The document discusses how companies can become customer-obsessed and succeed in today's age of the customer. It recommends that companies shift to becoming an Intelligent Enterprise by bridging customer experience, intelligence, and research departments. Insights should come from continuous integration of various data sources including new sources of data. The document holds up Disney's "guestology" processes as the pinnacle example of an Intelligent Enterprise.
Aviso supercharges how enterprises make critical revenue decisions using data science, machine learning and portfolio management frameworks from Wall Street. Aviso's cloud-based application, Aviso Insights, enables sales management, operations and finance executives to forecast sales, quantify risks, predict future outcomes, and have the confidence to exceed quarterly targets.
The foundation of any strong relationship is ongoing trust and good communication, including the connection between corporations and consumers. When companies focus on customer relationships, their goal must be mutually beneficial: satisfied clients who are happy to keep doing business with the brand. This win-win scenario only happens when they join forces.
Consumers are invited by the company to opt-in to share their location, preferences, suggestions, experiences, and behaviors. Through this data collection, marketers can deliver value back to the customer, such as through rewards, targeted offers, relevant advertisements, and product and service improvements. Just as strong relationships with family and friends take an ongoing commitment, brand-consumer relationships also require a constant nurturing process.
How can brands work with their customers to form long-lasting, mutually beneficial, and deeper relationships? Join our panel of experts and us on a live webinar as we discuss:
· The importance of inviting consumers to share from the start
· Gathering and managing customer data on an individual level
· Progressing successfully through the stages of brand-consumer intimacy
· Creating key performance indicators (KPIs) around consumers
· Maintaining consumer loyalty in the crowded marketplace
· Consumer data protection that suits both company and customer
Aviso supercharges how enterprises make critical revenue decisions using data science, machine learning and portfolio management frameworks from Wall Street. Aviso's cloud-based application, Aviso Insights, enables sales management, operations and finance executives to forecast sales, quantify risks, predict future outcomes, and have the confidence to exceed quarterly targets.
The foundation of any strong relationship is ongoing trust and good communication, including the connection between corporations and consumers. When companies focus on customer relationships, their goal must be mutually beneficial: satisfied clients who are happy to keep doing business with the brand. This win-win scenario only happens when they join forces.
Consumers are invited by the company to opt-in to share their location, preferences, suggestions, experiences, and behaviors. Through this data collection, marketers can deliver value back to the customer, such as through rewards, targeted offers, relevant advertisements, and product and service improvements. Just as strong relationships with family and friends take an ongoing commitment, brand-consumer relationships also require a constant nurturing process.
How can brands work with their customers to form long-lasting, mutually beneficial, and deeper relationships? Join our panel of experts and us on a live webinar as we discuss:
· The importance of inviting consumers to share from the start
· Gathering and managing customer data on an individual level
· Progressing successfully through the stages of brand-consumer intimacy
· Creating key performance indicators (KPIs) around consumers
· Maintaining consumer loyalty in the crowded marketplace
· Consumer data protection that suits both company and customer
Insights Success is The Best Business Magazine in the world for enterprises. Being a platform, it focuses distinctively on emerging as well as leading fastest growing companies, their confrontational style of doing businesses and the way of delivering effective and collaborative solutions to strengthen market share. Here, we talk about the leader’s viewpoints & ideas, latest products/services, etc. Insights Success magazine reaches out to all the ‘C’ Level Professionals, VPs, Consultants, VCs, Managers, and HRs of various industries.
Analytical Storytelling: From Insight to ActionCognizant
Merging the ancient art of storytelling with digital-era data journalism, analytical storytelling makes data-based insights accessible and thus informs and guides skillful and effective decision-making.
Conversational intelligence builds on the advancements in artificial intelligence and cognitive computing to help organisations to lower costs, lower risk, and increase value. This is achieved through a variety of outcomes, such as enhancing engagement through providing personalized understanding, scaling and elevating human expertise, infusing products and services with contextually aware knowledge, enabling automated, intelligent business process and powering the ability for disruptive data discovery and exploration that have otherwise eluded organisations for decades.
Conversations play an important role in building these relationships, but they are increasingly taking on digital forms, which are very hard to track. These conversations hold valuable information, but how can companies extract actionable insights? What role does Conversational Intelligence play?
Listen to an interview that Founder & CEO Neil Movold did with B2M's Simon Fawkes on the subject of Conversational Intelligence and the answers to these questions.
https://b2m.co.nz/conversational-intelligence/
THE DEMOCRATIZATION OF JUDGMENT IN THE AGE OF ARTIFICIAL INTELLIGENCESimon Schneider
With companies investing heavily in machine
learning and predictive modeling, Artificial
Intelligence is now a reality. But in contrast to
common belief, this is an opportunity rather
than a threat. With advanced analytics,
people – not data – are key to unlocking the
opportunity.
