average 
Block 
Width 
(meters)

Average 
Block 
Lenght 
(meters)

NA

NA

0

Suburban Growth Boundary

0
Suburban 
Growth 
Boundary

0

0

0

0

0

0

0

0

0

0

0

0.5

0

0

0.5

0

0

0

Suburban Growth Boundary

Urban 
Growth 
Boundary

0

0

0

0

0

0

0

0

0

0

0.2

0

0

0.2

0.35

0

0

0.35

0

0

0

NA

0

0

0

0

0

0

0

0.3

0

0

0.3

0.45

0

0

0.45

0.2

0

0.1

0.1

T5

0

0

0

0

0

0

0

0

0

0

0.2

0

0

0.2

0.2

0

0.4

0.4

0

0

0

Height / 
Floors

Housing units 
Density

Residential 
Density

NA

NA

NA

NA

Residential v. Non ‐
Permitted Land 
Residential 
Agrological class
Uses
Balance

Buffer Type

Comments

0

NA

 > 25%

NA

NA

Floodplains, High Suceptibility to Land Fall, Buffer zones for rivers, 
Primary Forests, Native Ecuadorian Sacred Land, 

0

0

0

0

According Table # 12 ‐ 
Smart code v9.2

VIII, w,c

Patch, Corridor

15 ‐ 30  housing units / 
90% Residential, 10%  According Table # 12 ‐ 
65 ‐ 130 Persons x Hcs
Brut  Hcs.
Non‐Residential
Smart code v9.2

I,II, III, IV

Corridor

Windbreakers (Width 10 ‐ 15 times the average tree)

Matrix

Lot showing in urban cadater, civic space as buffer, Proximity to 
Woodlands, Next to Natural Corridors, Next to Main Federal 
Highways
Lot showing in urban cadater, civic space as buffer, next to public 
transportation roads, next to low speed / traffic roads
Lot showing in urban cadater, civic space as buffer, restricted 
vehicular traffic, consolidated downtowns
Lot showing in urban cadater, civic space as buffer, restricted 
vehicular traffic, consolidated downtowns

NA

0

0

NA

NA

> 20%

NA

50%

100%

2

Suburban Growth Boundary

0

0

Floor Area 
Ratio

Rural Growth Boundary

T4

0

Polygons per Sq 
Lot Coverage
Km

Rural Growth Boundary

T3

T6

Block 
Perimeter  Slope (%)
(meters)

Urban Soils
0

Rural Growth Boundary

0.7

Urban 
Growth 
Boundary

0

0

0.6

0

0.5

0.5

275

60

610

180

130

670

250

60%

480%

8

15 ‐ 80    housing units  200 ‐ 350  Persons x 
/ Brut  Hcs.
Hcs

195

70%

630%

9

40 ‐ 90   housing units 
/ Brut  Hcs.

250 ‐ 380 Persons x 
Hcs

50% Residential, 50% 
According Table # 12 ‐ 
Non‐Residential
Smart code v9.2

80%

800%

10

> 90  housing units / 
Brut  Hcs.

> 150 Persons x Hcs

20% Residential, 80% 
Non ‐ Residential

480

< 20%

585
120

360

90%

1080%

12

70% Residential, 30% 
Non‐Residential
V, VI, VII, e, s
Urban Growth Boundary
T2

Suburban Growth Boundary

T1
Rural Growth Boundary
T2
Urban Soils
T2, T3,T4,T5
T4, T5,T6

T2

Urban Soils
T2
Developable Soils
Non Developable Soils

T2

Non Developable Soils
Non Developable Soils
Non Developable Soils
Farmable soils
Urban Zones
Suburban Zones
Urban Expansion Zones
Environmental Buffer Zones
Conservation Zones
Special Districts (Industrial, Public Works,
Transportation, etc)
Environmental Corridos Conservation
Environmental Buffer Open Space
T1

T2

T1,T2

NA

Urban Limit
Suburban Boundary
T1,T2

Urban Growth Boundary
T2,T3,T4

Urban Land
T3,T4,T5
T4, T5,T6

Suburban Land
Urban Expansion Land
Urban Buffer
Districts Buffers
Conservation
Land
Districts
Farm Land

T1
Farmland
1. Airport / Port
Districts Buffer

2. Mass Transit Terminal
3. Industrial Zone

3

4

17

17

5

6

4. Transfer Market / Logistics centers
5. Urban Equipment / Plants

2

7

Urban Buffer

6. Mining
7. Emergency / Contingency

1

8

8. Special Hospitals
9. University Campus

Urban, Suburban and Expansion Areas
10. Sports Arenas
11. Red Light Districts

16

9

12. Jails
13. Recycling Plants

15

10

14. Used Products
15. Government Offices

14

13

17

17

12

11

16. Special Touristic Sites
17. Future Districts / Not Defined
Road Color

Road Identification
National Roads
State/Province Roads
Inter County Roads
Internal County Roads
InterCity Roads
Rural Roads
Urban Roads

Urban Settlement Color

Urban Settlement Identification
State / Province Capital
County / Municipal Center
City Center
Rural Settlements
I

III

I, II

I, II
I, II

I, II

III
I, II
III

III

III

III

IV

I
III
III

III
III
III

III
IV
VIII

IX

VII

VII
VIII

VIII

VIII
VIII
X

IX

XI

XI

XII

VIII
VIII
IX

IX
X
XI

XI
XII
V, VI,
XIII

V, VI,
XIII

V, VI,
XIII
V, VI,
XIII
V, VI,
XIII
V, VI,
XIII

V, VI,
XIII
V, VI,
XIII

V, VI,
XIII
V, VI,
XIII
V, VI,
XIII

V, VI,
XIII
V, VI,
XIII

V, VI,
XIV

V, VI,
XIII

V, VI, XIII V, VI, XIII V, VI, XIII
V, VI, XIII V, VI, XIII V, VI, XIII
V, VI, XIII V, VI, XIII V, VI, XIII
V, VI, XIII V, VI, XIII V, VI, XIII
N

NO
NE
NNO

Priority

Direction
N
S
E
O
NE
NO
SE
SO
NNO
NNE
SSO
SSE
NOO
NEE
SOO
SEE

1

2

3

NNE

Type of Transport
Public Transport

EEN
OON

Public Transport / Private Vehicles

O

E

OOS

Private Vehicles

EES

Circuit Schemes
Circuit I
SSO

Circuit II
Circuit III

SSE

SO

SE

S
3

4

2
Buffer + Urban Expansion Zone

1

3

4

2
Buffer + Urban Expansion Zone

1

3

4

2
Buffer + Urban Expansion Zone

1
Raw Materials Flow
Incoming Products
Raw Material Products
Direct Distribution (Primary Products)
Toward Distribution Center
Industrial Transformation
Toward Distribution Center
Districts
1. Airport / Port
2. Public Transit
3. Industrial Zone
4. Transference Center / Logistic
Center
3

4

2
Buffer + Urban Expansion Zone

1

3

4

2
Buffer + Urban Expansion Zone

1

3

4

2
Buffer + Urban Expansion Zone

1

Passenger Flow
Outgoing Passengers
Incoming Passenger
"Non - Residents"
Districts
1. Airport / Port
2. Public Transit
3. Industrial Zone
4. Transference Center / Logistic
Center
Private

Public
Transportation

Bicycles

Freight

Urban Roads

Motorcycles, Cars,
Pick Ups

El que aplique

To be designed

Distribution Vans

Suburban Road

Motorcycles, Cars,
Pick Ups

El que aplique

To be designed

Distribution Vans

Urban Expansion Roads

Motorcycles, Cars,
Pick Ups

El que aplique

To be designed

Distribution Vans

Buffer Roads

Motorcycles, Cars,
Pick Ups (where
it´s applicable)

