This document outlines 3 key mistakes that corporates often make when meeting with startups. The first mistake is thinking it is about buying technology, when in reality market adoption is more important. The second mistake is that the life cycles of corporates and startups are incompatible - startups progress much more rapidly. The third mistake is that corporates fail to undergo a true digital transformation, and see startups only as a technology project rather than a cultural shift.

1. When Corporates
Meet Startups…
3 Key Mistakes
FABMOB 2016 / Philippe Méda

2. When Corporates
Meet Startups…
3 Key Mistakes
FABMOB 2016 / Philippe Méda

3. ASIA
EUROPE
STARTUPS
MULTINATIONALS
SOFT & HARD
Philippe MÉDA
Luxury
Bank
VC

4. Problem #1
This is not about buying
technology

5. Problem #1
This is not about buying
technology

6. Problem #1
This is not about buying
technology

7. Problem #1
This is not about buying
technology
Market adoption starts

8. Problem #1
This is not about buying
technology

9. Problem #2
Life cycles are
incompatibles
Gen 2
2009
Gen 3 Gen 4
Didi
2012
Gen 1
2004 2017
Gen 0
1998
What you are still trying
to figure out What
you fear
next
What’s
Already
there
Gen 2
2009
Gen 3 Gen 4
Didi
2012
Gen 1
2004 2017
Gen 0
1998

10. Gen 3
XIAOMI, DIDI CACHE,
MEITUAN, MOMO,
DIANPING, YONGCHE,
KUAIDI DACHE,
MOGUJIE, VANCL,
XUNLEI, WANDOUJIA,
LY, GANJI, GUAHAO
Problem #2
Life cycles are
incompatibles
Circa 2012
Gen 3

11. From zero to one,
in less than two…
Problem #2
Life cycles are
incompatibles

12. 80-100 million
Lignes of code
60 million
Problem #3
There is no digital
transformation

13. Problem #3
There is no digital
transformation

14. GenY FTW o/
Problem #3
There is no digital
transformation

15. *
*
Problem #3
There is no digital
transformation

16. *
*
Problem #3
There is no digital
transformation

17. INVEST IN RISK
Build optionality
Grow a portfolio (>120)
INTERACT
Build your own interface
Don’t interfere (too much)
FOCUS ON ONE ROI
Business
Knowledge
Culture
Problem #2
Life cycles are
incompatibles
Problem #1
This is not about buying
technology
Problem #3
There is no digital
transformation
3 Keys to Debug
the Relationship