Social Media Report - Airlines (Australia) July 2016

TopAustralianAirlines
onSocialMedia
July 1st – July 31st 2016

Airline Brands: Social Media Report
This Report looks at how
Aviation Brands
(Australia Region)
performed on Social Media between
July 1st – July 31st, 2016

Comparison of
“AIRLINES"
Facebook Pages
Jul 01, 2016 - Jul 31, 2016

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Qantas had the largest fan base of 885,256 while Tigerair(AU) showed the highest fan growth of 2.13%.
-1.0%
-0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000K
Growth%
Number of Fans
Jetstar Australia AirAsia Australia Cathay Pacific Australia(AU) Virgin Australia
Air New Zealand(AU) FlyScoot Australia(AU) Qantas Tigerair(AU)
Malaysia Airlines(AU) LAN Airlines(AU)
Fans

0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Malaysia
Airlines(AU)
Jetstar
Australia
LAN
Airlines(AU)
FlyScoot
Australia(AU)
Tigerair(AU) Air New
Zealand(AU)
AirAsia
Australia
Qantas Cathay Pacific
Australia(AU)
Virgin Australia
United States Countries < 2% Malaysia Indonesia Australia
Other Countries United Kingdom New Zealand India United States
Fans - Geography

LAN Airlines(AU) had the highest PTAT of 7.28% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
AirAsia Australia Jetstar Australia Cathay Pacific Australia(AU) Virgin Australia Air New Zealand(AU)
Qantas FlyScoot Australia(AU) Tigerair(AU) Malaysia Airlines(AU) LAN Airlines(AU)
Conversations

Cathay Pacific Australia(AU) published the greatest number of posts (42). Air New Zealand(AU) had the highest average
engagement, with a score of 864.
0 5 10 15 20 25 30 35 40 45
0 100 200 300 400 500 600 700 800 900 1000
Jetstar Australia
AirAsia Australia
Cathay Pacific Australia(AU)
Virgin Australia
Air New Zealand(AU)
FlyScoot Australia(AU)
Qantas
Tigerair(AU)
Malaysia Airlines(AU)
LAN Airlines(AU)
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

Qantas received the most number of Likes (23,719), Air New Zealand(AU) got the most number of Comments and the most
number of Shares (5,582).
0K 5K 10K 15K 20K 25K
AirAsia Australia
Jetstar Australia
Virgin Australia
Air New Zealand(AU)
Qantas
Tigerair(AU)
LAN Airlines(AU)
Likes Comments Shares
Engagement Breakdown

Most Engaging Brand Posts
Tigerair(AU)
26-JUL-16, TUE 10:15PM
Celebrate Christmas in July with 15,000
fares from $15!* Sale fares available
networkwide and ends ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 704 1,814 309 Positive
Air New Zealand(AU)
20-JUL-16, WED 5:00PM
Suspense, Drama, Romance, Safety....
Lots of Safety. Starring Anna Faris and
Rhys Darby, this is #Sa ..
LAN Airlines(AU)
01-JUL-16, FRI 7:00AM
There are some habitants of Peru who
can’t hide their happiness when tourists
arrive. Their happines ..
1,000 9,742 2,129 4,298 Positive
1,000 4,110 169 427 Positive

Air New Zealand(AU)
19-JUL-16, TUE 5:26AM
Meanwhile in New Zealand... one thousand
ice creams create a little winter magic.
#Sweet #MeanwhileI ..
998 3,776 375 720 Positive
LAN Airlines(AU)
25-JUL-16, MON 7:00PM
Enjoy the journey as much as the
destinationitself. Enjoy comfortable 180*
reclining seats and our ..
Tigerair(AU)
19-JUL-16, TUE 10:15PM
Up to 40% off, fares from $35*. Sale on
now! Ends midday aest Tuesday
(26/07/16) or until sold out! ..
983 722 134 58 Positive
954 330 564 66 Positive

Qantas's Facebook Page saw the highest number of Fan posts (1,269).
0 200 400 600 800 1000 1200 1400
Jetstar Australia
AirAsia Australia
Virgin Australia
Air New Zealand(AU)
Qantas
Tigerair(AU)
LAN Airlines(AU)
Numberof Fan Posts
Fan Posts

Air New Zealand(AU) received the highest percentage of Positive Sentiment (41.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Jetstar Australia
AirAsia Australia
Virgin Australia
Air New Zealand(AU)
Qantas
Tigerair(AU)
LAN Airlines(AU)
Negative Neutral Positive
Sentiment Analysis

LAN Airlines(AU) responded to the highest percentage of Fan posts (92.45%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
0 200 400 600 800 1000 1200 1400 1600 1800
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Jetstar Australia AirAsia Australia Cathay Pacific Australia(AU) Virgin Australia Air New Zealand(AU)
FlyScoot Australia(AU) Qantas Tigerair(AU) LAN Airlines(AU)
Brand Responses

