The document discusses the proliferation of kiosks, including photo kiosks. It notes that while photo kiosks only represent about 9% of the total number of kiosks, they are the dominant form of countertop kiosks. The document also discusses how retailers are increasingly using multi-functional kiosks to provide customer services but often ignore offering photofinishing capabilities. It argues that the photo industry needs to better promote photofinishing options at kiosks to drive sales and margins.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
More and more, brands are realizing the power of integrating tactics like events and digital campaigns into a larger effort to build the long-term relationships with their customers that help them reach their overall marketing goals.
However, budget, influenced by emotion, is all too often the primary factor in deciding how and when to employ these valuable marketing assets.
Enter portfolio planning: a strategic approach that allows companies to make informed decisions on the right number, type, frequency, and cadence of tactics needed to generate an optimal experiential marketing mix. In essence, “brand experience media planning”.
In the latest Jack POV, learn the 6 principles of portfolio planning and how you can incorporate a strategic approach to better engage your customers.
As always, let me know if you’d like to learn more about how brand experience media planning can help your business.
Find out more at jackmorton.com.
Midwest UX '12: Mapping the ExperienceChris Risdon
As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your service.
Experience maps offer a framework for mapping human experiences across multiple situations and interactions, helping to ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
In this presentation I talk about orchestrating touchpoints and their channels through experience maps. I review an experience mapping framework that includes key components and how they’re used for designing for a multi-touchpoint experience. The presentation discusses the activities that feed the map so that it tells a tangible story, the key elements make up a useful and actionable map, and how to then define the characteristics of your mapped touchpoints. Experience maps are intended to be catalysts, not conclusions.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
More and more, brands are realizing the power of integrating tactics like events and digital campaigns into a larger effort to build the long-term relationships with their customers that help them reach their overall marketing goals.
However, budget, influenced by emotion, is all too often the primary factor in deciding how and when to employ these valuable marketing assets.
Enter portfolio planning: a strategic approach that allows companies to make informed decisions on the right number, type, frequency, and cadence of tactics needed to generate an optimal experiential marketing mix. In essence, “brand experience media planning”.
In the latest Jack POV, learn the 6 principles of portfolio planning and how you can incorporate a strategic approach to better engage your customers.
As always, let me know if you’d like to learn more about how brand experience media planning can help your business.
Find out more at jackmorton.com.
Midwest UX '12: Mapping the ExperienceChris Risdon
As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your service.
Experience maps offer a framework for mapping human experiences across multiple situations and interactions, helping to ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
In this presentation I talk about orchestrating touchpoints and their channels through experience maps. I review an experience mapping framework that includes key components and how they’re used for designing for a multi-touchpoint experience. The presentation discusses the activities that feed the map so that it tells a tangible story, the key elements make up a useful and actionable map, and how to then define the characteristics of your mapped touchpoints. Experience maps are intended to be catalysts, not conclusions.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
IDEO workshop for Techstars - we covered Purpose, Research, Empathy and finally Experimentation.
You can see my deck here and download the exercise on my blog here: http://thul.me/14Tp2D8
The CPG Digital Revolution: Moving from Analog to Digital Operating Modelaccenture
The digital revolution is blurring the boundaries between consumers, stores and brands and forcing consumer packaged goods (CPG) companies to rethink their digital operating model. Accenture identified six ways CPG companies can prosper. View our infographic for more info: http://www.accenture.com/redefineCPGdigital
2017 holiday survey: An annual analysis of the peak shopping seasonDeloitte United States
Holiday retail spending is bucking trends this season with only one-third of holiday budgets going toward gifts. Online spending is expected to exceed in-store for the first time. In addition to gifts for others this year, spending on experiences and self-gifting increased. Explore more consumer spending trends in our 32nd annual holiday survey. For more: http://deloi.tt/2yH1VAn.
