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WORLD OF DIGITAL
MARKETING
GO DIGITAL
INTRODUCTION
• Today’s era of Internet has opened a gate of vast variety of opportunities for businesses. Using
social networks, one cannot only share a private picture of one’s birthday but also earn customers
for one’s business and reach them conveniently. The speed and ease with which the digital media
transmits information and help boost a business is amazing.
• Let us first throw some light on the scope of digital marketing.
• Digital marketing is the marketing of products or services using digital technologies, mainly on
the Internet, but also including mobile phones, display advertising,and any other digital
medium.[1] Digital marketing channels are systems based on the internet that can create,
accelerate, and transmit product value from producer to the terminal consumer by digital
networks.[2][3]
• Digital marketing’s development since the 1990s and 2000s has changed the way brands and
businesses use technology for marketing.[4] As digital platforms are increasingly incorporated into
marketing plans and everyday life,[5] and as people use digital devices instead of visiting physical
shops,[6][7] digital marketing campaigns are becoming more prevalent and efficient.
• Digital marketing methods such as search engine optimization (SEO), search engine
marketing (SEM), content marketing, influencer marketing, content automation, campaign
marketing, data-driven marketing,[8] e-commerce marketing, social media marketing, social media
optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games
are becoming more common in our advancing technology. In fact, digital marketing now extends
to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS),
callback, and on-hold mobile ring tones.[9] In essence, this extension to non-Internet channels
helps to differentiate digital marketing from online marketing, another catch-all term for the
marketing methods mentioned above, which strictly occur online.
World of digital marketing
World of digital marketing

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World of digital marketing

  • 2. INTRODUCTION • Today’s era of Internet has opened a gate of vast variety of opportunities for businesses. Using social networks, one cannot only share a private picture of one’s birthday but also earn customers for one’s business and reach them conveniently. The speed and ease with which the digital media transmits information and help boost a business is amazing. • Let us first throw some light on the scope of digital marketing. • Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.[2][3] • Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.[4] As digital platforms are increasingly incorporated into marketing plans and everyday life,[5] and as people use digital devices instead of visiting physical shops,[6][7] digital marketing campaigns are becoming more prevalent and efficient. • Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,[8] e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[9] In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.