NA

Recreative

NA

Districts Roads

Motorcycles, Cars,
Pick Ups

Hacia Zona Urbana,
Circuito Distrital

To be designed

Based on
geographical level

Rural Roads

Motorcycles, Cars,
Pick Ups

El que aplique

Dedicated Roads

Based on
geographical level

Type of Road / Type of Vehicle

Zones
Urban Zone
Suburban Zone
Urban Expansion Zone

Urban Buffer Zone
Buffer / Reserve
District Buffer Zone
Special Districts
Agricultural Land

Color

Color
G

G
F

F

F

F

F

F

E

E
F

E

E

E

G

E

E

D

D

D

C

C

D

F

D

D

E

D

C

B

C
B

C

C

B

E
D

C
B

B
D

E

C

D

C

B

D

D

G

E
F

B

B

C

F

D

C

B

E

G

E
G

A
D

F

E

C

B

B

D

B

B

B

B

B

C

C

D

F

E

C

C

D

G

C

D

D

D

D

E

E

E

E

C

C

C

C

C

D

D

D

E

F

D

D
E

G
E

F
E

E
F

F

F

G

G

F

F

F

G

G
Type of Terminal Suggested

G
Tipo de Terminales - Estaciones
A

Urban Zone

A

Suburban Zone

B

B

Urban Expansion Zone
Buffer Zone
Zona Distritros

Districts Buffer Zone
Rural Zone

C

D

E

E

F

G

G

G

Urban Expansion Terminal

C

D

Suburban Station

B ∩C

C
D

Suburban Terminal

B

C

Urban Station

A ∩B

B

Urban Expansion Station

C ∩D

Buffer Terminal

D

Bike Stations

D ∩E

District Terminals

E

Distric Stations

E ∩F
G

Transference Terminals

Bike Facilities

G
NW

NN

NNE

NE

N

W

E

EEN
WWN

Level of Service
1
2
3
Auxiliar
Terminals / Stations

Common Identificator
Urban
Suburban
Expansion
Distrital

W

E

0

WWS

EES

E
W

S

SSE

SW

SE
SSE
SS
Nomeclature
Terminals / Stations Districts

F

F

F

3

F

4

F

17

F

17

F

5

F
Distritcs Routes

6

F

F
E

E

E

2
F

7
E

E

F

1
F

Urban, Suburban and Urban
Expansion Zone

E

Urban Buffer Zone

8
E

E

District Buffer zone

F
Boxes 1 - 17

F

E
E

F

16
F

9
E

E

F

15
F

10
E

14

E

13

E

E

E

17

E

17

F

12

11

F

F
F

F

F

F

F

F

Districts
In October 20, 2020 Guayaquil will celebrate 200 years since their independence (Bicentenario) from
Spain
A local citizen’s initiative is leading an effort to deliver something for the city / region
A long term land use / development plan with a scale model will be the deliverable for the city,
depending on the funds; this scale model might become a museum
A local transect and form based code will be used to organize land. On top of the transect, a
development plan for the region will be done with a time frame of 50 years to complete
Here is the context; Guayaquil is the biggest canton (county at Guayas Province). The following is a map
of Guayas province

Ecuador has an area of 286000 sq Km (110000 sq mi) and 14.5 million residents
Guayas Province has an area of 16800 sq km (6500 sq mi) and 3.7 million residents
Guayaquil county would the center of the metropolitan district region (area in red) and will include the
following conurbated counties (green).
Covering approximately 8750 sq km (3380 sq mi) and 2.7 million residents
Model Explanation
Page # 1
Compares US and Ecuador´s political Systems; Ecuador has 4 levels as the US. The only difference is at
the last level. In the US land that is not incorporated as city remains as part of the county, here in
Ecuador all land is subdivided. Counties (Cantones) are composed of Rural Parroquias (rural cities) and
Urban Parroquias (urban cities). Alcaldes (Mayor / County authorities) are publicly elected, as well as
Rural and Urban Parroquias Chief (Jefe de Juntas Parroquiales)
Page # 2
Describes business processes breakdown from the highest level down to task level. Organizational charts
and performance indicator will be generated based on process subdivision
Page # 3
Show model conceptually. From the vision, objectives and projects are developed, whereas from the
mission statement, areas responsibilities and business processes are developed.
A diagnostic to determine breach to be fulfilled will be performed for specific categories (explained in
page 12). Then, strategic objectives and key performance indicator with their goals are developed. At
top level strategies are aligned with strategic objectives, in the lower levels, these strategies become
business processes and projects
Page # 4
Show the whole model to be implemented. On the top on the left side, systems related to land use and
developments are listed, each system will be explained in page # 5. On the right side, all areas that need
to be address are listed from the organizational / business perspective
LEVEL 0
At level 0 (N0), there is a board with a CEO. The board is composed by all county authorities and city
authorities voted by people. The CEO is named by the board.
The board is responsible for a mission and vision statement that should be related to the Region
“business” perspective, either they go for tourism, logistics, industrial, mining, agriculture, etc. Approve
budget and projects for coordination at level 1 (N1) and to propose strategies / transverse policies for
each one of the systems related to land uses and area needed for the business model
LEVEL 1
At level 1 (N1), there are two appointed coordinator by the board. These coordinators are member of
the board and are voted by the people. The first coordination groups all urban cities and the other
group rural cities. Additional coordination’s might be created to group support areas such as: HR,
PMO’s, BPMO’s, Finance, etc in order to save tax payers money. It does not make sense to have multiple
HR of Financial departments.
Each coordination have strategic objective that should be aligned to level 0 strategies. Objectives should
not be hanging loose, all objectives must be aligned to a level 0 strategy, on the same token all
strategies at level 0 should de supported by objectives at level 1
Performance indicator should be generated for each objective at level 1. Indicator suggested by the
International Development Bank (IDB) (A document detailing these indicators is attached) should land
on level 1 objectives.
Goal and Results for at this level will depend on the performance at level 2, which would be group by
indicators at level 1
Level 1 coordination’s are responsible for the projects under their responsibility as well as for budget
LEVEL 2
Level 2 responsible is elected by the people either at rural cities or urban cities.
They also have strategies objectives that are aligned to Level 1 strategies. The same logic is applied, all
objective must be aligned to level 1 and all strategies should be supported by level 3 objectives
Strategic objectives have indicator with goal and results for their territory, adjusted to their reality. The
results affect level 1; hence a bad performance at level 2 means a bad performance at level 1
Elected authorities are responsible for the budget and projects at their territory
LEVEL 3
Responsible is recruited by the HR office
Operative’s objectives are proposed at this level. The syntaxis for these objectives is different; it will be
explained in page 6.
All of the objectives must be aligned to Level 2 strategies
Performance indicator with goals and future results will proposed for objectives
Strategies at this level become projects and business processes. Responsible at this level must assure
right execution for projects and business process
Budget for their division, which include all sub processes, activities and tasks is allocated at this level
Decision roles at software tools usually are allocated at this level
A responsible at this level may have a replicated sub process at many places
LEVEL 4
Responsible is recruited by the HR office
This level does not have objectives indicator, however business processes should be aligned at a level 3
operative objectives
Performance is measured by standard indicators for business processes
Budget for business processes are the needed activities and tasks is allocated at this level
Sub processes usually are composed of 5 – 7 activities
Some decision point for software tools might be done at this level
A business process at this level could be replicated in many places. Think about bank tellers
LEVEL 5
Responsible is recruited by HR office
Activities are part of business processes. Performance is measured by average time to finish activities.
An activity might complete by a set of tasks
At this level, 6 sigma might be applied and continuous improvement projects reside
Level 5 budgets are part of level 4 budget
Activities might require many tasks
Software support tools are applied at this level
LEVEL 6
Responsible is recruited by HR office
Performance measurement logic is similar to level 5, tasks accomplishment is measured by average
time. Various tasks might part of an activity
Level 6 budget is also part of Level 4 budget
Most of tasks are performed with the support of software tools
LEVEL 7, 8, 9
These are additional level that might be used in case tasks need further subdivision
Page # 5
Explain the syntaxis for strategic objectives used in levels 1 and 2
•
•
•
•