Organizations can adopt the most
sophisticated technologies and hire an
army of data scientists, but their efforts will
fail if the human aspect is understated. As
many business processes – from strategy to
innovation and market – are still governed and
carried out by people, companies will require
more human judgment in the future.
Coupling sound qualitative judgment – the
ability to make a decision based on a personal
interpretation of the context and available facts
– with Big Data and AI can make a company
unbeatable.
With companies investing heavily in machine
learning and predictive modeling, Artificial
Intelligence is now a reality. But in contrast to
common belief, this is an opportunity rather
than a threat. With advanced analytics,
people – not data – are key to unlocking the
opportunity.
Organizations can adopt the most
sophisticated technologies and hire an
army of data scientists, but their efforts will
fail if the human aspect is understated. As
many business processes – from strategy to
innovation and market – are still governed and
carried out by people, companies will require
more human judgment in the future.
Coupling sound qualitative judgment – the
ability to make a decision based on a personal
interpretation of the context and available facts
– with Big Data and AI can make a company
unbeatable.
Social Media for Retail: Translating “Posts” into ProfitsG3 Communications
According to Gartner, by 2014 social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20% of business uses. Tracking social presence via the number of followers and fans, traffic to web site, social mentions across platforms, share of social conversations and social influence are great ways to measure brand effectiveness – but what comes next? What are leading retailers doing today to mine this platform for actionable insight and truth? And how are they using that insight to meeting their growing business initiatives? Attend this session and learn: 1) Why joining the social media revolution is one of the top 5 ways to avoid losing customers this year; 2) The key data mining techniques and best practices for gaining actionable insight into your customers; and 3) How the right technology platforms can integrate your social media strategy with your overall business goals.
Consumers are no longer what they used to be. Before they buy, they look around. A lot. And
when they buy, they talk about it. To everybody. They want to be treated as unique.
A powerful data-driven narrative opens up new perspectives and concepts within the minds of those who read it by strategically utilizing narrative, data analysis, data visualization, and storytelling techniques.
Competitive Intelligence: From being the “eyes and the ears” to becoming “the...Dr. Avner Barnea
Competitive Intelligence:
From being the “eyes and
the ears” to becoming “the
brain” of companies, by Bisson and Barnea, Competitive Intelligence Magazine, Sep. 2018
A data monetization framework from Accenture Interactive. Three questions your company should answer to start realizing revenue opportunities from your data.
IW14 Keynote, Michelle Shuttleworth, Deloitte ConsultingSoftware AG
Presentation Title: Tech Trends 2014; Inspiring Disruption
Michelle Shuttleworth, Director, Deloitte Consulting
Innovation World 2014 conference, Oct 13-15, 2014, at the Hyatt Regency New Orleans, produced by Software AG. Three days of vision, inspiration and insight. Innovation World is THE global event for digital leaders who are driven to leverage the Software AG Suite: Alfabet, Apama, ARIS, webMethods, Software AG Live, Terracotta and Adabas-Natural.
The ultra-connected customer base will continue to grow at a staggering
pace. Marketers must integrate technology into the customer experience, leverage data and personalize their strategies to be able to connect effectively with customers.
[Webinar] The Internet of Things and the Coming Data DelugeInsightInnovation
"The Internet of Things" was one of the hottest topics in 2014, and is set to grow even faster this year, as we move to a world where the internet isn't just about connecting computers, but is now connecting all of the everyday devices that we use.
[Webinar] Applications of Psycho-physiological Measures in Holistic Consumer ...InsightInnovation
HCD Research, a leader in integrating psycho-physiological measures and traditional research techniques, will show how applied consumer neuroscience can help marketers and product developers make decisions with actionable recommendations in all stages of innovation: exploration, evaluation and validation. HCD will share technology-agnostic approaches that allows for flexibility in keeping up with the latest tools and scientific research and, most importantly, focus on client needs and goals.
More Related Content
Similar to Making Leaders Successful Every Day by Roxana Strohmenger of Forrester - Presented at Insight Innovation eXchange LATAM 2013
Insights Success is The Best Business Magazine in the world for enterprises. Being a platform, it focuses distinctively on emerging as well as leading fastest growing companies, their confrontational style of doing businesses and the way of delivering effective and collaborative solutions to strengthen market share. Here, we talk about the leader’s viewpoints & ideas, latest products/services, etc. Insights Success magazine reaches out to all the ‘C’ Level Professionals, VPs, Consultants, VCs, Managers, and HRs of various industries.
Analytical Storytelling: From Insight to ActionCognizant
Merging the ancient art of storytelling with digital-era data journalism, analytical storytelling makes data-based insights accessible and thus informs and guides skillful and effective decision-making.
