Mobile advertising is a growing marketing technique using mobile phones. It can include text or graphic banners, multimedia ads, branding opportunities, and mobile search. As mobile devices are always with people and connected to the internet, advertising through SMS, mobile commerce, push notifications, videos, photos and mobile apps provides benefits. There are more mobile devices worldwide than TVs and PCs, more global internet access is through mobile than PC, and mobile is the most owned electronic. This shifts marketing away from traditional media.