Either start with an incremental verb or an detrimental verb
Verbs are followed by the element that needs to be measured (What is going to be measured)
Finally, it has the focus or limits for the objective
The objective statement should cover all indicators

Page # 6 - 7
Explain the syntaxis for operative objectives used in level 3
•

•
•

Left side
o Either start with an incremental verb or an detrimental verb
o Verbs are followed by the element that needs to be measured (What is going to be
measured)
A connection word is used in the middle
Right Side
o How statement
o Lists actions required to accomplish the left side
o Must be broad enough to cover business process and projects

Page # 9
Explain syntaxis for Strategies used at level 0,1 and 2
Must use action verbs
Should state a clear focus / limit
Page # 10 - 12
Explain indicator scheme for the model
Page # 12
Details the different systems for the model
At level 0 high level policies are stated, level 1 is the first “landing” exercise of policies until it gets to the
tasks level
URBAN / RURAL SETTLEMENTS SYSTEM: The back bone of the plan. Depending on the transect usage,
land will be divided in urban and non-urban, agricultural, buffers. Based on the different amounts of
land available at the region and their growth projections, nevertheless looking at land / soil capabilities,
the rest of the plan should be articulated. Hence, transect is the main actor in this model. All of the
components should be adjusted to the local or specific needs at urban or rural cities
Public Works: Future needs and breach that need to be closed based in the growth population estimate
and long term economical needs of the region for: Water, Sewage, garbage disposal
Land Occupation: The region has lots of “illegal” settlement, how this problem is going to be solved.
Where can people leave? How do we relocate people living in danger zones?
Soil Classification: Classification based in their agricultural, urban, or special district needs
Form Based Code & Zoning: New urbanism form based codes adjusted to the local needs
Urbanistic Treatments: Architectural standards for the whole metropolitan area. Will be enforced at
rural and urban cities
Public Security: Needs for laws enforcement. Lots location for headquarters / Bases
Land Regulation: Tax scheme for the region
Health and Education: Needs for schools and hospital or clinics.
Urban Equipment (Parks): Needs and rules for parks, civic spaces
Housing: How to solve affordability, prices speculation at the regional scale

MOBILITY SYSTEM: Include all components of the transportation and transit.
Road Network: What is the region going to do with roads? Build more? Promote bicycle using? Promote
design to improve ridership?
Freight Transportation: How is freight going to be handled?
Passenger Transportation: How is freight going to be handled in the metropolitan district?
Transit: Policies, objectives related to transit
Road Terminal: What are the need for stations and terminals?
Products and Passengers Terminals: How are raw materials, in process products, passengers going to be
moved in the region?
ECONOMICAL SYSTEM: Detail the focus for the region. Has a close relation to the mission and vision of
the district
Production modes organizations (chain): What production chains are going to be developed in the
region?
Infrastructure to support development: The entire infrastructure needed in the region, power plants,
airports, ports, dry ports, factories, etc
Agro Productive: Main agro productive activities in the region, important at rural cities
Mining: If chunks of the land are feasible, what type of mining activities are permitted
Patrimonial / Tourism: How the region approaches tourism and historical sites
Employment: What are the employment projections based on the infrastructure and production modes
planned for the region?
Forestry: Silviculuture related activities, if land permits it, how many hectares? How should be
approached?
Industrial: What type of industries might be welcomed at the region, what would be their specialization?
Eco Tourism: How tourism might integrate to natural parks
Capital Market (Bonds and Stocks): What bonds must be sent to the market to finance the proposal.
Ecuadorian law allows mix companies with joint of public and private capitals. Is the region investing in
specific industries? Investing in companies? Where should they invest?
ENERGY AND CONNECTIVITY SYSTEM: Based on the population and economic growth, how energy
should be approached
Mobile Phones: Zones that are not covered by private companies should be covered by public
companies already working in the country
Land Lines Phones: Same logic than Mobile Phones
Tv and Radio: Every household should have access to both, how should be solved? Approached?
Internet access: Same logic as Tv and Radio
Energy: What is the actual energy capacity for the region, what are the future needs? How can we solve
them?
Alternative energies: How are alternative energy solutions going to be applied in the region? New
urbanism has module that could be applied
ENVIRONMENTAL SYSTEM: Based in the industrial, economic and population growth, how these affects
in the environment
Water: How is water going to be managed? How much water for irrigation? How much water for
industrial uses? Are we recycling water? How much water for energy related projects?
Land: How are we protecting land? How much buffer zone do we have? How big are buffer zones?
Air: How are mitigating greenhouse gases? How do we approach air contamination?
Non Renewable resources: How we protect endemic resources? How much buffer is required? Do we
mine them? Do we touch them?
Ecosystems: How do we deal with endemic ecosystems?
Flood / Land Fall zones: How do we mitigate risks?
SOCIO-CULTURAL SYSTEM: Public participation, accountability to the public. Public v. authority’s
mechanism
Social Organization: How is information going to be presented? How people can demand something
from their representatives?
Ethnic groups: Native Ecuadorian groups special needs and demands, how do we solve them
Cultural Identity: Strategic to create a metropolitan / region cohesive identity
POLITICAL – INSTITUTIONAL MODEL: Related to the model presented in page 4. Besides the previously
presented systems, a business perspective should be develop in order to assure funds and long
sustainability for the initiative
The following areas should be approached
CLIENT SEGMENTS: Which are the industries / products that the region should pursue?
VALUE PROPOSITION: What is the value proposition for the region?
DISTRIBUTION CHANNEL: How are we going to reach the public?
RELATIONS WITH CLIENTS: How is the public authority going to interact with the public?
CASHFLOW: How is the district going to make money, which is going to provide funds?
KEY RESOURCES: What are key resources for the district?
KEY ACTIVITIES: what are key activities for the district?
COST STRUCTURE: How are costs going to be structured? Which costs should the district pay for? Who
pays for what?
INFORMATION TECHNOLOGY: What support is required by IT?
EXECUTIION: How do we manage business processes and projects?
ORGANIZATION: How do we handle HR?
Based on the systems previously listed the following products are expected outcomes of the plan
Strategic Plan: Mission, Vision, Policies, Strategic Objectives, key performance indicators
Operative Plan: Operative objectives, operative indicators
Organizational Chart: Organizational chart for the whole district
Job Profiles: Job descriptions based on activities, tasks, process, and indicators
Business Process Catalog: All internal process and external (for the citizens) processes documented
Project Portfolio: Project list for the whole district
Investment Budget: Based on the project portfolio, an investment budget should be develop for the
whole period / term of the plan
Maintenance Budget: Includes money to sustain processes, to keep projects alive, salaries, daily
expenditures for the whole district during the term (50 years vision)
SUPPORT TOOLS: Lists all the activities and information required to complete the plan
Citizen’s workshops: Workshops will be performed at each urban and rural Parroquia
Statistics: Local census data should be analyzed
Legal analysis: Legal framework analysis
Existing public works maps: Some public works companies have coverage maps, might be helpful
Existing maps (GIS databses): All existing maps and field work developed by the government should be
taken in consideration
STEPS
A diagnostic is initially performed to determine the BREACH
Based on the diagnostic, a proposal for each system will be done by local universities. Senior students
lead by professor will be responsible for parts of the plan
DELIVERABLES
Land use and development plan for the metropolitan District
Organization Chart - Job Profiles
Process Catalog / Services for Citizens
Projects Portfolio
Investment Budget - Maintenance Budget
Form Based Regulations
Metropolitan District Scale Model: We have until October 20 2020 (200 years since our Regional
independence from Spain) to finish the scale model. The scale model will be done by architecture
student of 4 different universities.
Updated Public Works Coverage Plans
Geo Refenced / Systematized Maps
Databases (SIG)
Renders & Illustrations for Transects
Web Site / Electronic Repository for Plan
Marketing products
Monitoring systems for goal and results

Page # 13
Detail the basis for the transect usage
Transect will be organized using agrological classes and slopes in addition to other categories listed

Page # 14
Explain how land will be subdivided based in the regional transect. For didactic purposes the model is a
square; however it should be adapted to the local conditions

Page # 15
Works as a zoom out of the model from page 14 in order to understand the regional vision of transect
usage

Page # 16
Shows transect usage for special districts
Page # 17
Lists all the districts non compatible with urban uses. The integration with transportation will be
explained in the upcoming pages
1.
Airport / Ports: Is the first district. All passenger and products arrive at this district outside the
urban settlements
2.
Mass Transit Terminal: At this district all passenger arriving from either bigger or smaller urban
settlement should arrive in order to find a public vehicle travelling to the inner urban ring
3.
Industrial Zone: Is located next to the mass transit district in order to allow workers day workers
outside the urban settlement to quickly get to their jobs
4.
Logistics Centers / Transference Markets: Located next to the industrial zone in order to allow
primary product arriving from other urban settlements either to move them to the inner city or to move
them to industrial zone.
5.
Public Works district: All plants related to public utilities should be located next to each other in
this district.
6.