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
Our annual Trends report is here, born from plenty of Post-it notes, more coffee than we care to mention, lots of healthy debate and quite a few laughs. Trends is always a labor of love, crowdsourced from Fjordians (all 1,000 of us) from around the world – from San Francisco to Berlin, Hong Kong to Johannesburg, Dubai to São Paulo and 22 other places in between.
This process results in the trends we expect to affect business, technology and design in the year ahead.
Read and download the full report at www.trends.fjordnet.com
How I Learned to Stop Worrying and Give Service Design AwayJamin Hegeman
It's one thing to learn service design tools and try them here and there on your projects. It's another to make the tools and the mindset business as usual within your organization. This presentation was given at the SX Conference in San Francisco and the Service Design Global Conference in Madrid. It maps the journey of democratizing service design at scale within Capital One's Financial Services division, highlights the lessons, and provides advice for scaling service design within your organization.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Every venture capitalist, board member and startup advisor counsels the entrepreneur to focus on building their minimum viable product (MVP). But how exactly does a company build out its MVP? Learn how the right framework guides your development from MVP to a mature product.
Shopify Dropshipping Guide - Why Use ShopifyIlya Bilbao
Table of Contents
Table of Contents ................................................... 3
Introduction............................................................. 5
What Is Dropshipping? ........................................... 6
Benefits of Dropshipping ........................................ 7
Drawbacks of Dropshipping ................................... 9
Understanding Dropshipping ................................. 11
Dropshipping Scams .............................................. 13
Finding a Dropshipper............................................. 14
Getting Set Up......................................................... 15
Avoiding Problems .................................................. 18
Conclusion............................................................... 21
Resources .............................................................. 22
You may ask this:
1 do i need a business license for shopify
2 do i need a domain name for shopify
3 do i need a merchant account with shopify
4 do i need an ssl certificate with shopify
5 do i need shopify
6 do i need web hosting for shopify
7 do you get email with shopify
8 do you have to pay for shopify
9 do you like shopify
10 do you use shopify
11 how can i buy on shopify
12 how can i sell on shopify
13 how can i shop on shopify
14 how can i use shopify
15 how does shopify work
16 how good is shopify
17 how many items can i sell on shopify
18 how many products can i have on shopify
19 how many products can shopify handle
20 how many shopify stores can i have
21 how much can you make on shopify
22 how much does shopify cost
23 how much is a domain name on shopify
24 how much is a shopify account
25 how much is a shopify website
26 how much is shopify on facebook
27 how much is shopify per month
28 how much is shopify plus
29 how much is shopify pos
30 how much is shopify worth
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
Презентация о том, как правильно писать креативный бриф и зачем это нужно.
Написана специально для выступления перед бренд менеджерами компании Unilever.
Создана на основе аналогичной презентации Мити Воскресенского http://duckofdoom.ru/
Top 8 digital transformation trends shaping 2021run_frictionless
In a world that’s increasingly dependent on digital, IT’s role is more critical than ever. To meet rising demands, organizations are accelerating their digital transformation. This report identifies the top 8 technology trends that will face CIOs, IT leaders, and organizations in their digital transformation journey in 2021.
https://runfrictionless.com/b2b-white-paper-service/
A review on enhancing digital customer experience with a holistic, integrated measurement system having clear linkages between metrics at every level of customer delivery
Network effects. It’s one of the most important concepts for business in general and especially for tech businesses, as it’s the key dynamic behind many successful software-based companies. Understanding network effects not only helps build better products, but it helps build moats and protect software companies against competitors’ eating away at their margins.
Yet what IS a network effect? How do we untangle the nuances of 'network effects' with 'marketplaces' and 'platforms'? What’s the difference between network effects, virality, supply-side economies of scale? And how do we know a company has network effects?
Most importantly, what questions can entrepreneurs and product managers ask to counter the wishful thinking and sometimes faulty assumption behind the belief that “if we build it, they will come” … and instead go about more deterministically creating network effects in their business? Because it's not a winner-take-all market by accident.
IDEO workshop for Techstars - we covered Purpose, Research, Empathy and finally Experimentation.
