Mobile: the big game changer

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A recent survey shows that most people in the western world have their mobile device no more than three feet away from them for 80% of their waking life. Our mobile devices have become our primary connection to our digital life. At the same time more and more of our non-digital life is becoming dependent on our digital identity. This changes our behaviour and raises new challenges and opportunities for all digital endeavours. Patrik will talk about strategies that organisations can use to conceive and deliver an efficient time-to-market mobile project. He will also discuss initiatives to create ‘more than a mobile app’ and but instead to create ‘a mobile company’. The discussion will be both strategic and practical, from thoughts on how to get a competitive advantage in a more mobile world to why HTTP will be challenged by protocols like MQTT in the mobile age. A more mobile world changes everything, from customer relations to user interface considerations and technologies. It challenges the whole game and everything we thought we knew about digital.

Presentations & Public Speaking Technology

Patrik Malmquist | Occasionally organised Project Manager former Enterprise Mobility Manager at Sigma
patrik.malmquist@sigma.se | @PatrikMalmquist | #campdigital

90’s80’s60’s We are here
Back-Office Computing
Client-Server PC
World Wide Web and eBusiness
SMAC –
Social, Mobile, Analytics & Clouds

1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
Application focused
Transport focused

1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
Human focused
Application focused
Transport focused
Enabler
Impact

1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
no-mobile-phone phobia

1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
Moto 360 by Google launched 2014-03-19

1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
Survey in UK 2013
1000 car buyers of new cars answered
Answer:
3rd place Volvo

1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organization
10: Government

Maturity timeframe
Valuetotheorganisation
Access to existing
digital information
regardless of time and
space
Access to corporate unique
information linked to unique
business process
Develop new processes and
practices using?
Enterprise Mobility
Personal
productivity
Digital collaboration
regardless of time and
place

1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
http://theunderstatement.com/post/11982112928/android-orphans-visualizing-a-sad-history-of-support

From the complexity of many … To the simplicity of one
DB
Analytics
Engine
Cloud
Service
Analytics
Engine
Cloud
Service
App DB
App

Industrialize
Design & Develop
Obtain Insight
Manage
Deploy
Instrument
Integrate
Test
Scan & Certify

MQTT features:
• Publish/Subscribe
• 1-to-many messaging
• 3 QOS-levels
Arguments:
• Speed
• Lower power usage than HTTP polling

World Wide Web and eBusiness
SMAC –
Social, Mobile, Analytics & Clouds
HTML4 / XHTML HTML5
IP4v IP6v
HTTP MQTT
Mouse + Keyboard Touch
Stationary computing Mobile computing
3G 4G
We are here
Hardware are tailor made Hardware is building blocks

patrik.malmquist@sigma.se
@PatrikMalmquist

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Mobile: the big game changer

1. Patrik Malmquist | Occasionally organised Project Manager former Enterprise Mobility Manager at Sigma patrik.malmquist@sigma.se | @PatrikMalmquist | #campdigital

3. & cheaper, faster, better!

4. 90’s80’s60’s We are here Back-Office Computing Client-Server PC World Wide Web and eBusiness SMAC – Social, Mobile, Analytics & Clouds

6. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application Application focused Transport focused

7. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Human focused Application focused Transport focused Enabler Impact

8. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

9. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

10. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

11. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

12. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

13. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government no-mobile-phone phobia

14. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

15. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

16. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

17. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

18. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Moto 360 by Google launched 2014-03-19

19. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Moto 360 by Google launched 2014-03-19

20. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Moto 360 by Google launched 2014-03-19

21. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Human focused Application focused Transport focused

22. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

23. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

24. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

25. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

26. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Survey in UK 2013 1000 car buyers of new cars answered Answer: 3rd place Volvo

27. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

28. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organization 10: Government

29.

30.

31. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

32. Maturity timeframe Valuetotheorganisation Access to existing digital information regardless of time and space Access to corporate unique information linked to unique business process Develop new processes and practices using? Enterprise Mobility Personal productivity Digital collaboration regardless of time and place

33. Maturity timeframe Valuetotheorganisation Access to existing digital information regardless of time and space Access to corporate unique information linked to unique business process Develop new processes and practices using? Enterprise Mobility Personal productivity Digital collaboration regardless of time and place Anticipated value novelty and hype ≈ 18 month

34. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government http://theunderstatement.com/post/11982112928/android-orphans-visualizing-a-sad-history-of-support

35. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

36. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

37. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

38. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

39.

40. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

41. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Human focused Application focused Transport focused

42. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

43. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

44. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Human focused Application focused Transport focused

45. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

46. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

47. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

48. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

49. From the complexity of many … To the simplicity of one DB Analytics Engine Cloud Service Analytics Engine Cloud Service App DB App

50. Industrialize Design & Develop Obtain Insight Manage Deploy Instrument Integrate Test Scan & Certify

51. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

52. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Human focused Application focused Transport focused

53. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organization 10: Government

54. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

55.

56.

57. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Human focused Application focused Transport focused

58. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

59. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government

60. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government 

61. MQTT features: • Publish/Subscribe • 1-to-many messaging • 3 QOS-levels Arguments: • Speed • Lower power usage than HTTP polling

62. World Wide Web and eBusiness SMAC – Social, Mobile, Analytics & Clouds HTML4 / XHTML HTML5 IP4v IP6v HTTP MQTT Mouse + Keyboard Touch Stationary computing Mobile computing 3G 4G We are here Hardware are tailor made Hardware is building blocks

63.

64.

65. patrik.malmquist@sigma.se @PatrikMalmquist

Editor's Notes

Who I’m I
7 of the 18 Android phones never ran a current version of the OS.12 of 18 only ran a current version of the OS for a matter of weeks or less.11 of 18 stopped getting any support updates less than a year after release.
A few years back mobile where mostly for the blue collar workers that needed tactical and operational support for inventory tracking, work orders and such solutions. Now we see a transition into the other workers where the “knowledge workers” need to have information and collaborate more effective. The operational tempo that we do business has speed up dramaticly. Companies are moving from a after matter analysis where they looked at the number after the event to a real time data analasis. That changes everything around you management and how you need to be planning. Companies move from the siloview of the operational and tactical operational to situational awarness, where they have dashboards for showing impacts on day to day basis.This has also lead to the https://www.youtube.com/watch?v=bC8rLS5_-q4&list=TL1EwBCbtJlV0seEPSpkw1gqNzunHb-ucX
MQTT is a light weight machine-to-machine (M2M)/"Internet of Things" connectivity protocol.
MQTT is a light weight machine-to-machine (M2M)/"Internet of Things" connectivity protocol.
MQTT is a light weight machine-to-machine (M2M)/"Internet of Things" connectivity protocol.
MQTT (Message Queuing Telemetry Transport) is a light weight machine-to-machine (M2M)/"Internet of Things" connectivity protocol.
Who I’m I

Mobile: the big game changer

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