Mining: Uses related to mining should be located in this district

7.
Emergency / Contingency: All bases or headquarters related to emergency response processes
are located in this district
8.

Special Hospitals: Big hospital complexes are located in this district. For example Cancer Clinics

9.

University Campus: University campuses are located in a special district

10.

Sports arenas

11.

Adults entertainment: All uses related to adult entertainment have a designated district

12.

Detention centers: All jails or long term detention center are located on this district

13.
Recycling plants: Garbage trucks will leave from landfills in district 5 with recycling materials.
Additionally, they will collect recycling products from districts 6 through 12. Once recycling materials are
processed they could be exported from district 1 or processed in district 3
14.
Used Product Districts: This district will be mostly used to exchange used cars. If products could
not be traded, recycling trucks will move them to district 3 for reuse purposes or else products would be
taken to landfills
15.
Governmental offices: This district will organize all governmental and civic offices in a single
district
16.
Special Touristic sites: If any local theme natural park or touristic site is planned, should be
located in district 16. Moreover, it is close to district 1 (Airports / Ports)
17.
Future Districts: This land is preserved for future land uses that are not compatible with inner
urban ring or required a special designated place. For example, for example future university campuses
Page # 18
Shows a futuristic view / expected view of the region
Up to page 18 is part of the approved criteria for the model from page 19 up to page 29, is part of my
proposal for transportation planning that probably might reach a federal level law, subject to further
approval
Page # 19
Show the type of urban settlement and road type
Urban Settlement Color

Urban Settlement Identification
State / Province Capital
County / Municipal Center
City Center
Rural Settlements

Road Color

Road Identification
National Roads
State/Province Roads
Inter County Roads
Internal County Roads
InterCity Roads
Rural Roads
Urban Roads

Page # 20
Shows allowed movements for freight vehicles. Freight movements is restricted in order to activate local
economies and intermediate markets / transfer market usability
Freight movement will be permitted in the following vehicles types (reference):
Type I Vehicles: Pickup Trucks

Type II Vehicles: Delivery Trucks

Type III Vehicles: 3 axles Trucks

Type IV Vehicles: Trailers
Page # 21
Shows how public transportation is going to be organized. Images are referential, however as big as the
distances and passenger quantity gets, the bigger the unit we will use
The federal government does not have long term plans for freight or passenger trains. In case they do,
they should move people from grand central to another grand central
From the grand central to the inner city, light metro could be used
Public transportation will be organized using standard vehicles types and color coding buses. The
following are the vehicles suggested

Type VII Vehicles: Paratransit

Type VIII Vehicles: Microbuses / Internal city centers connectors

Type IX Vehicles: External City Center Connectors (Orange Colored)
Type X Vehicles: County Connectors (Blue Colored)

Type XI Vehicles: State Connectors (Green Colored)

Type XII Vehicles: County - State Connectors (Purple Colored)

Page # 22
Show movements permitted for private owned vehicles
Type V Vehicles: Family Vehicles / Station Wagons

Type VI Vehicles: Motorcycles

Type XIV Vehicles: Bicycles

Type XV Vehicles: Bicycles (only allowed in urban roads)
Page # 23
Show priorities for vehicles based in the 16 possible directions of a compass. Also shows how circuits
may be organized
Circuit goes around urban area, suburban area and buffer zones
Page # 24
Shows products flow between distribution centers
Page # 25
Shows passenger interactions between urban settlements
Page # 26
Explains road classification based on zoning
Page # 27
Details stations and terminal for public transport
Page # 28
Shows scheme for terminal at districts and passenger flows from the inner city. The red lines match
maps presented in page # 29
Page # 29
Show level of service priorization for public transportation based in the 16 possible directions of the
compass.

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Model for Guayaquil Metropolitan District