You can see my deck here and download the exercise on my blog here: http://thul.me/14Tp2D8
The CPG Digital Revolution: Moving from Analog to Digital Operating Modelaccenture
The digital revolution is blurring the boundaries between consumers, stores and brands and forcing consumer packaged goods (CPG) companies to rethink their digital operating model. Accenture identified six ways CPG companies can prosper. View our infographic for more info: http://www.accenture.com/redefineCPGdigital
2017 holiday survey: An annual analysis of the peak shopping seasonDeloitte United States
Holiday retail spending is bucking trends this season with only one-third of holiday budgets going toward gifts. Online spending is expected to exceed in-store for the first time. In addition to gifts for others this year, spending on experiences and self-gifting increased. Explore more consumer spending trends in our 32nd annual holiday survey. For more: http://deloi.tt/2yH1VAn.
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
Our annual Trends report is here, born from plenty of Post-it notes, more coffee than we care to mention, lots of healthy debate and quite a few laughs. Trends is always a labor of love, crowdsourced from Fjordians (all 1,000 of us) from around the world – from San Francisco to Berlin, Hong Kong to Johannesburg, Dubai to São Paulo and 22 other places in between.
This process results in the trends we expect to affect business, technology and design in the year ahead.
Read and download the full report at www.trends.fjordnet.com
How I Learned to Stop Worrying and Give Service Design AwayJamin Hegeman
It's one thing to learn service design tools and try them here and there on your projects. It's another to make the tools and the mindset business as usual within your organization. This presentation was given at the SX Conference in San Francisco and the Service Design Global Conference in Madrid. It maps the journey of democratizing service design at scale within Capital One's Financial Services division, highlights the lessons, and provides advice for scaling service design within your organization.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Every venture capitalist, board member and startup advisor counsels the entrepreneur to focus on building their minimum viable product (MVP). But how exactly does a company build out its MVP? Learn how the right framework guides your development from MVP to a mature product.
Shopify Dropshipping Guide - Why Use ShopifyIlya Bilbao
Table of Contents
Table of Contents ................................................... 3
Introduction............................................................. 5
What Is Dropshipping? ........................................... 6
Benefits of Dropshipping ........................................ 7
Drawbacks of Dropshipping ................................... 9
Understanding Dropshipping ................................. 11
Dropshipping Scams .............................................. 13
Finding a Dropshipper............................................. 14
Getting Set Up......................................................... 15
Avoiding Problems .................................................. 18
Conclusion............................................................... 21
Resources .............................................................. 22
You may ask this:
1 do i need a business license for shopify
2 do i need a domain name for shopify
3 do i need a merchant account with shopify
4 do i need an ssl certificate with shopify
5 do i need shopify
6 do i need web hosting for shopify
7 do you get email with shopify
8 do you have to pay for shopify
9 do you like shopify
10 do you use shopify
11 how can i buy on shopify
12 how can i sell on shopify
13 how can i shop on shopify
14 how can i use shopify
15 how does shopify work
16 how good is shopify
17 how many items can i sell on shopify
18 how many products can i have on shopify
19 how many products can shopify handle
20 how many shopify stores can i have
21 how much can you make on shopify
22 how much does shopify cost
23 how much is a domain name on shopify
24 how much is a shopify account
25 how much is a shopify website
26 how much is shopify on facebook
27 how much is shopify per month
28 how much is shopify plus
29 how much is shopify pos
30 how much is shopify worth
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
Презентация о том, как правильно писать креативный бриф и зачем это нужно.
Написана специально для выступления перед бренд менеджерами компании Unilever.
