Data donderdag 30 oktober 2014 - MapR

•

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Cre-Aid

Marketing

Research cited on the Harvard Business
Review blog found that personalization
can deliver five to eight times the ROI
on marketing investment and boost
sales 10 percent. Consumers are fine
with sharing personal details so long as it
earns them something.

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Data donderdag 30 oktober 2014 - MapR

1. BIG DATA Using big data to increase customer spend and loyalty

3. Research cited on the Harvard Business Review blog found that personalization can deliver five to eight times the ROI on marketing investment and boost sales 10 percent. Consumers are fine with sharing personal details so long as it earns them something.

6. €2.00 €2.75

9. NBO

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13. Not the biggest problem?

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17. QUESTIONS?