  • 1. Federal Governement Ejecutivo State Government Gobierno Provincial Counties Cantones Cities Parroquias Urbanas / Parroquias Rurales President Presidente State Authority Prefecto County Authority Alcaldes City Mayor Presidente Junta Parroquial US ECUADOR
  • 3. Today Tomorrow Breach Short Term What? ↔ Long Term How? Objetives ⁺ Indicators Tactics ↔ Process Maintenance Projects Investment Projects How do we know we are reaching the objective? Goals Results Vision Mission Objectives Responsibilities Projects Process Strategies
  • 4. BUSINESS MODEL METROPOLITAN GUAYAQUIL LAND ORGANIZATION AND DEVELOPMENT SYSTEMS BUSINESS PROCESS AREAS HUMAN SETTLEMENTS SYSTEM MOBILITY SYSTEM ENVIRONMENTAL SYSTEM ECONOMICAL SYSTEM ENERGY AND CONNECTIVITY SYSTEM SOCIO - CULTURAL SYSTEM CLIENT SEGMENTS VALUE PROPOSITION DISTRIBUTION CHANNEL RELATIONS WITH CLIENTS CASHFLOW KEY RESOURCES KEY ACTIVITIES COST STRUCTURE INFORMATION TECHNOLOGY EXECUTIION ORGANIZATION Executive office Board Mission Vision N0 Policies / Tranverse Strategies Aprove Budget and Projects for Coordinations Coordination (CO) Urban Coordination Mayor / County Authority Strategic Objetives KPI CEO CEO Appointed by member of the board. Board composed by all public elected mayors and councils at County Level Coordinacion (CO) Rural Coordination Rural Cities Chief Strategic Objetives Coordinator appointed by the board KPI N1 Strategies Management Office Urban Cities (Parroquias) Urban Parroquia Authority Management Office Urban Cities (Parroquias) Strategic Objectives Strategies N2 KPI Division Chief of Division N3 Process Division Manager Division KPI Process Projects Functional Unit Unit Functional Unit N4 Functional Area Tactics (Continuos Improvement) Unit Area Process Functional Unit Functional Area Average time for activities Division Tactics (Continuos Improvement) Area Recruited by HR office Functional Area Average time for activities Strategies Budget for Rural City Chief of Division Process Division Manager Division Unit Functional Unit KPI Process Unit Area Functional Area Average time for activities Process Functional Unit Chief of Unit Business Process Indicators Tactics (Continuos Improvement) Area Recruited by HR office Functional Area Average time for activities Unit Functional Unit Chief of Unit Sub Process Recruited by HR office Business Process Indicators Tactics (Continuos Improvement) Recruited by HR office Responsible for the budget related to his subprocess (includes activities and tasks) Chief of Area Activities Recruited by HR office Projects Responsible for the Division Budget. Includes all the sub processes in his division Responsible for the budget related to his subprocess (includes activities and tasks) Chief of Area Activities Chief of Division Operative Objectives Sub Process Recruited by HR office Responsible for the budget related to his subprocess (includes activities and tasks) Recruited by HR office Division KPI Projects Sub Process Tactics (Continuos Improvement) Division Manager Recruited by HR office Responsible for the Division Budget. Includes all the sub processes in his division Chief of Unit Business Process Indicators Chief of Division Operative Objectives Recruited by HR office Projects Recruited by HR office Authority is elected by the public. Called "Presidente Parroquial" Macro Process Responsible for the Division Budget. Includes all the sub processes in his division Chief of Area Activities Rural Parroquia Authority Strategic Objectives Operative Objectives KPI Responsible for the budget related to his subprocess (includes activities and tasks) Chief of Area Activities Division Manager Recruited by HR office Chief of Unit Business Process Indicators Rural Cities (Parroquias Rurales) KPI Area Recruited by HR office Functional Area Average time for activities Chief of Area Activities Recruited by HR office N5 Recruited by HR office Chief of Division Sub Process Recruited by HR office Management Office Authority is elected by the public. Called "Presidente Parroquial" Budget for Rural City Projects Responsible for the budget related to his subprocess (includes activities and tasks) Chief of Area Activities Strategies Macro Process Responsible for the Division Budget. Includes all the sub processes in his division Chief of Unit Business Process Indicators Rural Parroquia Authority Strategic Objectives Operative Objectives Sub Process Recruited by HR office Responsible for the budget related to his subprocess (includes activities and tasks) Area Division KPI Projects Sub Process Average time for activities Division Manager Recruited by HR office Responsible for the Division Budget. Includes all the sub processes in his division Chief of Unit Tactics (Continuos Improvement) Chief of Division Operative Objectives Recruited by HR office Responsible for the Division Budget. Includes all the sub processes in his division Business Process Indicators Rural Cities (Parroquias Rurales) KPI Budget for Urban City Operative Objectives Unit Management Office Authority is elected by the public. Called "Presidente Parroquial" Macro Process Budget for Urban City KPI Urban Parroquia Authority Strategies KPI Macro Process Division Manager Group Budgets for Rural Cities (Rural Parroquias) Strategic Objectives Authority is elected by the public. Called "Presidente Parroquial" Coordinator appointed by the board Strategies Group Budgets for Urban Cities (Urban Parroquias) Part of functional area budget Part of functional area budget Chief of Task Part of functional area budget Chief of Task Part of functional area budget Chief of Task Part of functional area budget Chief of Task Chief of Task N6 Chief of Task Part of functional area budget Tareas Part of functional area budget Recruited by HR office Average time for tasks Tareas Part of functional area budget Recruited by HR office Average time for tasks Tareas Average time for tasks Recruited by HR office Part of functional area budget Tareas Part of functional area budget N9 N8 N7 Average time for tasks INFORMATION SYSTEM ORGANIZED BY MODULES Recruited by HR office Average time for tasks Tareas Part of functional area budget Recruited by HR office Average time for tasks Tareas Part of functional area budget Recruited by HR office
  • 7. WRITING OPERATIVES OBJECTIVES   SIDE  LEFT  RIGHT  DETAILS   Must be measurable   Should not repeat:  o Superior level objectives  o Superior level strategies  o Mission, Responsibilities   Establish the focus for new projects and  processes   Must be:  o Feasible to execute in a relevant  period  o Enough to accomplish the expected  result      4   
  • 12. MOBILITY SYSTEM Road Network Freight Transportation Passenger Transportation Transit Road Terminal Products and Passengers Terminals URBAN / RURAL SETTELMENTS SYSTEM ECONOMICAL SYSTEM Public Works: Water, Sewage, garbage disposal Production Modes Organizations (Chains) Land Occupation Zoning Urbanistic Treatments Land Regulation Urban Equipment (Parks) Soil Classification Form Based Code Public Security Health and Education Housing Infraestructure to suppor development Agro Prdocutive Forestry Industrial Mining Patrimonial / Tourism Eco Tourism Employment Capital Market (Bonds and Stocks) POLITICAL - INSTITUCIONAL SYSTEM Strategic Plan Operative Plan Organizational Chart Job Profiles Business Process Catalog Project Portafolio Investment Budget Maintenance Budget SOCIO-CULTURAL SYSTEM ENERGY AND CONECTIVITY SYSTEM ENVIRONMENTAL SYSTEM Social Organization Mobile Phone Water Ethnic Groups Cultural Identity Land Lines Phone Tv & Radio Internet Energy Alternative Energies Land / Soil Air Non Renewable Resources Ecosistems Flood / Land Falls zones SUPPORT TOOLS Citizens Workshops Statistics Legal Analysis Existing public works maps Existing Maps DIAGNOSTIC PLAN DELIVERABLES Land use and development plan for the metropolitan District Organization Chart - Job Profiles Business Process Catalag / Services for Citizens Projects Portafolio Investment Budget - Maintenance Budget Form Based Regulations Metropolitan District Scale Model Updated Public Works Coverage Maps Geo Refenced / Systematized Maps Databases (SIG) Renders & Illustrations for Transects Web Site / Electronic Repository for Plan Marketing products Monitoring systems for goal and results