Cathay Pacific Australia(AU) published the most with 42 posts.
12%
5%
17%
12%
9%
9%
7%
3%
12%
14%
Malaysia Airlines(AU) Tigerair(AU) Cathay Pacific Australia(AU) LAN Airlines(AU) Virgin Australia
Air New Zealand(AU) AirAsia Australia Jetstar Australia Qantas FlyScoot Australia(AU)
Share Of Voice – Volume of Posts

Qantas received the largest volume of Likes (23,719).
1%
3%
6%
8%
13%
29%1%
2%
35%
2%
Share Of Voice – Likes

Air New Zealand(AU) received the largest volume of Comments (3,564).
2%
27%
2%
3%
10%
28%
11%
4%
10%
3%
Share Of Voice – Comments

Air New Zealand(AU) received the largest volume of Shares (5,582).
0%
6%
2%
6%
6%
62%
1%
2% 13%
2%
Share Of Voice – Shares

Qantas had the most Promoted Posts, while Cathay Pacific Airways (Australia) had the most Organic Posts.
Promoted/Organic: Volume of Posts

LATAMAirlines (Australia)'s Promoted Posts had the highest engagement, while Jetstar Australia had the most engaging Organic Posts.
Promoted/Organic: Engagement

Qantas published the highest number of Promoted Posts while Cathay Pacific Airways saw the biggest surge in engagement.
Effect of Promoted Posts on Engagement

Analysis of
Air New Zealand
Facebook Page
Jul 01, 2016 - Jul 31, 2016

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
258,470 1,221 .47% Australia
Mostly Older, Male and
Attached.
Air New Zealand

Engagement Score Total Fan Posts Reach
864 59 2.2M
Total Posts Brand Response Rate Impressions
22 45.76% 3.7M
Total Likes Avg. Reply Time
19,955 35 mins
Total Comments General Sentiment
3,564 Neutral
Total Shares
5,582
BRAND POSTS FAN POSTS
Brand Overview

256K
257K
257K
258K
258K
259K
259K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul
Fan Growth
Total Fans
258,470
New Fans
1,221

Engagement
0
250
500
750
1,000
1,250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul
Air New Zealand had an average engagement score of 864 and a highest of 1000.

Community Analysis
Air New Zealand fans are mostly Older, Male and Attached. Air New Zealand fans are largely from Australia followed by New
Zealand.
Fan Demographics Distributionof Fans
52%
48%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K 250K 300K
Australia
New Zealand
United States
United Kingdom
Indonesia
Canada
Hong Kong
Thailand
Italy
Belgium

0
1
1
2
2
3
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul
Brand Posts
Top keywords used Frequency
Air New Zealand 6
slopes 2
return flights 2
July 26 2
Norfolk Island Tourism 2

36%
64%
Brand Participation Brand Non Participation
86%
5%
9%
Posititve Negative Neutral
Brand Posts - Engagement
Air New Zealand responded to 8 conversations generated by the
22 Posts they published.
Air New Zealand receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

20-JUL-16, WED 5:00PM
Suspense, Drama, Romance, Safety.... Lots
of Safety. Starring Anna Faris and Rhys
Darby, this is #Sa ..
1,000 9,742 2,129 4,298 Positive
19-JUL-16, TUE 5:26AM
Meanwhile in New Zealand... one thousand
ice creams create a little winter magic.
#Sweet #MeanwhileI ..
07-JUL-16, THU 3:33AM
Such a lovely shot of Lake Wakatipu and
the Remarkables, we had to jump in!
#AirNZShareMe Pic:Joh ..
998 3,776 375 720 Positive
763 1,353 84 129 Positive
NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis
Brand Post Types Days of the week
0 2 4 6 8 10 12
0 200 400 600 800 1,000 1,200
Photos
Links
Videos
Plain Text
Polls
Numberof Posts
Engagement Score
0 1 2 3 4 5
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score

Top Keywords Used Frequency
Air New Zealand 32
NZ 8
Auckland 8
airline 7
food 6
User Posts
0
1
2
3
4
5
6
7
8
1-Jul
2-Jul
3-Jul
4-Jul
5-Jul
6-Jul
7-Jul
8-Jul
9-Jul
10-Jul
11-Jul
12-Jul
13-Jul
14-Jul
15-Jul
16-Jul
17-Jul
18-Jul
19-Jul
20-Jul
21-Jul
22-Jul
23-Jul
24-Jul
25-Jul
26-Jul
27-Jul
28-Jul
29-Jul
30-Jul
31-Jul
Positive Neutral Negative

Air New Zealand responded to 27 conversations generated by the
59 Posts fans published.
Air New Zealand appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
46%
54%
41%
15%
44%

Analysis of
Cathay Pacific Australia
Facebook Page
Jul 01, 2016 - Jul 31, 2016

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
69,749 547 .79% Australia
Cathay Pacific Australia

199 41 409.6K
42 65.85% 693K
4,066 14 hrs, 42 mins
234 Neutral
Total Shares
174
Brand Overview

69K
69K
69K
69K
69K
69K
70K
70K
70K
70K
Fan Growth
Total Fans
69,749
New Fans
547

Engagement
0
250
500
750
Cathay Pacific Australia had an average engagement score of 199 and a highest of 582.

