Mobile Dev Summit 2010 - Sridhar RanganathanInMobi
\Mobile Platform Wars: While iPhone vs. Android may seem like Macintosh vs. Windows, learn why it's completely different.
The current showdown between the major smartphone operating systems, has sparked comments from analysts who say this is simply a repeat of the PC platform battle of the past. Many more think it will even play out exactly the same way. But will it? While it may seem like a repeat of the PC platform battle of the 80's there are some key differences that we will discuss including: how operators influence the hardware market, the personal nature of mobile devices, and the Steve Jobs factor.
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Start capitalizing on mobile traffic. Discover strategies on how to mobilize your offers and track across various mobile traffic types including email, SMS, display, push, and more.
This is a presentation I gave on October 11, 2014 in Kuala Lumpur, at the inaugural Goinnovate event (organized by Malaysian media conglomerate Astro).
SkyMobi Chinese Mobile Games Market August 2014SkyMobi
Recent reports suggest that the rate of downloads is decreasing in the West, which means higher user acquisition and growth costs. Turn East to next years year's $6 billion market, though you can only succeed if you understand user preferences, technical requirements, and the intricate publishing ecosystem. While developing your game, think “China-First”.
Mobile Dev Summit 2010 - Sridhar RanganathanInMobi
\Mobile Platform Wars: While iPhone vs. Android may seem like Macintosh vs. Windows, learn why it's completely different.
The current showdown between the major smartphone operating systems, has sparked comments from analysts who say this is simply a repeat of the PC platform battle of the past. Many more think it will even play out exactly the same way. But will it? While it may seem like a repeat of the PC platform battle of the 80's there are some key differences that we will discuss including: how operators influence the hardware market, the personal nature of mobile devices, and the Steve Jobs factor.
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Start capitalizing on mobile traffic. Discover strategies on how to mobilize your offers and track across various mobile traffic types including email, SMS, display, push, and more.
This is a presentation I gave on October 11, 2014 in Kuala Lumpur, at the inaugural Goinnovate event (organized by Malaysian media conglomerate Astro).
SkyMobi Chinese Mobile Games Market August 2014SkyMobi
Recent reports suggest that the rate of downloads is decreasing in the West, which means higher user acquisition and growth costs. Turn East to next years year's $6 billion market, though you can only succeed if you understand user preferences, technical requirements, and the intricate publishing ecosystem. While developing your game, think “China-First”.
This presentation is from Affiliate Summit West 2016 (January 10-12, 2016 in Las Vegas, NV). Session description: Learn about the latest trends and opportunities driving mobile eCommerce growth, how advertisers and networks are maneuvering, and what affiliates can do to make sure they aren’t left in the dust.
Tiến sĩ Dr. Serkan Toto, tư vấn viên phát triển game Nhật Bản, phát biểu tại hội nghị Astro #GOInnovate tại Cyberjaya, Kuala Lumpur cuối tuần vừa rồi về xu hướng trò chơi di động tại châu Á.
Bản quyền thuộc về Tiến sĩ Dr. Serkan Toto
Xem thêm tại LamGame.vn
Lược dịch từ GameInAsia.com
The Cathedral and the Bazaar - musings on iPhone and AndroidDavid Jones
I discuss if the iphone is an unstoppable force and propose that entrepreneurs and developers consider the coming wave of handsets that are more open and "more betterer" for the public. Otherwise we face a lock-in of our own "early-adopter" creation.
Sorry I don't talk about the Palm, I've had many iterations since the Palm1000 but I don't think they can make it without Appstore, great developer community and/or awesome content. Its just a device and that is not enough now.
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss these consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes. Enjoy!
Nintendo wants to target the ever growing big market of mobile games through its newest offering of “Super Mario Run” on IOS and Android platforms. The Super Mario game is not a new concept, but this game is released for the first time as a mobile app. Earlier this year, the release of the Pokémon Go app took the world by storm. The app quickly became the most downloaded app in history, and commanded a record audience of 45 million daily players. However Super Mario Run broke all records with its release on iTunes, Apple's platform in mid Dec 2016 with 2.65 Million downloads on the first day itself. Nintendo offered players to stop by their local Apple store before launch to try the game. Apple sold its billionth iPhone summer of 2017, leaving the app available to every user. This app not only boosted sales, but also introduced new people and the younger generation to the company, as well as its iconic characters. Nintendo increased its brand awareness among mobile app users. However, faced negative feedback from older generation of gamers on game features. In order to leverage current offerings and successfully expand into the mobile gaming industry this digital marketing plan provides suggestions on Nintendo's, Super Mario Run mobile game.