Создана на основе аналогичной презентации Мити Воскресенского http://duckofdoom.ru/
Top 8 digital transformation trends shaping 2021run_frictionless
In a world that’s increasingly dependent on digital, IT’s role is more critical than ever. To meet rising demands, organizations are accelerating their digital transformation. This report identifies the top 8 technology trends that will face CIOs, IT leaders, and organizations in their digital transformation journey in 2021.
https://runfrictionless.com/b2b-white-paper-service/
A review on enhancing digital customer experience with a holistic, integrated measurement system having clear linkages between metrics at every level of customer delivery
Network effects. It’s one of the most important concepts for business in general and especially for tech businesses, as it’s the key dynamic behind many successful software-based companies. Understanding network effects not only helps build better products, but it helps build moats and protect software companies against competitors’ eating away at their margins.
Yet what IS a network effect? How do we untangle the nuances of 'network effects' with 'marketplaces' and 'platforms'? What’s the difference between network effects, virality, supply-side economies of scale? And how do we know a company has network effects?
Most importantly, what questions can entrepreneurs and product managers ask to counter the wishful thinking and sometimes faulty assumption behind the belief that “if we build it, they will come” … and instead go about more deterministically creating network effects in their business? Because it's not a winner-take-all market by accident.
Cunoști aceste 15 lucruri ciudate sau amuzante despre creierul tău?DOR Academy
În seria de articole dedicate creierului am prezentat 24 de lucruri esențiale, 26 lucruri interesante și 22 de lucruri mai puțin cunoscute despre creierul uman.
În acest articol vă voi prezenta 15 lucruri ciudate sau amuzante despre creierul uman.
Abia de curând oamenii și-au dat seama că pot căuta răspunsul la una dintre cele mai vechi întrebări al omenirii: “Care este natura fericirii umane?”, prin cel mai nou mod de a obține răspunsuri: ȘTIINȚA. Până doar cu câteva decenii în urmă, problema fericirii s-a aflat în principal în mâinile filosofilor și poeților.
Psihologii au fost întotdeauna interesați de emoție, dar în ultimele două decenii, studiul emoției a explodat, iar una dintre emoțiile pe care psihologii le-au studiat cel mai intens este fericirea. Recent, economiștii și neurologii s-au alăturat acestei căutări. Toate aceste discipline au interese distincte, dar care se intersectează: psihologii vor să înțeleagă ce simt oamenii, economiștii vor să știe ce capătă valoare pentru oameni și neurologii vor să știe cum creierele răspund la recompense. Având toate aceste trei discipline diferite, interesate de un singur subiect, au pus acest subiect pe harta științifică. Lucrări privind fericirea sunt publicate în reviste precum Science, oamenii care studiază fericirea câștigă premii Nobel, iar guvernele din întreaga lume se grăbesc să-și dea seama cum să măsoare creșterea gradului de fericire al cetățenilor lor.
Colecția de față îi invită pe toți la un tandem cu viața feerică și miraculoasă a tărâmurilor fantastice din basmele naționale și universale. Ne replantează spiritul solidarității, hărniciei și devotamentului față de cei dragi, prin personajele principale care având la rădăcina personalității lor ca hrană interminabilă dragostea neobosită față de aproapele.
Technology will transform retail resulting in the growth of brick and mortar retail. Check Retail Technologies trends that will help retailers survive.
Explore the trends that will shape the state of retail tech in 2021 and what could be coming next. Take a deep dive into global retail tech investment trends, top initiatives, and more.
Whirlpool presents the volume 2 of the Digital School. Lesson 3 is dedicated to the new retail and how the buying experience is changing, thanks to digital transformation.
The fast-growing QSR Market needs digital displays more than ever before to attract the new generation of millennials - a truly Social and digital generation. LG provides the perfect display solution for this vertical, adaptable to your consumer needs.
Technology will transform retail resulting in the growth of brick and mortar retail. Check Retail Technologies trends that will help retailers survive.
89% of consumers switch to a competitor after a poor CX Abhishek Sood
89% of consumers switch to a competitor following a poor customer experience, according to an Oracle study. But how can you use digital technology to improve your customers' experience?
Uncover how several prominent businesses embraced digital technologies to retain customers and increase profits. For example, Domino's Pizza had a 23% growth in profit after it allowed customers to track their deliveries online.
