SlideShare a Scribd company logo
Mobile App !
Conceptual Wireframes!
December 2016
After extensive research, it was concluded that the airline industry is evolving
again. In the past, airlines competed on price. However, eventually they all
started offering similar prices, so then they started offering greater comfort like
legroom and head room. As all airlines started offering this feature as well,
comfort became a consumer expectation. This has resulted in a new evolution
from price and comfort, to ease and simplicity as the new competitive frontier.
These are our mockup wireframes to illustrate the new app strategy: Easy is
The New Luxury.
Consumers
need a simple
app that will help
the frustrating
travel process.
Easy is
becoming the
new luxury.
Jane Doe
Book Trip
Itinerary
My Flight
Settings
Sign in/outConnected to Jetwork
Itinerary
Connect your phone to the
in-flight and lounge wifi
Sign in to your account to receive
messages from the pilot and pay for
your in-flight snacks from your phone
have the app remind you when to
leave for the airport and how long
the lines are for security
Browse the available snacks,
call a flight attendant, or
watch a movie from your
phone or tablet
Let passengers
set expectations
with simple flight
itinerary
Check you flight status with all the most
important information up front
Let the app tell you what to do and
where to go. No more missing your
flight with reminders to leave for the
airport and guides to where your
gate is located.
See the whole itinerary What is Next
My Flight
Settings
Flight
Leave
House
10:45
Check
In
11:45
Boarding
Call
13:15
Status
Departure Time
EK241
Delayed
13:45 est
Connected to Jetwork
Give the power
back to the
passenger with
snacks, tours,
and movies at
their fingertips.
Order snacks and drinks
from your seat
Take a virtual tour of the destination
city or watch your flight from the
glass bottom video
Watch movies
Search
Snacks and Drinks
Virtual Tour
Movies
Safety Instructions
Snacks and
drinks is default
open state.
Menu items
slide up when
clicked
Connected to Jetwork
58% of flights will
be booked on a
mobile device by
2016. This
process should
be simple and
easy.
Have your info prefill from your
previous habits
Simple. Search
Departure
1 Adult 0 Child 0 Infant
Dates
Flex +/- 1 Day
Destination
12/20/15
Class Economy
One Way Return
Connected to Jetwork
Thank You

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Wj App Wires

  • 1. Mobile App ! Conceptual Wireframes! December 2016
  • 2. After extensive research, it was concluded that the airline industry is evolving again. In the past, airlines competed on price. However, eventually they all started offering similar prices, so then they started offering greater comfort like legroom and head room. As all airlines started offering this feature as well, comfort became a consumer expectation. This has resulted in a new evolution from price and comfort, to ease and simplicity as the new competitive frontier. These are our mockup wireframes to illustrate the new app strategy: Easy is The New Luxury.
  • 3. Consumers need a simple app that will help the frustrating travel process. Easy is becoming the new luxury. Jane Doe Book Trip Itinerary My Flight Settings Sign in/outConnected to Jetwork Itinerary Connect your phone to the in-flight and lounge wifi Sign in to your account to receive messages from the pilot and pay for your in-flight snacks from your phone have the app remind you when to leave for the airport and how long the lines are for security Browse the available snacks, call a flight attendant, or watch a movie from your phone or tablet
  • 4. Let passengers set expectations with simple flight itinerary Check you flight status with all the most important information up front Let the app tell you what to do and where to go. No more missing your flight with reminders to leave for the airport and guides to where your gate is located. See the whole itinerary What is Next My Flight Settings Flight Leave House 10:45 Check In 11:45 Boarding Call 13:15 Status Departure Time EK241 Delayed 13:45 est Connected to Jetwork
  • 5. Give the power back to the passenger with snacks, tours, and movies at their fingertips. Order snacks and drinks from your seat Take a virtual tour of the destination city or watch your flight from the glass bottom video Watch movies Search Snacks and Drinks Virtual Tour Movies Safety Instructions Snacks and drinks is default open state. Menu items slide up when clicked Connected to Jetwork
  • 6. 58% of flights will be booked on a mobile device by 2016. This process should be simple and easy. Have your info prefill from your previous habits Simple. Search Departure 1 Adult 0 Child 0 Infant Dates Flex +/- 1 Day Destination 12/20/15 Class Economy One Way Return Connected to Jetwork