Get Mobile | Mobile & Digital Marketing | Crystal Olig | Upward | OxiemLessing-Flynn
Why marketers should care about mobile marketing now. Includes statistics on mobile device proliferation, responsive website design, mobile websites vs. mobile apps, and how the market will continue to change.
Presentation given at Interact13 conference in January 2013, Springfield Ohio.
This presentation is from Affiliate Summit West 2016 (January 10-12, 2016 in Las Vegas, NV). Session description: Learn about the latest trends and opportunities driving mobile eCommerce growth, how advertisers and networks are maneuvering, and what affiliates can do to make sure they aren’t left in the dust.
Tiến sĩ Dr. Serkan Toto, tư vấn viên phát triển game Nhật Bản, phát biểu tại hội nghị Astro #GOInnovate tại Cyberjaya, Kuala Lumpur cuối tuần vừa rồi về xu hướng trò chơi di động tại châu Á.
Bản quyền thuộc về Tiến sĩ Dr. Serkan Toto
Xem thêm tại LamGame.vn
Lược dịch từ GameInAsia.com
The Cathedral and the Bazaar - musings on iPhone and AndroidDavid Jones
I discuss if the iphone is an unstoppable force and propose that entrepreneurs and developers consider the coming wave of handsets that are more open and "more betterer" for the public. Otherwise we face a lock-in of our own "early-adopter" creation.
Sorry I don't talk about the Palm, I've had many iterations since the Palm1000 but I don't think they can make it without Appstore, great developer community and/or awesome content. Its just a device and that is not enough now.
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss these consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes. Enjoy!
Nintendo wants to target the ever growing big market of mobile games through its newest offering of “Super Mario Run” on IOS and Android platforms. The Super Mario game is not a new concept, but this game is released for the first time as a mobile app. Earlier this year, the release of the Pokémon Go app took the world by storm. The app quickly became the most downloaded app in history, and commanded a record audience of 45 million daily players. However Super Mario Run broke all records with its release on iTunes, Apple's platform in mid Dec 2016 with 2.65 Million downloads on the first day itself. Nintendo offered players to stop by their local Apple store before launch to try the game. Apple sold its billionth iPhone summer of 2017, leaving the app available to every user. This app not only boosted sales, but also introduced new people and the younger generation to the company, as well as its iconic characters. Nintendo increased its brand awareness among mobile app users. However, faced negative feedback from older generation of gamers on game features. In order to leverage current offerings and successfully expand into the mobile gaming industry this digital marketing plan provides suggestions on Nintendo's, Super Mario Run mobile game.
Get Mobile | Mobile & Digital Marketing | Crystal Olig | Upward | OxiemLessing-Flynn
Why marketers should care about mobile marketing now. Includes statistics on mobile device proliferation, responsive website design, mobile websites vs. mobile apps, and how the market will continue to change.
Presentation given at Interact13 conference in January 2013, Springfield Ohio.
ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.
There is a huge cultural shift taking place. For the last 10 years, since 2000 we have experienced how everything is getting digital. The mobile phone is today just as powerful as a desktop computer in 2000. We have all this power in our pocket.
This presentation was given at the Gambling Technology Strategies 2011 in London.
AppLift is the leading mobile games marketing platform, focussed on freemium games. We bridge mobile game developers who wish to acquire loyal gamers with publishers that are able deliver these at high-quality and scale. So far, we partner with 100+ game publishers such as King, Wooga and EA and with 1000+ publishers.
As freemium mobile games are sky-rocketing and consumers already play ø 55mins on their smartphones / tablets per day, we help publishers around the globe to substantially benefit from these dynamics:
By complementing their digital products & services with compelling games. This not only complements and monetizes traffic, but much more leads to incremental subscribers, increased satisfaction / loyalty and thus ARPU.
We are 65 people headquartered in Berlin with offices in San Francisco and Seoul
HTML5 is packed with plenty of cutting-edge tools, plugins, features, and so on to help you develop immersive web-based games. However, to handle these leading-edge resources, you must seek help from a professional HTML5 game development company. Know more at www.redappletech.com.
