Mumford & Sons is an English folk-rock band consisting of 4 members. Formed in 2007, they gained success with their debut album "Sigh No More" in 2009 and have since won numerous awards including the Grammy for Album of the Year. The band engages with fans through various online platforms like their website, Facebook, Twitter, and YouTube where they share band updates, photos, videos, and discuss with fans to build connections. Their active online presence and award recognition demonstrates their ability to develop a strong global fan base.

1. Fandom & Audience
Engagement
A PowerPoint Presentation on Mumford & Sons
By: Peter
Warren

2. Mumford & Sons: Who are they?

3. Who are they? — Band Members
Marcus Mumford – lead vocals, guitar, drums, mandolin
Ben Lovett – vocals, keyboards, accordion, drums,
electric guitar
Winston Marshall – vocals, banjo, dobro, electric guitar
Ted Dwane – vocals, double bass, bass guitar, drums,
guitar

4. Background Information
English folk-rock band from West London, formed in December 2007
band uses bluegrass and folk instrumentation, such as banjo, upright
bass, mandolin and piano
signed with Island Records in 2009 and debut album “Sigh No More”
was released
second studio album entitled “Babel” was released in September 2012
•
fastest selling album of 2012 in UK and was the biggest selling debut
of any album in the United States

5. Background Information
Awards:
12 total Grammy nominations (won Album of the
Year for “Babel” in 2013)
Top Rock Album & Top Alternative Album at 2011
Billboard Music Awards
Best British Group & British Album of the Year at
2011 Brit Awards
2013 Juno Award for International Album of the Year

6. Online / Social Media Presence
http://www.mumfordandsons.com/
https://www.facebook.com/mumfordandsons
https://twitter.com/MumfordAndSons
https://myspace.com/mumfordandsons
http://www.youtube.com/user/MumfordandSons

7. Online Communities
http://forum.mumfordandsons.com/
allows fans to engage in meaningful discussions on endless
variety of topics
created through the band’s website
includes tours, gigs & announcements, merchandise, band
photos and other off-topic discussion
175,266 users have contributed to 24,649 different threads
users can search for specific topics that interest them

8. Online Communities
http://www.reddit.com/r/mumfordandsons/
similar to forum, however, this community is moderated by
the users themselves
opportunity for discussion on variety of topics
allows fans to “subscribe” to page and receive updates on
new posts
system encourages most popular posts to rise to top of
page, facilitating high levels of discussion

9. Finding their Audience
Mumford & Sons have demonstrated excellent ability of locating their
audience across the globe
Able to juggle the expectations of traditional UK fans and those of the
new and emerging fan bases from North America
Success of global tours shows the band’s ability has to find and
develop a strong fan-base
Award show recognition = evidence of finding their audience
•
Billboard Music Awards & Grammy Awards (United States)
•
Brit Awards (United Kingdom)
•
Juno Awards (Canada)

10. Band’s website
(mumfordandsons.com)
share various aspects of tour life through a blog, allowing fans to
connect with their stories
blog is updated at least once a month
encourages input from fans
blog includes pictures that allows the band to share their visual
experiences with the fans
helps fans discover more about the band’s personality, building
a deeper connection with their music

11. Twitter
538,000 followers
consistently tweeting 2-3 times per month
updating fans on various band content including interviews,
special performances, and newly-released videos
provides updates on new merchandise that fans can purchase
from band’s website
additional platform for band to post pictures that allow fans to
experience interesting aspects of their life

12. Facebook
5,092,809 likes
page is updated multiple times per month
includes links to official store, band videos and their official mailing list for
exclusive updates
similar to twitter, but includes more personalized messages from the band to
their followers
personalized messages very effective way for band to engage with fans, as
shown by Mumford & Sons
community forum that allows Facebook followers to discuss various topics
about the band

13. Youtube
181,715 subscribers
includes music videos and videos from various live
performances
performances include award shows, live-radio recordings and
concerts from world-wide tours
includes personalized playlists of each band members for fans to
learn more about their musical influences
discussion section that allows fans to discuss different topics
related to video content

14. THE END