Discover the 4 factors that can make a digital transformation project profitable and worthwhile.
Outlines key shopper retail research findings from an exclusive consumer study fielded in May 2016 involving shoppers from the US, UK and Germany. This outlines five ways todays retailers can address customer expectations and examples of who is doing it well, including Target, Home Depot, Pirch, Samsung, Starbucks and Nordstrom.
Virtual Shelves - A Frontier of Innovation in Retail Technologieseyefactive GmbH
The evolving retail landscape involves redefining the purpose of physical stores for more customer connections and creating seamless omni-channel experiences.
In a digital world, Telecom operators face challenging customer exceptions. Learn more about the ideal one click customer journey and Ericsson ConsumerLab insights.
1. The Kiosk Invasion
By Tony Burkardt (tonyburkardt@verizon.net) and Don Franz (dfranz@photo-news.com)
Within the photo-imaging industry, the term “kiosk” brings a limited vision to our eyes. However, to the general
public, the term is more likely to conjure up thoughts of self-service, ATM and airport check-in. Admittedly, the
proliferation of photo-imaging kiosks being installed is substantially greater than we could ever image for the
number of minilabs, but they still form only a minor share of the overall kiosk population. According to Francie
Mendelsohn of Summit Research Associates (www.summit-res.com), there were close to 1.3 million kiosks
operating in North America at the close of 2008 (see Figure 1). Photofinishing News (www.photo-news.com)
estimates that 116,000 were photo-imaging kiosks, representing 9 percent of the total, and more than half
serve as input stations without an integral printer. However, photo-imaging kiosks are the dominant category
for countertop models.
Figure 1 Interactive Kiosks: U.S. and International Projections
According to NCR, consumers are increasingly willing to use self-service devices. A 2008 Self-Service
Consumer Survey by NCR indicated that:
• 86% of U.S. and Canadian consumers are more likely to do business with companies that offer self-
service – whether via the Internet, on a mobile device, at a kiosk or ATM. That’s an increase of 12%
from the percentage that gave the same response in the 2007 study.
• The self-service revolution is real. Consumers demand it and want more. 56% of respondents said the
likelihood of them using self-service has increased over the past year. Whether banking, shopping,
traveling or interacting with a healthcare provider, more consumers look for, and even expect, self-
service as an ‘essential convenience’ that improves their overall experience.
Photo Industry Reporter – Finisher’s Corner – Jan 22 Page 1
2. • 66% of the survey respondents said the availability of self-service technologies creates a more positive
perception of the deployer’s brand.
• Speed, followed by convenience and ease of use are the main reasons why respondents choose self-
service over personal assistance, although the preferences vary in different industry segments:
Banking Retail Travel Health
Faster 70% 68% 63% 53%
More Convenient 67% 64% 61% 50%
Easier 52% 52% 52% 47%
In recent years, corporations have shown an increasing willingness to deploy self-service devices - and
customers have shown a similar eagerness to use them.
What does this mean to Photo Industry Reporter readers? We need to open our eyes to the “wide world of
kiosks,” and recognize both the opportunities and the threats. Tony Burkardt has been attending the twice-
yearly KioskCom show (held alternatively in New York City and Las Vegas) for the past two years. Despite the
strong attendance by representatives from many different retailing fields, there have only been one or two
“photo” kiosk companies exhibiting.
Giant Food Stores offers its customers what most grocery stores do: food, household items, a deli, some
specialty items, and a pharmacy. What it lacked was an approach to unite the various departments in a way
that would make shopping easier for its customers, and less costly to provide for itself. Turning to self-service
and integration for a solution, Giant Food now has about 6 to 8 interactive multi-functional self-serve kiosk in
over 100 stores. Besides the traditional applications, you will find suggested wine selections with
recommended recipes, deli and bakery ordering, coupon printing, personalized gift cards, on-demand music,
movies, ringtones, product ingredients, product lookup and a product locator. Sadly, at least from our industry’s
viewpoint, you won’t find anything about photoprocessing services. Similarly, the company’s Website has most
of these same offers – and also is devoid of any photoprocessing information. This is just one example of how
retailers are aggressively pursuing interactive multifunctional self-serve kiosk installations to educate and
assist their customers, but photoprocessing is being ignored. However, if retailers begin to understand and
start adding comprehensive photoprocessing capabilities to these multi-functional kiosks, they could become
serious competitors.