Conversational intelligence builds on the advancements in artificial intelligence and cognitive computing to help organisations to lower costs, lower risk, and increase value. This is achieved through a variety of outcomes, such as enhancing engagement through providing personalized understanding, scaling and elevating human expertise, infusing products and services with contextually aware knowledge, enabling automated, intelligent business process and powering the ability for disruptive data discovery and exploration that have otherwise eluded organisations for decades.
Conversations play an important role in building these relationships, but they are increasingly taking on digital forms, which are very hard to track. These conversations hold valuable information, but how can companies extract actionable insights? What role does Conversational Intelligence play?
Listen to an interview that Founder & CEO Neil Movold did with B2M's Simon Fawkes on the subject of Conversational Intelligence and the answers to these questions.
https://b2m.co.nz/conversational-intelligence/
THE DEMOCRATIZATION OF JUDGMENT IN THE AGE OF ARTIFICIAL INTELLIGENCESimon Schneider
With companies investing heavily in machine
learning and predictive modeling, Artificial
Intelligence is now a reality. But in contrast to
common belief, this is an opportunity rather
than a threat. With advanced analytics,
people – not data – are key to unlocking the
opportunity.
Organizations can adopt the most
sophisticated technologies and hire an
army of data scientists, but their efforts will
fail if the human aspect is understated. As
many business processes – from strategy to
innovation and market – are still governed and
carried out by people, companies will require
more human judgment in the future.
Coupling sound qualitative judgment – the
ability to make a decision based on a personal
interpretation of the context and available facts
– with Big Data and AI can make a company
unbeatable.
With companies investing heavily in machine
learning and predictive modeling, Artificial
Intelligence is now a reality. But in contrast to
common belief, this is an opportunity rather
than a threat. With advanced analytics,
people – not data – are key to unlocking the
opportunity.
Organizations can adopt the most
sophisticated technologies and hire an
army of data scientists, but their efforts will
fail if the human aspect is understated. As
many business processes – from strategy to
innovation and market – are still governed and
carried out by people, companies will require
more human judgment in the future.
Coupling sound qualitative judgment – the
ability to make a decision based on a personal
interpretation of the context and available facts
– with Big Data and AI can make a company
unbeatable.
Social Media for Retail: Translating “Posts” into ProfitsG3 Communications
According to Gartner, by 2014 social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20% of business uses. Tracking social presence via the number of followers and fans, traffic to web site, social mentions across platforms, share of social conversations and social influence are great ways to measure brand effectiveness – but what comes next? What are leading retailers doing today to mine this platform for actionable insight and truth? And how are they using that insight to meeting their growing business initiatives? Attend this session and learn: 1) Why joining the social media revolution is one of the top 5 ways to avoid losing customers this year; 2) The key data mining techniques and best practices for gaining actionable insight into your customers; and 3) How the right technology platforms can integrate your social media strategy with your overall business goals.
Consumers are no longer what they used to be. Before they buy, they look around. A lot. And
when they buy, they talk about it. To everybody. They want to be treated as unique.
A powerful data-driven narrative opens up new perspectives and concepts within the minds of those who read it by strategically utilizing narrative, data analysis, data visualization, and storytelling techniques.
Competitive Intelligence: From being the “eyes and the ears” to becoming “the...Dr. Avner Barnea
Competitive Intelligence:
From being the “eyes and
the ears” to becoming “the
brain” of companies, by Bisson and Barnea, Competitive Intelligence Magazine, Sep. 2018
A data monetization framework from Accenture Interactive. Three questions your company should answer to start realizing revenue opportunities from your data.
IW14 Keynote, Michelle Shuttleworth, Deloitte ConsultingSoftware AG
Presentation Title: Tech Trends 2014; Inspiring Disruption
Michelle Shuttleworth, Director, Deloitte Consulting
Innovation World 2014 conference, Oct 13-15, 2014, at the Hyatt Regency New Orleans, produced by Software AG. Three days of vision, inspiration and insight. Innovation World is THE global event for digital leaders who are driven to leverage the Software AG Suite: Alfabet, Apama, ARIS, webMethods, Software AG Live, Terracotta and Adabas-Natural.
The ultra-connected customer base will continue to grow at a staggering
pace. Marketers must integrate technology into the customer experience, leverage data and personalize their strategies to be able to connect effectively with customers.
[Webinar] The Internet of Things and the Coming Data DelugeInsightInnovation
"The Internet of Things" was one of the hottest topics in 2014, and is set to grow even faster this year, as we move to a world where the internet isn't just about connecting computers, but is now connecting all of the everyday devices that we use.
[Webinar] Applications of Psycho-physiological Measures in Holistic Consumer ...InsightInnovation
HCD Research, a leader in integrating psycho-physiological measures and traditional research techniques, will show how applied consumer neuroscience can help marketers and product developers make decisions with actionable recommendations in all stages of innovation: exploration, evaluation and validation. HCD will share technology-agnostic approaches that allows for flexibility in keeping up with the latest tools and scientific research and, most importantly, focus on client needs and goals.