  • 13. SECTORS DISTRIBUTION CLD TND  RCD CD DB CC CLD 0 0 0 1 0 0 1 O1 O2 Conservation Zone 0 0 0 0 0 Suburban Growth Boundary Transects CLD 0 1 G1 TND  RCD 1 0 G2 Suburban Zones Developable Soils 0.3 0 Rural Growth Boundary T2 RCD 0 Urban Expansion Zones Non Developable Soils T1 TND  Rural  Growth  Boundary 0 0 CLD 0 TND  RCD CLD 1 1 0 G3 TND  RCD 1 1 G4 Urban Zones Average  Block  Width  (meters) Average  Block  Lenght  (meters) NA NA 0 Suburban Growth Boundary 0 Suburban  Growth  Boundary 0 0 0 0 0 0 0 0 0 0 0 0.5 0 0 0.5 0 0 0 Suburban Growth Boundary Urban  Growth  Boundary 0 0 0 0 0 0 0 0 0 0 0.2 0 0 0.2 0.35 0 0 0.35 0 0 0 NA 0 0 0 0 0 0 0 0.3 0 0 0.3 0.45 0 0 0.45 0.2 0 0.1 0.1 T5 0 0 0 0 0 0 0 0 0 0 0.2 0 0 0.2 0.2 0 0.4 0.4 0 0 0 Height /  Floors Housing units  Density Residential  Density NA NA NA NA Residential v. Non ‐ Permitted Land  Residential  Agrological class Uses Balance Buffer Type Comments 0 NA  > 25% NA NA Floodplains, High Suceptibility to Land Fall, Buffer zones for rivers,  Primary Forests, Native Ecuadorian Sacred Land,  0 0 0 0 According Table # 12 ‐  Smart code v9.2 VIII, w,c Patch, Corridor 15 ‐ 30  housing units /  90% Residential, 10%  According Table # 12 ‐  65 ‐ 130 Persons x Hcs Brut  Hcs. Non‐Residential Smart code v9.2 I,II, III, IV Corridor Windbreakers (Width 10 ‐ 15 times the average tree) Matrix Lot showing in urban cadater, civic space as buffer, Proximity to  Woodlands, Next to Natural Corridors, Next to Main Federal  Highways Lot showing in urban cadater, civic space as buffer, next to public  transportation roads, next to low speed / traffic roads Lot showing in urban cadater, civic space as buffer, restricted  vehicular traffic, consolidated downtowns Lot showing in urban cadater, civic space as buffer, restricted  vehicular traffic, consolidated downtowns NA 0 0 NA NA > 20% NA 50% 100% 2 Suburban Growth Boundary 0 0 Floor Area  Ratio Rural Growth Boundary T4 0 Polygons per Sq  Lot Coverage Km Rural Growth Boundary T3 T6 Block  Perimeter  Slope (%) (meters) Urban Soils 0 Rural Growth Boundary 0.7 Urban  Growth  Boundary 0 0 0.6 0 0.5 0.5 275 60 610 180 130 670 250 60% 480% 8 15 ‐ 80    housing units  200 ‐ 350  Persons x  / Brut  Hcs. Hcs 195 70% 630% 9 40 ‐ 90   housing units  / Brut  Hcs. 250 ‐ 380 Persons x  Hcs 50% Residential, 50%  According Table # 12 ‐  Non‐Residential Smart code v9.2 80% 800% 10 > 90  housing units /  Brut  Hcs. > 150 Persons x Hcs 20% Residential, 80%  Non ‐ Residential 480 < 20% 585 120 360 90% 1080% 12 70% Residential, 30%  Non‐Residential V, VI, VII, e, s
  • 14. Urban Growth Boundary T2 Suburban Growth Boundary T1 Rural Growth Boundary T2 Urban Soils T2, T3,T4,T5 T4, T5,T6 T2 Urban Soils T2 Developable Soils Non Developable Soils T2 Non Developable Soils Non Developable Soils Non Developable Soils Farmable soils
  • 15. Urban Zones Suburban Zones Urban Expansion Zones Environmental Buffer Zones Conservation Zones Special Districts (Industrial, Public Works, Transportation, etc) Environmental Corridos Conservation Environmental Buffer Open Space
  • 16. T1 T2 T1,T2 NA Urban Limit Suburban Boundary T1,T2 Urban Growth Boundary T2,T3,T4 Urban Land T3,T4,T5 T4, T5,T6 Suburban Land Urban Expansion Land Urban Buffer Districts Buffers Conservation Land Districts Farm Land T1
  • 17. Farmland 1. Airport / Port Districts Buffer 2. Mass Transit Terminal 3. Industrial Zone 3 4 17 17 5 6 4. Transfer Market / Logistics centers 5. Urban Equipment / Plants 2 7 Urban Buffer 6. Mining 7. Emergency / Contingency 1 8 8. Special Hospitals 9. University Campus Urban, Suburban and Expansion Areas 10. Sports Arenas 11. Red Light Districts 16 9 12. Jails 13. Recycling Plants 15 10 14. Used Products 15. Government Offices 14 13 17 17 12 11 16. Special Touristic Sites 17. Future Districts / Not Defined
  • 18.
  • 19. Road Color Road Identification National Roads State/Province Roads Inter County Roads Internal County Roads InterCity Roads Rural Roads Urban Roads Urban Settlement Color Urban Settlement Identification State / Province Capital County / Municipal Center City Center Rural Settlements
  • 20. I III I, II I, II I, II I, II III I, II III III III III IV I III III III III III III IV
  • 22. V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIV V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII V, VI, XIII
  • 23. N NO NE NNO Priority Direction N S E O NE NO SE SO NNO NNE SSO SSE NOO NEE SOO SEE 1 2 3 NNE Type of Transport Public Transport EEN OON Public Transport / Private Vehicles O E OOS Private Vehicles EES Circuit Schemes Circuit I SSO Circuit II Circuit III SSE SO SE S
  • 24. 3 4 2 Buffer + Urban Expansion Zone 1 3 4 2 Buffer + Urban Expansion Zone 1 3 4 2 Buffer + Urban Expansion Zone 1 Raw Materials Flow Incoming Products Raw Material Products Direct Distribution (Primary Products) Toward Distribution Center Industrial Transformation Toward Distribution Center Districts 1. Airport / Port 2. Public Transit 3. Industrial Zone 4. Transference Center / Logistic Center
  • 25. 3 4 2 Buffer + Urban Expansion Zone 1 3 4 2 Buffer + Urban Expansion Zone 1 3 4 2 Buffer + Urban Expansion Zone 1 Passenger Flow Outgoing Passengers Incoming Passenger "Non - Residents" Districts 1. Airport / Port 2. Public Transit 3. Industrial Zone 4. Transference Center / Logistic Center
  • 26. Private Public Transportation Bicycles Freight Urban Roads Motorcycles, Cars, Pick Ups El que aplique To be designed Distribution Vans Suburban Road Motorcycles, Cars, Pick Ups El que aplique To be designed Distribution Vans Urban Expansion Roads Motorcycles, Cars, Pick Ups El que aplique To be designed Distribution Vans Buffer Roads Motorcycles, Cars, Pick Ups (where it´s applicable) NA Recreative NA Districts Roads Motorcycles, Cars, Pick Ups Hacia Zona Urbana, Circuito Distrital To be designed Based on geographical level Rural Roads Motorcycles, Cars, Pick Ups El que aplique Dedicated Roads Based on geographical level Type of Road / Type of Vehicle Zones Urban Zone Suburban Zone Urban Expansion Zone Urban Buffer Zone Buffer / Reserve District Buffer Zone Special Districts Agricultural Land Color Color
  • 27. G G F F F F F F E E F E E E G E E D D D C C D F D D E D C B C B C C B E D C B B D E C D C B D D G E F B B C F D C B E G E G A D F E C B B D B B B B B C C D F E C C D G C D D D D E E E E C C C C C D D D E F D D E G E F E E F F F G G F F F G G Type of Terminal Suggested G Tipo de Terminales - Estaciones A Urban Zone A Suburban Zone B B Urban Expansion Zone Buffer Zone Zona Distritros Districts Buffer Zone Rural Zone C D E E F G G G Urban Expansion Terminal C D Suburban Station B ∩C C D Suburban Terminal B C Urban Station A ∩B B Urban Expansion Station C ∩D Buffer Terminal D Bike Stations D ∩E District Terminals E Distric Stations E ∩F G Transference Terminals Bike Facilities G
  • 28. NW NN NNE NE N W E EEN WWN Level of Service 1 2 3 Auxiliar Terminals / Stations Common Identificator Urban Suburban Expansion Distrital W E 0 WWS EES E W S SSE SW SE SSE SS
  • 29. Nomeclature Terminals / Stations Districts F F F 3 F 4 F 17 F 17 F 5 F Distritcs Routes 6 F F E E E 2 F 7 E E F 1 F Urban, Suburban and Urban Expansion Zone E Urban Buffer Zone 8 E E District Buffer zone F Boxes 1 - 17 F E E F 16 F 9 E E F 15 F 10 E 14 E 13 E E E 17 E 17 F 12 11 F F F F F F F F Districts
  • 30. In October 20, 2020 Guayaquil will celebrate 200 years since their independence (Bicentenario) from Spain A local citizen’s initiative is leading an effort to deliver something for the city / region A long term land use / development plan with a scale model will be the deliverable for the city, depending on the funds; this scale model might become a museum A local transect and form based code will be used to organize land. On top of the transect, a development plan for the region will be done with a time frame of 50 years to complete Here is the context; Guayaquil is the biggest canton (county at Guayas Province). The following is a map of Guayas province Ecuador has an area of 286000 sq Km (110000 sq mi) and 14.5 million residents Guayas Province has an area of 16800 sq km (6500 sq mi) and 3.7 million residents Guayaquil county would the center of the metropolitan district region (area in red) and will include the following conurbated counties (green). Covering approximately 8750 sq km (3380 sq mi) and 2.7 million residents
  • 31.
  • 32. Model Explanation Page # 1 Compares US and Ecuador´s political Systems; Ecuador has 4 levels as the US. The only difference is at the last level. In the US land that is not incorporated as city remains as part of the county, here in Ecuador all land is subdivided. Counties (Cantones) are composed of Rural Parroquias (rural cities) and Urban Parroquias (urban cities). Alcaldes (Mayor / County authorities) are publicly elected, as well as Rural and Urban Parroquias Chief (Jefe de Juntas Parroquiales) Page # 2 Describes business processes breakdown from the highest level down to task level. Organizational charts and performance indicator will be generated based on process subdivision Page # 3 Show model conceptually. From the vision, objectives and projects are developed, whereas from the mission statement, areas responsibilities and business processes are developed. A diagnostic to determine breach to be fulfilled will be performed for specific categories (explained in page 12). Then, strategic objectives and key performance indicator with their goals are developed. At top level strategies are aligned with strategic objectives, in the lower levels, these strategies become business processes and projects Page # 4 Show the whole model to be implemented. On the top on the left side, systems related to land use and developments are listed, each system will be explained in page # 5. On the right side, all areas that need to be address are listed from the organizational / business perspective LEVEL 0 At level 0 (N0), there is a board with a CEO. The board is composed by all county authorities and city authorities voted by people. The CEO is named by the board. The board is responsible for a mission and vision statement that should be related to the Region “business” perspective, either they go for tourism, logistics, industrial, mining, agriculture, etc. Approve budget and projects for coordination at level 1 (N1) and to propose strategies / transverse policies for each one of the systems related to land uses and area needed for the business model LEVEL 1 At level 1 (N1), there are two appointed coordinator by the board. These coordinators are member of the board and are voted by the people. The first coordination groups all urban cities and the other group rural cities. Additional coordination’s might be created to group support areas such as: HR,
