Lotus Notes: Simplicity
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Products should always be an extension of a brand strategy that defines how you want to represent yourself in the marketplace. If I was to pick a brand strategy for Domino it would be based around one single word… Simplicity
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Lotus Notes: Simplicity
- 1. Simplicity
- 2. Simplicity is a key aspect behind the Apple brand. It is part of what drove Steve Jobs from he very beginning. To make computers simple enough for the world to use.
- 3. Apple did not invent the portable music market. The iPod took the simplicity of the MP3 player to a new level. This was a key driver of growth for these devices that fundamentally changed the music world. This was radical design.
- 4. Before that Apple had redefined the computer interface with the development of the Graphical User Interface another important delivery on its commitment -- To make a contribution to the world by making tools for the mind that advance humankind
- 5. A concept that Microsoft adopted with its Windows Operating system, allowing Microsoft to dominate the software market for many years and help put a personal computer on every office desk and inside every home.
- 6. Later Microsoft acquired Nest, a company that had put itself on the consumer market with its innovative design and intuitive interface that made home thermostats simple to use.
- 7. Google put the power of the Internet in he hands of billions thanks to a simple search interface.
- 8. And companies like Amazon are now redefining the way we interact with applications and devices using intelligent digital assistants.
- 9. It’s not just with technology that simplicity has revolutionized the world. The simplicity of the post-it note has radically changed the way we interact in the workplace and has become a vital tool for designers around the world designing a new generation of modern devices.
- 10. IBM have contributed in the passed with its Selectric Typewriter, which for many years was perhaps the iPod of the written word.
- 11. Application Development is a well developed field, but it is yet to see the full effect of an Apple, Microsoft, Amazon, or IBM take this important part of business and elevate it to a new level through simplicity.
- 12. Application development has many Stakeholders CIO End User Citizen Developer Domino Admin Domino Developer Enterprise DeveloperISV Business Partner
- 13. All are seeking the same thing -- To have their life made easy
- 14. Simplicity
- 15. Our competitors are not (yet) delivering it
- 16. And neither are we! This is not simplicity…. This is what happens when the focus is on adding new features.
- 17. Opportunity An opportunity awaits somebody who can deliver applications that are SIMPLE for EVERYBODY
- 18. Simplicity for an End User Means having Domain Search
- 19. “Hey Domino. Open the last purchase order from Acme Corporation”
- 20. Simplicity for a Citizen Developer often means Templates
- 21. “Hey Domino. Create a new travel request application called HQ Travel Requests ”
- 22. Simplicity for Domino Developers means providing Omnipresence… your data on your device
- 23. Simplicity for Enterprise Developers will often mean Extensibility
- 24. “Hey Domino. Show me the REST API for the HQ Travel Requests application ”
- 25. Simplicity for a Development Manager means Code reuse
- 26. “Hey Domino. Show me all the applications that use this Script Library”
- 27. Simplicity for a Domino Administrator means Ease of Deployment
- 28. “Hey Domino. Upgrade all our Domino servers to Domino 10 tonight”
- 29. Simplicity for a CIO Means Knowing my TCO and ROI
- 30. “Hey Domino. Show me all the new applications we have developed last quarter”
- 31. Simplicity for a Business Partner comes in the form of Pricing
- 32. “Hey Domino. Send Acme a quote for Domino with 15,000 users”
- 33. Simplicity for an ISV Means having access to an Application Store
- 34. “Hey Domino. Show me available help desk applications”
- 35. Simplicity for those now Separated from maintenance means Reinstatement
- 36. “Hey Domino. Reinstate me on Domino 10”
- 37. And simplicity for Investors & Analysts is seeing a clear, compelling direction for the Domino family
Editor's Notes
- Products should always be an extension of a brand strategy that defines how you want to represent yourself in the marketplace. If I was to pick a brand strategy for Domino it would be based around one single word… Simplicity
- For Domino Developers to be relevant in 2017 they need a simply way to take data from a wide range of existing sources and use it to create a custom application that is then accessible from a wide range of devices. Simplicity means not having to worry about making these things work, but focusing on the business logic that makes the application unique.
- An Enterprise Developer will be pleasantly surprised with the Domino platform if when they are able to quickly take an application developed by a citizen or Domino developer and quickly extending it using his/her own specialized set of tools. Domino should be there, but not get in the way.
- A development manager is looking to drive productivity of his team. For that the ability to reuse code across multiple applications. This also ensures consistency across applications. It should be simple for a development manager and his/her team to see exactly where the same code is being used across a portfolio of applications.