[Webinar] Google Consumer Surveys 2.0: Deeper Data through Innovation, Not Lo...InsightInnovation
Google Consumer Surveys has proven that a short survey can be quite powerful, but it is nonetheless true that some projects require deeper data. Driven first and foremost by technology, GCS is answering the call with innovation vs. survey length -- developing unique solutions to bring deeper, more meaningful data to our customers.
5 Common Concept Development Pitfalls... And How to Avoid ThemInsightInnovation
We all know the fundamentals, but sometimes we're all moving so fast we can forget. Well we're here to help! We got all our research experts in a room and asked what are the 5 most common pitfalls they see when working with our customers every day in the concept development process.
Philip Kotler Presentation - NYAMA Marketing Hall of Fame InsightInnovation
Dr. Kotler gave an expansive talk that traced the origins of modern marketing and implications for the future in his presentation at the 2014 Marketing Hall of Fame Induction Ceremony, May 28th, NYC.
Joseph Tripodi Presentation - NYAMA Marketing Hall of FameInsightInnovation
Joseph Tripodi shared his vision for global "networked" brands in his presentation at the 2014 Marketing Hall of Fame Induction Ceremony, May 28th, NYC.
[Webinar] What Top Software Firms Have to Teach Market ResearchersInsightInnovation
Agile software development has revolutionized the software industry, and shapes the programs, websites and apps that you love. Discover how agile software development has inspired the principles of agile market research.
[Webinar] Applying Neuroscience to Communications ResearchInsightInnovation
Neuromarketing is an exciting field that is redefining what we think we know about our customers, their decision-making, and the processes that govern how they think and act.
One of the most hyped topics in the worlds of marketing, technology, and consumer insights is Big Data. Join our panel of experts for a discussion that's going to clear the hype away. Gain a real perspective on the subject and a better understanding of what Big Data can deliver today.
Michael Wolfe, Bottom Line Analytics
David Johnson, Decooda
Greg Pharo, AT&T
David Weinberger, Customer Centric Strategy
Our distinguished panelists offer clear views on:
The business drivers and ROI of Big Data investment
Actual use cases, success stories, and who’s doing it today
The role of analytics in turning big data into insights
EXPERT PANEL: BIG DATA OR BIG BROTHER? ETHICS & REGULATIONS IN A DATA-RICH WORLDInsightInnovation
Big Data may be an overused buzz term, but it’s also a reality. Everyone is racing to harness the power of aggregated and synthesized data to deliver value. We’re all familiar with the debates around privacy and best practices in general, but what about highly regulated industries like healthcare, financial services, and commerce?
Join our panel of key stakeholders from the client side, technology providers, and analytics gurus as they explore the do’s, don’ts, and future possibilities of Big Data in action.
Technology Frontiers: Text, Sentiment, and Sense by Seth Grimes of Alta Plana...InsightInnovation
A basic definition: Text analytics transforms text-sourced information into data to help you generate insights that fuel better-informed business decision-making. Methods are applied to online and social information, as well as enterprise feedback, to complement and extend traditional and emerging research methods. Text analytics is the leading opinion mining technique, evolving to link emotion and intent signals to behaviors, profiles, and transactions. If text analytics isn’t part of your data toolkit, it should be; if you’re already exploiting text analytics, you’ll want to stay on top of developments. Seth Grimes, in this What’s Next talk, will tell you how.
It’s Not Mobile Research, It’s Research In a Mobile World by Bob Yazbeck of G...InsightInnovation
The ubiquity of mobile in our world is undeniable. Yet, why are we holding onto our desktop mentality when research “wants to be freed.” Using a methodological lens, see how factors such as cost, logistics and history are playing into our apprehension about mobile—but, is it legitimate or mere skepticism?
Review the top ten areas of convergence between mobile and market research
Learn how an iterative approach is critical to moving from inertia to impact
See examples of mobile research in motion
Workshop: Using Games to Explore Human Behavior by Mark Earls of I'll Have Wh...InsightInnovation
The rich flowering of contemporary behavioral and cognitive science is revealing that many of marketing’s and market research’s basic assumptions about how people do what they do (and how we might shape it) are… wrong.
This workshop encourages delegates to explore their implicit assumptions about human behaviour but in a fresh and participative way (rather than as a seminar): using the power of play and group games to experience and explore what can otherwise be rather dry and theoretical concepts.
And in order to make the output practical, Mark will encourage participants to reflect and revise any working ideas they have about human behavior and to develop a toolkit of practices and ideas to populate this new map.
This workshop is energetic, fun and participative!