  • 33. PMO’s, BPMO’s, Finance, etc in order to save tax payers money. It does not make sense to have multiple HR of Financial departments. Each coordination have strategic objective that should be aligned to level 0 strategies. Objectives should not be hanging loose, all objectives must be aligned to a level 0 strategy, on the same token all strategies at level 0 should de supported by objectives at level 1 Performance indicator should be generated for each objective at level 1. Indicator suggested by the International Development Bank (IDB) (A document detailing these indicators is attached) should land on level 1 objectives. Goal and Results for at this level will depend on the performance at level 2, which would be group by indicators at level 1 Level 1 coordination’s are responsible for the projects under their responsibility as well as for budget LEVEL 2 Level 2 responsible is elected by the people either at rural cities or urban cities. They also have strategies objectives that are aligned to Level 1 strategies. The same logic is applied, all objective must be aligned to level 1 and all strategies should be supported by level 3 objectives Strategic objectives have indicator with goal and results for their territory, adjusted to their reality. The results affect level 1; hence a bad performance at level 2 means a bad performance at level 1 Elected authorities are responsible for the budget and projects at their territory LEVEL 3 Responsible is recruited by the HR office Operative’s objectives are proposed at this level. The syntaxis for these objectives is different; it will be explained in page 6. All of the objectives must be aligned to Level 2 strategies Performance indicator with goals and future results will proposed for objectives Strategies at this level become projects and business processes. Responsible at this level must assure right execution for projects and business process Budget for their division, which include all sub processes, activities and tasks is allocated at this level Decision roles at software tools usually are allocated at this level A responsible at this level may have a replicated sub process at many places
  • 34. LEVEL 4 Responsible is recruited by the HR office This level does not have objectives indicator, however business processes should be aligned at a level 3 operative objectives Performance is measured by standard indicators for business processes Budget for business processes are the needed activities and tasks is allocated at this level Sub processes usually are composed of 5 – 7 activities Some decision point for software tools might be done at this level A business process at this level could be replicated in many places. Think about bank tellers LEVEL 5 Responsible is recruited by HR office Activities are part of business processes. Performance is measured by average time to finish activities. An activity might complete by a set of tasks At this level, 6 sigma might be applied and continuous improvement projects reside Level 5 budgets are part of level 4 budget Activities might require many tasks Software support tools are applied at this level LEVEL 6 Responsible is recruited by HR office Performance measurement logic is similar to level 5, tasks accomplishment is measured by average time. Various tasks might part of an activity Level 6 budget is also part of Level 4 budget Most of tasks are performed with the support of software tools LEVEL 7, 8, 9 These are additional level that might be used in case tasks need further subdivision Page # 5
  • 35. Explain the syntaxis for strategic objectives used in levels 1 and 2 • • • • Either start with an incremental verb or an detrimental verb Verbs are followed by the element that needs to be measured (What is going to be measured) Finally, it has the focus or limits for the objective The objective statement should cover all indicators Page # 6 - 7 Explain the syntaxis for operative objectives used in level 3 • • • Left side o Either start with an incremental verb or an detrimental verb o Verbs are followed by the element that needs to be measured (What is going to be measured) A connection word is used in the middle Right Side o How statement o Lists actions required to accomplish the left side o Must be broad enough to cover business process and projects Page # 9 Explain syntaxis for Strategies used at level 0,1 and 2 Must use action verbs Should state a clear focus / limit Page # 10 - 12 Explain indicator scheme for the model Page # 12 Details the different systems for the model At level 0 high level policies are stated, level 1 is the first “landing” exercise of policies until it gets to the tasks level URBAN / RURAL SETTLEMENTS SYSTEM: The back bone of the plan. Depending on the transect usage, land will be divided in urban and non-urban, agricultural, buffers. Based on the different amounts of land available at the region and their growth projections, nevertheless looking at land / soil capabilities, the rest of the plan should be articulated. Hence, transect is the main actor in this model. All of the components should be adjusted to the local or specific needs at urban or rural cities
  • 36. Public Works: Future needs and breach that need to be closed based in the growth population estimate and long term economical needs of the region for: Water, Sewage, garbage disposal Land Occupation: The region has lots of “illegal” settlement, how this problem is going to be solved. Where can people leave? How do we relocate people living in danger zones? Soil Classification: Classification based in their agricultural, urban, or special district needs Form Based Code & Zoning: New urbanism form based codes adjusted to the local needs Urbanistic Treatments: Architectural standards for the whole metropolitan area. Will be enforced at rural and urban cities Public Security: Needs for laws enforcement. Lots location for headquarters / Bases Land Regulation: Tax scheme for the region Health and Education: Needs for schools and hospital or clinics. Urban Equipment (Parks): Needs and rules for parks, civic spaces Housing: How to solve affordability, prices speculation at the regional scale MOBILITY SYSTEM: Include all components of the transportation and transit. Road Network: What is the region going to do with roads? Build more? Promote bicycle using? Promote design to improve ridership? Freight Transportation: How is freight going to be handled? Passenger Transportation: How is freight going to be handled in the metropolitan district? Transit: Policies, objectives related to transit Road Terminal: What are the need for stations and terminals? Products and Passengers Terminals: How are raw materials, in process products, passengers going to be moved in the region? ECONOMICAL SYSTEM: Detail the focus for the region. Has a close relation to the mission and vision of the district Production modes organizations (chain): What production chains are going to be developed in the region?
  • 37. Infrastructure to support development: The entire infrastructure needed in the region, power plants, airports, ports, dry ports, factories, etc Agro Productive: Main agro productive activities in the region, important at rural cities Mining: If chunks of the land are feasible, what type of mining activities are permitted Patrimonial / Tourism: How the region approaches tourism and historical sites Employment: What are the employment projections based on the infrastructure and production modes planned for the region? Forestry: Silviculuture related activities, if land permits it, how many hectares? How should be approached? Industrial: What type of industries might be welcomed at the region, what would be their specialization? Eco Tourism: How tourism might integrate to natural parks Capital Market (Bonds and Stocks): What bonds must be sent to the market to finance the proposal. Ecuadorian law allows mix companies with joint of public and private capitals. Is the region investing in specific industries? Investing in companies? Where should they invest? ENERGY AND CONNECTIVITY SYSTEM: Based on the population and economic growth, how energy should be approached Mobile Phones: Zones that are not covered by private companies should be covered by public companies already working in the country Land Lines Phones: Same logic than Mobile Phones Tv and Radio: Every household should have access to both, how should be solved? Approached? Internet access: Same logic as Tv and Radio Energy: What is the actual energy capacity for the region, what are the future needs? How can we solve them? Alternative energies: How are alternative energy solutions going to be applied in the region? New urbanism has module that could be applied ENVIRONMENTAL SYSTEM: Based in the industrial, economic and population growth, how these affects in the environment Water: How is water going to be managed? How much water for irrigation? How much water for industrial uses? Are we recycling water? How much water for energy related projects? Land: How are we protecting land? How much buffer zone do we have? How big are buffer zones?