Community Analysis
Cathay Pacific Australia fans are largely from Australia followed by Hong Kong.
Distributionof Fans
0K 10K 20K 30K 40K 50K 60K 70K 80K
Australia
Hong Kong
United Kingdom
United States
Taiwan
Malaysia
Indonesia
Korea
Singapore

0
1
1
2
2
3
3
4
Brand Posts
Hong Kong 9
Premium Economy Class
flights
5
Business Class lounge 5
book today 4
T&Cs 4

19%
81%
60%
11%
29%
Cathay Pacific Australia responded to 8 conversations generated
by the 42 Posts they published.
Cathay Pacific Australia receives more positive than negative vibes
from comments on their Posts.

07-JUL-16, THU 10:30PM
We’ve received some amazing applications
in our search for the Cathay Correspondents!
Apply today f ..
821 551 59 44 Positive
28-JUL-16, THU 5:30PM
Learn more about these secret spots
submittedon our site!
Have you swapped your own travel secret ..
14-JUL-16, THU 3:00AM
Everythingis better together! Like booking
flights & accommodationto Hong Kong.
Save $50 on your n ..
648 567 7 18 Positive
594 485 20 9 Positive

0 5 10 15 20 25 30
0 50 100 150 200 250 300
Videos
Links
Photos
Plain Text
Polls
Numberof Posts
Engagement Score
0 2 4 6 8 10
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score

Cathay Pacific 20
Hong Kong 14
flight 13
airport 8
seat 7
User Posts
0
1
1
2
2
3
3
4
4
5
1-Jul
2-Jul
3-Jul
4-Jul
5-Jul
6-Jul
7-Jul
8-Jul
9-Jul
10-Jul
11-Jul
12-Jul
13-Jul
14-Jul
15-Jul
16-Jul
17-Jul
18-Jul
19-Jul
20-Jul
21-Jul
22-Jul
23-Jul
24-Jul
25-Jul
26-Jul
27-Jul
28-Jul
29-Jul
30-Jul
31-Jul

Cathay Pacific Australia responded to 27 conversations generated
by the 41 Posts fans published.
Cathay Pacific Australia appears to participate more when Fan
conversations have greater positive vibes than negative.
66%
34%
39%
17%
44%

Analysis of
Qantas
Facebook Page
Jul 01, 2016 - Jul 31, 2016

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
885,256 10,675 1.22% Australia
Qantas

215 1,269 1.4M
30 71.24% 2.3M
23,719 7 hrs, 7 mins
1,282 Neutral
Total Shares
1,132
Brand Overview

868K
870K
872K
874K
876K
878K
880K
882K
884K
886K
888K
Fan Growth
Total Fans
885,256
New Fans
10,675

Engagement
0
250
500
750
Qantas had an average engagement score of 215 and a highest of 642.

Community Analysis
Qantas fans are largely from Australia followed by New Zealand.
Distribution of Fans
0K 100K 200K 300K 400K 500K 600K
Australia
New Zealand
United States
United Kingdom
India
Indonesia
United Arab Emirates
Singapore
Philippines

0
1
1
2
2
3
3
4
4
5
Brand Posts
Fort Worth International
Airport
5
traveltuesday 4
wanderlustwednesday 4
Boeing 3
RooTales 2

27%
73%
83%
0%
17%
Qantas responded to 8 conversations generated by the 30 Posts
they published.
Qantas receives more positive than negative vibes from
comments on their Posts.

19-JUL-16, TUE 12:44AM
With more than a million parts, there’s a lot
of work to keep an aircraft running smoothly.
Here’s h ..
854 9,447 63 119 Positive
14-JUL-16, THU 7:15PM
Join us live from our B747 at Sydney Jetbase
to celebrate Boeing's 100th Birthday!
04-JUL-16, MON 3:06AM
Cadillac, Coca Cola and the Kardashians;
some of the USA’s most popular exports
(well, at least to s ..
642 1,750 410 204 Positive
531 2,167 97 164 Positive

0 5 10 15 20
0 100 200 300 400 500
Links
Photos
Videos
Plain Text
Polls
Numberof Posts
Engagement Score
0 2 4 6 8 10 12
0 100 200 300 400
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score

time 263
hours 212
hold 194
Sydney 190
booking 170
User Posts
0
10
20
30
40
50
60
70
80
1-Jul
2-Jul
3-Jul
4-Jul
5-Jul
6-Jul
7-Jul
8-Jul
9-Jul
10-Jul
11-Jul
12-Jul
13-Jul
14-Jul
15-Jul
16-Jul
17-Jul
18-Jul
19-Jul
20-Jul
21-Jul
22-Jul
23-Jul
24-Jul
25-Jul
26-Jul
27-Jul
28-Jul
29-Jul
30-Jul
31-Jul

Qantas responded to 904 conversations generated by the 1,269
Posts fans published.
Qantas appears to participate more when Fan conversations have
greater positive vibes than negative.
71%
29%
35%
21%
44%

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Social Media Report - Airlines (Australia) July 2016

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Social Media Report - Airlines (Australia) July 2016