Our platform allows companies to brand popular paid Blackberry apps and distribute them to promote their brand, offers, and messages. This increases customer loyalty and engagement while providing valuable customer data. Companies can change the branded app's messaging over time to promote different offers or target messages to different user groups.

1. Branded Mobile Apps

2. Our patent-pending platform brands popular paid Blackberry® mobile apps and enables companies to give them out as promotional incentives The benefits for a brand include: Increase customer loyalty, increased revenue and reduced churn through branded app messaging with high-value BlackBerry® customers Promote different offers over time through dynamic in-app messaging Push out different messages and offers to different users, based on their survey answers, within the same campaign, to help increase market share Collect valuable user data and actively target potential customers Increase effectiveness of direct marketing campaigns Executive Summary

3. We brand popular paid Blackberry® mobile applications and enable companies to give them out as promotional incentives Popular paid BlackBerry® apps ready to brand such as: Flashlight, Tip Calculator, Stock Icons, Travel Genius, Solitaire, and many others Branded apps can be distributed via: Branded app gift card Direct mail / Email campaign Facebook/Website link Non-BlackBerry® users can download songs Our Solution: Branded Apps Branded App Cards

4. Once the app is downloaded and clicked-on, a customized splash page always appears with the company's logo and website link Once inside the app, a banner ad that links to your website is always present (on most apps) The banner ad can be dynamically changed over time to push out various messages/offers Displaying Your Brand/Message Splash Page Banner

5. Your message can change over time within the app’s banner or splash page Within the same campaign, we can have different ads for different users based on their survey responses Your customers can get a loyalty offer, and non-customers that download your branded app can get an offer to join you. Dynamic Ad Changes

6. Dynamic Messaging: The banner/splash page ad can be changed frequently on downloaded apps, allowing you to support multiple campaigns/offers. Data Management: Users fill out a survey (customized by you) and their email address (optional) before downloading apps or songs. You get valuable customer data , primarily from BlackBerry® users, a high-income, professional and sought-after demographic. Tracking: App downloads, click-throughs, and other stats are delivered to show the effectiveness of this campaign. Benefits of Using Branded Apps For Your Promotions

7. Valuable Customers : With its high proportion of business users and overall high-end demographic, the BlackBerry® audience is very desirable and targeted by advertisers – Mobile Marketer, Oct. 2009 Market Leader: BlackBerry® has a commanding 56% share of the smartphone market. – Fortune Magazine, Aug. 2009 Fewer Apps on a Typical Blackberry: With over 70 apps on a typical iPhone® vs. less than 8 apps on a typical Blackberry®, giving popular Blackberry® apps with your brand will make a long-lasting impact Mobile an Effective Ad Medium: Mobile ad campaigns are 5 times more effective than online – InsightExpress, Feb. 2010 Valuable Target: BlackBerry® Users

8. Flashlight: A top BlackBerry® paid app, uses the back camera light as a flashlight. Also showcased in Fortune® Magazine. Mineseeker: Mineseeker is a well-designed, high quality version of the classic Minesweeper! Texas Hold’Em: Take advantage of the popular card game that is one of the most popular games on BlackBerry®. Golf Scorecard : A perfect sports utility for the golf enthusiast to store your score; can also email scores to friends. Travel Genius: Looking for the closest gas station or fast food restaurant? Look no further as this great travel app helps you locate points-of-interest. David: Track your phone and data usage to ensure you don’t go over your monthly phone plan. … And many more popular apps ready to brand including game apps, utility apps, productivity apps, health apps, etc. Many Apps to Choose From There are many popular paid BlackBerry® apps to choose from, including:

9. How Companies Can Use and Benefit from Branded Apps

10. Brands can leverage Branded Apps, a cutting-edge promotion, to: Promote your brand, new promotions, products and services to your customers and potential customers to reduce churn, increase new business and increase recurring business from past customers Collect valuable user data and actively target your customers and potential customers Drive traffic to your website/web promotions; Promote mobile initiatives , increase mobile presence; distribute their own mobile application Track the effectiveness of the entire campaign These apps will become one of the few popular apps on a user’s phone, thereby increasing the engagement with the user Effectively Reach Your Customers

11. Brands can distribute branded apps through: Gift with purchase to promote offers, updates, new product/service launches, etc. An event giveaway (e.g. sporting event, concert, etc.) to push out offers to customers and potential customers On company website/Facebook Fan Page as an electronic giveaway; can be distributed virally Promotional giveaways to loyal customers Direct Marketing campaign (e.g. mailout, email) to existing/potential customers to help reduce churn and to increase revenue Distribution