This document discusses Mobility as a Service (MaaS), which aims to provide integrated door-to-door transportation through a single service and payment system. MaaS would allow users to access multiple transportation options, including public transit, taxis, car sharing, and biking, for a monthly fee. Open interfaces would integrate these transportation services globally. The benefits of MaaS include improved user experience, cost savings, reduced congestion and environmental impacts, and new business opportunities. Tekes, the Finnish Funding Agency for Innovation, is organizing funding calls to support the development of MaaS business models and pilots starting in 2015.

1. Mobility as a Service
Sonja Heikkilä
Tekes, the Finnish Funding Agency for Innovation
22.1.2015

2. Funding, expertise, networks
Start-ups
Growth companies
Large companies
Universities
Research institutes
Providers of public services
Cities

3. Tekes innovation funding for companies
aiming for global markets
Find out customer
needs, pilot and test
Plan global growth
Digitalise business
Develop new products,
services and processes
Develop organisation
and business model

4. Tekes R&D funding in 2013
R&D Funding includes €13 million from
the EU Structural Funds.
60%

5. MOBILITY AS A SERVICE
= A door-to-door mobility service that is
globally scalable and reaches multiple
cities
The aim is a ”better than car transportation
system”

6. Essential is to get from A to B
+/+/
“Get anywhere” mobility package
for 300 €/month:
• Transportation from A to B according to
a service-level agreement (e.g. pickup
in 7 minutes)
• Including all transportation (regional
public transport, taxi, car and ride
sharing, bike sharing etc.)
• Including transport related services (city
logistics, home deliveries etc.)
• Roaming in other cities and countries

7. Mobility as a Service requires open interfaces to
transport services, including:
Timetables
Real-time location information
Payment systems
 With these components Mobility Operators can
seamlessly integrate transport services worldwide

8. THE TIME IS NOW
Sharing economy, servicizing
Decreasing car ownership among young
Social change: the young want to be multimodal,
spontaneous and continuously connected

9. Crisis in transportation due to the increasing number of
cars
• Utilization rate currently only 5 %, could be much more in
shared use
Sustainability, environmental objectives, safety
Lack of funding, need for efficiency gains
Major business potential, ARPU currently 300 €/month
Technological development
THE TIME IS NOW

10. Mobility as a Service benefits USERS
 Strong user orientation
 High service quality
 Competitive pricing
10

11. 11Re-thinking Urban Mobility, Sonja Heikkilä, Helsinki City Planning Department
 Less cars
Less congestion and environmental disadvantages
Healthier, safer and more attractive cities
Mobility as a Service benefits CITIES

12.  New business
 An open ecosystem that is easy to enter by companies of all sizes
 Rapid deployment of innovation and modern technologies
 Efficiency in transport operations
12Re-thinking Urban Mobility, Sonja Heikkilä, Helsinki City Planning Department
Mobility as a Service benefits BUSINESS

13. HOW?
We will make this vision real by working with the following
kinds of organisations:
Companies that are willing to operate in open
ecosystems,
Regulators that enable operations in open ecosystems,
Payers (users and public organizations) of transport
services that want to save in costs,
Users that prefer high quality services at affordable
pricing,
Research institutions that help us to see the forest out
of individual trees.

14. WHAT IS HAPPENING AT THE MOMENT?
Mobility operators are being established
Legislative restrictions are being revised and altered
Tekes is organizing an open call to fund the launch of
Mobility Operator business
Business starting this year

15. Open call for consortium projects
Open call for
prestudies
2.2.2015
2.2.2015
Open call for
prestudy projects
begins
Open call for
consortium projects
begins
27.2.2015
Open call for
prestudy
projects ends
23.3.2015
Decisions on
funding for
prestudy projects
latest
29.5.2015
Open call for
consortium
projects ends
31.7.2015
Decisions on funding
for consortium
projects latest
PILOTS
START
Prestudy projects
turn into
consortium project
applications
29.5.2015
Open call for Mobility Operator Business, Timetable
Decisions on funding are made as applications are submitted.

16. Thank you!
Contact:
Sonja Heikkilä, Tekes
sonja.heikkila@tekes.fi
Links to the open calls in spring 2015:
http://www.tekes.fi/en/programmes-and-services/tekes-
programmes/mobility-as-a-service/
http://www.tekes.fi/en/whats-going-on/hakuajat-
2015/prestudies-liikkumisoperaattorihaku-2015/
http://www.tekes.fi/en/whats-going-on/hakuajat-
2015/liikkumisoperaattorihaku-2015/