For the independent photo specialty retailers, this might seem like a remote possibility, based up the lack of
success among retailers. But when they ignore – is overlook a better term? – photo, it actually affects all of us.
Consumers who frequent these stores and rarely visit the knowledgeable photo retailers are not learning about
the various products that they could make from their photo memories. At a recent non-photo industry
conference at which he spoke, Don Franz asked the audience – about 75 people - how many were familiar
with photobooks. Only one person raised her hand, and she admitted that her husband was the one who had
made the one photobook she had, and he had a difficult time creating it – three years earlier. Our industry has
changed significantly over the past three years in the ease of producing personalized photo products at a
kiosk, but she was completely unaware of these improvements.
How can we, as an industry, leverage the expansive capability of our photo-imaging kiosks to improve our
sales and profitability? With the advanced technology of our kiosks and diversity of software at our fingertips,
what can we do to promote higher margin products and services? Are we really aware of all the products and
services we could be offering? Can we add services to our existing kiosks that will help drive our core
businesses by adding incremental sales from existing customers attracting new ones? Do we recognize that
our customers, who entrust us to create keepsakes from their treasured photo memories, also may have
business lives: needing personalized books (without photos), corporate presentations, catalogs, calendars,
brochures, framing – we’re all businesspeople, what do we use?
Photo Industry Reporter – Finisher’s Corner – Jan 22 Page 2
3. We asked Rick Glomb, VP Business Development at Lucidiom (www.lucidiom.com), how the industry could
increase its sales and improve its margins. “Our customers are looking for kiosk software and services that
simplify social expression for digital imaging consumers. That means having a complete, yet flexible kiosk
platform that’s adaptable in order to incorporate new products that come to market and yet suits each retailer’s
particular needs, including interfacing with their current equipment into account. Since local shelf and
inventory space, as well as capital and training for onsite production systems, are limited, the Internet-
connected kiosk opens upon an infinite virtual production capability, allowing retailers the opportunity for
suggestive selling and letting customers see and order a wide range of personalized photo products.”
Lucidiom gathers statistics from all of their kiosks, enabling them to track market trends. Despite the dismal
economic outlook, year-over-year same store sales in November 2008 showed orders for photobooks jumping
248%, calendar orders were up 181%, folded card orders rose 145% although traditional greeting card orders
fell slightly by 18% (attributed to the late Thanksgiving Day holiday). Previously reported year-over-year data
for the month of October showed that photobook orders increased 576%, calendar orders grew 373%, orders
for folded cards increased 460% and those traditional greeting cards rose 172%.
Today’s photo-imaging kiosk has become a dynamic marketing and sales tool for all photoprocessing retailers,
one which should be continually evaluated and upgraded to meet the changing needs of the market and the
retailer’s business. It also represents an important bridge to the online market, with both Web-based and PC-
residing software available to emulate the kiosk experience. This means that a photobook order file can be
started at home, transferred to a kiosk in your shop for suggestions and advice, if needed, or for collaborative
development with a friend. By having the same products online as in the store, customers who might otherwise
be wary of online ordering will find a familiar product line on the retailer’s Website once they venture online.
This product line “synchronization” also means streamlined production and assembly for the retailer.
Consumers have come to discover how easy and fun it is to order from the kiosk and having the same
experience available online empowers the retailer to vastly expand the sales opportunity.
The upcoming PMA tradeshow will give us all a chance to see the latest kiosk developments.
Photo Industry Reporter – Finisher’s Corner – Jan 22 Page 3
KIOSK Information Systems
Toll Free: (800) 509-5471