"The Web - You're Doing it Wrong" for Forum Oxford May 2014Daniel Appelquist
Some mobile web antipatterns to avoid, an update on some exciting new mobile webapo technologies and some latest info on Firefox OS. Presented at Forum Oxford in Oxford UK on 2 May 2014.
Examining Social Gaming for the Chinese Market | Kevin LiJessica Tams
Delivered at Casual Connect Asia 2016
As mobile penetration continues to grow in China, the Chinese market is too big for game developers to miss. In this lecture we will review the growth of mobile social gaming and evaluate the most popular social games in China.
We have over 3 years of experience in HTML5 game development and more than 8-year experience in game development in general.
We have various of solutions for Publishers and Developers. Find out more from our presentation!
3. www.playtomax.com
Content consumption
But consumption has changed because of growth of smartphones*:
• The total number of smartphone users over the world has risen from 1.31
billion in 2013 to 1.63 billion by the end of CY2014. A growth rate of 32.4%
• 2 of every 5 mobile owners will own a smartphone in 2015.
• Within the coming four years, almost half the mobile users will own
smartphones. After that feature phone users will become a minority.
*Source: eMarketer, Dec 2014
4. WAP vs HTML5
• There are billions of Devices which are supporting WAP right now. Basic
problem is that you have to fine tune your mobile website for each device
so that it displays well on it.
• Low speeds, security, and very small user interface in WAP portals.
• Most users have a difficult time typing, connecting and entering information
when initially using WAP technology.
• Clearly HTML5 is the future with the rise of smartphones, and touch friendly
phones.
6. www.playtomax.com
Customized game section
• We provide your brand with a
true cross platform solution
for every device, screen and
operating systems.
• 90+ games
• 3-5 new games each month
• You can choose from
different skins.
• We guarantee the support of
the main versions and
updates of operating
systems.
9. www.playtomax.com
Cross-platform – one solution for almost all of your
users, no matter what device/OS/browser they use
(Android Phones, iPhones, Windows Phones)
No downloads
High quality and productivity
Constant support of updates of main OS versions
Advantages
11. www.playtomax.com
We’re the team of professionals with
more than 8-year experience in game
development and one of the leading
companies in the HTML5 gaming market.
You may know us previously as TrueToken.
We changed the company’s name, but
our goals remain the same - to create the
most captivating high-quality games and
develop advanced technologies in the
market of HTML5 mobile gaming. We are
focusing on the development of highly
productive cross-platform browser games
as a universal solution for the market and
have already achieved great results in this
direction.
12. www.playtomax.com
• Over 4 years of experiences in HTML5
• Over 200 games developed
• Over 90 titles in game catalogue
available for licensing, and it is
constantly increasing.
• Our own framework that provides
high-productivity on mobile devices
• Personal approach for each client:
choose the business model that suits
you better
• Constant technical support
14. www.playtomax.com
Premium game example: Farm Frenzy
Partner: Alawar
Type: game porting to HTML5, exclusive distribution
Category: Simulator
Game URL:
http://playtomax.com/games/Farm-Frenzy2/
15. www.playtomax.com
Premium game example: Day D Tower Rush
Partner: 8floor
Type: game porting to HTML5, exclusive distribution
Category: Defense
Game URL:
http://playtomax.com/games/dino_rage/
16. www.playtomax.com
Premium game example: Toy Defense
Partner: Melesta
Type: game porting to HTML5, exclusive distribution
Category: Defense
Game URL: http://playtomax.com/games/Toy-Defense/
17. www.playtomax.com
Premium game example: My Kingdom For The Princess
Partner: Nevosoft
Type: game porting to HTML5, exclusive distribution
Category: Resources Management
Game URL: http://playtomax.com/games/My-
Kingdom-For-the-Princess/
18. Own content example: True Hero
Type: HTML5 game
Category: Arcade
Game URL:
http://playtomax.com/games/True-Hero/
19. Own content example: Sumo Up
Type: HTML5 game
Category: Arcade
Game URL:
http://playtomax.com/games/sumo_up/
20. Own content example: Jetpack Escape
Type: HTML5 game
Category: Arcade
Game URL:
http://playtomax.com/games/Jetpack-Escape/