  • 38. Air: How are mitigating greenhouse gases? How do we approach air contamination? Non Renewable resources: How we protect endemic resources? How much buffer is required? Do we mine them? Do we touch them? Ecosystems: How do we deal with endemic ecosystems? Flood / Land Fall zones: How do we mitigate risks? SOCIO-CULTURAL SYSTEM: Public participation, accountability to the public. Public v. authority’s mechanism Social Organization: How is information going to be presented? How people can demand something from their representatives? Ethnic groups: Native Ecuadorian groups special needs and demands, how do we solve them Cultural Identity: Strategic to create a metropolitan / region cohesive identity POLITICAL – INSTITUTIONAL MODEL: Related to the model presented in page 4. Besides the previously presented systems, a business perspective should be develop in order to assure funds and long sustainability for the initiative The following areas should be approached CLIENT SEGMENTS: Which are the industries / products that the region should pursue? VALUE PROPOSITION: What is the value proposition for the region? DISTRIBUTION CHANNEL: How are we going to reach the public? RELATIONS WITH CLIENTS: How is the public authority going to interact with the public? CASHFLOW: How is the district going to make money, which is going to provide funds? KEY RESOURCES: What are key resources for the district? KEY ACTIVITIES: what are key activities for the district? COST STRUCTURE: How are costs going to be structured? Which costs should the district pay for? Who pays for what? INFORMATION TECHNOLOGY: What support is required by IT? EXECUTIION: How do we manage business processes and projects? ORGANIZATION: How do we handle HR?
  • 39. Based on the systems previously listed the following products are expected outcomes of the plan Strategic Plan: Mission, Vision, Policies, Strategic Objectives, key performance indicators Operative Plan: Operative objectives, operative indicators Organizational Chart: Organizational chart for the whole district Job Profiles: Job descriptions based on activities, tasks, process, and indicators Business Process Catalog: All internal process and external (for the citizens) processes documented Project Portfolio: Project list for the whole district Investment Budget: Based on the project portfolio, an investment budget should be develop for the whole period / term of the plan Maintenance Budget: Includes money to sustain processes, to keep projects alive, salaries, daily expenditures for the whole district during the term (50 years vision) SUPPORT TOOLS: Lists all the activities and information required to complete the plan Citizen’s workshops: Workshops will be performed at each urban and rural Parroquia Statistics: Local census data should be analyzed Legal analysis: Legal framework analysis Existing public works maps: Some public works companies have coverage maps, might be helpful Existing maps (GIS databses): All existing maps and field work developed by the government should be taken in consideration STEPS A diagnostic is initially performed to determine the BREACH Based on the diagnostic, a proposal for each system will be done by local universities. Senior students lead by professor will be responsible for parts of the plan DELIVERABLES Land use and development plan for the metropolitan District Organization Chart - Job Profiles Process Catalog / Services for Citizens Projects Portfolio
  • 40. Investment Budget - Maintenance Budget Form Based Regulations Metropolitan District Scale Model: We have until October 20 2020 (200 years since our Regional independence from Spain) to finish the scale model. The scale model will be done by architecture student of 4 different universities. Updated Public Works Coverage Plans Geo Refenced / Systematized Maps Databases (SIG) Renders & Illustrations for Transects Web Site / Electronic Repository for Plan Marketing products Monitoring systems for goal and results Page # 13 Detail the basis for the transect usage Transect will be organized using agrological classes and slopes in addition to other categories listed Page # 14 Explain how land will be subdivided based in the regional transect. For didactic purposes the model is a square; however it should be adapted to the local conditions Page # 15 Works as a zoom out of the model from page 14 in order to understand the regional vision of transect usage Page # 16 Shows transect usage for special districts
  • 41. Page # 17 Lists all the districts non compatible with urban uses. The integration with transportation will be explained in the upcoming pages 1. Airport / Ports: Is the first district. All passenger and products arrive at this district outside the urban settlements 2. Mass Transit Terminal: At this district all passenger arriving from either bigger or smaller urban settlement should arrive in order to find a public vehicle travelling to the inner urban ring 3. Industrial Zone: Is located next to the mass transit district in order to allow workers day workers outside the urban settlement to quickly get to their jobs 4. Logistics Centers / Transference Markets: Located next to the industrial zone in order to allow primary product arriving from other urban settlements either to move them to the inner city or to move them to industrial zone. 5. Public Works district: All plants related to public utilities should be located next to each other in this district. 6. Mining: Uses related to mining should be located in this district 7. Emergency / Contingency: All bases or headquarters related to emergency response processes are located in this district 8. Special Hospitals: Big hospital complexes are located in this district. For example Cancer Clinics 9. University Campus: University campuses are located in a special district 10. Sports arenas 11. Adults entertainment: All uses related to adult entertainment have a designated district 12. Detention centers: All jails or long term detention center are located on this district 13. Recycling plants: Garbage trucks will leave from landfills in district 5 with recycling materials. Additionally, they will collect recycling products from districts 6 through 12. Once recycling materials are processed they could be exported from district 1 or processed in district 3 14. Used Product Districts: This district will be mostly used to exchange used cars. If products could not be traded, recycling trucks will move them to district 3 for reuse purposes or else products would be taken to landfills 15. Governmental offices: This district will organize all governmental and civic offices in a single district
  • 42. 16. Special Touristic sites: If any local theme natural park or touristic site is planned, should be located in district 16. Moreover, it is close to district 1 (Airports / Ports) 17. Future Districts: This land is preserved for future land uses that are not compatible with inner urban ring or required a special designated place. For example, for example future university campuses Page # 18 Shows a futuristic view / expected view of the region Up to page 18 is part of the approved criteria for the model from page 19 up to page 29, is part of my proposal for transportation planning that probably might reach a federal level law, subject to further approval Page # 19 Show the type of urban settlement and road type Urban Settlement Color Urban Settlement Identification State / Province Capital County / Municipal Center City Center Rural Settlements Road Color Road Identification National Roads State/Province Roads Inter County Roads Internal County Roads InterCity Roads Rural Roads Urban Roads Page # 20 Shows allowed movements for freight vehicles. Freight movements is restricted in order to activate local economies and intermediate markets / transfer market usability Freight movement will be permitted in the following vehicles types (reference):
  • 43. Type I Vehicles: Pickup Trucks Type II Vehicles: Delivery Trucks Type III Vehicles: 3 axles Trucks Type IV Vehicles: Trailers Page # 21
  • 44. Shows how public transportation is going to be organized. Images are referential, however as big as the distances and passenger quantity gets, the bigger the unit we will use The federal government does not have long term plans for freight or passenger trains. In case they do, they should move people from grand central to another grand central From the grand central to the inner city, light metro could be used Public transportation will be organized using standard vehicles types and color coding buses. The following are the vehicles suggested Type VII Vehicles: Paratransit Type VIII Vehicles: Microbuses / Internal city centers connectors Type IX Vehicles: External City Center Connectors (Orange Colored)
  • 45. Type X Vehicles: County Connectors (Blue Colored) Type XI Vehicles: State Connectors (Green Colored) Type XII Vehicles: County - State Connectors (Purple Colored) Page # 22 Show movements permitted for private owned vehicles
  • 46. Type V Vehicles: Family Vehicles / Station Wagons Type VI Vehicles: Motorcycles Type XIV Vehicles: Bicycles Type XV Vehicles: Bicycles (only allowed in urban roads) Page # 23 Show priorities for vehicles based in the 16 possible directions of a compass. Also shows how circuits may be organized
  • 47. Circuit goes around urban area, suburban area and buffer zones Page # 24 Shows products flow between distribution centers Page # 25 Shows passenger interactions between urban settlements Page # 26 Explains road classification based on zoning Page # 27 Details stations and terminal for public transport Page # 28 Shows scheme for terminal at districts and passenger flows from the inner city. The red lines match maps presented in page # 29 Page # 29 Show level of service priorization for public transportation based in the 16 possible directions of the compass.